Pipes Feed Preview: COLORPEAK Web Design & Marketing & @ColorpeakLtd - twitter & Kurzgesagt – In a Nutshell - YouTube & Get North!

  1. Here are some challenges you'll face when setting up your working station at home and helpful tips to overcome them. #WorkingFromHomeLife #StayHOME https://t.co/1mwQDGARqm https://t.co/5RQRCgRjve

    2020-04-06 12:11:01 UTC

    Here are some challenges you'll face when setting up your working station at home and helpful tips to overcome them. #WorkingFromHomeLife #StayHOME https://www.theguardian.com/technology/askjack/2020/mar/19/work-at-home-coronavirus-office-self-isolating

  2. Here's our@cognitiveSEO Review - a highly specialised SEO all-in-one toolkit. 📚 Read on 📖 for some practical: ✅ uses, ✅ tips ✅ feedback https://t.co/sAzqUJnocB

    2020-04-04 15:32:51 UTC

    Here's our@cognitiveSEO Review - a highly specialised SEO all-in-one toolkit. 📚 Read on 📖 for some practical: ✅ uses, ✅ tips ✅ feedback https://colorpeak.co.uk/cognitiveseo-review
  3. CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic

    2020-04-04 14:50:31 UTC

    CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic
    After running my SEO errands through CognitiveSEO Tools Suite, I've concluded that the founders successfully built a highly specialised SEO all-in-one toolkit, especially for technical SEO and link building, organic ranking and affiliate marketing.

    The post appeared first on CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic

    <div style="margin: 5px 5% 10px 5%;"><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/CognitiveSEO-review-Colorpeak-300x186.png" width="300" height="186" title="" alt="CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic" /></div><div><p><div class="et_pb_section et_pb_section_0 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider" > <div class="et_pb_row et_pb_row_0"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_post_title et_pb_post_title_0 et_pb_bg_layout_dark et_pb_text_align_center" > <div class="et_pb_title_container"> <h1 class="entry-title">CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic</h1> </div> </div><div class="et_pb_module et_pb_dmb_breadcrumbs_0 et_pb_dmb_breadcrumbs" style="visibility:hidden"><ol vocab="http://schema.org/" typeof="BreadcrumbList"><li property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk" class="" data-icon="" property="item" typeof="WebPage"><span>Home</span><meta property="name" content="Home"/></a><meta property="position" content="1"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk/seo/" class="" data-icon="" property="item" typeof="WebPage"><span>SEO</span><meta property="name" content="SEO"/></a><meta property="position" content="2"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><span property="name">CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic</span><meta property="position" content="3"/></li></ol></div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> <div class="et_pb_bottom_inside_divider et-no-transition"></div> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_1 et_section_specialty" > <div class="et_pb_row"> <div class="et_pb_column et_pb_column_3_4 et_pb_column_1 et_pb_specialty_column et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_row_inner et_pb_row_inner_0"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_0 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_1"> <div class="et_pb_column et_pb_column_undefined et_pb_column_inner et_pb_column_inner_1 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_1 et_animated et_pb_text_align_justified et_pb_text_align_center-phone et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><p><span class="firstcharacter">C</span>ognitiveSEO provided me with access to their SEO tools, and I thought I&#8217;ll do something productive and review the entire tool collection. <a href="/marketing-automation-tools-for-business/">I like to look at the SEO tools</a> from a purely pragmatic angle or with the entrepreneurial mindset: <em>&#8220;Get me the SEO data fast &#8211; the less friction, the better. And have some of it quickly copy-pasted/shown to my clients such that they understand it without me explaining too much.&#8221;</em></p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_0"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-all-seo-tools.gif" alt="CognitiveSEO review of all-in-one SEO software to rank your business on top of SERP with Keyword Explorer, Content Optimizer, Site Explorer, Site Audit and other SEO Tools" title="Use CognitiveSEO all-in-one SEO software suite to rank your business on top of SERP with Keyword Explorer, Content Optimizer, Site Explorer, Site Audit and other SEO Tools" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>TL;DR</h2> <p>After running my SEO errands through entire <span style="text-decoration: underline;"><span style="color: #ffffff;"><a href="https://cognitiveseo.com" style="color: #ffffff; text-decoration: underline;">CognitiveSEO Tools Suite</a></span></span>, I&#8217;ve concluded that founders successfully built a highly specialised all-in-one SEO toolkit, especially for technical SEO and link building, organic ranking and affiliate marketing.</p> <h3></h3> <h3>Practical SEO uses you&#8217;re getting with CognitiveSEO Tools:</h3> <ul> <li>detailed <strong>website analysis</strong> that can work for an SEO expert but also stand as a beginners guide to technical SEO (it can replace Screaming Frog SEO for most important SEO analysis)</li> <li><strong>Keywords Rank</strong> monitoring lets you see the direction your SEO strategy is heading toward &#8211; all accessed with nifty data slicers for a super-fast ranking assessment and SEO analysis</li> <li>inBound <strong>Link Analysis</strong> follows the suite and presents all the data you may want to analyse your/competitors backlink profile and their relationship with your domain (note: the link explorer is surprisingly accurate &#8211; more on that below)</li> <li>(my personal favourite) <strong>Content Optimizer &amp; Keyword Tool</strong> will make your content rank your pages and keywords better with half (or none!) of the backlinks that you&#8217;d normally need &#8211; super easy to use and built for 100% practicality in mind</li> <li>BONUS: they also have a reporting tool that alerts you on Google Search volatility, <strong>algorithm update changes</strong> and potential ranking alterations. In essence, it&#8217;s great not only to make you aware of the &#8220;search algorithm updates&#8221;, but you can also use it to inform your online marketing endeavours. And let your clients see that you have your finger on the pulse (by the way, that feature should be added to Google Webmaster Tools or Google Search Console by default).</li> </ul></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_1"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-google-algorithm-changes.gif" alt="CognitiveSEO Tool for measuring the Google Algorithm updates and its impact on the Search Ranking and SEO" title="CognitiveSEO Tool can help you monitor the Google Algorithm updates and its impact on the Search Ranking and SEO" /></span> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_2"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_2 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>SEO Campaigns</h2> <h3>In-depth metrics for advanced SEO and search engine optimizing</h3> <p>After the initial step-by-step campaign set up &#8211; I must say, it&#8217;s very quick and to the point &#8211; the SEO Campaigns Dashboard welcomes you with &#8220;Quick Overview&#8221; modules similar to what you&#8217;d seen in other SEO Tools like SEMRush, Ahrefs and others. You got a standard set of:</p> <ul> <li>Crawled Pages</li> <li>Referring Domains</li> <li>On-Page SEO errors</li> <li>Traffic/Sessions</li> <li>Data about Keywords and SEO Visibility</li> </ul> <p>And scrolling below you&#8217;ll see a selected data from your Google Search Console and Google Analytics (providing you&#8217;ve plugged them in during the initial campaign set up).</div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_2"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-dashboard.gif" alt="Dashboard overview of all CognitiveSEO SEO Tools" title="Dashboard overview of all CognitiveSEO SEO Tools" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h4>So how can I use the data, and what is the point of those SEO metrics?</h4> <p>I would mainly use it for the client meeting and to support the overall direction of my&#8230; well, SEO campaigns. The Dashboard could also easily replace separate <a href="https://reportz.io">premium data analysis tools like Reportz.io</a>. Having everything in one place is convenient and greatly reduces the time you would spend on putting the entire SEO campaign together for yourself or your customers. CognitiveSEO even lets you add widgets or change the placement of the modules and shown data. For me, however, the default dashboard is spot on as I lean towards a quick general overview of the stats that it gives me right away. The Dashboard&#8217;s reporting aspect is then further expanded under Reports &amp; Schedules tab where you can plan and build branded PDF documents that get automatically delivered to your clients&#8217; inboxes (note, the full Whitelabel Reporting feature is only enabled with the Business Plan).</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Site Audit</h2> <h3>You can use the On-Page SEO Auditing Tool as a beginners guide to technical SEO</h3> <p>During the SEO Campaign set up, CognitiveSEO recommends to also sent an SEO spider to analyse a targeted domain thoroughly. So upon the first launch of the campaign, the spiders went and shortly after returned with expected large-number of in-depth data that they grabbed from my website. For any project I&#8217;m working with, I prefer to build websites correctly right from the beginning, and for any out-of-the-ordinary project, I use Screaming Frog SEO, which means that I use my on-page auditing tool sparsely.</div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_3"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-site-audit.gif" alt="Ditch Screaming Frog SEO and use CognitiveSEO Site Audit as a beginners guide to SEO and start your Google Search Rank domination" title="Use CognitiveSEO Site Audit and start your Google Search Rank domination" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>However, I was pleasantly surprised by CognitiveSEO&#8217;s website analysis and the way it sorted out and displayed the data. They&#8217;re doing that in a very concise and task-oriented manner. I can easily see myself just launching the Site Audit and after several minutes taking it for a spin squashing most of the &#8220;SEO bugs&#8221; on my sites:</p> <ul> <li>all meta tags, title tags, image alt tags, etc.</li> <li>broken link and duplicate content checks</li> <li>XML sitemap and structured data review</li> </ul> <p>etc. etc.</p> <p>And if there is something I don&#8217;t understand they&#8217;ve sprinkled informative tooltips all over the place so you could easily use it as a beginners guide to SEO analysis (and any <strong>SEO expert</strong> should also benefit).</p> <p>The PageSpeed Insights tab was also available, but &#8220;the data was missing&#8221; &#8211; this is possibly one of those SEO analysis tools that they still working on.</p> <p>For a to-the-point fast SEO website audit software, I actually prefer CognitiveSEO over <a href="https://www.screamingfrog.co.uk/seo-spider/">Screaming Frog SEO</a>. The latter gets overwhelming sometimes. So well done CognitiveSEO.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_4"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-custom-client-reports.png" alt="Schedule and send whitelabel SEO reports on automate via CognitiveSEO Reporting feature" title="Schedule and auto-send whitelabel SEO reports via CognitiveSEO Reporting feature" srcset="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-custom-client-reports.png 1131w, https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-custom-client-reports-980x502.png 980w, https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-custom-client-reports-480x246.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1131px, 100vw" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Rank Tracking</h2> <h3>Organic keyword rank tracker with a direct comparison to your competition keywords positioning</h3> <p>CognitiveSEO goes in lengths analysing Google Search results to assess the daily keyword standing, and it does help you see if your <strong>SEO rank strategies</strong> are making dents in the search results grid. They also implemented &#8220;data slicers&#8221; or a type of quick view tabs that filter out the keywords in the areas of importance. For example:</p> <ul> <li>Keywords Ranked in top 1-3 positions or 4-10 / 11-20 and so on until 100</li> <li>Keywords you&#8217;re <em>&#8220;not ranking&#8221;</em> yet</li> <li>Only the keywords that <em>&#8220;improved ranking&#8221;</em> and also the ones that remained <em>&#8220;static&#8221;</em></li> <li>and below the chart, you can find a timeline slider to narrow down to a point in your ranking project instantly</li> </ul></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_5"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-rank-tracking.png" alt="Monitor and measure how your domain ranks on Google Search Engine with targeted keywords, and compare your SERP positions against your competitors" title="Monitor and measure how your domain ranks on Google Search Engine with targeted keywords, and compare your SERP positions against your competitors" srcset="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-rank-tracking.png 1131w, https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-rank-tracking-980x502.png 980w, https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-rank-tracking-480x246.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1131px, 100vw" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>These slicers are amazing, and with provided search volumes, you can quickly predict your expected organic traffic. The tracking tools also lets you pin the competitors&#8217; tabs with their keywords rankings and, later, check up on them and see if they&#8217;re working on the same keywords positioning. However, it would be even better if there was some way of a direct side-by-side comparison between my focus-domain and my competitors.</p> <p><strong>Maybe CognitiveSEO will figure it out at some point.</strong></p> <p>To summarise CognitiveSEO Rank Tracking tool is decent for what it is, however, I&#8217;d like to see them expanding it into more automated organic keywords data gathering. A type of advanced SEO tool that encompasses LSI and recent Google&#8217;s neural network-based technique for natural language processing (NLP) &#8211; <a href="https://www.searchenginejournal.com/google-bert-update/332161/">BERT update from the end of 2019</a>. I think this is the future of keyword tools.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>CognitiveSEO Site Explorer and inBound Link Analysis</h2> <h3>A great contender to Ahrefs Site Explorer</h3> <p>Their backlink database and crawling scope are surprisingly accurate and resemble <a href="https://ahrefs.com/site-explorer" target="_blank" rel="noopener noreferrer">Ahrefs backlink checker</a> that is often touted as the &#8220;backlink gold-standard&#8221; in the SEO industry. I&#8217;ve made several side-by-side random domain comparisons, and in most instances, CognitiveSEO came very close in showing the number of backlinks to that of Ahrefs Site Explorer.</div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_6"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-site-explorer.gif" alt="Check your domain SEO score and analyse linking performance and anchor text distribution with CognitiveSEO Site Explorer" title="Check your domain SEO score and analyse linking performance and anchor text distribution with CognitiveSEO Site Explorer" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_10 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Although, this small sample is by no means a comprehensive study of &#8220;which SEO site analysis software found more backlinks&#8221; but a pleasant surprise I wasn&#8217;t expecting to see. And the <strong>Ahrefs Site Explorer</strong> was still slightly better in any case.</p> <p>What is also interesting is that you can upload your own backlinks to increase the accuracy further. I can&#8217;t recall that backlink feature with any other Site Explorers I&#8217;ve used, and I found it worth exploring.</p> <p>In summary, CognitiveSEO is a reliable source of SEO backlink analysis for sure.</p> <h4>Link Rank Checker</h4> <p>It&#8217;s worth mentioning the CognitiveSEO Link Rank (measured from 0-100). This is a more targeted SEO website grader that we already know from <strong>Majestic SEO</strong> <em>Trust Flow</em> (TF), <strong>MOZ</strong> <em>Domain Authority</em> (DA) or <strong>Ahrefs</strong> <em>Domain Rank</em> (DR).</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_7"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-in-bound-link-analysis.gif" alt="Dive-deep into the domain on-page and off-page SEO structure, analyse and monitor domain’s performance and plan fool-proof SEO link-building strategy" title="InBound Link Analysis helps you dive deep into the domain on-page and off-page SEO data" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><strong>CognitiveSEO</strong> <em>Link Rank</em> is influenced by a host of different SEO metrics as calculated by their link explorer, website audit and other SEO analysis tools. The score I got my domain <strong>was the harshest</strong> of the above-mentioned research tools (and probably closest to Majestic SEO). Also, the Link Rank score is only accessible at the SEO Campaign level. When you research via the CognitiveSEO Site Explorer, the score is replaced with vague <strong>Page/Domain Influence</strong> score marked as either &#8220;Low&#8221;, &#8220;Average&#8221; or &#8220;High&#8221;.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_8"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-site-explorer-score.png" alt="Assess your page and domain authority with deep-analysis of your backlinks and SEO ranking performance" title="Peek at your competitors&#039; websites, assess page and domain authority scores and check backlinks and SEO ranking performance" srcset="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-site-explorer-score.png 1131w, https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-site-explorer-score-980x502.png 980w, https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-site-explorer-score-480x246.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1131px, 100vw" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_12 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Among the other SEO metrics, the most prominent are:</p> <ul> <li>Referring Domains</li> <li>Total Links (note, they cap their backlink checker showing up to 20 strongest backlinks from any given domains)</li> <li>Link Velocity with Visual Explorer that can stand as a link building guide</li> </ul> <p>Then there is a boat-load of SEO data, filters and slicers.</p> <p>Among all CognitiveSEO <strong>optimization tools</strong>, this one is the most overwhelming and requires a lot of time to familiarise yourself with. I&#8217;m using Ahrefs Site Explorer already, and I have a tough time to switch &#8211; its mechanics and the interface is much different than to what I&#8217;m used to.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_13 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><strong>Side note:</strong></p> <p>I suspect that as Ahrefs grows more and more popular, their web crawler bot will become a <em>persona non-grata</em> blocked now by various hosting providers in an effort to save server load. In such circumstance, the multi-source data agglomerates like CognitiveSEO may take precedence and show more accurate SEO stats in some areas.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_14 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h4>How can Site Explorer help you in your SEO positioning?</h4> <p>To me, the whole backlink checking option serves one purpose &#8211; recognise the general trend. Meaning, I want quick info on whether a particular domain/page holds any SEO authority or not. And also monitor what, if any, spam attach to my website backlink portfolio. I won&#8217;t bother making sure the tool finds every single backlink. Why? Because it NEVER will.</p> <p>All SEO Tools will always just attempt to follow Google, but they will never be 100% accurate or even close to being correct. It has always been just a guestimation at best &#8211; and the Traffic Estimators, Backlink Checkers or Keywords Ranking tools role is just to show us the general trend and pointers for the next step in our SEO strategies.</p> <p><strong>And same goes for CognitiveSEO Site Explorer &#8211; I use it for:</strong></p> <ul> <li><strong>domain authority</strong> assessment (they have this great and straightforward Page Influence and Domain Influence at the top bar &#8211; by the way, it&#8217;s NOT vague, it&#8217;s perfect for showing your SEO clients and prospects on a sales meeting)</li> <li><strong>backlink analysis</strong> and anchor text redistribution as a quick link building guide or to simply check my links health</li> <li>BONUS! <strong>Broken Pages</strong>: this is a unique feature most push to SEO Site Analysis only; I love that CognitiveSEO shows the 404-data in the Site Explorer, and they&#8217;re making it a superbly useful to quickly analyse outdated content or subjects you could attempt to revive or repurpose. All without resorting to a tedious SEO Audit.</li> </ul></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_9"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-link-building-strategy.gif" alt="CognitiveSEO Link Building Strategy" title="Use Link Velocity and backlink analysis to build an effective link building strategy" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_15 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>There is a <em>slight difference</em> between Site Explorer and inBound Link Analysis wherein the latter CognitiveSEO seems to combine multiple tab views from the Site Explorer detailed overview under one. The inBound Link Analysis appears only under Campaign SEO for a given project where the tracking and data measurement is also <strong>updated in real-time</strong> from several sources at the same time (including Google Analytics and Google Search Console if you&#8217;ve connected them).</p> <p>If you&#8217;re doing some search engine positioning work and focusing on a particular domain, it would be advisable to launch a full-fledged SEO Campaign and monitor things that way rather than searching the Site Explorer each time.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_16 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Content Optimizer &amp; Keyword Research Tool</h2> <h3>A secret SEO tool that gets your pages and content ranked on Google without link building</h3> <p>I was raving about the <a href="/seo-content-optimization-cognitiveseo-vs-similarcontent/">CognitiveSEO Content Optimizer</a> in another post already. And I&#8217;m also planning to shoot a video about it soon. Here I just wanted to summarise quickly what it is and why I like it so much.</p> <h4>What is CognitiveSEO Content Optimizer all about?</h4> <p>CognitiveSEO Content Optimizer is a web text editor that scans your submitted text (article) and lists tons of supporting keywords and topics to improve your article and, ultimately, your <strong>content marketing strategy</strong>. The tool bases its recommendations on Google&#8217;s complex algorithms (mostly <em>LSI</em>, <em>NLP</em>, and large data comparisons). Content Optimizer starts with a regular <strong>Keywords Explorer</strong> that we know from many other SEO tools.</p> <p>As per usual, you plug your main keyword idea (seed keyword), set the country and off you go.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_10"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-keyword-explorer.gif" alt="Search and analyse best performing keywords with CognitiveSEO Keyword Explorer suite" title="Search and analyse best performing keywords with CognitiveSEO Keyword Explorer suite" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_17 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h4>Keyword Explorer</h4> <p>I like the fact that CognitiveSEO decided to trim the fat, leaving us with the most important factors related to the <a href="https://cognitiveseo.com/keyword-tool/" target="_blank" rel="noopener noreferrer">Keyword Explorer</a>:</p> <ul> <li><strong>Content difficulty</strong> from 0-100: it&#8217;s calculated based on the top-performing articles on the subject &#8211; highly relevant score based on CognitiveSEO&#8217;s LSI and sophisticated article scanning; this is one of the best keyword difficulty metrics I&#8217;ve seen around; as it informs you with what you&#8217;d be doing next &#8211; namely, optimising your content</li> <li><strong>Links Difficulty</strong> 0-100: same as before but you should consider the amount of backlinking efforts that will go into the project</li> <li><strong>Monthly Searches</strong>: a Google Trend graph to see the overall search volume course over the years</li> <li><strong>Relevancy score</strong> 1-5 &#8220;stars&#8221;: i.e. how close the (long-tail) keyword is to your seed keyword &#8211; this is great for a quick &#8220;search intent&#8221; assessment</li> <li><strong>No. of words</strong>: you can check the &#8220;long-tail&#8221;-ness factor of any given keyword</li> <li><strong>Search Volume</strong>: CognitiveSEO Keyword Explorer uses &#8220;from-to&#8221; brackets rather than absolute numbers &#8211; this is also my preference</li> <li><strong>CPC $-value</strong>: this one is something I wouldn&#8217;t expect there, and I&#8217;m a bit unsure about its ultimate purpose in that space &#8211; possibly to know if the keyword is monetised via PPC ads (?) (but what impact that would have on your optimisation decisions, I don&#8217;t know&#8230;)</li> </ul></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_11"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-keyword-research.gif" alt="CPC $-value: this one is something I wouldn&#039;t expect there, and I&#039;m a bit unsure about its ultimate purpose in that space - possibly to know if the keyword is monetised via PPC ads (?) (but what impact that would have on your optimisation decisions, I don&#039;t know...)" title="Research &amp; Analyse thousands of money-making keywords, pick the most relevant and export on CSV " /></span> </div><div class="et_pb_module et_pb_text et_pb_text_18 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Similarly to the Keyword Tracking approach, CognitiveSEO implemented a lot of data slicers to filter out the most important SEO bits from a <em>substantial volume of keywords</em>. So other than the filters referred to the data points mentioned above, you can <strong>refine your keyword search</strong> with:</p> <ul> <li>Search Suggestions</li> <li>Focus Keywords</li> <li>Questions</li> </ul> <p>And then you can also:</p> <ul> <li>Group by Topic</li> <li>Copy All or</li> <li>Export All to CSV spreadsheet</li> </ul> <p>I must say, the keywords research is comprehensive and lands a lot of keyword suggestions to look at. On the <em>Standard plan</em>, it may not be the biggest keywords database out there (Ahrefs lands about <strong>10-30% more</strong> depending on the query), but CognitiveSEO keyword analysis serves you <strong>the most relevant SEO keyword ideas</strong> you should be considering on your website. And apparently, you can also expand the results count up to 3x on higher paid plans.</p> <p>There is so much more to keyword analysis than you could ever see on <strong>Google Trend</strong> or <strong>Keyword Planner</strong> from Google so give it a go.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_19 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><strong>Side note:</strong></p> <p>The &#8220;search intent&#8221; behind the keyword is one of the most important factors in generating revenue from the content that many SEOs struggle with, and I find CognitiveSEO&#8217;s Keyword Explorer makes it a little bit easier.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_20 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h4>Rank Analysis</h4> <p>CognitiveSEO also lists top 20 articles/pages that currently occupy the top search grid for a given &#8220;seed keyword&#8221;. This is <em>the next logical step</em> (tab) in your <strong>SEO Content Optimization</strong> journey which reveals who you are up against via the following self-explanatory data points:</p> <ul> <li>Content Performance</li> <li>Focus Keywords</li> <li>No. Of Words</li> <li>Domains To Url</li> <li>Domains To Site</li> <li>Date Published</li> </ul></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_12"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-serp-analysis.gif" alt="SERP Analysis SEO tool is a part of CognitiveSEO Keyword Explorer suite" title="SERP Analysis SEO tool helps you see who ranks what, where and why" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_21 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>The most apparent is the <strong>Content Performance <em>progression bar</em></strong> from 0-100 that you can eye-ball and immediately grasp who makes an SEO effort and where. I also found myself using the tool as a unique content curator:</p> <ol> <li>The grid is a swift <strong>SEO checker</strong> and gives me a quick insight into the web pages that comprise of the juiciest content.</li> <li>While using it as a rank checker, I can <em>filter-out</em> a blog post or two that <strong>ranked due to backlinks alone</strong>, got a low number of keywords or were published a long time ago (and are possibly outdated).</li> <li>I can also click on the given record and <strong>analyse the LSI keywords</strong> that are prominent in the article! In any case, CognitiveSEO Ranking Analysis equips me with the most important data points that allow me to see what&#8217;s behind the Google Search curtains</li> </ol> <p>I&#8217;d love to see CognitiveSEO expanding on that <em>content curation</em> theme a little bit more and provide <strong>the full top-100 pages breakdown</strong> with data slicers and filters. Note, you can expand to the top-100 articles on their higher-paid plans (but I&#8217;m not sure if it comes with any additional features).</p> <p>Again, <strong>they offer so much more</strong> than what you can find in other keyword explorer tools or even SEO toolbar and Chrome extension widgets. And definitely more than plain keyword suggestions you get out of <strong>Googles Keyword Planner</strong>.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_22 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h4>Content Optimizer</h4> <p>Once you know what you are writing about or you already have something that needs optimizing, you can go ahead and fire the Content Optimizer tool.</p> <p>Again, I&#8217;ve devoted a few good words in an attempt to perform the Content Optimizer&#8217;s detailed analysis in my other article, so definitely check it. Here, I&#8217;ll just quickly recap why I find their SEO optimizer so essential to my digital marketing activities.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_13"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-content-optimizer.gif" alt="Content Optimizer helps you to create better articles by providing LSI keywords, long-tail keyword suggestions and NLP data from Google Search index" title="Content Optimizer helps you to create better articles by providing LSI keywords, long-tail keyword suggestions and NLP data from Google Search index" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_23 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Firstly, the <strong>Content Optimizer interface is superbly intuitive</strong>. With the use of colours and strategic layout, it takes very little guesswork on what you need to be doing there. This is essential for speed of implementation and handing it over to VA or someone who might not necessarily want to <em>learn</em> some complex SEO-tool (i.e. non-SEO content marketers) but would greatly benefit from it anyways. For any <strong>ambitious content marketer</strong> or resourceful digital marketing strategy,<strong> that tool is a must</strong>.</p> <p>Secondly, I&#8217;ve ranked unbelievable keywords for my clients on top of Google completely <strong>without</strong> launching any<strong> link building</strong> campaigns. Simply by using Content Optimizer and producing a great article. This isn&#8217;t to say that &#8220;tHe bAcKlinKing iZ DeAd&#8221;. I&#8217;m saying that <strong>there is more to the keywords LSI</strong> (and now Google BERT updates) than one might conclude from following a basic <em>&#8220;beginners guide to SEO&#8221;</em> or <em>&#8220;SEO keyword research tutorial&#8221;</em> on YouTube. Slapping all your H1-H3 with <em>&#8220;{marketing consultant|consultants of marketings}&#8221;</em>, duplicate content and a broken grammar is slowly but surely a practice that Google is working hard NOT to reward anymore.</p> <p>And last but not least, I truly believe that with the proper use of Content Optimizer in your <strong>online marketing</strong> you&#8217;re going to produce a much better, juicer and, what we like to call, well-researched articles. With this tool, I often find myself deriving new ideas as I&#8217;m optimising the content within the tool. The &#8220;Keywords you should use&#8221; or &#8220;you should use more often&#8221; suggestions, as well as &#8220;content ideas via questions people ask&#8221; are a fantastic resource in and of itself. Many times I found <strong>pointers to the new ideas</strong> and avenues about the subject that I&#8217;ve missed or not realised before I sat down to write the piece.</p> <p><strong>To simply put, optimization tools like Content Optimizer make the Internet a better place.</strong></p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_14"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-content-optimizer-editor.gif" alt="Content Optimizer can help you rank your website on Google Search Engine without backlinks" title="Content Optimizer can help you rank your website on Google Search Engine without backlinks" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_24 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3>What I&#8217;d like to improve about Content Optimizer</h3> <p>The one thing that is apparent in the keywords software is how detached it is from the rest of the platform. It almost seems like it&#8217;s done as a side-kick to the main SEO Campaign tools. At the moment, the articles are mixed up all over the &#8220;Continue Where You Left Off&#8221; section, and it would be nice to have them at least categorised or <strong>assigned to different projects</strong> (domains).</p> <p>So what I&#8217;d love to see is better integration with the rest of <strong>the SEO toolkit</strong>. For example, it would be nice to be able to launch an SEO campaign project and have the selected pages and articles listed for &#8220;content optimization&#8221;. And while we&#8217;re at it, why not have a trigger button for the tool to <strong>scrape the existing content</strong> from the selected pages for you to optimise it.</p> <p>Further, have it automatically calculating the improved LSI performance &#8211; listing the organic keywords ranking that are popping up on Google Search. This could be similar to the Site Auditor step-by-step SEO guides but for all your projects content optimisation instead.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_25 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>CognitiveSEO Review Summary</h2> <p>As Google Search Algorithm becomes more and more complicated and new layers of complexity are added on top of an already intricate network, an all-in-one SEO software companies will have to make a choice.</p> <p>&nbsp;</p> <ul> <li>Either they&#8217;ll attempt to predict and replicate what <strong>the biggest company in the world</strong> is up to next. That means pouring resources in an attempt to the ultimate <strong>SEO toolkit</strong> by combining everything there is while trying not to sacrifice baseline user experience (think how convoluted <strong>Google Analytics Dashboard</strong> is &#8211; and that&#8217;s just analytics!).</li> <li>OR they will take a specific direction and put all their efforts to help their customers achieving targeted results (think <strong>MOZ Local</strong>).</li> </ul></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_26 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>From a pragmatic point of view to the whole SEO, I see the second possibility much more compelling. And fortunately, I see CognitiveSEO taking precisely that direction &#8211; to become a <strong>highly specialised SEO tool</strong> for organic SEO projects and affiliate campaigns. And this isn&#8217;t to say they don&#8217;t have their bases covered &#8211; quite the contrary.</p> <p>The software interface is very responsive and <strong>didn&#8217;t take me long to learn the basics (apart maybe from the Site Explorer)</strong>. I found all the SEO features highly practical and aligned to make a substantial difference in my organic SEO rankings &#8211; whether for my domain or my clients. There are also <strong>Free SEO Tools</strong> available to take a look but they are very limited. If you&#8217;re an SEO beginner and you&#8217;re looking for free SEO tools at CognitiveSEO you will need to supplement them with something else like <a href="https://answerthepublic.com/" target="_blank" rel="noopener noreferrer" title="Answer The Public">Answer The Public</a>.</p> <blockquote> <p>The entry-level CognitiveSEO package cost $129, which is $30 more than popular SemRUSH or Ahrefs basic packages (or Majestic SEO / MOZ Pro). However, neither SemRUSH nor Ahrefs provides Content Optimizer, and eventually, you&#8217;ll have to look for it somewhere anyway. Maybe it would be a good idea for CognitiveSEO to offer it separately for a smaller price?</p> </blockquote></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_15"> <a href="https://cognitiveseo.com/pricing.php" target="_blank"><span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2020/04/cognitiveseo-paid-plans-pricing.gif" alt="CognitiveSEO Paid Plans Pricing table" title="CognitiveSEO Paid Plans Pricing - Monthly or Yearly (30% off) with 7-day Trial" /></span></a> </div><div class="et_pb_module et_pb_text et_pb_text_27 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Additionally, big &#8220;all-in-one&#8221; <strong>marketing agencies</strong> and everyone who also require PPC analysis, <strong>social media marketing</strong> or some complicated data associations while exporting hundreds of spreadsheets with unlimited data to play around with &#8211; those <strong>will need additional solutions</strong> anyway.</p> <p>Still, if you specialise in organic SEO or in search of fast and practical SEO guide both for SEO experts and beginners (even to jump start their SEO training), <strong>I recommend investing in CognitiveSEO</strong>.</p> <p>It&#8217;ll be worth it, and the software will pay itself back faster than you think.</p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_3"> <div class="et_pb_column et_pb_column_undefined et_pb_column_inner et_pb_column_inner_3 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_28 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/cognitiveseo-review?id=1638337232&type=2",title: "CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script --></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_with_border et_pb_module et_pb_sidebar_0 post-sidebar-right et_pb_widget_area clearfix et_pb_widget_area_right et_pb_text_align_left et_pb_bg_layout_light"> <div id="mks_author_widget-2" class="et_pb_widget mks_author_widget"><h4 class="widgettitle">About Author</h4> <img alt='' src='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=190&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=380&#038;d=mm&#038;r=g 2x' class='avatar avatar-190 photo' height='190' width='190' /> <h3>Alex Hawro</h3> <p>Alex is a web designer and web developer at Colorpeak Ltd. She has always been a passionate graphic designer and when asked by a family member to set up a simple WordPress website for them back in 2008 she was hooked up on web design process immediately. Since then she developed her skills combining both passions and eventually set up Colorpeak with her partner Lucas in 2016.</p> </div> <!-- end .et_pb_widget --><div id="search-2" class="et_pb_widget widget_search"><form role="search" method="get" id="searchform" class="searchform" action="https://colorpeak.co.uk/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></div> <!-- end .et_pb_widget --> <div id="recent-posts-2" class="et_pb_widget widget_recent_entries"> <h4 class="widgettitle">Recent Posts</h4> <ul> <li> <a href="https://colorpeak.co.uk/cognitiveseo-review/">CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic</a> </li> <li> <a href="https://colorpeak.co.uk/seo-content-optimization-cognitiveseo-vs-similarcontent/">SEO Content Optimization – CognitiveSEO vs SimilarContent</a> </li> <li> <a href="https://colorpeak.co.uk/how-to-facebook-google-pixel-ad-tracking/">How to Get Facebook &#038; Google Pixel Ad Tracking using PixelMe</a> </li> <li> <a href="https://colorpeak.co.uk/pixelme-divi-cta-tracking-onclick-events/">Tracking (onclick) CTA’s via PixelMe in DIVI Theme</a> </li> <li> <a href="https://colorpeak.co.uk/marketing-automation-tools-for-business/">Marketing Automation Tools &#8211; The DIY for Beginners</a> </li> </ul> </div> <!-- end .et_pb_widget --> </div> <!-- .et_pb_widget_area --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_3 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_top_inside_divider et-no-transition"></div> <div class="et_pb_row et_pb_row_1"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_cta_0 et_animated et_hover_enabled et_pb_promo et_pb_text_align_center et_pb_bg_layout_dark et_pb_no_bg"> <div class="et_pb_promo_description"><h1 class="et_pb_module_header">Let's Work Together!</h1></div> <div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_custom_button_icon et_pb_promo_button" href="tel:00441916451645" data-icon="&#x24;">Get started. Call us</a></div> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_2"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_29 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_30 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --><ul class="et_pb_module et_pb_social_media_follow et_pb_social_media_follow_0 clearfix et_pb_text_align_center et_pb_bg_layout_light"> <li class='et_pb_social_media_follow_network_0 et_pb_social_icon et_pb_social_network_link et-social-facebook et_pb_social_media_follow_network_0'><a href='https://www.facebook.com/ColorpeakLtd/' class='icon et_pb_with_border' title='Follow on Facebook' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_1 et_pb_social_icon et_pb_social_network_link et-social-twitter et_pb_social_media_follow_network_1'><a href='https://twitter.com/ColorpeakLtd' class='icon et_pb_with_border' title='Follow on Twitter' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_2 et_pb_social_icon et_pb_social_network_link et-social-instagram et_pb_social_media_follow_network_2'><a href='https://www.instagram.com/colorpeak/' class='icon et_pb_with_border' title='Follow on Instagram' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_3 et_pb_social_icon et_pb_social_network_link et-social-linkedin et_pb_social_media_follow_network_3'><a href='https://www.linkedin.com/company/colorpeakltd/' class='icon et_pb_with_border' title='Follow on LinkedIn' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_4 et_pb_social_icon et_pb_social_network_link et-social-rss et_pb_social_media_follow_network_4'><a href='/feed/news' class='icon et_pb_with_border' title='Follow on RSS' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li> </ul> <!-- .et_pb_counters --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_31 et_animated et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p></p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_3"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_32 et_animated et_pb_text_align_center et_pb_bg_layout_dark"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --></p> </div><p>The post appeared first on <a href="https://colorpeak.co.uk/cognitiveseo-review/">CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic</a></p>
  4. If you’ve ever considered becoming a 👨‍💻 #webdesigner, but you’re not interested in learning to code, now is a great time to give it a try. https://t.co/AKDrVGdAZG https://t.co/8tgT9QfWpu

    2020-04-04 09:00:27 UTC

    If you’ve ever considered becoming a 👨‍💻 #webdesigner, but you’re not interested in learning to code, now is a great time to give it a try. https://colorpeak.co.uk/4-key-skills-wordpress-web-designer/

  5. Maintaining Employee Engagement and Furlough

    2020-04-01 11:40:28 UTC

  6. May the tradition continue. ✅ As every year on #WorldBackupDay we remind you to back up your data. ☑️ Better 'save' than sorry ;) https://t.co/BpIbBpoAYE

    2020-03-31 08:11:01 UTC

    May the tradition continue. ✅ As every year on #WorldBackupDay we remind you to back up your data. ☑️ Better 'save' than sorry ;)

  7. Time for a break from negative corona news! Check out Adas Vasiliauskas' photos taken using a drone of people dealing with boredom at home. His facebook profile is https://t.co/zJdzhZyTqO https://t.co/NCaiiM8HHU

    2020-03-30 12:11:01 UTC

    Time for a break from negative corona news! Check out Adas Vasiliauskas' photos taken using a drone of people dealing with boredom at home. His facebook profile is https://www.facebook.com/pbgpbg

  8. The remote working mode is on, and we are fully supporting our customers at 1️⃣0️⃣0️⃣% capacity from our kitchen table 💪 #WorkingFromHome #StayAtHome https://t.co/zinb2qZJyd https://t.co/ZVHouNKfVz

    2020-03-25 08:01:06 UTC

    The remote working mode is on, and we are fully supporting our customers at 1️⃣0️⃣0️⃣% capacity from our kitchen table 💪 #WorkingFromHome #StayAtHome http://colorpeak.co.uk

  9. Here are 23 colour palette ideas to inspire your next #graphicdesign project. https://t.co/RVyu9FkzBk https://t.co/BOszL0d5id

    2020-03-23 13:11:01 UTC

    Here are 23 colour palette ideas to inspire your next #graphicdesign project. https://app.quuu.co/r/-aynplb

  10. Graphic Designer 👩‍💻 or Graphic Artist?👨‍🎨 Who is who and which skills are needed to become successful in graphic design field? Find out on our 👇 blog 👇 https://t.co/qGqIGEJiDA https://t.co/tI3nWH4Ile

    2020-03-22 10:00:25 UTC

    Graphic Designer 👩‍💻 or Graphic Artist?👨‍🎨 Who is who and which skills are needed to become successful in graphic design field? Find out on our 👇 blog 👇 https://colorpeak.co.uk/4-key-skills-graphic-designer/

  11. Happy Mother's Day! Hooray for all the moms in our lives! 🌷 #MothersDay https://t.co/iVb8bJb1vH

    2020-03-22 08:07:01 UTC

    Happy Mother's Day! Hooray for all the moms in our lives! 🌷 #MothersDay

  12. 🌺 It's the first day of spring today! 🌸 This year we opted to #StayAtHome rather than taking a walk outside. Nevertheless, we are happy to welcome some sunshine ☀️ #TheFirstDayOfSpring https://t.co/W38yjaG2XM

    2020-03-20 10:10:02 UTC

    🌺 It's the first day of spring today! 🌸 This year we opted to #StayAtHome rather than taking a walk outside. Nevertheless, we are happy to welcome some sunshine ☀️ #TheFirstDayOfSpring

  13. The Coronavirus Explained & What You Should Do

    2020-03-19 15:37:18 UTC

  14. How to identify website visitors? Learn what website 👀 visitor information is readily available, how to access it, and why it’s important to do so. https://t.co/Al6v1Bmwo2 https://t.co/w7zXA5pPO7

    2020-03-19 12:01:27 UTC

    How to identify website visitors? Learn what website 👀 visitor information is readily available, how to access it, and why it’s important to do so. https://app.quuu.co/r/-aarbgb

  15. Designing your first website? 👨‍💻 Check out this article featuring common mistakes newbies make, and learn how you can avoid them. #webdesign https://t.co/5V5XBdsfjb https://t.co/PyCJunOcHJ

    2020-03-16 13:11:01 UTC

    Designing your first website? 👨‍💻 Check out this article featuring common mistakes newbies make, and learn how you can avoid them. #webdesign https://app.quuu.co/r/lbrlry-

  16. Who should build your website? It really depends on your expectations, goals which the website should reach and your budget. https://t.co/S6agYK27zy https://t.co/8S97dfgHJa

    2020-03-15 10:00:10 UTC

    Who should build your website? It really depends on your expectations, goals which the website should reach and your budget. https://colorpeak.co.uk/who-should-build-professional-business-website/

  17. With creative and easy to customise timeline ⏰ templates you can visualise events, processes and stories. Here are 10 timeline template examples to inspire you. #GraphicDesign https://t.co/5wjN3hHG63 https://t.co/RrGzroWOVq

    2020-03-12 12:01:30 UTC

    With creative and easy to customise timeline ⏰ templates you can visualise events, processes and stories. Here are 10 timeline template examples to inspire you. #GraphicDesign https://app.quuu.co/r/nrgpyll

  18. Why Blue Whales Don't Get Cancer - Peto's Paradox

    2020-03-01 13:30:00 UTC

  19. How to Make a Kurzgesagt Video in 1200 Hours

    2020-02-16 13:29:44 UTC

  20. Milk. White Poison or Healthy Drink?

    2020-01-26 13:30:02 UTC

  21. How to Move the Sun: Stellar Engines

    2019-12-22 13:30:06 UTC

  22. Overpopulation & Africa

    2019-12-15 13:30:10 UTC

  23. An Antidote to Dissatisfaction

    2019-12-08 13:30:01 UTC

  24. Exhibition legacy project supports over 75 North East SMEs

    2019-11-30 12:20:48 UTC

    A legacy project born out of the Great Exhibition of the North (GEOTN) has directly supported 78, and engaged with over 150, North East SMEs and brokered valuable relationships and collaborations with other businesses and research institutions throughout the region. The two-year GX Project was developed to draw on and build a legacy from the […]

    The post Exhibition legacy project supports over 75 North East SMEs appeared first on Get North!.

    <img width="150" height="150" src="https://getnorth2018.com/wp-content/uploads/2020/01/Katharine-Paterson-of-So-To-Company-c-TyneSight-Photography-1-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" /> <p>A legacy project born out of the Great Exhibition of the North (GEOTN) has directly supported 78, and engaged with over 150, North East SMEs and brokered valuable relationships and collaborations with other businesses and research institutions throughout the region.</p> <p>The two-year GX Project was developed to draw on and build a legacy from the networks and innovations created and explored during GEOTN. Part-funded by the European Regional Development Fund (ERDF), the project was led by NewcastleGateshead Initiative, working in partnership with Innovation Super Network and Newcastle City Council. It has facilitated joint-working for North East SMEs and scale-ups to realise and harness their innovation potential and capacity.</p> <p>Over £160,000 of grants were also awarded to a total of 27 NELEP based SMEs, which in turn leveraged a commitment for a further £175,000 of private sector investment through match funding. Grants have been used to help companies realise their potential, supporting the progression of new products and services.</p> <p>The success of the GX Project was celebrated during an event last week at the Crowne Plaza in Newcastle. Over 140 representatives from the North East business community were in attendance as companies involved in the project shared their stories through innovation lightning talks, Q&amp;As and presentations. These included digital design agency MAADIGITAL, Siemens, cot designer So To and drone software company DroneOps.</p> <p>Carol Bell, Director of Major Events and Festivals at NewcastleGateshead Initiative, said: “Gathering everyone together was a great opportunity to celebrate some of the successes of the GX Project. The project has facilitated impressive collaboration between SMEs, private sector businesses and research institutions, and those involved will continue to see benefits moving forward. Innovation is key to the success of any business but it can sometimes be difficult to balance current operations with future innovation.”</p> <p>The 24-month project is due to finish in December, although there is a possibility that it could be extended if additional funding is secured.</p> <p>Carol added: “The GX Project has provided us with brilliant examples of collaboration within the region and we are hopeful that we can secure additional funding from the ERDF for another year.”</p> <p><strong>Case studies </strong></p> <p>Newcastle-based <strong>MAADIGITAL</strong> specialises in the creation of and definition of mobile apps, augmented reality, 3d animation and video production. The company have had extensive involvement with the GX Project, participating in two innovation challenges and being part of a GX Collaborate Project with Teesside University. MAADIGITAL was also successful in securing work with Siemens Energy through the GX funded Siemens Innovation Challenge in June this year.</p> <p>MAADIGITAL Managing Director Colin Kelly commented: “We’ve secured work through this process and we’ve built an excellent working relationship with Siemens which may result in further work. GX has helped our company to move into a new sector, add a prestigious client and expand our portfolio, presenting a number of opportunities for future growth and development.”</p> <p>Another exhibitor on the day was <strong>So To Company Ltd</strong> &#8211; developer of a new and innovative product, Karekot, which aims to provide a safer, soft-sided cot bed. Founder and Director Katharine Paterson was inspired to develop Karekot following the experiences of her young daughter with a traditional wooden-barred cot. So To secured a GX Grant which supported the final stages and refinement of product design and the development of a new high-quality product prototype.</p> <p>Katharine said: “Despite retailer interest, it has been difficult to secure funding to move the product from an idea and an initial rudimentary prototype. The GX Grant has helped us to redesign Karekot in light of market research and select the appropriate textiles and materials for the product to ensure it is fit for market.</p> <p>“GX has helped me to make significant steps forward which will hopefully enable Karekot to get to market sooner, enabling babies to sleep more safely and soundly, which is what the product is all about.”</p> <p>GX Collaborate funding enabled Gateshead-based <strong>DroneOps</strong> to work with Northumbria University on R&amp;D relating to the use of drones as a flying platform carrying ground penetrating radars. The technology has the potential to dramatically improve the efficiency and safety of landmine detection processes in a number of ways. DroneOps was already involved with the Army Warfighting Experiment and GX Collaborate helped to de-risk the proposition for potential future investors.</p> <p>Dominic Kelly, Director at DroneOps, said: “GX Collaborate has acted as a springboard for us to tap into university expertise, it gave us proof of concept and we now have robust evidence to enable us to demonstrate the technology, how it saves time, reduces cost and removes the need for personnel to analyse the images produced.”</p> <p>For more information about the GX Project and see the full insight report visit &nbsp;<a href="https://getnorth2018.com/wp-content/uploads/2019/11/GX_Project_Report_FinalProof.pdf">https://getnorth2018.com/wp-content/uploads/2019/11/GX_Project_Report_FinalProof.pdf</a></p> <p>The post <a rel="nofollow" href="https://getnorth2018.com/exhibition-legacy-project-supports-over-75-north-east-smes/">Exhibition legacy project supports over 75 North East SMEs</a> appeared first on <a rel="nofollow" href="https://getnorth2018.com">Get North!</a>.</p>
  25. 1,000km Cable to the Stars - The Skyhook

    2019-11-17 13:30:03 UTC

  26. Neutron Stars – The Most Extreme Things that are not Black Holes

    2019-11-10 13:30:02 UTC

  27. SEO Content Optimization – CognitiveSEO vs SimilarContent

    2019-11-09 12:42:49 UTC

    SEO Content Optimization – CognitiveSEO vs SimilarContent
    If you're after SEO Content Optimization both tools will give you very close results: higher rankings on SERP for your optimized blog articles. This review is my honest feedback as a dedicated SEO enthusiast in constant pursue of optimisation tools that provide the best results.

    The post appeared first on SEO Content Optimization – CognitiveSEO vs SimilarContent

    <div style="margin: 5px 5% 10px 5%;"><img src="https://colorpeak.co.uk/wp-content/uploads/2019/10/seo-optimisation-similar-content-review-300x186.png" width="300" height="186" title="" alt="SEO Content Optimization – CognitiveSEO vs SimilarContent" /></div><div><p><div class="et_pb_section et_pb_section_4 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_row et_pb_row_4"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_post_title et_pb_post_title_1 et_pb_bg_layout_dark et_pb_text_align_center" > <div class="et_pb_title_container"> <h1 class="entry-title">SEO Content Optimization – CognitiveSEO vs SimilarContent</h1> </div> </div><div class="et_pb_module et_pb_dmb_breadcrumbs_1 et_pb_dmb_breadcrumbs" style="visibility:hidden"><ol vocab="http://schema.org/" typeof="BreadcrumbList"><li property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk" class="" data-icon="" property="item" typeof="WebPage"><span>Home</span><meta property="name" content="Home"/></a><meta property="position" content="1"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk/seo/" class="" data-icon="" property="item" typeof="WebPage"><span>SEO</span><meta property="name" content="SEO"/></a><meta property="position" content="2"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><span property="name">SEO Content Optimization – CognitiveSEO vs SimilarContent</span><meta property="position" content="3"/></li></ol></div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> <div class="et_pb_bottom_inside_divider et-no-transition"></div> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_5 et_section_specialty" > <div class="et_pb_row"> <div class="et_pb_column et_pb_column_3_4 et_pb_column_9 et_pb_specialty_column et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_row_inner et_pb_row_inner_4"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_4 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_33 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><!--noindex-->We&#8217;ve optimized this article with <span style="text-decoration: underline;"><span style="color: #ffffff;"><a style="color: #ffffff; text-decoration: underline;" href="https://similarcontent.com/">SimilarContent Search Engine Content Optimization Tool</a></span></span><!--noindex--></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_blurb et_pb_blurb_0 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et-pb-icon">&#xe007;</span></span></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>Marketing automation</span></h4> <div class="et_pb_blurb_description"><!--noindex--></p> <p>The &#8220;<em>marketing automation</em>&#8221; keyword and the optimized content I&#8217;m referring to throughout the article is here: <a href="https://colorpeak.co.uk/marketing-automation-tools-for-business/">Marketing Automation Tools – The DIY for Beginners</a></p> <p><!--noindex--></div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_1 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et-pb-icon">&#xe007;</span></span></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>Non-Affiliate review</span></h4> <div class="et_pb_blurb_description"><!--noindex--></p> <p>This review is my honest feedback as a dedicated SEO enthusiast in constant pursue of optimisation tools that provide the best results. </p> <p> </!--noindex--></div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_2 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et-pb-icon">&#xe007;</span></span></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>November 2019 update</span></h4> <div class="et_pb_blurb_description">This review was posted before SimilarContent update in November, in which (update) some of the suggested changes mentioned below were implemented. I&#8217;m glad to see the direction and speed this tool is being developed in.</div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_text et_pb_text_34 et_pb_text_align_left et_pb_bg_layout_light"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_5"> <div class="et_pb_column et_pb_column_undefined et_pb_column_inner et_pb_column_inner_5 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_35 et_animated et_pb_text_align_justified et_pb_text_align_center-phone et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><p><span class="firstcharacter">S</span>poiler alert! <a href="https://cognitiveseo.com/">CognitiveSEO Content Optimization software</a> wins (with a big caveat working in favour of <a href="https://similarcontent.com/"><strong>SimilarContent</strong><span style="color: #0d92e4;"> <strong>Optimizer</strong></span></a>, but more on that below). If you&#8217;re after SEO Content Optimization in the English language, both tools will give you very close results. And the results being higher rankings on Google Search Engine for your <em>optimized articles</em>.</p> <p>So, here&#8217;s how both of the tools go about doing content optimization.</p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_6"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_6 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_36 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>How To Do Content Optimization Correctly? &#8211; Seed Keyword Analysis</h2> <p>First, both CognitiveSEO and SimilarContent analyse the top searches to find who gets the Google engine ranking right and who doesn&#8217;t. After the tools combine the findings, an equation is run to assess the outcome. The idea is to get you information that is easy to interpret and provide you with a general direction in which to take your raw, unoptimized article.<br /> As an example, I decided to drop a hard keyword: &#8220;marketing automation&#8221;.</p> <h3>CognitiveSEO Keyword Analysis</h3> <p>The tool does an excellent job of showing you the entire picture at first sight. Without clicking away, I see:</p> <h4></span> Content Difficulty</h4> <p>The &#8220;gist&#8221; of the keyword analysis step and the number from 0-100 that tells you how sharp your <strong>content optimization</strong> needs to be if you want to enter the content marketing competition at the top of Search Engine Result Page (SERP). &#8220;Marketing automation&#8221; scored 77, marking it as a &#8220;very hard&#8221; keyword.</p> <h4><span style="color: #ff9900;"></span> Links Difficulty</h4> <p>CognitiveSEO goes an extra step here and also lets you know that the content optimization alone ain&#8217;t going to cut it. The same scale as before &#8211; from 0-100 &#8211; and &#8220;marketing automation&#8221; is marked at 72 (&#8220;very hard&#8221;). Underneath the Links difficulty score, I see an extra piece of information about how many referring domains do &#8220;Score 72&#8221; actually mean (&#8220;~49 sites&#8221; backlinking to my &#8220;marketing automation&#8221; article to enter the top SERP online competition).</p> <h4>Monthly Searches</h4> <p>It shows a popularity trend (Google Trends) of a given keyword in the selected country. For &#8220;marketing automation&#8221; keyword in Google.co.uk the Monthly Searches feature did not work (the result was &#8220;N/A&#8221;). Surprisingly it did work for Poland or the USA but not for the UK.</p> <p>But it doesn&#8217;t end there. Still, in the same birds-eye view, CognitiveSEO goes even deeper with the Keyword Analysis. And if there was ever any doubt if you should spend the next several hours working on your <strong>SEO content optimization</strong>, Keyword Explorer and Rank Analysis features should swiftly dispell any uncertainty.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_16"> <a href="https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEOgroup-by-topickeywordexplorer.png" class="et_pb_lightbox_image" title="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization"><span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEOgroup-by-topickeywordexplorer.png" alt="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization" title="" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEOgroup-by-topickeywordexplorer.png 1891w, https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEOgroup-by-topickeywordexplorer-1280x617.png 1280w, https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEOgroup-by-topickeywordexplorer-980x472.png 980w, https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEOgroup-by-topickeywordexplorer-480x231.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1891px, 100vw" /></span></a> </div><div class="et_pb_module et_pb_text et_pb_text_37 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h4>Keyword Explorer</h4> <p>The software breaks it down on a table with primary filters such as Search Suggestions, Focus Keywords and Questions. These I believe, are self-explanatory keyword categorisations that provide a full panoramic view of your seed keyword landscape.</p> <p>There is also &#8220;<em>Filter</em>&#8221; option for a more refined inspection and an excellent feature &#8220;Group by Topic&#8221; that in one click reveals the central themes around your chosen keyword. Here you can educate yourself on the search intent behind the chosen keyword. A handy feature and possibly a game-changer if the topic you attempt to target is new to you.</p> <p>Keyword Explorer also shows a set number of keywords they called &#8220;<em>opportunities</em>&#8220;. For &#8220;marketing automation&#8221; I was given 916 keyword ideas, that CognitiveSEO artificially limits on my &#8220;<em>Starter Plan</em>&#8221; ($129.99/mo).</p> <p>Apparently, I could enable the hidden data and &#8220;<em>up to triple</em>&#8221; the number of keyword opportunities listed if I was to upgrade to the &#8220;Business Plan&#8221; with &#8220;<em>custom pricing</em>&#8220;.</p> <h4>Ranking Analysis</h4> <p>The tool shows you the other performing websites and their optimized content ranked at the top of the Search Engine grid. It lists the main ingredients of your digital content <strong>optimization and marketing strategy</strong> you need in order to compete with the top contenders, such as:</p> <ul class="list-nonumbers"> <li>Content Performance (from 0-100),</li> <li>Focus Keywords (the number of topically related keywords),</li> <li>No. Of Words (of the entire article)</li> <li>Domains To Url/Site (backlinks needed)</li> <li>Date Published (how old is the original piece)</li> </ul> <p>I was able to review the Top 20 Pages on the Google Search, again with an option to expand it up to the Top 100 on a &#8220;<em>Business Plan</em>&#8220;.</p> <p>Finally, the Content Assistance tool is where the rubber hits the road. I&#8217;ll break it down right after I visit&#8230;</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_38 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3>SimilarContent Keyword Analysis</h3> <p>The software splits it down to three separate tools. Suddenly I wasn&#8217;t getting the useful &#8220;<em>birds-eye</em>&#8221; overview that CognitiveSEO provides in one spot. I think the analysis and content strategy tips are much more partitioned and hard to follow when compared to the other software.</p> <h4>Topic Difficulty (TD)</h4> <p>The gist of your keyword investigation will happen under Topic Difficulty tool. SC runs their formula against the top 20 articles on Google Search and presents you with the 0-100 scale of keyword difficulty at the top of the side panel. &#8220;Marketing automation&#8221; scored 79.9, which is similar to CognitiveSEO.</p> <p>There is no backlink analysis letting you know the number of referring domains needed for your optimized content, but rather a vague statement &#8220;Hard &amp; Need High Authority Site&#8221;.</p> <p>Next to the Topic Difficulty score, SC presents you with a bar chart of the top 10 articles and their current SEO content Performance Score (from 0-100). I have to note that the Bar Chart was confusing to me at first, and I had to watch the instructional video to confirm what it actually shows (the Article Performance for each page ranked).</p> <p>A little bit below, I&#8217;m happy to see a summary of Google Entities (or Snippets) for my &#8220;marketing automation&#8221; keyword:</p> <ol class="list-numbered"> <li>Ads: 3</li> <li>Video: 2</li> <li>Questions: 0</li> <li>AMP: 20 (and why 20 suddenly? Shouldn&#8217;t it be the top 10&#8230; ?)</li> </ol> <p>It is a nice feature and&#8230; <em>utterly inaccurate in my case.</em><br /> I&#8217;m not sure if this is desktop or mobile SERP or both? The entities I see on &#8220;my Google&#8221; are (desktop/mobile version):</p> <ol class="list-numbered"> <li>Ads: 4/4</li> <li>Video: 0/6</li> <li>Questions: 4/4</li> <li>AMP: 0/2</li> </ol> <p>Also missing from the tool are: <em>Featured Snippet, </em>People Also Search For, BoP (Bottom of the Page) Ads. I&#8217;d like to see those search engine services to be counted in the KD&#8217;s SERP guide.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_17"> <a href="https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentTopic-Difficultytoolmulti-languageSEOsupport.png" class="et_pb_lightbox_image" title="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization"><span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentTopic-Difficultytoolmulti-languageSEOsupport.png" alt="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization" title="" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentTopic-Difficultytoolmulti-languageSEOsupport.png 892w, https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentTopic-Difficultytoolmulti-languageSEOsupport-480x273.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 892px, 100vw" /></span></a> </div><div class="et_pb_module et_pb_text et_pb_text_39 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h5>META Title/Description Improvements</h5> <p>For some strange reason, SimilarContent thought to place &#8220;To Optimize Title/Description&#8221; suggestions and take 30% of the screen&#8217;s real-estate for that information. There, in fine-grain detail, SC tells you where you should put your focus/LSI/variable keywords to compete on organic searches. But why do I need to see these recommendations here?</p> <p>In any regular SEO content optimization workflow or blog creating practices, the <em>META Title/description</em> content optimization is the very last part that you sort out AFTER the entire article is thoroughly developed, optimized and implemented on your website or blog.</p> <p>Therefore at the early stages of the Topic Difficulty checks, the Title/Description content suggestion is an entirely unnecessary technical trivia. A one that you usually sort out at the end of the journey with different page optimization tools for your convenience (<em>like Yoast or PageOptimizerPro</em>). However, if SimilarContent insists on informing me of how the top 20 strategised their Titles/Descriptions and existing content, I&#8217;d rather had that info located somewhere on the main table grid. And use the saved space for something more useful, like Keyword Brainstorming or MicroNiche Finder that are separate tools but could easily fit in that view (and be much more relevant to what I intend to do at the Topic Difficulty search phase).</p> <h5>Keyword &#8220;Synonym(s)&#8221;</h5> <p>Then there is the &#8220;Synonym&#8221; feature that I can only describe as some kind of digital content creation helper or a keyword ideas/opportunities tool in its early-stage zygote form. For &#8220;marketing automation&#8221;, it revealed &#8220;<em>About 5 results</em>&#8221; (SIC!), and, I suspect, there are some issues with pulling in the data like search volume and frequency of appearance. Currently, <strong>it offers less than free Google Suggestions</strong> but, hopefully, something better will come out of it.</p> <p><em>Although I can&#8217;t say if it&#8217;s a &#8220;boy&#8221; or a &#8220;girl&#8221; (or something else) yet&#8230;</em></p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_18"> <a href="https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentTopicDifficultySERPSEOcontentanalysis.png" class="et_pb_lightbox_image" title="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization"><span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentTopicDifficultySERPSEOcontentanalysis.png" alt="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization" title="" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentTopicDifficultySERPSEOcontentanalysis.png 1892w, https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentTopicDifficultySERPSEOcontentanalysis-1280x665.png 1280w, https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentTopicDifficultySERPSEOcontentanalysis-980x509.png 980w, https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentTopicDifficultySERPSEOcontentanalysis-480x249.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1892px, 100vw" /></span></a> </div><div class="et_pb_module et_pb_text et_pb_text_40 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h5>Topic Difficulty Competitive Breakdown and Article Strategy</h5> <p>Finally, we have the Topic Difficulty table breakdown, and similarly to CognitiveSEO, they go about exploring the chosen topic and its digital landscape.</p> <p>But rather than listing keywords ideas or content &#8220;opportunities&#8221;, they focus your attention on the Top Sites that rank for the keyword in two different types of views: an existing page content data breakdown and a Search Engine list.</p> <p>In my opinion, both SimilarContent Data and SERP breakdown views show almost the same information <em>(Rank, Domain, Score, Score Chart and Facebook Shares all repeat)</em>. Both views could easily be put together under one tab and have another tab(s) revealing something different and aiding your marketing research.</p> <p>In any case, the Keywords Difficulty keyword breakdown is more akin to what CognitiveSEO shows under Ranking Analysis tab. Although the table goes in-depth in some areas, I&#8217;m not sure about the practical use of what SC analyses:</p> <ul class="list-nonumbers"> <li>The table lists only the top 10 SERP results with no possibility to expand (CognitiveSEO shows 20 or more on a higher tier plan) &#8211; this is strange because SimilarContent claims they run analysis against the top 20 domains &#8211; so, why would they &#8220;<em>hide</em>&#8221; half of their data findings from us&#8230;?</li> <li>for &#8220;marketing automation&#8221; the top 10 SERP are somewhat similar, but I find CognitiveSEO to be a bit closer to what I see when Googling &#8220;marketing automation&#8221; keyword in my (UK) browser &#8211; it is not a big difference though</li> <li>both tools show the SEO content optimization performance/score for each ranked domain and, although the approach is different, the conclusions are very similar</li> <li>KD displays the entire SERP snippet with META Title and Description (CognitiveSEO shows only the URL path) &#8211; I like that and find it useful to see there, but I&#8217;m missing the addition of Google Entities and Snippets (CognitiveSEO has it)</li> <li>KD also shows the number of times the targeted keyword appeared in the description (it doesn&#8217;t count the title and the slug for some reason, so I find it half-done or not that useful)</li> <li>Finally, KD goes into great detail to analyse how many times each focused/recommended/similar word is used in the competitive articles &#8211; but I&#8217;m struggling to understand the usefulness of that information at that particular stage of the keyword research. I mean, I&#8217;ll go and keep working on the article under a different tool/view &#8211; SC&#8217;s Content Optimization. There I&#8217;m expecting to find all the fine-grain keyword suggestions and where to put them. I find the Topic Difficulty detailed analysis &#8211; &#8220;who-used-how-many-keywords&#8221; examination &#8211; completely inconsequential at the point of reviewing target keywords and searching for opportunities. The &#8220;who-used-how-many-keywords&#8221; information has no weight whatsoever on whether I chose to pursue the keyword or not.</li> </ul> <p>The Topic Difficulty Tool is the weakest point of SimilarContent and a one that requires almost complete revamp to be able to compete with CognitiveSEO Keyword Explorer tool.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_19"> <a href="https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentTopicDifficultyKeywordSearch.png" class="et_pb_lightbox_image" title="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization"><span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentTopicDifficultyKeywordSearch.png" alt="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization" title="" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentTopicDifficultyKeywordSearch.png 1894w, https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentTopicDifficultyKeywordSearch-1280x668.png 1280w, https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentTopicDifficultyKeywordSearch-980x512.png 980w, https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentTopicDifficultyKeywordSearch-480x251.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1894px, 100vw" /></span></a> </div><div class="et_pb_module et_pb_text et_pb_text_41 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3>Keyword Brainstorming/MicroNiche Finder (separate tools/views)</h3> <p>Once again, SimilarContent thought to split the Keyword Research onto separate tools/views. I don&#8217;t quite understand that. If you&#8217;ve done your Topic Difficulty due diligence already, surely Brainstorming and MicroNiche Finder are a step back at that point, no? Why are these tools/views &#8220;a next step&#8221; on the interface grid? Their placement <strong>makes no sense</strong> for any keyword search workflow I can think of.</p> <h5>Keyword Brainstorming</h5> <p>is just a list of keyword ideas that contain all of the terms of a target keyword in them, e.g. &#8220;marketing automation tools&#8221;. It also shows the frequency of their appearance in <strong>the top 10</strong> search engine results. For my &#8220;marketing automation&#8221; I was presented with &#8220;About 15 results&#8221; under &#8220;Similar and top 1 words&#8221; (meaning a Target KW + 1 additional keyword) and &#8220;About 5 results&#8221; under &#8220;Similar and top 2 words&#8221; (TKW+2).</p> <p>The <strong>results were disappointing</strong> and knowing what other search engine optimization companies provide in the &#8220;keyword brainstorming&#8221; department; the tool is completely unreliable. For example, <a href="https://ahrefs.com/blog/keyword-research/">Ahrefs Keyword Explorer</a> &#8220;Having the same terms&#8221; tab for &#8220;marketing automation&#8221; suggested 2001 keywords for the UK alone and 8064 keyword suggestions for the USA (+ 500 &#8220;Questions&#8221; and 1641 &#8220;Also rank for&#8221;).</p> <p>Now THAT is what I call a &#8220;<strong>Brainstorming</strong>&#8220;. But even CognitiveSEO with its 916 &#8220;keyword opportunities&#8221; comes out much better. I use Google Suggestions or Answer the Public with much better outcomes than SC keyword ideas.</p> <p>Keyword Brainstorming gets F- and Gryffindor loses 150 points.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_20"> <a href="https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentkeywordbrainstormingtoolforSEO.png" class="et_pb_lightbox_image" title="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo article improvement"><span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentkeywordbrainstormingtoolforSEO.png" alt="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo article improvement" title="" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentkeywordbrainstormingtoolforSEO.png 1896w, https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentkeywordbrainstormingtoolforSEO-1280x669.png 1280w, https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentkeywordbrainstormingtoolforSEO-980x512.png 980w, https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContentkeywordbrainstormingtoolforSEO-480x251.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1896px, 100vw" /></span></a> </div><div class="et_pb_module et_pb_text et_pb_text_42 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h4>MicroNiche Finder</h4> <p>this, on the other hand, is a <strong>very interesting idea</strong> that can aid your SEO content. Especially useful if you want to nail an accurate tag(s) or a category to your article. MicroNiche Finder is just a category path or a breadcrumb of the topical relevance of your targeted keyword. It listed seven different paths for my &#8220;marketing automation&#8221; keyword, and I found it uniquely missing from other tools, including CognitiveSEO or even Ahrefs.</p> <p>Ahrefs &#8220;Parent Topic&#8221; or CognitiveSEO&#8217;s &#8220;Group by Topic&#8221; could be considered a similar option. Still, it&#8217;s not entirely the same, and SimilarContent seems to define the &#8220;root path&#8221; or the theme&#8217;s origin of the keyword more in-depth.</p> <p>I can also see myself using the paths for topical interlinking within my website content. Or at least as an optimized content tiering and content creation strategy.</p> <p>I think if applied correctly across a website or blog, MicroNiche Finder feature <strong>could make a positive difference</strong> for your search engine optimization ranking.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_21"> <a href="https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContent-microniche-content-breadcrumbs.png" class="et_pb_lightbox_image" title="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization"><span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContent-microniche-content-breadcrumbs.png" alt="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization" title="" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContent-microniche-content-breadcrumbs.png 1901w, https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContent-microniche-content-breadcrumbs-1280x667.png 1280w, https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContent-microniche-content-breadcrumbs-980x510.png 980w, https://colorpeak.co.uk/wp-content/uploads/2019/10/SimilarContent-microniche-content-breadcrumbs-480x250.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1901px, 100vw" /></span></a> </div><div class="et_pb_module et_pb_text et_pb_text_43 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h4>Content Rewriter</h4> <p>Like the name suggests it is an article spinner. I use other tools for that already and don&#8217;t find it particularly beneficial. SC claims to use &#8220;advanced AI&#8221; in the text spinning and suggests to use it only in &#8220;chunks&#8221; of no more than 100 words for the best results. I tried a couple of short eCommerce product content descriptions I&#8217;m working on at the moment. <strong>The results were mediocre</strong>, not terrible and better than some &#8220;mainstream&#8221; content spinners. Although it is a nice addition and SC says they&#8217;ll keep improving it, I won&#8217;t hold my breath, because this isn&#8217;t something I&#8217;m after when I&#8217;m logging in to SimilarContent dashboard.</p> <h4>Today&#8217;s Fresh Keywords</h4> <p>This is just a Google Trends with the most popular search terms for a given day. This feature is cute, but not particularly useful in my opinion (unless you&#8217;re working on a gossip/news niche &#8211; but even then would &#8220;Today&#8217;s Fresh Keywords&#8221; feature be a real &#8220;<em>game-changer</em>&#8221; for you? &#8230; ).</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_44 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Content Optimization vs Content Optimisation</h2> <p>We arrived at the heart of the matter. The point of all those previous searches and crafting strategy was to figure out the subject and write what I call a &#8220;raw version of an article&#8221;. I&#8217;ll take a step back and introduce my 7-step workflow for an optimized content creation that looks roughly like this:</p> <ol class="list-numbered"> <li>An idea pops in my head, or I&#8217;m ranking client&#8217;s website/blog.</li> <li>I do keyword research.</li> <li>I create a raw version of an article.</li> <li>I drop it to the content optimization tool and edit it.</li> <li>I launch it on the website.</li> <li>I further optimize page content and run the URL through SEO on-page optimization tool.</li> <li>The fully optimized page or blog gets officially launched and spreads on my IFTTT and social media network.</li> </ol> <p>I use multiple SEO, content optimization and marketing strategy tools to wrap it all up. CognitiveSEO or SimilarContent can only play a partial role in all that, but an important one. Here&#8217;s how each plays it.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_45 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3>CognitiveSEO&#8217;s Content Optimization</h3> <p>You drop an article to the editor, and a list of suggestions appear on the right-hand sidebar. CognitiveSEO groups the suggestions into five &#8220;dropdowns&#8221; or lists where numerous &#8220;focus keywords&#8221; are given:</p> <ol class="list-numbered"> <li>Keywords already used</li> <li>Keywords you should use</li> <li>Keywords you should use more often</li> <li>Keywords stuffing (so the ones you&#8217;ve used too many times)</li> <li>Content Ideas via Questions People Ask</li> </ol> <p>The sidebar also provides you with current Performance Score of your article (0-100), a number of focus keywords used, <em>Flesch-Kincaid</em> readability score (0-100) and the overall number of words you used in the article.<br /> Further, underneath the article Performance Score, the tool tells you whether your optimized content &#8220;can rank in the top 3 Google results&#8221;, and what the possible Searchers Intent is for the targeted keyword. </p> <h3>CognitiveSEO Keyword Highlighter (FTW)</h3> <p>However, the real highlight of the CognitiveSEO Content Optimization editor is the &#8220;Highlight Keywords&#8221; feature. I love that feature. It highlights all the keywords in your article with colours matching the keyword suggestion dropdowns. That way, you can really see the spread of keywords in your article, strategise the placement and have your material, literally, coming to light right in front of your eyes.</p> <p>CognitiveSEO Keyword Highlighter is a simple feature aiding your content strategy, and it&#8217;s an unbelievably fun one. It motivates me to pursue the content optimization further and max-out the performance score of my articles. Well done, CognitiveSEO!</p> <p>The keyword suggestions given are spot on as CognitiveSEO uses a complex <a href="https://colorpeak.co.uk/seo-evolution/">Search Engines LSI</a> with multiple other indicators and formulas to lay them down for you and transform your text into a search engine friendly content. In fact, all the articles that I&#8217;ve treated with CognitiveSEO content optimization immediately ranked in top 20 without any backlinks, while the &#8220;marketing automation&#8221; &#8211; which is a tough keyword &#8211; picks up in the top 50 (without backlinks).</p> <p>The overall <span style="color: #666666;"><a href="https://colorpeak.co.uk/flat-vs-depth-web-design/" style="color: #666666;">interface is clean, sharp</a></span> and extremely well-thought-out. CognitiveSEO Content Optimization Tool is an A++ product and a true highlight of their search engine optimization software package.</p> <p>If you want an excellent content optimization software and can afford it, <em>this is it, folks!</em></p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_22"> <a href="https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEOkeywordhighlightercontentstrategy.png" class="et_pb_lightbox_image" title="CognitiveSEO screenshot - how to position your article using LSI, keyword highlighter and research"><span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEOkeywordhighlightercontentstrategy.png" alt="CognitiveSEO screenshot - how to position your article using LSI, keyword highlighter and research" title="" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEOkeywordhighlightercontentstrategy.png 1896w, https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEOkeywordhighlightercontentstrategy-1280x537.png 1280w, https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEOkeywordhighlightercontentstrategy-980x411.png 980w, https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEOkeywordhighlightercontentstrategy-480x202.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1896px, 100vw" /></span></a> </div><div class="et_pb_module et_pb_text et_pb_text_46 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3>SimilarContent&#8217;s Content Optimization</h3> <p>Similarly to CognitiveSEO, SimilarContent uses a sidebar to list keyword suggestions grouped in three distinct tabs:</p> <ol class="list-numbered"> <li>One word (meaning single-word suggestions)</li> <li>Multi-word</li> <li>Questions</li> </ol> <p>SC computes each tab&#8217;s keyword suggestions under four distinct indicators:</p> <ol class="list-numbered"> <li>Not found</li> <li>Low</li> <li>Good</li> <li>Extremely (poor choice of words, should be &#8220;overused&#8221;, &#8220;excessive&#8221; or something&#8230;)</li> </ol> <p>The content strategy implications are similar to that of CognitiveSEO list dropdown, but I see a potential to fine-grain the keyword placement. I am starting to like the idea of &#8220;<em>one-word</em>&#8221; and &#8220;<em>multi-word</em>&#8221; suggestions, and I&#8217;m beginning to see how it could work to my advantage. CognitiveSEO is much more rigid in that, and the suggestions are fixed &#8211; which has its own pros, like keeping it simple, and making it easy to implement.</p> <p>The main thing is the SimilarContent keyword suggestions overlap with CognitiveSEO ones, and I suspect they use similar formulas to pull them out.</p> <p>Worth noting is that SimilarContent uses &#8220;AI text analysis&#8221; that is available only in English. I believe that feature makes all the difference in the quality of the keywords scoring and suggestions. That makes the optimization in other languages inferior.</p> <p>SimilarContent also gives you a Relevancy Score, which is the same as Performance Score on CognitiveSEO but works a bit different. While the first tool gets you to score from 0 to 100, SC makes you land somewhere between 55-75 points for the best results. More would be over-optimized, which is a strong (negative) signal for Search Engines.</p> <p>CognitiveSEO has its Keyword Stuffing list of course, but SC might be more risk-aware in <strong>not letting you go overboard</strong>. &#8220;Marketing automation&#8221; example on CognitivSEO has nothing listed under Keywords Stuffing, while the same article on SimilarContent lists 36 keywords under &#8220;Extremely&#8221;. These are all suggestions only, but important ones and SC does a great job at letting you know whenever you&#8217;re trying too hard.</p> <p>Finally, there is a current article data breakdown, and SC&#8217;s Content Optimization tool informs you what language you use (duh!) and the number of words in your article; but also, the tool computes the number of letters, phrases, and even sentences.</p> <p>These are great additions to the overall excellent content optimization SaaS for <span style="color: #666666;"><a href="https://colorpeak.co.uk/seo-agency/" style="color: #666666;">SEO</a></span>.</p> <p>The main thing that I miss is the Keyword Highlighter, which makes working on SimilarContent dull. But once the content strategy highlighter is implemented, and they get the interface cleaned up a bit, SimilarContent Content Optimization offer is going to be hard to dismiss. And all those $100+ ticket SEO tools may struggle to make a case against it.</p> <p>Overall, SimilarContent Content Optimization for SEO is extremely well priced and well done for a product in just under a year of development.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_47 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Multi-Language Support</h2> <p>I primarily work in the realm of the English language, but I always felt that the part reason for my reluctance to work in my native language is the lack of focus and effective tools that support search engine optimization in non-English (hence, lack of awareness). And I don&#8217;t blame anyone. I can&#8217;t expect an SEO SaaS companies &#8220;from California&#8221; to focus on some small country with an <span style="color: #666666;"><a href="https://en.wikipedia.org/wiki/Polish_language" style="color: #666666;">obscure language no-one else is using</a></span>. Traffic and users behaviour will dictate what we bet all our chips on. However, the fact is that the non-English language countries are left behind, only catching-up to the SEO cutting edge.</p> <p>This ultimately can mean only one thing: the audience from these countries hold keys to uncharted Gold Mines. Some of these digital markets are like <span style="color: #666666;"><a href="https://www.imdb.com/title/tt1212428/" style="color: #666666;" target="_blank" rel="noopener noreferrer">Lost Cities of Z</a></span> waiting to be explored by Westerners looking for treasures and fame.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_23"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2019/10/Lost-City-of-Z.jpg.jpeg" alt="" title="" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/10/Lost-City-of-Z.jpg.jpeg 1229w, https://colorpeak.co.uk/wp-content/uploads/2019/10/Lost-City-of-Z.jpg-980x549.jpeg 980w, https://colorpeak.co.uk/wp-content/uploads/2019/10/Lost-City-of-Z.jpg-480x269.jpeg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1229px, 100vw" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_48 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span style="font-size: 14px;"><br /> My point is that there is a massive discrepancy in the way SEO works in the UK when compared to the USA. There is an even bigger difference when I compare the UK to other European countries. Some premium tools already support general Keyword Research in multiple languages, but we need more focus on niche languages.</span></p> <p><span style="font-size: 14px;">At the beginning of October 2019, CognitiveSEO added all Google supported languages in their Content Optimization Tool. I checked the Polish language option, and I can see that I could use the tool right away.</span></p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_24"> <a href="https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveseo-polish.png" class="et_pb_lightbox_image" title="planer słów kluczowych seo - pozycjonowanie stron przy użyciu CognitiveSEO "><span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveseo-polish.png" alt="planer słów kluczowych seo - pozycjonowanie stron przy użyciu CognitiveSEO " title="" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveseo-polish.png 1889w, https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveseo-polish-1280x592.png 1280w, https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveseo-polish-980x453.png 980w, https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveseo-polish-480x222.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1889px, 100vw" /></span></a> </div><div class="et_pb_module et_pb_text et_pb_text_49 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>I think this is a sign of maturity in the industry when such advanced tools start including other languages than just English. Although I find CognitiveSEO Content Optimization for Polish slightly miscalculated in difficulty scoring, it is extremely helpful to have that in my SEO tool kit.</p> <p>SimilarContent already supports 15 languages and claims to add more. Unfortunately, my language (Polish) is not one of the supported (yet) and the fact I didn&#8217;t pay attention to my German teacher in school; I just couldn&#8217;t test the multi-language options. Hopefully, when they update the software to include the Polish language, I check it out and submit my findings in this article.</p> <p>In any case, kudos to both for a great attempt to include more languages and open more countries to an advanced SEO.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_25"> <a href="https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEO-polish-content-optimiser.png" class="et_pb_lightbox_image" title="seo copywriting - jak pisać teksty seo i pozycjonować bloga przy użyciu narzędzia CognitiveSEO"><span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEO-polish-content-optimiser.png" alt="seo copywriting - jak pisać teksty seo i pozycjonować bloga przy użyciu narzędzia CognitiveSEO" title="" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEO-polish-content-optimiser.png 1892w, https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEO-polish-content-optimiser-1280x590.png 1280w, https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEO-polish-content-optimiser-980x452.png 980w, https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEO-polish-content-optimiser-480x221.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1892px, 100vw" /></span></a> </div><div class="et_pb_module et_pb_text et_pb_text_50 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>How much SEO content optimization tools cost</h2> <p>Content optimization tools follow a <span style="color: rgba(51, 47, 44, 0.9);"><a href="https://colorpeak.co.uk/ppc-ads/" style="color: rgba(51, 47, 44, 0.9);">&#8220;<span style="color: #666666;">pay-per-click&#8221; pricing</span></a> </span>model we know from Google, Facebook Ads. In that, certain operations cost you &#8220;a credit/query balance&#8221;. This means that you will have to work on optimizing all your clicks to get the most out of each tool. The prices range wildly and I&#8217;ll try to explain the value you get out of each SEO package below.</p> <p>CognitiveSEO starts at $129 per month and has its balance calculation simplified. They give you one pile of credits/points (&#8220;queries&#8221; they call it), 250 points per month on the Starter Plan, and every &#8220;Submit&#8221; costs one point. If you&#8217;re not careful, you can nuke the entire balance at the beginning of the month. And with the way CognitiveSEO approaches the thing, it is easy to do. For example, I found that when I click the &#8220;back&#8221; button on my browser, points disappear. When I do a repetitive search, something I searched a second ago without an update, points disappear. Or I merely open previously edited article, again, points disappear.</p> <p>I also find it vial that clicking to analyse the entire existing content carries the same point value as peeking at some obscure long-tail keyword in their keyword database. Because I don&#8217;t use their Keyword Search or Site Explorer tools much, I was lucky enough to have never run out of my credit balance, but I hate that aggressive approach to quota, anyway, and I see it as the weakest point of CognitiveSEO package.</p> <p>SimilarContent range from $19 to $79 per month and handles the balance computation much better than CognitiveSEO. SC splits the clicks into four different segments and count each separately: Keyword Ranking, Analyze Article, Keyword Research, Niche Discovery. The best thing is that the quota resets every day rather than every month. So there is some freedom in that, and if you go overboard one afternoon, you only need to wait till the next day to have a blast again.</p> <p>Also, SimilarContent gives you plenty of options to scale your use as different pricing tiers are available &#8211; starting from only $19/m is a tremendous value. CognitiveSEO shoves you at one fixed tier ($129/m) and then offers a &#8220;business plan with custom pricing&#8221;, which I guess means higher costs.</p> <p>SimilarContent is a clear winner here.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_51 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h5>What about CognitiveSEO Campaign Tools and the Site Explorer?</h5> <p>I deliberately skipped the more fundamental SEO tools that CognitiveSEO offers, because I don&#8217;t think they hold any relevance to the subject of this comparison (SimilarContent doesn&#8217;t offer anything like it). Ahrefs or Semrush would be more suitable to line up against CognitiveSEO, and that is a <span style="color: #ffffff;"><a href="https://colorpeak.co.uk/blog/" style="color: #ffffff;">subject for another article</a></span>.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_52 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Summary and which article enhancer is right for you</h2> <p>While I find the Content Optimizers a head-to-head competition, CognitiveSEO wins with SimilarContent in the Keyword Analysis department by a long shot. But here&#8217;s the thing: both are sore losers to <a href="https://ahrefs.com">Ahrefs</a>.<br />I find it especially saddening information for CognitiveSEO that put a lot of effort to provide as much information as Ahrefs Keyword Explorer does. And for a price of $129 &#8211; CognitiveSEO is not even close, I&#8217;m afraid.</p> <p>I can have Ahrefs with all their bells and whistles for a not-far-off price of $179/m and completely smash whatever I can find on CognitiveSEO&#8217;s Keyword Explorer and all other tools they provide. Which is precisely what I do: I use Ahrefs for all the keywords, backlinks, content/site explorers and web-audit analysis. Then I use CognitiveSEO/SimilarContent for LSI Content Analysis and Content Optimization. And even further, I use <a href="https://pageoptimizer.pro/">PageOptimizationPro</a> for a technical onPage SEO. That way, I can enjoy the best of all worlds without taking half-measures.</p> <p>In that sense, I find SimilarContent a much better option than CognitiveSEO somewhat steep entry point package. If you use Ahrefs/Semrush for keyword research/backlink analysis already, you really should consider checking out <a href="https://similarcontent.com/pricing/">SimilarContent offer</a>. If you work in English, for a price of $19/m you get enough to put your articles next to whatever comes out of CognitiveSEO&#8217;s Content Optimization soft. Just make sure you&#8217;ve done your due diligence on Ahref/Semrush keyword explorer tools first.<span style="font-size: 14px;"> </span></p> <p>Otherwise, if you like to keep all your essential SEO tools in one place and looking for an accurate, extremely well thought-out and fricktionless Content Optimization tool, CognitiveSEO should be the one. A high ticket price but no comprimises on the optimizations either.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_53 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3>Conclusion</h3> <p>SimilarContent is a startup, and an exciting roadmap is in place. They have a long journey ahead of them. Still, if they stay the course and keep themselves out of depth (e.g. not trying to be second Ahrefs), they may be one of the top contenders in their particular &#8220;multi-language diverse and multi-national inclusive content optimization niche&#8221;.</p> <p>I truly wish them well and not just because I had the opportunity to <a href="https://appsumo.com/similarcontent/">get my spot at the front seat</a> but, because, SEO is so much more than &#8220;<a href="https://yoast.com">Yoast</a> and backlinks&#8221;.</p> <p>Better content optimization tools = better content = better Internet.</p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_7"> <div class="et_pb_column et_pb_column_undefined et_pb_column_inner et_pb_column_inner_7 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_54 et_animated et_pb_text_align_left et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h3><span style="color: #666666;">Check out YouTube Channel for more SimilarContent and Cognitive SEO info</span></h3> <ul style="margin-left: 25px; line-height: 1.6em;"> <li><a title="Cognitive SEO YouTube Channel" href="https://www.youtube.com/channel/UCQMrMnn9ySK7ieo3fi9bsZA/videos">Cognitive SEO YouTube Channel</a></li> <li><a title="SimilarContent YouTube Channel" href="https://www.youtube.com/channel/UCa00gZqaSLlGBaJ6Wh9YHmQ/videos">SimilarContent YouTube Channel</a></li> </ul></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_55 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/seo-content-optimization-cognitiveseo-vs-similarcontent?id=2054965201&type=2",title: "SEO Content Optimization – CognitiveSEO vs SimilarContent",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script --></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_4 et_pb_column_10 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_with_border et_pb_module et_pb_sidebar_1 post-sidebar-right et_pb_widget_area clearfix et_pb_widget_area_right et_pb_text_align_left et_pb_bg_layout_light"> <div id="mks_author_widget-2" class="et_pb_widget mks_author_widget"><h4 class="widgettitle">About Author</h4> <img alt='' src='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=190&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=380&#038;d=mm&#038;r=g 2x' class='avatar avatar-190 photo' height='190' width='190' /> <h3>Alex Hawro</h3> <p>Alex is a web designer and web developer at Colorpeak Ltd. She has always been a passionate graphic designer and when asked by a family member to set up a simple WordPress website for them back in 2008 she was hooked up on web design process immediately. Since then she developed her skills combining both passions and eventually set up Colorpeak with her partner Lucas in 2016.</p> </div> <!-- end .et_pb_widget --><div id="search-2" class="et_pb_widget widget_search"><form role="search" method="get" id="searchform" class="searchform" action="https://colorpeak.co.uk/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></div> <!-- end .et_pb_widget --> <div id="recent-posts-2" class="et_pb_widget widget_recent_entries"> <h4 class="widgettitle">Recent Posts</h4> <ul> <li> <a href="https://colorpeak.co.uk/cognitiveseo-review/">CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic</a> </li> <li> <a href="https://colorpeak.co.uk/seo-content-optimization-cognitiveseo-vs-similarcontent/">SEO Content Optimization – CognitiveSEO vs SimilarContent</a> </li> <li> <a href="https://colorpeak.co.uk/how-to-facebook-google-pixel-ad-tracking/">How to Get Facebook &#038; Google Pixel Ad Tracking using PixelMe</a> </li> <li> <a href="https://colorpeak.co.uk/pixelme-divi-cta-tracking-onclick-events/">Tracking (onclick) CTA’s via PixelMe in DIVI Theme</a> </li> <li> <a href="https://colorpeak.co.uk/marketing-automation-tools-for-business/">Marketing Automation Tools &#8211; The DIY for Beginners</a> </li> </ul> </div> <!-- end .et_pb_widget --> </div> <!-- .et_pb_widget_area --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_7 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_top_inside_divider et-no-transition"></div> <div class="et_pb_row et_pb_row_5"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_11 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_cta_1 et_animated et_hover_enabled et_pb_promo et_pb_text_align_center et_pb_bg_layout_dark et_pb_no_bg"> <div class="et_pb_promo_description"><h1 class="et_pb_module_header">Let's Work Together!</h1></div> <div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_custom_button_icon et_pb_promo_button" href="tel:00441916451645" data-icon="&#x24;">Get started. Call us</a></div> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_6"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_12 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_56 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_13 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_57 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --><ul class="et_pb_module et_pb_social_media_follow et_pb_social_media_follow_1 clearfix et_pb_text_align_center et_pb_bg_layout_light"> <li class='et_pb_social_media_follow_network_5 et_pb_social_icon et_pb_social_network_link et-social-facebook et_pb_social_media_follow_network_5'><a href='https://www.facebook.com/ColorpeakLtd/' class='icon et_pb_with_border' title='Follow on Facebook' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_6 et_pb_social_icon et_pb_social_network_link et-social-twitter et_pb_social_media_follow_network_6'><a href='https://twitter.com/ColorpeakLtd' class='icon et_pb_with_border' title='Follow on Twitter' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_7 et_pb_social_icon et_pb_social_network_link et-social-instagram et_pb_social_media_follow_network_7'><a href='https://www.instagram.com/colorpeak/' class='icon et_pb_with_border' title='Follow on Instagram' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_8 et_pb_social_icon et_pb_social_network_link et-social-linkedin et_pb_social_media_follow_network_8'><a href='https://www.linkedin.com/company/colorpeakltd/' class='icon et_pb_with_border' title='Follow on LinkedIn' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_9 et_pb_social_icon et_pb_social_network_link et-social-rss et_pb_social_media_follow_network_9'><a href='/feed/news' class='icon et_pb_with_border' title='Follow on RSS' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li> </ul> <!-- .et_pb_counters --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_14 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_58 et_animated et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p></p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_7"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_15 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_59 et_animated et_pb_text_align_center et_pb_bg_layout_dark"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --></p> </div><p>The post appeared first on <a href="https://colorpeak.co.uk/seo-content-optimization-cognitiveseo-vs-similarcontent/">SEO Content Optimization – CognitiveSEO vs SimilarContent</a></p>
  28. The 12,020 Human SPACE Era Calendar 🚀

    2019-11-03 13:29:35 UTC

  29. What if We Nuke a City?

    2019-10-13 12:30:00 UTC

  30. The Billion Ant Mega Colony and the Biggest War on Earth

    2019-09-29 12:30:01 UTC

  31. How to Get Facebook & Google Pixel Ad Tracking using PixelMe

    2019-09-22 12:51:44 UTC

    Pixel Ad Tracking
    PixelMe tool allows yout to better understand Pixel Ad tracking data. Then you can take next educated step based on metrics provided by Google Analytics.

    The post appeared first on How to Get Facebook & Google Pixel Ad Tracking using PixelMe

    <div style="margin: 5px 5% 10px 5%;"><img src="https://colorpeak.co.uk/wp-content/uploads/2019/09/goole-facebook-pixel-tracking-featured-300x186.jpg" width="300" height="186" title="" alt="Pixel Ad Tracking" /></div><div><p><div class="et_pb_section et_pb_section_8 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_row et_pb_row_8"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_16 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_post_title et_pb_post_title_2 et_pb_bg_layout_dark et_pb_text_align_center" > <div class="et_pb_title_container"> <h1 class="entry-title">How to Get Facebook &#038; Google Pixel Ad Tracking using PixelMe</h1> </div> </div><div class="et_pb_module et_pb_dmb_breadcrumbs_2 et_pb_dmb_breadcrumbs" style="visibility:hidden"><ol vocab="http://schema.org/" typeof="BreadcrumbList"><li property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk" class="" data-icon="" property="item" typeof="WebPage"><span>Home</span><meta property="name" content="Home"/></a><meta property="position" content="1"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk/marketing-automation/" class="" data-icon="" property="item" typeof="WebPage"><span>Marketing Automation</span><meta property="name" content="Marketing Automation"/></a><meta property="position" content="2"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><span property="name">How to Get Facebook &#038; Google Pixel Ad Tracking using PixelMe</span><meta property="position" content="3"/></li></ol></div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> <div class="et_pb_bottom_inside_divider et-no-transition"></div> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_9 et_section_specialty" > <div class="et_pb_row"> <div class="et_pb_column et_pb_column_3_4 et_pb_column_17 et_pb_specialty_column et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_row_inner et_pb_row_inner_8"> <div class="et_pb_column et_pb_column_undefined et_pb_column_inner et_pb_column_inner_8"> <div class="et_pb_module et_pb_text et_pb_text_60 et_animated et_pb_text_align_justified et_pb_text_align_center-phone et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><span class="firstcharacter">IT</span>&#8216;s important that you understand, how people move around your website. The business intelligence you gather, compile and make sense of provides a big picture of your company direction. Online tracking or pixel ad tracking is a fundamental instrument in your <a href="https://colorpeak.co.uk/marketing-automation-tools-for-business/">marketing automation tool-kit</a>.</div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_9"> <div class="et_pb_column et_pb_column_undefined et_pb_column_inner et_pb_column_inner_9"> <div class="et_pb_module et_pb_text et_pb_text_61 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><p>Whether you like it or not, savvy-marketeers and modern businesses use pixel ad tracking to tailor their products and services to sell more, serve better and grow faster. It is then not surprising that several companies built entire businesses to serve just this single purpose – tracking you. Web analytics are a must these days and tracking user behaviour cannot be guesswork if you want to optimise your ads.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_26"> <span class="et_pb_image_wrap "><img src="https://colorpeak.co.uk/wp-content/uploads/2019/09/remarketing-pixelme-colorpeak.jpg" alt="Graphic representation of Pixel Ad Tracking" title="Pixel Ad Tracking" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/09/remarketing-pixelme-colorpeak.jpg 800w, https://colorpeak.co.uk/wp-content/uploads/2019/09/remarketing-pixelme-colorpeak-480x240.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_62 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>Marketing Analytics &#8211; the Key to Your Company Success</h2> <p>Nowadays, you can find many tracking and marketing automation tools to provide an almost infinite amount of data to track users and user behaviour. Most heard of (or used) is Google Analytics and their pixel tracking– a staple among online marketing communities. And Google&#8217;s Secret Weapon used to dominate the Digital World (ever asked yourself why such a sophisticated marketing tool is… free?). Some even go as far as to say <a rel="nofollow noopener noreferrer" href="https://techcrunch.com/2016/08/07/how-google-analytics-ruined-marketing/" target="_blank">it ruined the marketing</a>.</p> <p>Whatever your opinion is, Analytics is a powerful piece of marketing software for conversion tracking that you shouldn&#8217;t underestimate. But does it end there? Certainly not!</p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_10"> <div class="et_pb_column et_pb_column_undefined et_pb_column_inner et_pb_column_inner_10"> <div class="et_pb_module et_pb_image et_pb_image_27"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2019/09/google-analytics-pixel-tracking.jpg" alt="Google Analytics dashboard" title="Google Analytics dashboard" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/09/google-analytics-pixel-tracking.jpg 800w, https://colorpeak.co.uk/wp-content/uploads/2019/09/google-analytics-pixel-tracking-480x261.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_63 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>Google Analytics &#8211; The Easiest Most Difficult Marketing Tool to Implement</h2> <p>One of the Analytics problems is its interface and complexity. Or its &#8216;sandboxiness&#8217;. Google indeed puts all the effort to make it super-easy for virtually everyone to plaster their tool on their websites. But once it&#8217;s there and you enter Analytics, it kind of leaves you hanging. It takes a lot of time and knowledge to understand the jargon, the mechanics of the tool, and how to set things up like tracking pixel or conversion tracking for yourself – not only on your website but also on the overview dashboard. We&#8217;ve seen many business owners withdraw to just tracking… traffic instead of tracking user behaviour. Or whatever the default GA dashboard shows. With many not even understanding what &#8220;Bounce Rate&#8221; is.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_64 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><blockquote> <p>I once had someone ask me why their website &#8220;got only 43% of the <a href="https://i.chzbgr.com/full/6400116736/hE1C20CE8/" target="_blank" rel="noopener noreferrer">&#8220;bouncy score&#8221;</a> &#8211; thinking it&#8217;s Google&#8217;s &#8220;Coolness&#8221; metric of some sort&#8230; Indeed, the &#8220;Bouncy Score&#8221; should be the next big (bouncy) thing in internet marketing.</p> </blockquote></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_65 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>PixelMe &#8211; Going Beyond Google Analytics</h2> <p>No wonder many marketers took their expertise in data analysis to and decided to build a tool that gave their own spin around Pixel Ad tracking and business intelligence. One of those tools is <a href="https://pixelme.grsm.io/colorpeak">PixelMe</a>.</p> <p>Folks at <a href="https://pixelme.grsm.io/colorpeak">PixelMe</a> looked at all that GA-sandbox confusion and decided to just cut to the chase. &#8220;What do marketers and website owners need to really know from people visiting their websites?&#8221;. They created a tool that is 100x easier to understand, navigate around, and implement than Google Analytics ever has been. And it&#8217;s great!</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_28"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2019/09/pixelme-dashboard-pixel-tracking.jpg" alt="PixelMe Dasboard tool for Pixel Ad Tracking" title="PixelMe Dasboard" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/09/pixelme-dashboard-pixel-tracking.jpg 800w, https://colorpeak.co.uk/wp-content/uploads/2019/09/pixelme-dashboard-pixel-tracking-480x252.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_66 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>How does a pixel tracker work?</h2> <p>To better understand Pixel ad tracking, first, you need to understand what a tracking pixel is. In a majority of cases, it is a code snippet that is triggered when a visitor lands on your website, clicks on a link or opens an email. The pixel script communicates with the source server, which registers a user-triggered action. Meanwhile, the user is &#8220;tagged&#8221; with a unique ID, and the entire website session gets recorded in &#8220;a browser cookie&#8221; file.</p> <p>It is worth noting that the Internet browsers refer back to cookie files every time users come back to websites. And, as you already suspect, the pixel server is then getting informed as well.</p> <p>For example, every <a href="https://colorpeak.co.uk/pixelme-divi-cta-tracking-onclick-events/" target="_blank" rel="noopener noreferrer">click made by the user</a> can be captured and tracked so you can adjust your conversion actions. In other words, tracking pixel allows you to gather data to improve your digital ad and marketing strategy. All that is based on the user behaviour tracking data that is provided by a pixel code. By collecting all that data about user behaviour, you can optimise your ads, content and improve retargeting.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_67 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>Here are Top 5 things to set up in PixelMe to effectively utilise Pixel ad tracking tool:</h2> <ol style="margin-left: 25px;"> <li style="font-size: 2em; margin-top: 20px;"><span style="font-size: .5em; line-height: .5em;"><span style="text-decoration: underline;"><strong>Retargeting (re-marketing) via Short-Links</strong></span> – you can develop super-effective retargeting audience groups from any link you share. <span style="text-decoration: underline;"><span style="color: #ffffff; text-decoration: underline;"><a href="https://pixelme.grsm.io/colorpeak" target="_blank" rel="noopener noreferrer" style="color: #ffffff; text-decoration: underline;">PixelMe</a></span></span> starts as a web-link shortener but then allows you to incorporate them with advertisement retargeting pixels, attributions and various marketing automation hacks.</span></li> <li style="font-size: 2em; margin-top: 20px;"><span style="font-size: .5em; line-height: .5em;"><span style="text-decoration: underline;"><strong>Assign Urchin Tracking Module (UTM)</strong> </span> &#8211; with the ability to include UTM tags to all your web links you will know where every website conversion comes from. When used in your marketing campaigns, you can further evaluate and also enhance your financial investments through the first touch, multi-touch, or last touch attribution versions.</span></li> <li style="font-size: 2em; margin-top: 20px;"><span style="font-size: .5em; line-height: .5em;"><span style="text-decoration: underline;"><strong>Serve as your All-in-One Marketing Platform</strong></span> &#8211; PixelMe automatically combines data from multiple platforms in one convenient dashboard. Within few minutes, you can plug most of your ads&#8217; systems (Facebook, Google, etc.), many CRM platforms, as well as various analytics platforms (like Segment or Google Tag Manager).</span></li> <li style="font-size: 2em; margin-top: 20px;"><span style="font-size: .5em; line-height: .5em;"><span style="text-decoration: underline;"><strong>Test and decide what works for you</strong> </span> &#8211; test and see which of your marketing channel brings the highest ROI and which should you abandon. Because PixelMe allows you to measure the influence of any kind of paid or natural network, you no longer have to guess if a given investment is worth throwing money at it.</span></li> <li style="font-size: 2em; margin-top: 20px;"><span style="font-size: .5em; line-height: .5em;"><span style="text-decoration: underline;"><strong>Map your customer journeys</strong> </span> &#8211; all that data means nothing if you can&#8217;t test your assumed touchpoints and paths to conversion. PixelMe allows you to look at each customer touchpoint and help you to understand its contribution in making or breaking the sale.</span></li> </ol></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_11"> <div class="et_pb_column et_pb_column_undefined et_pb_column_inner et_pb_column_inner_11"> <div class="et_pb_module et_pb_text et_pb_text_68 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>Business Analysis, Marketing Attribution And Tracking &#8211; Making It All Count</h2> <p>The one thing shared among many business marketers (and especially social media influencers) is the obsession with data hoarding. Everyone seems to obsess around clicks, likes, followers, subscribers… But not many take it to the next level and ask a question – &#8220;<strong>what it all really means to my business?!</strong>&#8220;. Because so many of those &#8220;stats&#8221; are just completely arbitrary. We call them the &#8220;Vanity Metrics&#8221; for a reason. But thanks to marketing tools like <a href="https://pixelme.grsm.io/colorpeak">PixelMe</a>, we can look at the pixel ad tracking data and the real-world examples that it provides. And then take an information-based action. If you dig deep enough, you may even find your own &#8220;Bouncy Score&#8221;.</div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_cta_2 et_animated et_hover_enabled et_pb_promo et_pb_text_align_center et_pb_bg_layout_dark"> <div class="et_pb_promo_description"><h2 class="et_pb_module_header">Using Divi Theme with PixelMe together</h2><div>See how you can track every click via the Event Tracker on your website!</div></div> <div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_custom_button_icon et_pb_promo_button" href="https://colorpeak.fleeq.io/l/y279wyz36b-3t6kf6xk25" target="_blank" data-icon="&#x24;">Read Divi PixelMe tutorial</a></div> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_12"> <div class="et_pb_column et_pb_column_undefined et_pb_column_inner et_pb_column_inner_12"> <div class="et_pb_module et_pb_text et_pb_text_69 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>Check our YouTube Channel for more Divi Tips &#038; Trick and Marketing Tutorials:</h2> <ul style="margin-left: 25px;line-height: 1.6em"> <li><a title="Colorpeak YouTube Channel" href="https://www.youtube.com/channel/UCjnCza-fV81-ub-xxY63jrQ/videos">Colorpeak YouTube Channel</a></li> </ul></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_70 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/how-to-facebook-google-pixel-ad-tracking?id=1571483757&type=2",title: "How to Get Facebook &amp; Google Pixel Ad Tracking using PixelMe",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script --></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_4 et_pb_column_18 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_with_border et_pb_module et_pb_sidebar_2 post-sidebar-right et_pb_widget_area clearfix et_pb_widget_area_right et_pb_text_align_left et_pb_bg_layout_light"> <div id="mks_author_widget-2" class="et_pb_widget mks_author_widget"><h4 class="widgettitle">About Author</h4> <img alt='' src='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=190&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=380&#038;d=mm&#038;r=g 2x' class='avatar avatar-190 photo' height='190' width='190' /> <h3>Alex Hawro</h3> <p>Alex is a web designer and web developer at Colorpeak Ltd. She has always been a passionate graphic designer and when asked by a family member to set up a simple WordPress website for them back in 2008 she was hooked up on web design process immediately. Since then she developed her skills combining both passions and eventually set up Colorpeak with her partner Lucas in 2016.</p> </div> <!-- end .et_pb_widget --><div id="search-2" class="et_pb_widget widget_search"><form role="search" method="get" id="searchform" class="searchform" action="https://colorpeak.co.uk/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></div> <!-- end .et_pb_widget --> <div id="recent-posts-2" class="et_pb_widget widget_recent_entries"> <h4 class="widgettitle">Recent Posts</h4> <ul> <li> <a href="https://colorpeak.co.uk/cognitiveseo-review/">CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic</a> </li> <li> <a href="https://colorpeak.co.uk/seo-content-optimization-cognitiveseo-vs-similarcontent/">SEO Content Optimization – CognitiveSEO vs SimilarContent</a> </li> <li> <a href="https://colorpeak.co.uk/how-to-facebook-google-pixel-ad-tracking/">How to Get Facebook &#038; Google Pixel Ad Tracking using PixelMe</a> </li> <li> <a href="https://colorpeak.co.uk/pixelme-divi-cta-tracking-onclick-events/">Tracking (onclick) CTA’s via PixelMe in DIVI Theme</a> </li> <li> <a href="https://colorpeak.co.uk/marketing-automation-tools-for-business/">Marketing Automation Tools &#8211; The DIY for Beginners</a> </li> </ul> </div> <!-- end .et_pb_widget --> </div> <!-- .et_pb_widget_area --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_11 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_top_inside_divider et-no-transition"></div> <div class="et_pb_row et_pb_row_9"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_19 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_cta_3 et_animated et_hover_enabled et_pb_promo et_pb_text_align_center et_pb_bg_layout_dark et_pb_no_bg"> <div class="et_pb_promo_description"><h1 class="et_pb_module_header">Let's Work Together!</h1></div> <div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_custom_button_icon et_pb_promo_button" href="tel:00441916451645" data-icon="&#x24;">Get started. Call us</a></div> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_10"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_20 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_71 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_21 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_72 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --><ul class="et_pb_module et_pb_social_media_follow et_pb_social_media_follow_2 clearfix et_pb_text_align_center et_pb_bg_layout_light"> <li class='et_pb_social_media_follow_network_10 et_pb_social_icon et_pb_social_network_link et-social-facebook et_pb_social_media_follow_network_10'><a href='https://www.facebook.com/ColorpeakLtd/' class='icon et_pb_with_border' title='Follow on Facebook' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_11 et_pb_social_icon et_pb_social_network_link et-social-twitter et_pb_social_media_follow_network_11'><a href='https://twitter.com/ColorpeakLtd' class='icon et_pb_with_border' title='Follow on Twitter' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_12 et_pb_social_icon et_pb_social_network_link et-social-instagram et_pb_social_media_follow_network_12'><a href='https://www.instagram.com/colorpeak/' class='icon et_pb_with_border' title='Follow on Instagram' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_13 et_pb_social_icon et_pb_social_network_link et-social-linkedin et_pb_social_media_follow_network_13'><a href='https://www.linkedin.com/company/colorpeakltd/' class='icon et_pb_with_border' title='Follow on LinkedIn' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_14 et_pb_social_icon et_pb_social_network_link et-social-rss et_pb_social_media_follow_network_14'><a href='/feed/news' class='icon et_pb_with_border' title='Follow on RSS' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li> </ul> <!-- .et_pb_counters --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_22 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_73 et_animated et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p></p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_11"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_23 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_74 et_animated et_pb_text_align_center et_pb_bg_layout_dark"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --></p> </div><p>The post appeared first on <a href="https://colorpeak.co.uk/how-to-facebook-google-pixel-ad-tracking/">How to Get Facebook &#038; Google Pixel Ad Tracking using PixelMe</a></p>
  32. What’s Hiding at the Most Solitary Place on Earth? The Deep Sea

    2019-09-15 12:30:01 UTC

  33. Tracking (onclick) CTA’s via PixelMe in DIVI Theme

    2019-09-13 14:27:25 UTC

    Tracking (onclick) CTA’s via PixelMe in DIVI Theme
    If you've ever worked with Divi Theme and PixelMe, you've probably quickly realised that adding a simple 'onclick event' to their Call-To-Action buttons isn't straightforward (Divi's buttons are styled anchor tags rather than regular HTML wrappers). Follow Colorpeak's tutorial and implement PixelMe in Divi Theme by Elegant Themes in 5 easy steps.

    The post appeared first on Tracking (onclick) CTA’s via PixelMe in DIVI Theme

    <div style="margin: 5px 5% 10px 5%;"><img src="https://colorpeak.co.uk/wp-content/uploads/2019/09/pixelme-in-divi-cta-tracking-onclick-events-300x186.jpg" width="300" height="186" title="" alt="Tracking (onclick) CTA’s via PixelMe in DIVI Theme" /></div><div><p><div class="et_pb_section et_pb_section_12 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_row et_pb_row_12"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_24 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_post_title et_pb_post_title_3 et_pb_bg_layout_dark et_pb_text_align_center" > <div class="et_pb_title_container"> <h1 class="entry-title">Tracking (onclick) CTA’s via PixelMe in DIVI Theme</h1> </div> </div><div class="et_pb_module et_pb_dmb_breadcrumbs_3 et_pb_dmb_breadcrumbs" style="visibility:hidden"><ol vocab="http://schema.org/" typeof="BreadcrumbList"><li property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk" class="" data-icon="" property="item" typeof="WebPage"><span>Home</span><meta property="name" content="Home"/></a><meta property="position" content="1"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk/seo/" class="" data-icon="" property="item" typeof="WebPage"><span>SEO</span><meta property="name" content="SEO"/></a><meta property="position" content="2"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><span property="name">Tracking (onclick) CTA’s via PixelMe in DIVI Theme</span><meta property="position" content="3"/></li></ol></div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> <div class="et_pb_bottom_inside_divider et-no-transition"></div> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_13 et_section_specialty" > <div class="et_pb_row"> <div class="et_pb_column et_pb_column_3_4 et_pb_column_25 et_pb_specialty_column et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_row_inner et_pb_row_inner_13"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_13 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_75 et_animated et_pb_text_align_left et_pb_text_align_justified-phone et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><span class="firstcharacter">If</span> you work with Divi Theme and PixelMe, you quickly realise that adding a simple &#8216;onclick event&#8217; to their Call-To-Action buttons isn&#8217;t straightforward (Divi&#8217;s buttons are styled anchor tags rather than regular HTML wrappers). </div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_video et_pb_video_0"> <div class="et_pb_video_box"><iframe title="HOW-TO: Tracking (onclick) CTA buttons via PixelMe in DIVI Theme" width="1080" height="810" src="https://www.youtube.com/embed/tdegFfpIM1A?feature=oembed" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div> </div><div class="et_pb_module et_pb_cta_4 et_animated et_hover_enabled et_pb_promo et_pb_text_align_center et_pb_bg_layout_dark"> <div class="et_pb_promo_description"><h2 class="et_pb_module_header">We make it easy for you!</h2><div>Follow this step-by-step process on our Fleeq page to implement <span style="text-decoration: underline;"><span style="color: #ffffff; text-decoration: underline;"><a style="color: #ffffff; text-decoration: underline;" href="https://pixelme.grsm.io/colorpeak">PixelMe</a></span></span> in DIVI. </div></div> <div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_custom_button_icon et_pb_promo_button" href="http://social.clrpeak.com/vDQJVBQw" target="_blank" data-icon="&#x24;">Go to Fleeq</a></div> </div><div class="et_pb_module et_pb_text et_pb_text_76 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Here&#8217;s how to implement Event Tracker of PixelMe in <a href="https://www.elegantthemes.com/" target="_blank" rel="noopener noreferrer">Divi Theme by Elegant Themes</a> in 5 easy steps:</h2> <ol style="margin-left: 25px;"> <li>Pick a button you want to track &#8211; either for a single CTA button or all buttons at once.</li> <li>For ALL CTA&#8217;s, identify the default CSS Class of your DIVI Theme buttons (e.g. &#8220;.et_pb_button&#8221;). Use your browser&#8217;s default inspector to confirm the right Class name for your button. Or to narrow down to a single CTA &#8211; input a custom CSS Class name in DIVI CTA Module Settings &#8211; Advance Setting &#8211; Custom CSS field (e.g. &#8220;callus&#8221;)</li> <li>Next, log in to your PixelMe Dashboard and go to Smart Attribution &#8211; Settings &#8211; Tracking code</li> <li>Select &#8220;Tracked events&#8221; from the dropdown. You should choose whatever is closest to your CTAs event you are trying to record. Copy the generated event script.</li> <li>Log in to your WP Dash and go to Divi &#8211; Integration &#8211; Header. Insert the following jQuery script with the button&#8217;s Class and your copied script from PixelMe:</li> </ol> <figure class="image regular"><picture><source srcset="https://colorpeak.co.uk/wp-content/uploads/2019/09/pixelme-divi-tracking-script_c9bdd47cc43ced46f623776f4976e9b9_800.PNG 1x" media="(max-width: 768px)" /><source srcset="https://colorpeak.co.uk/wp-content/uploads/2019/09/pixelme-divi-tracking-script_c9bdd47cc43ced46f623776f4976e9b9_800.PNG 1x" media="(min-width: 769px)" /><img src="https://colorpeak.co.uk/wp-content/uploads/2019/09/pixelme-divi-tracking-script_c9bdd47cc43ced46f623776f4976e9b9_800.PNG" alt="PixelMe in Divi event tracker example" /></picture><figcaption>PixelMe in Divi event tracker example</figcaption></figure> <p>Now every time someone clicks on the CTA(s) the event gets recorded on your <a href="https://pixelme.grsm.io/colorpeak" target="_blank" rel="noopener noreferrer">PixelMe</a> Dashboard. </div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_29"> <span class="et_pb_image_wrap "><img src="https://colorpeak.co.uk/wp-content/uploads/2019/09/pixelme-in-divi-cta-tracking-onclick-events.jpg" alt="How to implement Event Tracker of PixelMe in Divi" title="" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/09/pixelme-in-divi-cta-tracking-onclick-events.jpg 692w, https://colorpeak.co.uk/wp-content/uploads/2019/09/pixelme-in-divi-cta-tracking-onclick-events-480x298.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 692px, 100vw" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_77 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><!-- strchf script --><script>// if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/pixelme-divi-cta-tracking-onclick-events?id=1671354208&type=2",title: "Tracking (onclick) CTA’s via PixelMe in DIVI Theme",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) // </script></p> <p><!-- End strchf script --></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_cta_5 et_animated et_hover_enabled et_pb_promo et_pb_text_align_center et_pb_bg_layout_dark"> <div class="et_pb_promo_description"><h2 class="et_pb_module_header">Need a DIVI website? We can design it for you!</h2></div> <div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_custom_button_icon et_pb_promo_button" href="tel:+441916451645" data-icon="&#x24;">call Colorpeak at 0191 645 1645</a></div> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_4 et_pb_column_26 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_with_border et_pb_module et_pb_sidebar_3 post-sidebar-right et_pb_widget_area clearfix et_pb_widget_area_right et_pb_text_align_left et_pb_bg_layout_light"> <div id="mks_author_widget-2" class="et_pb_widget mks_author_widget"><h4 class="widgettitle">About Author</h4> <img alt='' src='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=190&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=380&#038;d=mm&#038;r=g 2x' class='avatar avatar-190 photo' height='190' width='190' /> <h3>Alex Hawro</h3> <p>Alex is a web designer and web developer at Colorpeak Ltd. She has always been a passionate graphic designer and when asked by a family member to set up a simple WordPress website for them back in 2008 she was hooked up on web design process immediately. Since then she developed her skills combining both passions and eventually set up Colorpeak with her partner Lucas in 2016.</p> </div> <!-- end .et_pb_widget --><div id="search-2" class="et_pb_widget widget_search"><form role="search" method="get" id="searchform" class="searchform" action="https://colorpeak.co.uk/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></div> <!-- end .et_pb_widget --> <div id="recent-posts-2" class="et_pb_widget widget_recent_entries"> <h4 class="widgettitle">Recent Posts</h4> <ul> <li> <a href="https://colorpeak.co.uk/cognitiveseo-review/">CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic</a> </li> <li> <a href="https://colorpeak.co.uk/seo-content-optimization-cognitiveseo-vs-similarcontent/">SEO Content Optimization – CognitiveSEO vs SimilarContent</a> </li> <li> <a href="https://colorpeak.co.uk/how-to-facebook-google-pixel-ad-tracking/">How to Get Facebook &#038; Google Pixel Ad Tracking using PixelMe</a> </li> <li> <a href="https://colorpeak.co.uk/pixelme-divi-cta-tracking-onclick-events/">Tracking (onclick) CTA’s via PixelMe in DIVI Theme</a> </li> <li> <a href="https://colorpeak.co.uk/marketing-automation-tools-for-business/">Marketing Automation Tools &#8211; The DIY for Beginners</a> </li> </ul> </div> <!-- end .et_pb_widget --> </div> <!-- .et_pb_widget_area --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_15 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_top_inside_divider et-no-transition"></div> <div class="et_pb_row et_pb_row_13"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_27 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_cta_6 et_animated et_hover_enabled et_pb_promo et_pb_text_align_center et_pb_bg_layout_dark et_pb_no_bg"> <div class="et_pb_promo_description"><h1 class="et_pb_module_header">Let's Work Together!</h1></div> <div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_custom_button_icon et_pb_promo_button" href="tel:00441916451645" data-icon="&#x24;">Get started. Call us</a></div> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_14"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_28 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_78 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_29 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_79 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --><ul class="et_pb_module et_pb_social_media_follow et_pb_social_media_follow_3 clearfix et_pb_text_align_center et_pb_bg_layout_light"> <li class='et_pb_social_media_follow_network_15 et_pb_social_icon et_pb_social_network_link et-social-facebook et_pb_social_media_follow_network_15'><a href='https://www.facebook.com/ColorpeakLtd/' class='icon et_pb_with_border' title='Follow on Facebook' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_16 et_pb_social_icon et_pb_social_network_link et-social-twitter et_pb_social_media_follow_network_16'><a href='https://twitter.com/ColorpeakLtd' class='icon et_pb_with_border' title='Follow on Twitter' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_17 et_pb_social_icon et_pb_social_network_link et-social-instagram et_pb_social_media_follow_network_17'><a href='https://www.instagram.com/colorpeak/' class='icon et_pb_with_border' title='Follow on Instagram' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_18 et_pb_social_icon et_pb_social_network_link et-social-linkedin et_pb_social_media_follow_network_18'><a href='https://www.linkedin.com/company/colorpeakltd/' class='icon et_pb_with_border' title='Follow on LinkedIn' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_19 et_pb_social_icon et_pb_social_network_link et-social-rss et_pb_social_media_follow_network_19'><a href='/feed/news' class='icon et_pb_with_border' title='Follow on RSS' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li> </ul> <!-- .et_pb_counters --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_30 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_80 et_animated et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p></p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_15"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_31 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_81 et_animated et_pb_text_align_center et_pb_bg_layout_dark"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --></p> </div><p>The post appeared first on <a href="https://colorpeak.co.uk/pixelme-divi-cta-tracking-onclick-events/">Tracking (onclick) CTA’s via PixelMe in DIVI Theme</a></p>
  34. The Egg - A Short Story

    2019-09-01 12:30:02 UTC

  35. The World War of the Ants – The Army Ant

    2019-08-11 12:30:00 UTC

  36. GX Collaborate project develops new cutting-edge app for events

    2019-07-23 13:51:21 UTC

    A GX collaboration between Newcastle software house Nebula Labs and Teesside University has resulted in the launch of an innovative events app that uses the latest Augmented Reality (AR). Nebula Labs had already built a successful app used in major regional events such as Newcastle Startup Week and Newcastle’s International Film Festival. The team were […]

    The post GX Collaborate project develops new cutting-edge app for events appeared first on Get North!.

    <img width="150" height="150" src="https://getnorth2018.com/wp-content/uploads/2019/07/Teesside-case-study-pic-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" srcset="https://28d9s823661hsg59v20uwuya-wpengine.netdna-ssl.com/wp-content/uploads/2019/07/Teesside-case-study-pic-150x150.jpg 150w, https://28d9s823661hsg59v20uwuya-wpengine.netdna-ssl.com/wp-content/uploads/2019/07/Teesside-case-study-pic-1000x1000.jpg 1000w" sizes="(max-width: 150px) 100vw, 150px" /> <p>A GX collaboration between Newcastle software house Nebula Labs and Teesside University has resulted in the launch of an innovative events app that uses the latest Augmented Reality (AR).</p> <p>Nebula Labs had already built a successful app used in major regional events such as Newcastle Startup Week and Newcastle’s International Film Festival. The team were keen to explore using cutting edge technology to develop the app further and be able to offer an even more innovative tool for event organisers and visitors.</p> <p><strong>Dylan McKee, Nebula Labs Co-founder</strong> explains, “The project was for SMEs wanting to collaborate with a research organisation to develop a new product or process. We were keen to develop our already popular events app, to use cutting edge AR to give an even more interactive and exciting user experience. </p> <p>“Teesside University identified a student and supervisory team who could help us realise this. We now have the events app built natively using Swift and Apple&#8217;s latest ARKit 3 technology that and can licence it out to events anywhere. It complements our Android offering so we now have a native app on both platforms, allowing any of our customers, attendees and delegates to utilise the functionality it has to offer. The new innovations in the app will allow visitors to navigate between and around venues immersively, allowing exclusive content and award based interaction to be unlocked as the user visits more venues around the event, in a gamified fashion.</p> <p>“It has been very exciting and a really positive experience collaborating with Teesside University. Our thanks go to Sam Nessam and the team of academics, including Darren Abbott and Martin Kane, from their School of Computing &amp; Digital Technologies who also provided support to help us innovate in this way.”<br> <br> </p> <p>Teesside University’s Head of Knowledge Exchange stated “The GX project has been a great way to support SMEs in the North East area with their innovation projects. We’re looking forward to seeing Nebula take this AR enhanced app to the events market”. </p> <p>The post <a rel="nofollow" href="https://getnorth2018.com/gx-collaborate-project-develops-new-cutting-edge-app-for-events/">GX Collaborate project develops new cutting-edge app for events</a> appeared first on <a rel="nofollow" href="https://getnorth2018.com">Get North!</a>.</p>
  37. Marketing Automation Tools – The DIY for Beginners

    2019-07-02 16:42:48 UTC

    Marketing Automation
    Today startups, SMBs and large companies have one thing in common. They're all thrown in the game of pursuing the holy grail of business and marketing automation (The Automation Singularity).

    The post appeared first on Marketing Automation Tools – The DIY for Beginners

    <div style="margin: 5px 5% 10px 5%;"><img src="https://colorpeak.co.uk/wp-content/uploads/2019/07/marketing-automation-300x186.jpg" width="300" height="186" title="" alt="Marketing Automation" /></div><div><p><div class="et_pb_section et_pb_section_16 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_row et_pb_row_16"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_32 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_post_title et_pb_post_title_4 et_pb_bg_layout_dark et_pb_text_align_center" > <div class="et_pb_title_container"> <h1 class="entry-title">Marketing Automation Tools &#8211; The DIY for Beginners</h1> </div> </div><div class="et_pb_module et_pb_dmb_breadcrumbs_4 et_pb_dmb_breadcrumbs" style="visibility:hidden"><ol vocab="http://schema.org/" typeof="BreadcrumbList"><li property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk" class="" data-icon="" property="item" typeof="WebPage"><span>Home</span><meta property="name" content="Home"/></a><meta property="position" content="1"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk/marketing-automation/" class="" data-icon="" property="item" typeof="WebPage"><span>Marketing Automation</span><meta property="name" content="Marketing Automation"/></a><meta property="position" content="2"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><span property="name">Marketing Automation Tools &#8211; The DIY for Beginners</span><meta property="position" content="3"/></li></ol></div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> <div class="et_pb_bottom_inside_divider et-no-transition"></div> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_17 et_section_specialty" > <div class="et_pb_row"> <div class="et_pb_column et_pb_column_3_4 et_pb_column_33 et_pb_specialty_column et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_row_inner et_pb_row_inner_14"> <div class="et_pb_column et_pb_column_undefined et_pb_column_inner et_pb_column_inner_14"> <div class="et_pb_module et_pb_text et_pb_text_82 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><span class="firstcharacter">I</span></p> <p>have yet to meet a business owner who has never been in need of a great marketing automation tool. today startups, SMBs and large companies have one thing in common – they’re all thrown in the game of pursuing the holy grail of business and marketing automation (“the one automation tool that does it all”).</p> <p>As you’re reading this, I wouldn’t be surprised if you’ve got your feet wet trying a marketing automation software at some point. MailChimp for example or even chatbots to bring customised experiences to your website…?</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_30 et_animated et-waypoint"> <span class="et_pb_image_wrap "><img src="https://colorpeak.co.uk/wp-content/uploads/2019/01/business-marketing-automation.png" alt="Colourful graphic animated picture that represents people building Business Marketing Automation systems around a giant lcd monitor screen" title="Business Marketing Automation" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/business-marketing-automation.png 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/business-marketing-automation-300x228.png 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/business-marketing-automation-768x583.png 768w" sizes="(max-width: 790px) 100vw, 790px" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_83 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>Automated Solutions to Tackle Marketing</h2> <p>But maybe you have been doing all your b2c or b2b marketing the “old school” way, and you want to get some of the piling work volumes off your shoulders while keeping your investor relations warm and customer success stories piling. At the same time, you don’t want to hire, train, pay and manage additional employee(s). Well, I share your viewpoint, because running a business means innovation. So, you either work on out-innovating your competition or your practices get inefficient and your business becomes outdated pretty quickly. <a href="https://colorpeak.co.uk"><strong>Enter marketing automation</strong></a>.</p> <p>I will try my best in this article to help you get started with choosing the lowest hanging fruit of marketing autopilot platforms. You should finish the piece having a grasp on what is marketing automation and why it is the next big thing in the coming years. You will also learn how to save time with the power of automation platforms and tools used to their fullest potential.</p> <p>Remember, you can’t turn your eyes away and pretend the business innovations don’t affect you. <a href="https://colorpeak.co.uk/seo-evolution/">The evolution of technology</a> has left the station and we&#8217;re heading full speed towards a complete digital transformation. I will argue here that 2018/19 is a perfect time to jump on board and benefit from at least some of the cheap and accessible marketing automation tools out there. As you read on, pick one or two solutions and over the next few weeks try to integrate them for the betterment of your <a href="https://colorpeak.co.uk/cognitiveseo-review/">digital marketing</a> and your life.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_84 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><blockquote> <p>&#8220;Innovation distinguishes between a leader and a follower.&#8221; &#8211; Steve Jobs</p> </blockquote></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_85 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h3>Why do businesses should focus on inbound marketing? </h3> <p>The traditional marketing as a scientific field goes back to <a href="https://en.wikipedia.org/wiki/The_Wealth_of_Nations" target="_blank" rel="nofollow noopener noreferrer">early 1900s or even earlier</a> with the development of modern capitalism and <a href="https://en.wikipedia.org/wiki/Consumerism" target="_blank" rel="noopener noreferrer">consumerism</a>. In a nutshell, business owners and (modern) marketers discovered that by studying consumer behaviour they can predict and influence sales profits. Businesses then went on developing step-by-step marketing processes to anticipate the wants and needs of potential consumers so they could satisfy them more effectively in comparison to its competitors. Several decades later, B2C and B2B marketing automation use complex data and scientific methods to measure and design specific procedures to sell more to more people.</p> <p><a href="https://hackernoon.com/how-facebook-apple-microsoft-google-and-amazon-are-investing-in-ai-f58b5706e34a" target="_blank" rel="nofollow noopener noreferrer"><span>Entrepreneurs took i</span>nbound marketing and sales teams digital transformation seriously</a>. And it’s no longer just printed ads in papers and magazines, some media <em>ad package</em> or lump mail ads. With the technological revolution in digital ads, especially the Internet and social media’s worldwide blitz, we’ve opened several channels enabling us to communicate more effectively, generate leads and build relevant relationships with our customers. These type of marketing strategy focused on inbound marketing will be driving revenue down your sales pipeline. What it means for marketers like you is that the need for a more sophisticated marketing channel and technologically enhanced approach with complex, multivariate sales funnels is required even more so. Hence, marketing automation becomes your new base marketing.</p> <p><a href="https://www.forbes.com/sites/deniselyohn/2019/01/08/marketing-matters-now-more-than-ever/" target="_blank" rel="nofollow noopener noreferrer">You can learn from Forbes comment on the importance of marketing in b2b sales for small businesses and richest industry here.</a><span style="font-size: 14px;"> </span></p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_31 et_animated et-waypoint"> <span class="et_pb_image_wrap "><img src="https://colorpeak.co.uk/wp-content/uploads/2019/01/email-auto-responding-system.png" alt="blue-colour dominated multicoloured flat design animation showing three people discussing digital advertising" title="Email auto responding marketing automation system" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/email-auto-responding-system.png 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/email-auto-responding-system-300x163.png 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/email-auto-responding-system-768x418.png 768w" sizes="(max-width: 790px) 100vw, 790px" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_86 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>Auto-responding marketing automation systems on the rise</h2> <h3>What Marketing Automation meant up until 2018</h3> <p>Despite the overblown claims and inflated selling slogans, marketing automation is NOT an artificial intelligence (<strong>AI</strong>). The real AI doesn’t exist (yet), and we’re likely far away from it still. Some marketing departments use “semi-AI”, but it’s misleading because the “semi-” isn’t clearly defined and could mean anything. I call it for what it is for now. Marketing automation is a set of logical rules, processes and tactics that run on autopilot, making some tasks or even segments of your business autonomous and independent from human input. Besides the obvious profits like save time, money and energy, marketing automation solutions bring a real and quantifiable added value to any marketers plan.</p> <p>Although the philosophy of project management and <a href="https://en.wikipedia.org/wiki/Marketing" target="_blank" rel="noopener noreferrer">marketing</a> program remains intact and pretty solid, the tools and methodology seem to evolve and set new milestones almost every week.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_87 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h6>This raging evolution is largely due to sales and regular increases in their annual revenues, and large enterprise continuous investments in new technologies.</h6></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_88 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><p>Today, marketing automation software has never been more accessible. And in such high demand. Entrepreneurs keep coming up with creative ideas and cutting-edge technology to help businesses design their perfect strategies to predict the needs, personalise the copywriting and increase customer retention.</p> <p>So new <a href="https://appsumo.com/browse/" target="_blank" rel="noopener noreferrer">marketing software</a> is springing up like mushrooms. Is this the end of repetitive tasks&#8230; ?</p> <p>Let’s step back to something basic, like MailChimp, which is an auto-responding email system. Their cloud platform is free (to the extent) and allows for:</p> <ul style="margin-left: 20px;"> <li>Building your marketing campaigns with easy integration on your website so you can quickly grow your email list</li> <li>Getting your <a href="https://mailchimp.com/help/add-a-pop-up-signup-form-to-your-website/" target="_blank" rel="nofollow noopener noreferrer">customer and contacts data</a> in an engaging form (MailChimp&#8217;s Lead Magnet)</li> <li>Designing an auto-responder and a drip campaign with a drag-and-drop visual builder and dynamic content</li> <li>&#8230; finally, sending pre-programmed and <a href="https://colorpeak.co.uk/email-marketing-newsletter-campaigns/">targeted emails</a> to your recipient’s list using marketing automation campaign management</li> </ul> <h3>To get you started with marketing automation, here’re a few triggers you can use:</h3> <ul style="margin-left: 20px;"> <li><strong>Message your tagged contacts directly</strong> &#8211; Send personalised messages when you add a tag to a contact.</li> <li><strong>Welcome new subscribers</strong> &#8211; Introduce yourself to people when they sign up for your list for an effective lead nurturing.</li> <li><strong>Say &#8216;happy birthday&#8217;</strong> &#8211; Build strong customer relationships with an exclusive offer or cheerful message that will be sent out based on the birthday field in your list.</li> <li><strong>Share blog updates</strong> &#8211; Help contacts keep up with your blog by sending new posts straight to their inboxes.</li> <li>Now you can essentially build <strong>&#8220;set and forget&#8221;</strong> newsletter sequences to grow your business on autopilot.</li> </ul> <p>Did I mention it&#8217;s free? 😉</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_divider et_pb_divider_0 et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_89 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h4>Start small with setting up simple campaigns that run on autopilot</h4></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_video et_pb_video_1"> <div class="et_pb_video_box"><iframe title="How to write an automated email series with MailChimp (for FREE) - 2018" width="1080" height="608" src="https://www.youtube.com/embed/iQVg2vL1TME?feature=oembed" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div> </div><div class="et_pb_module et_pb_divider et_pb_divider_1 et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_90 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h3>The top 5 essential reasons to automate your marketing</h3> <p>To summarise, here are the top 5 essential reasons for marketing automation in the area specific to marketing processes:</p> <ul style="margin-left: 20px;"> <li>Automated marketing tools build complex <a href="https://mailchimp.com/" target="_blank" rel="nofollow noopener noreferrer">digital campaigns, customer journeys and sales funnels (e.g. MailChimp</a>)</li> <li>Marketing artificial intelligence software learns your customers’ behaviour or who they are and tries to make your <a href="https://unless.com" target="_blank" rel="noopener noreferrer">software and service highly personalised (e.g. UNLESS</a>)</li> <li>Bots &#8211; the ultimate <a href="https://botsrv.com/qb/colorpeak/ITFD" target="_blank" rel="noopener noreferrer">marketing and sales automation tool</a> &#8211; aim to leave your customers informed, happy and engaged (e.g. <a href="https://quriobot.com/" target="_blank" rel="noopener noreferrer">Quriobot</a>)</li> <li>Data analytics enables you to quickly run ab tests and change the direction of your <a href="https://www.customerlabs.co/" target="_blank" rel="noopener noreferrer">effective business strategy (e.g. CustomerLabs</a>)</li> <li>Automated sales and machine learning software makes your efforts more efficient, faster to adapt and <a href="https://www.datagran.io" target="_blank" rel="noopener noreferrer">help you scale your sales teams and digital campaigns (e.g. DataGran</a>)</li> </ul> <p><strong>Bonus Tip for e-commerce</strong>: you can engage customers with interactive product images and improve bounce rate and sales conversions (e.g. <a href="https://colorpeak.co.uk/create-interactive-websites-vistag-review/">&#8220;done-for-you&#8221; e-commerce solution Vistag</a>)</p> <p>&nbsp;</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_divider et_pb_divider_2 et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_91 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h4>Marquees driving Yandex self-driving fully automated car around California</h4></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_video et_pb_video_2"> <div class="et_pb_video_box"><iframe title="Riding in a Driverless Taxi at CES 2019!" width="1080" height="608" src="https://www.youtube.com/embed/gfWjsKsEry0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div> </div><div class="et_pb_module et_pb_divider et_pb_divider_3 et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_92 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>Sales and marketing automation software – who’s on the frontend?</h2> <p>Let’s bring it down to a business application and see what <a href="https://medium.com/@briananderson2209/best-automation-testing-tools-for-2018-top-10-reviews-8a4a19f664d2" target="_blank" rel="noopener noreferrer">features your company should expect from automation tools in 2019</a> moving forward.</p> <p>The most common use of marketing automation software appears to be in sales, but this limited utility expands very quickly.</p> <p><a href="https://www.emarketer.com/Article/What-Benefits-of-Marketing-Automation/1011966" target="_blank" rel="nofollow noopener noreferrer">eMarketer reports</a> that only 5% of companies have never benefited from marketing automation (I couldn’t dig their source though, so take it with a grain of salt). But that makes sense, given the power of computing and how technology penetrated the entire world of economy. It is clear that customer journey maps and lead management are extensively used by Googles, Amazons and eBays of this world to accurately map out how customer behave in relation to businesses. And the same applies to Social Media giants like Facebook, Twitter and LinkedIn. Their application of marketing automation and optimisation in the area of social media marketing is so granular, and it developed so fast, that <a href="http://www.tristanharris.com/" target="_blank" rel="nofollow noopener noreferrer">some people stood to consider its ethics</a> and what we want as a civilisation.</p> <p>Nevertheless, the value of marketing automation in sales and closing deals is so obvious and tempting that it only makes sense to continue using it. Providing the primary incentive of your online marketing efforts is to quickly “help” your prospects who are travelling the distance from being a bystander to a raving fan (i.e. paying customer). And the distance, no matter the length, is measurable and categorisable via a sophisticated Google analytics tool. Therefore, prone to endless optimisations (and exploitation).</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_93 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>Are marketing automation systems difficult to enter into?</h2> <p>As of today, experts agree that to <a href="https://www.ibm.com/downloads/cas/NDE0G4LA" target="_blank" rel="nofollow noopener noreferrer">learn different ways how customers interact with businesses, pretty much guarantees qualified leads, high conversion rates and big revenue jump</a>. For this reasons, social scientist and marketing departments flock to find the best marketing platform that deals with customer relationship management, business intelligence and, ultimately, help them grow revenue. Meanwhile, Marketing Automation SaaS companies try to meet their prospects midway offering easy to understand but potentially vastly scalable in its application digital software. In fact, lowering entry level is now the name of the game with most marketing automation software.</p> <p>One such marketing <a href="https://www.fullstory.com/" target="_blank" rel="nofollow noopener noreferrer">automation software is FullStory</a>. The software works based on simple principles of detailed customer data collection but the results, which it draws through different modes of user interpretation, provide comprehensive and quite elaborate customer journey maps, customer stories and if put into action, customized experiences.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_94 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><blockquote> <p>&#8220;See your site through your users&#8217; eyes. More than the sum of its clicks, FullStory replays your customer&#8217;s journey – like a DVR for your website – so you can search, see, and understand your user experience.&#8221;</p> </blockquote></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_95 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>There is certainly a learning curve associated with implementing any new digital marketing automation system or technology. However, with much lowered entry-level to any given marketing automation platform, the fruit has never hung so low.</p> <h2>Large Dataset Calculations</h2> <h3>&#8230; Or how to optimise your website running costs and business spending for free?</h3></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_32 et_animated et-waypoint"> <span class="et_pb_image_wrap "><img src="https://colorpeak.co.uk/wp-content/uploads/2019/01/marketing-automation-data-analysis.png" alt="Blue-dominant colourful image with four people working on big data analysis and CRM integration" title="Data analysis in marketing automation" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/marketing-automation-data-analysis.png 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/marketing-automation-data-analysis-300x114.png 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/marketing-automation-data-analysis-768x292.png 768w" sizes="(max-width: 790px) 100vw, 790px" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_96 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><p>Back in the days, gathering and calculating any large data sets was done by businesses who could <a href="https://www.accenture.com/us-en/services/data-analytics-index" target="_blank" rel="nofollow noopener noreferrer">partner with a good data analytics service</a> or afford a full-time “numbers person”. So campaign performance, demand generation and even customer base management was reserved usually for enterprise-level companies and agencies, or outsourced and never looked at closely again. Today, with tools like Google Analytics or <a href="https://www.hubspot.com/products/crm" target="_blank" rel="nofollow noopener noreferrer">HubSpot&#8217;s CRM integration software</a> you have quick and easy access to account based marketing automation that with a click of a button displays an almost complete picture of your company’s money flow.</p> <p>The core of the analytics tool and marketing automation solutions is free and offers a tremendous amount of actionable data that is automatically gathered and calculated from your website, digital ads, ab tests and email campaigns, to mention just a few sources.</p> <h3>Data analysis in marketing automation and inbound lead generation</h3> <p><span style="font-size: 14px;">It’s also worth mentioning that Facebook, Pinterest or LinkedIn Ads platforms use sophisticated dashboards which present <strong>calculated data in any way you want</strong>. Thanks to their lead generation mechanics and marketing automation strategies (they&#8217;ve been pouring money into for years now), such platforms are true experts in providing lead score, lead capture and automation systems. And with pixel-tracker (a tool that tracks customer behaviour) they know about you more than your mother. In any case, it takes time to figure it all out. It&#8217;s hard to find a definitive guide to marketing automation, instead, I suggest to start with finding answers to simple questions like:</span></p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_97 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><ul style="margin-left: 20px;"> <li>How is my inbound lead generation working &#8211; what is my website’s monthly traffic?</li> <li>Can my business generate leads &#8211; Which of my digital ads increased the traffic the most?</li> <li>Do my customers engage with my website &#8211; how long an average visitor spends on my homepage?</li> <li>Is my digital advertising narrow enough &#8211; is my traffic local or international?</li> <li>How good is my mobile marketing &#8211; using what device (mobile/tablet/desktop) people are visiting my website?</li> <li>What other opportunities are we missing &#8211; can we launch new landing pages and increase revenue?</li> <li>Where is my marketing automation strategy most effective &#8211; which of my web pages are most popular?</li> <li>What is the average customer lifecycle for our business &#8211; can we nurture leads better?</li> <li>Is my website driving revenue and are my content marketers effective?</li> </ul></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_98 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>The Rise of The Marketing Bots</h2> <p>One of the most significant aspects of marketing automation is the sudden spread of bots and various auto-messengers. Apart from built-in Facebook Messenger Bots, platforms like Quriobot and MobileMonkey are rapidly developing and are more and more sophisticated in methods of delivering personalised messages and visitor engagement on your website. The key to a great visitors engagement and customer retention appears to be:</p> <ul style="margin-left: 20px; font-size: 16px; color: #f18738; font-weight: 600;"> <li>the speed of response to qualified leads</li> <li>24/7 availability for massive demand generation</li> <li>CRM integration and building your customer base on autopilot</li> <li>useful and relevant bot responses based on the keyword and intelligent intent recognition</li> <li>and so-called “triggers” for a more effective lead capture</li> </ul> <p>Speaking of marketing automation “triggers”. These can be heavily customised to <strong>track customers</strong> and adhere to the customers’ behaviour on your site and provide heavily targeted personalised messages and dynamic content. For example, imagine you have someone checking on your “Home Page” (or your other landing pages) then going to “Pricing” where they spend two minutes and decide to leave. Normally this particular visitor could be classified as a prospective customer, that you may want to engage further by your sales teams. Therefore, at each individual stage, your bot can enhance your visitors’ experience by way of personalised messages, additional content and offers tailored for closing deals. Even at the point of departure, a bot can be configured to throw an “exit intent” trigger and, hopefully, stop the visitor from leaving the website.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_33 et_animated et-waypoint"> <span class="et_pb_image_wrap "><img src="https://colorpeak.co.uk/wp-content/uploads/2019/01/ai-bots-activechat-automation.png" alt="Blue-dominant colourful flat design image with three people working on automated chat bot systems" title="AI bots - chat marketing automation" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/ai-bots-activechat-automation.png 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/ai-bots-activechat-automation-300x190.png 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/ai-bots-activechat-automation-768x486.png 768w" sizes="(max-width: 790px) 100vw, 790px" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_99 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>AI bots &#8211; chat marketing automation</h2> <p>The “AI” in bots gets also increasingly sophisticated. For example, <a href="https://activechat.ai/" target="_blank" rel="noopener noreferrer">marketing automation tool ActiveChat</a> tries to mimic human-like responses and with it infinite visual building blocks you can make it up as complicated as <a href="https://www.simplemost.com/14-challenging-lego-sets-build/" target="_blank" rel="noopener noreferrer">Lego&#8217;s Star Wars Millennium Falcon set</a>. It can also integrate with e-commerce systems and CRM systems so you can have an actual “digital counter” right on your website. And as if that wasn&#8217;t enough, built-in machine learning saves you time and makes your digital advertising efforts so much easier.</p> <p>No wonder bots are the next big thing in &#8220;outsourcing&#8221; a lot of marketing tasks and we will hear about them more and more.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_100 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><blockquote> <p>&#8220;I think that&#8217;s the single best piece of advice: constantly think about how you could be doing things better, and questioning yourself.&#8221; &#8211; Elon Musk</p> </blockquote></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_101 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>Business Intelligence (BI) &#8211; the foundation of your digital campaign performance</h2> <p>Assuming you know a rough <a href="https://en.wikipedia.org/wiki/Business_intelligence" target="_blank" rel="noopener noreferrer">definition of business intelligence</a> I will jump right to its role in digital advertising. You need Business Intelligence to gather and make sense of the ocean of data that is coming your way from your CRM integration, <a href="https://colorpeak.co.uk/social-media-management/">social media marketing campaigns</a>, lead capture activities and overall digital advertising activities. BI in business is at the front of the information age and, as you can imagine, is incomprehensible without some kind of marketing automation system put in place to categorise and clarify the streams of data. To better understand how BI can work for your small business or<a href="https://trends.google.com/trends/" target="_blank" rel="noopener noreferrer"> sales teams, go to Google Trends</a> and look around. It&#8217;s interesting how much depth you can draw from Trends even if it&#8217;s just to evaluate your e-commerce campaign performance against the Search.<br /> From there you can step your marketing automation game a little bit and <a href="https://analytics.google.com/analytics/web/" target="_blank" rel="noopener noreferrer">explore Google Analytics</a> mentioned earlier in the article. You can spend your entire life digging the data and drawing conclusions for your website&#8217;s inbound marketing and campaign performance.<br /> The intelligence alone that can be drawn from one of the best business intelligence and marketing automation platforms goes way beyond something you could build in Excel. And way past any marketing automation program, you have in place for your sales and marketing.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_102 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h5>Google Analytics is the secret weapon that stands as a backbone for the entire Google ecosystem. And it&#8217;s all about Business Intelligence that informs your Marketing Automation Campaign.</h5></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_103 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><p>It&#8217;s truly overwhelming. Therefore, I would encourage anyone to look for ways of simplifying your business intelligence data that your Google Analytics account gathers. A great place to start is <a href="https://reportz.io/" target="_blank" rel="noopener noreferrer">Reportz</a>. In a less than an hour you can launch a fully operational dashboard and auto-share that with your sales and marketing teams or even clients (relationship management on autopilot). Real-time data updates, dashboard templates tailored to your marketing automation needs and simplified graphs and visuals. It&#8217;s what Google Analytics Dashboard is trying to be but hasn&#8217;t been able to pull it off the way Reportz did in one fell swoop.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_104 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>Conclusion</h2> <p>It may be hard to start with marketing automation and learn to launch a successful <strong>lead generation</strong>, a drip campaign or to automate at least some of your repetitive tasks. However, in the long run, it will pay back immensely. Also, know that 99% of your competitors aren’t doing it (yet&#8230;).</p> <p>So, it’s better to start giving marketing automation some attention before it is too late. Whatever industry you’re in, to grow your business you will use the old principle: whoever puts in the hours to innovate will increase the odds of success over the business owners that procrastinated and neglected to do the homework.</p> <p>You may not have enough resources to go all in with learning the digital marketing tools, but there is no harm in getting your feet in the marketing automation door today. I have probably been guilty of procrastination more than anyone before I took a deep dive into various marketing automation strategies. But eventually I have learned to take little steps from early on, and over time I realised that I&#8217;ve made a quantum leap in growing my <a href="https://colorpeak.co.uk/seo-agency/">online marketing</a> and developing myself. So, if you are reading this article right at this moment, stop wasting your time and jump right in.</p> <p>These are obviously just a few tips, and the ocean of automated tools is filling in with more and more fish. There are a few more things that I have learned over the years, so pop back in and <a href="https://colorpeak.co.uk/blog">check this article for updates</a>. However, most importantly start with making your first marketing automation funnel, no matter how big your goals are or how fast you want to grow your business. From my experience, the right actions will pay off. I wish you good luck with your marketing automation journey.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_105 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/marketing-automation?id=199162027&type=2",title: "Marketing Automation",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script --></p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_4 et_pb_column_34 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_with_border et_pb_module et_pb_sidebar_4 post-sidebar-right et_pb_widget_area clearfix et_pb_widget_area_right et_pb_text_align_left et_pb_bg_layout_light"> <div id="mks_author_widget-2" class="et_pb_widget mks_author_widget"><h4 class="widgettitle">About Author</h4> <img alt='' src='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=190&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=380&#038;d=mm&#038;r=g 2x' class='avatar avatar-190 photo' height='190' width='190' /> <h3>Alex Hawro</h3> <p>Alex is a web designer and web developer at Colorpeak Ltd. She has always been a passionate graphic designer and when asked by a family member to set up a simple WordPress website for them back in 2008 she was hooked up on web design process immediately. Since then she developed her skills combining both passions and eventually set up Colorpeak with her partner Lucas in 2016.</p> </div> <!-- end .et_pb_widget --><div id="search-2" class="et_pb_widget widget_search"><form role="search" method="get" id="searchform" class="searchform" action="https://colorpeak.co.uk/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></div> <!-- end .et_pb_widget --> <div id="recent-posts-2" class="et_pb_widget widget_recent_entries"> <h4 class="widgettitle">Recent Posts</h4> <ul> <li> <a href="https://colorpeak.co.uk/cognitiveseo-review/">CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic</a> </li> <li> <a href="https://colorpeak.co.uk/seo-content-optimization-cognitiveseo-vs-similarcontent/">SEO Content Optimization – CognitiveSEO vs SimilarContent</a> </li> <li> <a href="https://colorpeak.co.uk/how-to-facebook-google-pixel-ad-tracking/">How to Get Facebook &#038; Google Pixel Ad Tracking using PixelMe</a> </li> <li> <a href="https://colorpeak.co.uk/pixelme-divi-cta-tracking-onclick-events/">Tracking (onclick) CTA’s via PixelMe in DIVI Theme</a> </li> <li> <a href="https://colorpeak.co.uk/marketing-automation-tools-for-business/">Marketing Automation Tools &#8211; The DIY for Beginners</a> </li> </ul> </div> <!-- end .et_pb_widget --> </div> <!-- .et_pb_widget_area --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_19 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_top_inside_divider et-no-transition"></div> <div class="et_pb_row et_pb_row_17"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_35 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_cta_7 et_animated et_hover_enabled et_pb_promo et_pb_text_align_center et_pb_bg_layout_dark et_pb_no_bg"> <div class="et_pb_promo_description"><h1 class="et_pb_module_header">Let's Work Together!</h1></div> <div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_custom_button_icon et_pb_promo_button" href="tel:00441916451645" data-icon="&#x24;">Get started. Call us</a></div> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_18"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_36 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_106 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_37 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_107 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --><ul class="et_pb_module et_pb_social_media_follow et_pb_social_media_follow_4 clearfix et_pb_text_align_center et_pb_bg_layout_light"> <li class='et_pb_social_media_follow_network_20 et_pb_social_icon et_pb_social_network_link et-social-facebook et_pb_social_media_follow_network_20'><a href='https://www.facebook.com/ColorpeakLtd/' class='icon et_pb_with_border' title='Follow on Facebook' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_21 et_pb_social_icon et_pb_social_network_link et-social-twitter et_pb_social_media_follow_network_21'><a href='https://twitter.com/ColorpeakLtd' class='icon et_pb_with_border' title='Follow on Twitter' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_22 et_pb_social_icon et_pb_social_network_link et-social-instagram et_pb_social_media_follow_network_22'><a href='https://www.instagram.com/colorpeak/' class='icon et_pb_with_border' title='Follow on Instagram' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_23 et_pb_social_icon et_pb_social_network_link et-social-linkedin et_pb_social_media_follow_network_23'><a href='https://www.linkedin.com/company/colorpeakltd/' class='icon et_pb_with_border' title='Follow on LinkedIn' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_24 et_pb_social_icon et_pb_social_network_link et-social-rss et_pb_social_media_follow_network_24'><a href='/feed/news' class='icon et_pb_with_border' title='Follow on RSS' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li> </ul> <!-- .et_pb_counters --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_38 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_108 et_animated et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p></p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_19"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_39 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_109 et_animated et_pb_text_align_center et_pb_bg_layout_dark"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --></p> </div><p>The post appeared first on <a href="https://colorpeak.co.uk/marketing-automation-tools-for-business/">Marketing Automation Tools &#8211; The DIY for Beginners</a></p>
  38. Furlough – Your Questions Answered

    2019-06-19 09:32:33 UTC

    The post Furlough – Your Questions Answered appeared first on Get North!.

  39. 4 key skills of a WordPress web designer – a beginners guide

    2019-03-14 17:14:01 UTC

    4 key skills of a Wordpress web designer
    In this article I will share with you some basic principles and skills that helped me become a full time wordpress web designer.

    The post appeared first on 4 key skills of a WordPress web designer – a beginners guide

    <div style="margin: 5px 5% 10px 5%;"><img src="https://colorpeak.co.uk/wp-content/uploads/2019/03/4-key-skills-wordpress-web-designer-300x186.jpg" width="300" height="186" title="" alt="4 key skills of a Wordpress web designer" /></div><div><p><div class="et_pb_section et_pb_section_20 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_row et_pb_row_20"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_40 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_post_title et_pb_post_title_5 et_pb_bg_layout_dark et_pb_text_align_center" > <div class="et_pb_title_container"> <h1 class="entry-title">4 key skills of a WordPress web designer – a beginners guide</h1> </div> </div><div class="et_pb_module et_pb_dmb_breadcrumbs_5 et_pb_dmb_breadcrumbs" style="visibility:hidden"><ol vocab="http://schema.org/" typeof="BreadcrumbList"><li property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk" class="" data-icon="" property="item" typeof="WebPage"><span>Home</span><meta property="name" content="Home"/></a><meta property="position" content="1"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk/web-design/" class="" data-icon="" property="item" typeof="WebPage"><span>Web Design</span><meta property="name" content="Web Design"/></a><meta property="position" content="2"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><span property="name">4 key skills of a WordPress web designer – a beginners guide</span><meta property="position" content="3"/></li></ol></div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> <div class="et_pb_bottom_inside_divider et-no-transition"></div> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_21 et_section_specialty" > <div class="et_pb_row"> <div class="et_pb_column et_pb_column_3_4 et_pb_column_41 et_pb_specialty_column et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_row_inner et_pb_row_inner_15"> <div class="et_pb_column et_pb_column_undefined et_pb_column_inner et_pb_column_inner_15"> <div class="et_pb_module et_pb_text et_pb_text_110 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><span class="firstcharacter">As</span>a person who went from having no designer skills to building websites for a living, I think it’s worth sharing some basic principles that helped me become a WordPress web designer. Today I will talk you through some critical skills that one should develop to become a full-time web designer.</div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_16"> <div class="et_pb_column et_pb_column_undefined et_pb_column_inner et_pb_column_inner_16"> <div class="et_pb_module et_pb_text et_pb_text_111 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner">If you’ve ever considered becoming a web designer, but you’re not interested in learning to code, now is a great time to give it a try. Why may you ask? The answer is simple &#8211; there are so many tools that allow you to design without the back-end knowledge that you can become a WordPress web designer with a bit of imagination and some skills. But to become a successful web designer I would advise you to start with research because there is much more to web design than just translating your vision into a working and functional website using some software (that I will talk about as well).</div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_34"> <span class="et_pb_image_wrap "><img src="https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer.jpg" alt="WordPress web designer" title="WordPress web designer" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-300x190.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-768x486.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_112 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>1. Plan to become a WordPress web designer</h2> <p>First, to build a website you need to have an understanding of who is it for, what features are required and what are your client’s expectations. Don’t have a client yet? Perfect! You don’t want your first website, which is going to be a disaster anyway, affect your confidence. Start small. Does your mum have a hobby? That’s how I started. I had built a website where she could showcase her cat sweaters. I was not ready for e-Commerce yet to sell them to other animal lovers, but I could start with a nice portfolio showcasing her creations (and my basic WordPress web designer skills).</p> <p>So, whether it’s your mum or a neighbour sit down with them and ask all the questions that you think will be important to build a website. I would discourage you from skipping this step and interviewing yourself. <span>There are certain things you can learn only when you’re surprised. Therefore, interaction with somebody else is the best way to do it. And the good news is that from the very start you can <a href="https://www.umbrella-host.co.uk/blog/create-a-website-for-free/">build your first website for free</a>. There is minimal financial risk involved in investing in developing your web design skills, especially at the beginning.</span></p> <p><span></span></p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_35"> <span class="et_pb_image_wrap "><img src="https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-questionnaire.jpg" alt="WordPress web designer questionnaire" title="WordPress web designer questionnaire" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-questionnaire.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-questionnaire-300x190.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-questionnaire-768x486.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_113 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h3>The Importance of a Questionnaire</h3> <p>Check out our basic web design questionnaire that I used at the early stage before Colorpeak was an agency. It does not matter whether you’re a WordPress web designer or developer. If you’re building a website, then you need one. Below, I also included some additional links with other questions that may turn out handy for your project specifically. Be cautious though as too many questions will bore your client. Be accurate but don’t go overboard with three pages of questions. As part of a large marketing agency, there will come a time for fancy shmancy questions about the company’s vision or whether their solutions are better than their competitors. Now you need to know if they have a domain, what colours do they like (or hate), what is the website for and do they have content or do you need to create it.</p> <p>Remember to use your <a href="https://offsprout.com/blog/website-creation-questionnaire/" target="_blank" rel="noopener noreferrer">website creation questionnaire</a> as a guide for your conversation; don’t just send it to them point blank. A discussion is a key to land a client. You will not get them through cold calling or emails. Therefore, you should practice this skill as often as you have an opportunity to do so.</p> <p>&nbsp;</p> <h3>Handy links for building your own Questionnaire</h3></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_17"> <div class="et_pb_column et_pb_column_3_8 et_pb_column_inner et_pb_column_inner_17"> <div class="et_pb_module et_pb_blurb et_pb_blurb_3 et_hover_enabled et_pb_section_video_on_hover et_pb_section_parallax_hover et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://www.treefrog.ca/web-design-questionnaire" target="_blank"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et-pb-icon">&#x6c;</span></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="https://www.treefrog.ca/web-design-questionnaire" target="_blank">Web design questionnaire by Treefrog</a></h4> <div class="et_pb_blurb_description"><p>A simple yet effective questionnaire created by Canadian web design company. Basic questions and tick boxes make the experience of filling in the form seamless.</p></div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_3_8 et_pb_column_inner et_pb_column_inner_18 et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_4 et_hover_enabled et_pb_section_video_on_hover et_pb_section_parallax_hover et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://www.smashingmagazine.com/2009/06/45-incredibly-useful-web-design-checklists-and-questionnaires/" target="_blank"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et-pb-icon">&#xe02c;</span></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="https://www.smashingmagazine.com/2009/06/45-incredibly-useful-web-design-checklists-and-questionnaires/" target="_blank">45 Incredibly Useful Web Design Checklists & Questionnaires</a></h4> <div class="et_pb_blurb_description"><p>Checklists that cover multiple areas from content to usability to accessibility to standards, you’re a lot less likely to overlook important parts of a site.</p></div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_18"> <div class="et_pb_column et_pb_column_3_8 et_pb_column_inner et_pb_column_inner_19"> <div class="et_pb_module et_pb_blurb et_pb_blurb_5 et_hover_enabled et_pb_section_video_on_hover et_pb_section_parallax_hover et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://contentsnare.com/website-design-questionnaire/" target="_blank"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et-pb-icon">&#xe007;</span></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="https://contentsnare.com/website-design-questionnaire/" target="_blank">Website design questionnaire know how</a></h4> <div class="et_pb_blurb_description"><p>A know-how guide explaining what&#8217;s important when creating a questionnaire. If you subscribe to their newsletter, you get access to the question list &amp; ready to use form.</p></div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_3_8 et_pb_column_inner et_pb_column_inner_20 et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_6 et_hover_enabled et_pb_section_video_on_hover et_pb_section_parallax_hover et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://marketingland.com/100-questions-you-must-ask-when-developing-web-site-86342" target="_blank"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et-pb-icon">&#x75;</span></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="https://marketingland.com/100-questions-you-must-ask-when-developing-web-site-86342" target="_blank">100+ Questions You Must Ask When Developing A Website</a></h4> <div class="et_pb_blurb_description"><p>You certainly don&#8217;t have to ask all of them, but this list may help you figure out whether you missed out something important.</p></div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_19"> <div class="et_pb_column et_pb_column_undefined et_pb_column_inner et_pb_column_inner_21 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_114 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>2. Technical &#8211; Hosting, HTML, CSS, JavaScript, UX</h2> <p>There is no way around technical skills development in web design. Fortunately, with WordPress, you can start without any and develop the understanding as you go. Of course, knowing HTML, CSS and JavaScript will help, but you can start without them to become WordPress web designer.</p> <p>When you finally get to that stage when working on WordPress templates is not good enough, learn HTML first, then CSS and JavaScript will be the cherry on the top. HTML will take you no time; you will just need a few hours to know the basics. With CSS it will be much more, but you can do a day course learning the principles. Knowing those principles will allow you to look up specific things when you need them. JavaScript is a solid coding skill so you should have many websites in your portfolio that you are proud of before you jump into this deeper dive.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_36"> <span class="et_pb_image_wrap "><img src="https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-technical-skills.jpg" alt="WordPress web designer technical skills" title="WordPress web designer technical skills" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-technical-skills.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-technical-skills-300x190.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-technical-skills-768x486.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_115 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><p>But at the very beginning, the technical skills that you need as a WordPress web designer are how to set up a website on a hosting platform and install WordPress on it.</p> <h3>WordPress themes that speed up design process<br /> </h3> <p>Start your first website by using one of the WordPress free templates. This will help you learn how it works and what are the principles of working with Gutenberg design engine. To make your website look more appealing there are some themes that offer more flexibility and will allow you to be more creative. These are Divi from Elegant Themes, Elementor or Beaver Builder. You can find out the pros and cons of each one on this YouTube video. </p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_video et_pb_video_3"> <div class="et_pb_video_box"><iframe title="Elementor Vs Divi Builder Vs Beaver Builder: Ultimate Comparison 🤔" width="1080" height="608" src="https://www.youtube.com/embed/eYI8TVNPCu4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div> </div><div class="et_pb_module et_pb_text et_pb_text_116 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><p>To state the obvious, as a WordPress web designer you will need some <a href="/graphic-design-agency/">graphic design</a> skills. Fortunately, these days there are many free repositories that you can source images from. If you combine them with basic skills of working with Photoshop or Gimp image processing tools you are set. Also, don’t forget to go through some <a href="/tag/ux/">User Experience (UX)</a> guides that will teach you the principles of good web design that will help the visitor of the website enjoy the experience.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_117 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>3. Marketing</h2> <p>When creating a website in 2019, some marketing skills are a must. A WordPress web designer won’t get away without knowing basics of copywriting and <a href="/seo-agency/" title="Search Engine Optimisation (SEO)">Search Engine Optimisation (SEO)</a>, like keyword research and on-page optimisation. I know many people who would argue with me on that point, but I believe that a competent web designer should have this knowledge.</p> <h3>Content writing &#8211; copywriting is the key</h3> <p>You may not have to write content for your website as the client will provide it, but you need to recognise when it’s crap. It&#8217;s part of your job to advise your client that they need to hire a better writer. Even better, to leave the copywriting to you (or your trusted freelance copywriter &#8211; you will find them on Fiverr and People Per Hour, although it takes few orders before you can find somebody trustworthy).</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_37 et_pb_image_sticky"> <span class="et_pb_image_wrap "><img src="https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-copywriting.jpg" alt="WordPress web designer copywriting skills" title="WordPress web designer copywriting skills" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-copywriting.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-copywriting-300x190.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-copywriting-768x486.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_118 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><p>You will also need to skilfully describe what each page is all about in between 120 and 158 characters in a page description. That requires not only copywriting skills but also some keyword research and SEO knowledge. Fortunately, there are plugins for that! For example, Yoast will not only tell you whether your meta description or page title is too short or too long but also it will score your keyword strength. It will also suggest how to correct your text to make it more readable and point the header tag structure (H1-H3) in relation to the keywords. It’s a great tool. Optimising images is also important, and you need to have tools to decrease image size to speed up page loading time. As a WordPress web designer, you need to know how to add Alt Tags and descriptions and geotag them, which helps with Local SEO.</p> <h3>Keyword research and why is it important</h3> <p>In terms of keywords, clients will often tell you what keyword they want to rank for. Nine times out of ten they will be wrong. Sometimes because the competition is too strong and sometimes because nobody searches for that keyword, so there is no point to rank for it. I have included some articles below that will give you a better grasp on keyword research. After that use Google Trends or Answer the Public tools to judge the value of your keywords.</p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_20"> <div class="et_pb_column et_pb_column_3_8 et_pb_column_inner et_pb_column_inner_22"> <div class="et_pb_module et_pb_blurb et_pb_blurb_7 et_hover_enabled et_pb_section_video_on_hover et_pb_section_parallax_hover et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://www.marketingterms.com/dictionary/keyword_research/" target="_blank"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et-pb-icon">&#x75;</span></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="https://www.marketingterms.com/dictionary/keyword_research/" target="_blank">What is Keyword research?</a></h4> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_3_8 et_pb_column_inner et_pb_column_inner_23 et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_8 et_hover_enabled et_pb_section_video_on_hover et_pb_section_parallax_hover et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://moz.com/beginners-guide-to-seo" target="_blank"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et-pb-icon">&#xe022;</span></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="https://moz.com/beginners-guide-to-seo" target="_blank">Beginners Guide to SEO</a></h4> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_21"> <div class="et_pb_column et_pb_column_3_8 et_pb_column_inner et_pb_column_inner_24"> <div class="et_pb_module et_pb_blurb et_pb_blurb_9 et_hover_enabled et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://trends.google.com/trends/" target="_blank"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et-pb-icon">&#xe0ec;</span></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="https://trends.google.com/trends/" target="_blank">Google Trends Tool</a></h4> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_3_8 et_pb_column_inner et_pb_column_inner_25 et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_10 et_hover_enabled et_pb_section_video_on_hover et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><a href="https://answerthepublic.com/" target="_blank"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_top et-pb-icon">&#xe038;</span></span></a></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><a href="https://answerthepublic.com/" target="_blank">Answer the public Tool</a></h4> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_22"> <div class="et_pb_column et_pb_column_undefined et_pb_column_inner et_pb_column_inner_26 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_119 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>4. Hungry for knowledge</h2> <p>Last but not least! In fact, wanting to learn is a major player in changing your career path to a WordPress web designer or any website designer or developer, to be frank. The web design field is vast, and there are many stages to learn about it before you can confidently say you are a competent web designer. You will need to be passionate about it and be hungry for knowledge. We live in the time where there is a YouTube or GitHub answer to every problem that you may encounter when designing a website, whether you want to change the colour of the font or animate something in JavaScript… and yes, I’m thinking about my mum’s cat presenting his favourite sweater on a catwalk….</div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_38"> <span class="et_pb_image_wrap "><img src="https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-learning.jpg" alt="WordPress web designer learning" title="WordPress web designer learning" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-learning.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-learning-300x186.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/03/wordpress-web-designer-learning-768x476.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></span> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_23"> <div class="et_pb_column et_pb_column_undefined et_pb_column_inner et_pb_column_inner_27 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_120 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>Conclusion</h2> <p>It seems like a lot, but do not feel overwhelmed, because you will simply acquire all these skills while designing websites and being open to self-learning. I am a firm believer in &#8220;learning on the job&#8221; and acquiring abilities that you need to resolve problems one by one as you approach them. This is why the best way to learn WordPress web designer skills is to actually try and design some websites for fun and google your way through obstacles. So, go ahead, start now. Just register your new site on WordPress today, and tomorrow… well, the sky is the limit… OK, if you think this is cringy, then it is, but do it regardless. No postponing!</p> <p>The above skills won’t make you a Frontend Web developer yet, we will get to that in another article, but it will get you started. Don’t miss the opportunity. Today is the day when you choose the path to become a WordPress web designer.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_121 et_animated et_pb_text_align_justified et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h2>Find out More:</h2> <ul style="margin-left: 25px;line-height: 1.6em"> <li><a title="4 key skills of a Graphic Designer" href="https://colorpeak.co.uk/4-key-skills-graphic-designer/" target="_blank" rel="noopener noreferrer">4 key skills of a Graphic Designer</a></li> <li><a title="Learn web development as an absolute beginner (2018 guide)" href="https://coder-coder.com/learn-web-development/" target="_blank" rel="noopener noreferrer">Learn web development as an absolute beginner (2018 guide)</a></li> </ul> <p><!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/4-key-skills-wordpress-web-designer?id=350269243&type=2",title: "4 key skills of a WordPress web designer – a beginners guide",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script --></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_4 et_pb_column_42 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_with_border et_pb_module et_pb_sidebar_5 post-sidebar-right et_pb_widget_area clearfix et_pb_widget_area_right et_pb_text_align_left et_pb_bg_layout_light"> <div id="mks_author_widget-2" class="et_pb_widget mks_author_widget"><h4 class="widgettitle">About Author</h4> <img alt='' src='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=190&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=380&#038;d=mm&#038;r=g 2x' class='avatar avatar-190 photo' height='190' width='190' /> <h3>Alex Hawro</h3> <p>Alex is a web designer and web developer at Colorpeak Ltd. She has always been a passionate graphic designer and when asked by a family member to set up a simple WordPress website for them back in 2008 she was hooked up on web design process immediately. Since then she developed her skills combining both passions and eventually set up Colorpeak with her partner Lucas in 2016.</p> </div> <!-- end .et_pb_widget --><div id="search-2" class="et_pb_widget widget_search"><form role="search" method="get" id="searchform" class="searchform" action="https://colorpeak.co.uk/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></div> <!-- end .et_pb_widget --> <div id="recent-posts-2" class="et_pb_widget widget_recent_entries"> <h4 class="widgettitle">Recent Posts</h4> <ul> <li> <a href="https://colorpeak.co.uk/cognitiveseo-review/">CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic</a> </li> <li> <a href="https://colorpeak.co.uk/seo-content-optimization-cognitiveseo-vs-similarcontent/">SEO Content Optimization – CognitiveSEO vs SimilarContent</a> </li> <li> <a href="https://colorpeak.co.uk/how-to-facebook-google-pixel-ad-tracking/">How to Get Facebook &#038; Google Pixel Ad Tracking using PixelMe</a> </li> <li> <a href="https://colorpeak.co.uk/pixelme-divi-cta-tracking-onclick-events/">Tracking (onclick) CTA’s via PixelMe in DIVI Theme</a> </li> <li> <a href="https://colorpeak.co.uk/marketing-automation-tools-for-business/">Marketing Automation Tools &#8211; The DIY for Beginners</a> </li> </ul> </div> <!-- end .et_pb_widget --> </div> <!-- .et_pb_widget_area --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_23 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_top_inside_divider et-no-transition"></div> <div class="et_pb_row et_pb_row_21"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_43 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_cta_8 et_animated et_hover_enabled et_pb_promo et_pb_text_align_center et_pb_bg_layout_dark et_pb_no_bg"> <div class="et_pb_promo_description"><h1 class="et_pb_module_header">Let's Work Together!</h1></div> <div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_custom_button_icon et_pb_promo_button" href="tel:00441916451645" data-icon="&#x24;">Get started. Call us</a></div> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_22"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_44 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_122 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_45 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_123 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --><ul class="et_pb_module et_pb_social_media_follow et_pb_social_media_follow_5 clearfix et_pb_text_align_center et_pb_bg_layout_light"> <li class='et_pb_social_media_follow_network_25 et_pb_social_icon et_pb_social_network_link et-social-facebook et_pb_social_media_follow_network_25'><a href='https://www.facebook.com/ColorpeakLtd/' class='icon et_pb_with_border' title='Follow on Facebook' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_26 et_pb_social_icon et_pb_social_network_link et-social-twitter et_pb_social_media_follow_network_26'><a href='https://twitter.com/ColorpeakLtd' class='icon et_pb_with_border' title='Follow on Twitter' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_27 et_pb_social_icon et_pb_social_network_link et-social-instagram et_pb_social_media_follow_network_27'><a href='https://www.instagram.com/colorpeak/' class='icon et_pb_with_border' title='Follow on Instagram' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_28 et_pb_social_icon et_pb_social_network_link et-social-linkedin et_pb_social_media_follow_network_28'><a href='https://www.linkedin.com/company/colorpeakltd/' class='icon et_pb_with_border' title='Follow on LinkedIn' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_29 et_pb_social_icon et_pb_social_network_link et-social-rss et_pb_social_media_follow_network_29'><a href='/feed/news' class='icon et_pb_with_border' title='Follow on RSS' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li> </ul> <!-- .et_pb_counters --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_46 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_124 et_animated et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p></p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_23"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_47 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_125 et_animated et_pb_text_align_center et_pb_bg_layout_dark"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --></p> </div><p>The post appeared first on <a href="https://colorpeak.co.uk/4-key-skills-wordpress-web-designer/">4 key skills of a WordPress web designer – a beginners guide</a></p>
  40. Great Exhibition of the North success figures go public

    2019-02-07 10:00:44 UTC

    Great Exhibition of the North 2018 on NewcastleGateshead QuaysideA full evaluation of the Great Exhibition of the North has been released to the public in celebration of its success. The evaluation has been produced to understand the impact of the Exhibition in relation to its original ambitions. The report covers the 80-day exhibition content that was presented in 30 venues and outdoor spaces […]

    The post Great Exhibition of the North success figures go public appeared first on Get North!.

    <img width="150" height="150" src="https://getnorth2018.com/wp-content/uploads/2019/02/NewcastleGateshead-Quayside-Fireworks-credit-graeme-peacock-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Great Exhibition of the North 2018 on NewcastleGateshead Quayside" style="float:left; margin:0 15px 15px 0;" /><p class="intro">A full evaluation of the Great Exhibition of the North has been released to the public in celebration of its success.</p> <p>The evaluation has been produced to understand the impact of the Exhibition in relation to its original ambitions. The report covers the 80-day exhibition content that was presented in 30 venues and outdoor spaces across NewcastleGateshead. It also highlights achievements across all aspects of the Exhibition including: the large-scale opening and closing events, the schools’ programme, Northern Powerhouse Business Summit and business support activities, the Get North Family Expo, volunteer progamme and the “Inspired by Programme” which saw events and activities brought to life across the wider North.</p> <p>Results show that the Exhibition exceeded its targets which were based around three key themes: audience, pride and perceptions.</p> <ul> <li> <h4><strong>Audience:</strong> Smashing its target of three million, the Exhibition attracted visits of 3.8 million across 300 events, performances, installations and activities spanning 80 days.</h4> </li> <li> <h4><strong>Pride:</strong> 85% of local residents said they felt proud to have the Exhibition in NewcastleGateshead</h4> </li> <li> <h4><strong>Perceptions:</strong> 84% of visitors said they would recommend NewcastleGateshead to friends and relatives, and 90% felt that the Exhibition had changed perceptions.</h4> </li> </ul> <p><strong>Sarah Stewart, Chief Executive of the Exhibition’s lead delivery partner, NewcastleGateshead Initiative</strong>, said:</p> <p>“Seeing the final evaluation has provided us with much to celebrate and we’re delighted with the results.</p> <p>“It’s been an incredibly exciting project to work on and we have all been overwhelmed by the generosity of our partners, volunteers and colleagues who have shown immense passion and dedication throughout.</p> <p>“And seeing ‘<em>Inspired By</em>’ events such as the eight-week ‘Great Northumberland’ project take off has shown just how far-reaching the programme has been.</p> <p>“The qualitative feedback was especially heart-warming to read, with one of my favourite comments coming from a visitor who, since engaging with the Exhibition, took their six-year-old to the Boston Science Museum in the US. Upon seeing a museum sign saying ‘Innovation’ the little girl said, ‘that’s what we do in Gateshead’. For me, that kind of feedback is invaluable.”</p> <p><strong>Michael Ellis, Minister for Arts, Heritage and Tourism said:</strong></p> <p>“The Great Exhibition of the North was a real success, with almost four million visitors and hundreds of exciting events held across the whole North.</p> <p>“As well as the obvious tourism boost, these figures highlight real pride felt by the people of Newcastle-Gateshead at hosting the event.</p> <p>“It was an excellent celebration of the North&#8217;s creativity and I look forward to seeing how the city and region builds on the legacy of last summer.”</p> <p><strong>Gateshead Council’s Cabinet Member for Culture, Sport and Leisure, Councillor Angela Douglas</strong> said:</p> <p>“The enthusiasm and pride for the North East is clear for everyone to see in this report. The range of events, performances and activities over the 80 days of the Great Exhibition of the North was staggering and certainly captured the imagination of the many children and young people who took part. Events like this are about inspiring future generations and NewcastleGateshead once again showcased the art of the possible.”</p> <p><strong>Cllr Kim McGuinness, cabinet member for culture, sport and public health, Newcastle City Council </strong>said: “There was a genuine positive feeling in the city this summer, and that is reflected in this report.</p> <p>“Personally, the highlight of the Exhibition for me was the Family Expo.  As a council our hope was always that local people engaged with this and young people were inspired. So, seeing local children from all backgrounds being excited by science, innovation, art and culture at the Expo will long live in my memory.”</p> <p>While the core Exhibition is now over, a strong legacy still exists, with many new partnerships formed, school resources still digitally available and a significant volunteer programme set to evolve. Additionally, funding grants and research partnership opportunities are open to SMEs in the North East through the GX Project – a strand of the Exhibition designed to unlock innovation in the region.</p> <h4><strong><a href="http://www.getnorth2018.com/final-evaluation">View the full evaluation report.</a></strong></h4> <h4><strong>Find out more about the <a href="http://www.GetNorth2018.com/business/gx-project"> GX funding opportunities here. </a></strong><u></u></h4> <p><strong>-ENDS-</strong></p> <p><strong>For media enquiries contact:</strong></p> <p>Lucy Nichol<br /> Head of Marketing and Communications<strong><br /> T.</strong> +44 (0)191 440 5739<br /> <strong>M.</strong> +44 (0)7771 967032<br /> <strong>E. </strong><a href="mailto:lucy.nichol@ngi.org.uk">lucy.nichol@ngi.org.uk</a></p> <p><strong>or </strong></p> <p>Finlay Magowan<br /> Media and PR Manager<br /> T: 0191 440 5777<br /> E: <a href="mailto:finlay.magowan@ngi.org.uk">finlay.magowan@ngi.org.uk</a></p> <p><strong>Notes to editors:</strong></p> <p>About the research</p> <ul> <li>The evaluation was delivered by independent agencies, coordinated by NewcastleGateshead Initiative and validated by colleagues from Newcastle City Council; Northumbria University and the Department for Digital, Culture, Media and Sport.</li> <li>Key tools used to measure the impact of the Exhibition were: The Sustainable Tourism Research Intelligence Partnership Economic Impact Model; Northern Voice Research Community; Panelbase Research Community; visitor surveys; depth interviews; media evaluation; social media monitoring; footfall counts; app data; Family Expo evaluation and the school visit survey.</li> <li>Read the <a href="https://getnorth2018.com/researchmethodology/"> full research methodology here</a>.</li> </ul> <p>&nbsp;</p> <p>The post <a rel="nofollow" href="https://getnorth2018.com/great-exhibition-of-the-north-success-figures-go-public/">Great Exhibition of the North success figures go public</a> appeared first on <a rel="nofollow" href="https://getnorth2018.com">Get North!</a>.</p>
  41. NewcastleGateshead Initiative

    2019-02-04 09:43:49 UTC

    The post NewcastleGateshead Initiative appeared first on Get North!.

  42. Web Design: 10 Year Challenge

    2019-01-27 15:44:42 UTC

    10 year challenge in web design
    #10YearChallenge is trending right now so let us jump right into it and see how web design has changed in a decade on 10 most visited websites in the UK.

    The post appeared first on Web Design: 10 Year Challenge

    <div style="margin: 5px 5% 10px 5%;"><img src="https://colorpeak.co.uk/wp-content/uploads/2019/01/10-year-challange-web-design-300x186.jpg" width="300" height="186" title="" alt="10 year challenge in web design" /></div><div><p><div class="et_pb_section et_pb_section_24 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_row et_pb_row_24"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_48 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_post_title et_pb_post_title_6 et_pb_bg_layout_dark et_pb_text_align_center" > <div class="et_pb_title_container"> <h1 class="entry-title">Web Design: 10 Year Challenge</h1> </div> </div><div class="et_pb_module et_pb_dmb_breadcrumbs_6 et_pb_dmb_breadcrumbs" style="visibility:hidden"><ol vocab="http://schema.org/" typeof="BreadcrumbList"><li property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk" class="" data-icon="" property="item" typeof="WebPage"><span>Home</span><meta property="name" content="Home"/></a><meta property="position" content="1"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk/social-media/" class="" data-icon="" property="item" typeof="WebPage"><span>Social Media</span><meta property="name" content="Social Media"/></a><meta property="position" content="2"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><span property="name">Web Design: 10 Year Challenge</span><meta property="position" content="3"/></li></ol></div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> <div class="et_pb_bottom_inside_divider et-no-transition"></div> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_25 et_section_specialty" > <div class="et_pb_row"> <div class="et_pb_column et_pb_column_3_4 et_pb_column_49 et_pb_specialty_column et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_row_inner et_pb_row_inner_24"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_28 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_126 et_pb_text_align_justified et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>The internet kicked off the beginning of the year 2019 with #10yearschallenge. It started on <a href="https://twitter.com/search?q=%2310yearchallange&amp;src=tyah">Twitter</a> and soon picked up speed there and on Instagram with thousands of people following the hashtag. Majority of <a href="https://colorpeak.co.uk/social-media/">social media</a> users began sharing their photos taken a decade ago and compare it with the most recent one, showing how much they have changed. But we thought to take another spin and jump in on the 10 years challenge bandwagon comparing how most popular websites in the UK today looked like in the past! So, here is 10 Year Challenge in <a href="https://colorpeak.co.uk/web-design/">web design</a> according to Colorpeak&#8217;s team.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_127 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Google &#8211; steady as a rock</h2> <p>We will start our 10 Year Challenge in web design, of course, with arguably the most important website &#8211; <a href="https://www.google.co.uk/search?ei=1b5NXKjuGIfMwQKK052gBA&amp;q=10+year+challenge&amp;oq=10+year+challenge&amp;gs_l=psy-ab.12...0.0..1693...0.0..0.0.0.......0......gws-wiz._d7StzfCL7E">Google</a>. And contrary to most of the sites on our list, they have not changed much, at least in terms of grid design. When you go on Google you will be welcomed by a white page with logo and search bar in the middle. And guess what! It was no different back in the days. Most noticeably <a href="https://en.wikipedia.org/wiki/Google_logo">Google has changed its logo</a> which in 2019 fits into popular <a href="https://colorpeak.co.uk/tag/flat-design/">flat design</a> <a href="https://colorpeak.co.uk/tag/trends/">trend</a>. The company logo that was in use ten years ago was also the longest lasting up until now (from May 31, 1999 to May 5, 2010). It used serif typeface font called Catull designed in the &#8217;80s.</p> <p>It seems that Google wasn&#8217;t happy with the initial change as the old 20-year-old logo was revamped twice in the last ten years. In 2015 Google finally arrived at what we see today &#8211; a geometric sans-serif typeface called Product Sans. The font was created in-house at Google. It&#8217;s also worth mentioning that the logo colours, as well as remaining body-font Arial, hasn&#8217;t been changed since 1998.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_128 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><div id="twentytwenty-0b8laH" class="sbav-container twentytwenty-hover twentytwenty-center "><div class="twentytwenty-container"><img class="wp-image-226765 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/google-2009.jpg" alt="Google 2009" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/google-2009.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/google-2009-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/google-2009-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /><img class="wp-image-226766 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/google-2019.jpg" alt="Google 2019" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/google-2019.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/google-2019-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/google-2019-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></div></div> <script type="text/javascript"> jQuery(window).load(function(){ jQuery("#twentytwenty-0b8laH .twentytwenty-container").twentytwenty({ default_offset_pct: 0.5, orientation: 'horizontal', move_on_hover: false, is_wiggle: false, wiggle_timeout: 1000 }); }); </script> <style> #twentytwenty-0b8laH { width: 100%; max-width: 100%; } #twentytwenty-0b8laH.twentytwenty-hover .twentytwenty-overlay:hover { background: rgba(184,184,184, 0.5); } #twentytwenty-0b8laH .twentytwenty-before-label:before, #twentytwenty-0b8laH .twentytwenty-after-label:before { background: rgba(255,255,255, 0.3); } #twentytwenty-0b8laH .twentytwenty-before-label:before { content: "2009"; } #twentytwenty-0b8laH .twentytwenty-after-label:before { content: "2019"; } #twentytwenty-0b8laH .twentytwenty-horizontal .twentytwenty-handle:before, #twentytwenty-0b8laH .twentytwenty-horizontal .twentytwenty-handle:after, #twentytwenty-0b8laH .twentytwenty-vertical .twentytwenty-handle:before, #twentytwenty-0b8laH .twentytwenty-vertical .twentytwenty-handle:after { background: rgba(51,47,44,0.9); } #twentytwenty-0b8laH .twentytwenty-before-label:before, #twentytwenty-0b8laH .twentytwenty-after-label:before { color: rgba(51,47,44,0.9); } #twentytwenty-0b8laH .twentytwenty-handle { border: 3px solid rgba(51,47,44,0.9); } #twentytwenty-0b8laH .twentytwenty-horizontal .twentytwenty-handle:before { -webkit-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-0b8laH .twentytwenty-horizontal .twentytwenty-handle:after { -webkit-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-0b8laH .twentytwenty-vertical .twentytwenty-handle:before { -webkit-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-0b8laH .twentytwenty-vertical .twentytwenty-handle:after { -webkit-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-0b8laH .twentytwenty-left-arrow { border-right: 6px solid rgba(51,47,44,0.9); } #twentytwenty-0b8laH .twentytwenty-right-arrow { border-left: 6px solid rgba(51,47,44,0.9); } #twentytwenty-0b8laH .twentytwenty-up-arrow { border-bottom: 6px solid rgba(51,47,44,0.9); } #twentytwenty-0b8laH .twentytwenty-down-arrow { border-top: 6px solid rgba(51,47,44,0.9); } </style> </div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_129 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>YouTube &#8211; ever-changing story</h2> <p>Since YouTube&#8217;s acquisition by Google in November 2006, the experiments and testing with the website&#8217;s UX and <a href="https://colorpeak.co.uk/tag/ui/">UI</a> began. However, for the longest time, we were just seeing different versions of classic view with the menu at the top, followed by Promoted Videos horizontal panel and the vertical list of featured videos. In 2010 sections “Recommended for you” and “Videos watched now” started popping up. Recommended videos are available to this day, but Videos watched now eventually turned into ”What’s trending”. A side panel menu replaced top one in 2012. In the meantime, <a href="https://web.archive.org/web/20130219004839/http://www.youtube.com/">YouTube has experimented with newspaper website-like grid</a> showing categories such as sports, music, entertainment and many others. These, however, have come to past.</p> <p>Current view hasn’t changed much since 2014. We choose whether we want to see the content in a grid or list view. We also saw some minor updates to the side panel menu structure and cosmetic changes to align with modern design.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_130 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><div id="twentytwenty-KGAQar" class="sbav-container twentytwenty-hover twentytwenty-center "><div class="twentytwenty-container"><img class="wp-image-226775 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/youtube-2009.jpg" alt="YouTube 2009" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/youtube-2009.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/youtube-2009-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/youtube-2009-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /><img class="wp-image-226776 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/youtube-2019.jpg" alt="YouTube 2019" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/youtube-2019.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/youtube-2019-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/youtube-2019-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></div></div> <script type="text/javascript"> jQuery(window).load(function(){ jQuery("#twentytwenty-KGAQar .twentytwenty-container").twentytwenty({ default_offset_pct: 0.5, orientation: 'horizontal', move_on_hover: false, is_wiggle: false, wiggle_timeout: 1000 }); }); </script> <style> #twentytwenty-KGAQar { width: 100%; max-width: 100%; } #twentytwenty-KGAQar.twentytwenty-hover .twentytwenty-overlay:hover { background: rgba(184,184,184, 0.5); } #twentytwenty-KGAQar .twentytwenty-before-label:before, #twentytwenty-KGAQar .twentytwenty-after-label:before { background: rgba(255,255,255, 0.3); } #twentytwenty-KGAQar .twentytwenty-before-label:before { content: "2009"; } #twentytwenty-KGAQar .twentytwenty-after-label:before { content: "2019"; } #twentytwenty-KGAQar .twentytwenty-horizontal .twentytwenty-handle:before, #twentytwenty-KGAQar .twentytwenty-horizontal .twentytwenty-handle:after, #twentytwenty-KGAQar .twentytwenty-vertical .twentytwenty-handle:before, #twentytwenty-KGAQar .twentytwenty-vertical .twentytwenty-handle:after { background: rgba(51,47,44,0.9); } #twentytwenty-KGAQar .twentytwenty-before-label:before, #twentytwenty-KGAQar .twentytwenty-after-label:before { color: rgba(51,47,44,0.9); } #twentytwenty-KGAQar .twentytwenty-handle { border: 3px solid rgba(51,47,44,0.9); } #twentytwenty-KGAQar .twentytwenty-horizontal .twentytwenty-handle:before { -webkit-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-KGAQar .twentytwenty-horizontal .twentytwenty-handle:after { -webkit-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-KGAQar .twentytwenty-vertical .twentytwenty-handle:before { -webkit-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-KGAQar .twentytwenty-vertical .twentytwenty-handle:after { -webkit-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-KGAQar .twentytwenty-left-arrow { border-right: 6px solid rgba(51,47,44,0.9); } #twentytwenty-KGAQar .twentytwenty-right-arrow { border-left: 6px solid rgba(51,47,44,0.9); } #twentytwenty-KGAQar .twentytwenty-up-arrow { border-bottom: 6px solid rgba(51,47,44,0.9); } #twentytwenty-KGAQar .twentytwenty-down-arrow { border-top: 6px solid rgba(51,47,44,0.9); } </style> </div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_131 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Facebook &#8211; complete revamp, or is it?</h2> <p>Oh gosh, where do we start Facebook&#8217;s 10 Year Challenge in web design? Facebook has changed so much and yet so little over the years. The most noticeable is huge photo replaced by a smaller, round profile picture and a profile banner that now sits at the top of our profile page. However, these days we have a 2-column grid on our profile page (it used to be 3): with left hand-side being filled with our info and the feed filling in the rest. In regards to the page that we interact with on a daily basis, after logging in to <a href="https://www.facebook.com/">Facebook</a>, it remained mostly unchanged with a navigation panel on the left, the feed in the middle and some ads on the right followed by suggestions for people that you may know. <a href="https://en.wikipedia.org/wiki/Facebook_Stories">Facebook Stories</a> that sit on top of ads panel have only been introduced in 2018, though.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_132 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><div id="twentytwenty-9JCmKY" class="sbav-container twentytwenty-hover twentytwenty-center "><div class="twentytwenty-container"><img class="wp-image-226763 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/facebook-2009.jpg" alt="Facebook 2009" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/facebook-2009.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/facebook-2009-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/facebook-2009-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /><img class="wp-image-226764 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/facebook-2019.jpg" alt="Facebook 2019" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/facebook-2019.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/facebook-2019-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/facebook-2019-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></div></div> <script type="text/javascript"> jQuery(window).load(function(){ jQuery("#twentytwenty-9JCmKY .twentytwenty-container").twentytwenty({ default_offset_pct: 0.5, orientation: 'horizontal', move_on_hover: false, is_wiggle: false, wiggle_timeout: 1000 }); }); </script> <style> #twentytwenty-9JCmKY { width: 100%; max-width: 100%; } #twentytwenty-9JCmKY.twentytwenty-hover .twentytwenty-overlay:hover { background: rgba(184,184,184, 0.5); } #twentytwenty-9JCmKY .twentytwenty-before-label:before, #twentytwenty-9JCmKY .twentytwenty-after-label:before { background: rgba(255,255,255, 0.3); } #twentytwenty-9JCmKY .twentytwenty-before-label:before { content: "2009"; } #twentytwenty-9JCmKY .twentytwenty-after-label:before { content: "2019"; } #twentytwenty-9JCmKY .twentytwenty-horizontal .twentytwenty-handle:before, #twentytwenty-9JCmKY .twentytwenty-horizontal .twentytwenty-handle:after, #twentytwenty-9JCmKY .twentytwenty-vertical .twentytwenty-handle:before, #twentytwenty-9JCmKY .twentytwenty-vertical .twentytwenty-handle:after { background: rgba(51,47,44,0.9); } #twentytwenty-9JCmKY .twentytwenty-before-label:before, #twentytwenty-9JCmKY .twentytwenty-after-label:before { color: rgba(51,47,44,0.9); } #twentytwenty-9JCmKY .twentytwenty-handle { border: 3px solid rgba(51,47,44,0.9); } #twentytwenty-9JCmKY .twentytwenty-horizontal .twentytwenty-handle:before { -webkit-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-9JCmKY .twentytwenty-horizontal .twentytwenty-handle:after { -webkit-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-9JCmKY .twentytwenty-vertical .twentytwenty-handle:before { -webkit-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-9JCmKY .twentytwenty-vertical .twentytwenty-handle:after { -webkit-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-9JCmKY .twentytwenty-left-arrow { border-right: 6px solid rgba(51,47,44,0.9); } #twentytwenty-9JCmKY .twentytwenty-right-arrow { border-left: 6px solid rgba(51,47,44,0.9); } #twentytwenty-9JCmKY .twentytwenty-up-arrow { border-bottom: 6px solid rgba(51,47,44,0.9); } #twentytwenty-9JCmKY .twentytwenty-down-arrow { border-top: 6px solid rgba(51,47,44,0.9); } </style> </div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_133 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Amazon &#8211; knows tricks of the trade</h2> <p>Amazon turned <a href="https://colorpeak.co.uk/ecommerce/">eCommerce</a> selling into art and <a href="https://www.forbes.com/profile/jeff-bezos/">Jeff Bezos</a>, the owner, to <a href="https://eu.usatoday.com/story/money/2018/03/06/jeff-bezos-unseats-bill-gates-forbes-2018-richest-billionaires-list/398877002/">the wealthiest man on earth</a>. The landing page of Amazon has changed quite a bit. We now have access to good old categories on the left side panel as 10 years ago, but they are not available on the Landing page. When you visit Amazon in 2019, you are welcomed by a dark navigation panel at the top of the page allowing you to search for items and manage your account. The rest of the page is covered by a slider that keeps changing showing you the most recent deals in a very pleasing <a href="https://www.instagram.com/">Instagram</a>-like form of large photos with added descriptions here and there. Each slide is different and grabs your attention thanks to significant changes in colour. Amazon seems to know all the triggers that will make you want to purchase something… anything!</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_134 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><div id="twentytwenty-g207Na" class="sbav-container twentytwenty-hover twentytwenty-center "><div class="twentytwenty-container"><img class="wp-image-226757 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/amazon-2009.jpg" alt="Amazon 2009" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/amazon-2009.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/amazon-2009-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/amazon-2009-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /><img class="wp-image-226758 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/amazon-2019.jpg" alt="Amazon 2019" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/amazon-2019.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/amazon-2019-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/amazon-2019-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /> </div></div> <script type="text/javascript"> jQuery(window).load(function(){ jQuery("#twentytwenty-g207Na .twentytwenty-container").twentytwenty({ default_offset_pct: 0.5, orientation: 'horizontal', move_on_hover: false, is_wiggle: false, wiggle_timeout: 1000 }); }); </script> <style> #twentytwenty-g207Na { width: 100%; max-width: 100%; } #twentytwenty-g207Na.twentytwenty-hover .twentytwenty-overlay:hover { background: rgba(184,184,184, 0.5); } #twentytwenty-g207Na .twentytwenty-before-label:before, #twentytwenty-g207Na .twentytwenty-after-label:before { background: rgba(255,255,255, 0.3); } #twentytwenty-g207Na .twentytwenty-before-label:before { content: "2009"; } #twentytwenty-g207Na .twentytwenty-after-label:before { content: "2019"; } #twentytwenty-g207Na .twentytwenty-horizontal .twentytwenty-handle:before, #twentytwenty-g207Na .twentytwenty-horizontal .twentytwenty-handle:after, #twentytwenty-g207Na .twentytwenty-vertical .twentytwenty-handle:before, #twentytwenty-g207Na .twentytwenty-vertical .twentytwenty-handle:after { background: rgba(51,47,44,0.9); } #twentytwenty-g207Na .twentytwenty-before-label:before, #twentytwenty-g207Na .twentytwenty-after-label:before { color: rgba(51,47,44,0.9); } #twentytwenty-g207Na .twentytwenty-handle { border: 3px solid rgba(51,47,44,0.9); } #twentytwenty-g207Na .twentytwenty-horizontal .twentytwenty-handle:before { -webkit-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-g207Na .twentytwenty-horizontal .twentytwenty-handle:after { -webkit-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-g207Na .twentytwenty-vertical .twentytwenty-handle:before { -webkit-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-g207Na .twentytwenty-vertical .twentytwenty-handle:after { -webkit-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-g207Na .twentytwenty-left-arrow { border-right: 6px solid rgba(51,47,44,0.9); } #twentytwenty-g207Na .twentytwenty-right-arrow { border-left: 6px solid rgba(51,47,44,0.9); } #twentytwenty-g207Na .twentytwenty-up-arrow { border-bottom: 6px solid rgba(51,47,44,0.9); } #twentytwenty-g207Na .twentytwenty-down-arrow { border-top: 6px solid rgba(51,47,44,0.9); } </style> </div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_135 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>BBC &#8211; understands the readers</h2> <p>Look at the BBC website from 2009! Ten years ago, <a href="https://www.bbc.com/">BBC website</a> would change its theme colour every day, but you won’t see that these days any more. In 2019 BBC is pushing the <a href="https://colorpeak.co.uk/minimalism-web-design/">minimalistic design</a>. We can see more photos than text, which is in complete opposition to how it was before. This is evidently a sign of our times, and BBC recognised that internet users have a lower attention span and a picture or video can capture their attention more effectively than lines of text. This is one of the strongest examples in our 10 Year Challenge in web design.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_136 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><div id="twentytwenty-cOWY8j" class="sbav-container twentytwenty-hover twentytwenty-center "><div class="twentytwenty-container"><img class="wp-image-226759 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/bbc-2009.jpg" alt="BBC 2009" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/bbc-2009.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/bbc-2009-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/bbc-2009-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /><img class="wp-image-226760 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/bbc-2019.jpg" alt="BBC 2019" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/bbc-2019.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/bbc-2019-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/bbc-2019-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></div></div> <script type="text/javascript"> jQuery(window).load(function(){ jQuery("#twentytwenty-cOWY8j .twentytwenty-container").twentytwenty({ default_offset_pct: 0.5, orientation: 'horizontal', move_on_hover: false, is_wiggle: false, wiggle_timeout: 1000 }); }); </script> <style> #twentytwenty-cOWY8j { width: 100%; max-width: 100%; } #twentytwenty-cOWY8j.twentytwenty-hover .twentytwenty-overlay:hover { background: rgba(184,184,184, 0.5); } #twentytwenty-cOWY8j .twentytwenty-before-label:before, #twentytwenty-cOWY8j .twentytwenty-after-label:before { background: rgba(255,255,255, 0.3); } #twentytwenty-cOWY8j .twentytwenty-before-label:before { content: "2009"; } #twentytwenty-cOWY8j .twentytwenty-after-label:before { content: "2019"; } #twentytwenty-cOWY8j .twentytwenty-horizontal .twentytwenty-handle:before, #twentytwenty-cOWY8j .twentytwenty-horizontal .twentytwenty-handle:after, #twentytwenty-cOWY8j .twentytwenty-vertical .twentytwenty-handle:before, #twentytwenty-cOWY8j .twentytwenty-vertical .twentytwenty-handle:after { background: rgba(51,47,44,0.9); } #twentytwenty-cOWY8j .twentytwenty-before-label:before, #twentytwenty-cOWY8j .twentytwenty-after-label:before { color: rgba(51,47,44,0.9); } #twentytwenty-cOWY8j .twentytwenty-handle { border: 3px solid rgba(51,47,44,0.9); } #twentytwenty-cOWY8j .twentytwenty-horizontal .twentytwenty-handle:before { -webkit-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-cOWY8j .twentytwenty-horizontal .twentytwenty-handle:after { -webkit-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-cOWY8j .twentytwenty-vertical .twentytwenty-handle:before { -webkit-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-cOWY8j .twentytwenty-vertical .twentytwenty-handle:after { -webkit-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-cOWY8j .twentytwenty-left-arrow { border-right: 6px solid rgba(51,47,44,0.9); } #twentytwenty-cOWY8j .twentytwenty-right-arrow { border-left: 6px solid rgba(51,47,44,0.9); } #twentytwenty-cOWY8j .twentytwenty-up-arrow { border-bottom: 6px solid rgba(51,47,44,0.9); } #twentytwenty-cOWY8j .twentytwenty-down-arrow { border-top: 6px solid rgba(51,47,44,0.9); } </style> </div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_137 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Wikipedia &#8211; does not fix what is not broken</h2> <p>One must appreciate how little <a href="https://www.wikipedia.org/">Wikipedia</a> has changed over the years. The main grid remains the same with logo and menu on the left, login options at the top and the rest of the page filled in with definitions and descriptions. We can notice however subtle changes in the visual design. <a href="https://colorpeak.co.uk/flat-vs-depth-web-design/">Flat design</a> has definitely captured the attention of the people responsible for the layout, making it a tiny bit more modern following Google’s direction. On a side note, I think Wikipedia would benefit from introducing <a href="https://www.w3schools.com/howto/howto_css_two_columns.asp">column layout</a>. These days with screens that have high resolution it’s hard to read from left to the right of the screen without dropping the line once or twice when moving to the next row.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_138 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><div id="twentytwenty-FGBnJi" class="sbav-container twentytwenty-hover twentytwenty-center "><div class="twentytwenty-container"><img class="wp-image-226773 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/wikipedia-2009.jpg" alt="Wikipedia 2009" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/wikipedia-2009.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/wikipedia-2009-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/wikipedia-2009-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /><img class="wp-image-226774 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/wikipedia-2019.jpg" alt="Wikipedia 2019" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/wikipedia-2019.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/wikipedia-2019-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/wikipedia-2019-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></div></div> <script type="text/javascript"> jQuery(window).load(function(){ jQuery("#twentytwenty-FGBnJi .twentytwenty-container").twentytwenty({ default_offset_pct: 0.5, orientation: 'horizontal', move_on_hover: false, is_wiggle: false, wiggle_timeout: 1000 }); }); </script> <style> #twentytwenty-FGBnJi { width: 100%; max-width: 100%; } #twentytwenty-FGBnJi.twentytwenty-hover .twentytwenty-overlay:hover { background: rgba(184,184,184, 0.5); } #twentytwenty-FGBnJi .twentytwenty-before-label:before, #twentytwenty-FGBnJi .twentytwenty-after-label:before { background: rgba(255,255,255, 0.3); } #twentytwenty-FGBnJi .twentytwenty-before-label:before { content: "2009"; } #twentytwenty-FGBnJi .twentytwenty-after-label:before { content: "2019"; } #twentytwenty-FGBnJi .twentytwenty-horizontal .twentytwenty-handle:before, #twentytwenty-FGBnJi .twentytwenty-horizontal .twentytwenty-handle:after, #twentytwenty-FGBnJi .twentytwenty-vertical .twentytwenty-handle:before, #twentytwenty-FGBnJi .twentytwenty-vertical .twentytwenty-handle:after { background: rgba(51,47,44,0.9); } #twentytwenty-FGBnJi .twentytwenty-before-label:before, #twentytwenty-FGBnJi .twentytwenty-after-label:before { color: rgba(51,47,44,0.9); } #twentytwenty-FGBnJi .twentytwenty-handle { border: 3px solid rgba(51,47,44,0.9); } #twentytwenty-FGBnJi .twentytwenty-horizontal .twentytwenty-handle:before { -webkit-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-FGBnJi .twentytwenty-horizontal .twentytwenty-handle:after { -webkit-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-FGBnJi .twentytwenty-vertical .twentytwenty-handle:before { -webkit-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-FGBnJi .twentytwenty-vertical .twentytwenty-handle:after { -webkit-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-FGBnJi .twentytwenty-left-arrow { border-right: 6px solid rgba(51,47,44,0.9); } #twentytwenty-FGBnJi .twentytwenty-right-arrow { border-left: 6px solid rgba(51,47,44,0.9); } #twentytwenty-FGBnJi .twentytwenty-up-arrow { border-bottom: 6px solid rgba(51,47,44,0.9); } #twentytwenty-FGBnJi .twentytwenty-down-arrow { border-top: 6px solid rgba(51,47,44,0.9); } </style> </div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_139 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Reddit &#8211; ruffles some feathers</h2> <p>Highly criticised new design (beta) was first rolled out on 1st of April 2018. It introduced &#8220;Facebook-like&#8221; feed in the middle with an additional supportive column on the right and a significant amount (33%) of &#8220;white-space&#8221; surrounding it. The latter being especially prominent on high-resolution desktop screens. Notably, new design removed the blue header fonts that resembled Google Search results and replaced them with a black font (IBMPlexSans) that looks more like news portals.</p> <p>According to Reddit&#8217;s CEO Steve Huffman, the new design aims mostly at new users: “Many of us evangelise Reddit and tell people how awesome it is &#8230; then when those new people decide to check out Reddit for the first time they’re greeted with dystopian Craigslist. We’d like to fix that.” </p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_140 et_hover_enabled et_pb_section_video_on_hover et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3>To mitigate some of the criticism, Reddit introduced three types of views that users can pick: Card, Classic, Compact. And, as of now (Jan 2019) the &#8220;Old-Redditers&#8221; can still switch back to the &#8220;old view&#8221; in their account preferences.</h3> <h4>Reddit&#8217;s re-design approach heavily polarised the community and divided it into two camps: &#8220;Old-Redditers&#8221; and &#8220;New-Redditers&#8221; &#8211; who could&#8217;ve thought that you can find an analogy to the political situation in the United States in something like &#8220;10 Year Challenge in web design&#8221;&#8230;</h4></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_141 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><div id="twentytwenty-6mUicK" class="sbav-container twentytwenty-hover twentytwenty-center "><div class="twentytwenty-container"><img class="wp-image-226769 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/reddit-2009.jpg" alt="Reddit 2009" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/reddit-2009.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/reddit-2009-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/reddit-2009-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /><img class="wp-image-226770 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/reddit-2019.jpg" alt="Reddit 2019" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/reddit-2019.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/reddit-2019-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/reddit-2019-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></div></div> <script type="text/javascript"> jQuery(window).load(function(){ jQuery("#twentytwenty-6mUicK .twentytwenty-container").twentytwenty({ default_offset_pct: 0.5, orientation: 'horizontal', move_on_hover: false, is_wiggle: false, wiggle_timeout: 1000 }); }); </script> <style> #twentytwenty-6mUicK { width: 100%; max-width: 100%; } #twentytwenty-6mUicK.twentytwenty-hover .twentytwenty-overlay:hover { background: rgba(184,184,184, 0.5); } #twentytwenty-6mUicK .twentytwenty-before-label:before, #twentytwenty-6mUicK .twentytwenty-after-label:before { background: rgba(255,255,255, 0.3); } #twentytwenty-6mUicK .twentytwenty-before-label:before { content: "2009"; } #twentytwenty-6mUicK .twentytwenty-after-label:before { content: "2019"; } #twentytwenty-6mUicK .twentytwenty-horizontal .twentytwenty-handle:before, #twentytwenty-6mUicK .twentytwenty-horizontal .twentytwenty-handle:after, #twentytwenty-6mUicK .twentytwenty-vertical .twentytwenty-handle:before, #twentytwenty-6mUicK .twentytwenty-vertical .twentytwenty-handle:after { background: rgba(51,47,44,0.9); } #twentytwenty-6mUicK .twentytwenty-before-label:before, #twentytwenty-6mUicK .twentytwenty-after-label:before { color: rgba(51,47,44,0.9); } #twentytwenty-6mUicK .twentytwenty-handle { border: 3px solid rgba(51,47,44,0.9); } #twentytwenty-6mUicK .twentytwenty-horizontal .twentytwenty-handle:before { -webkit-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-6mUicK .twentytwenty-horizontal .twentytwenty-handle:after { -webkit-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-6mUicK .twentytwenty-vertical .twentytwenty-handle:before { -webkit-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-6mUicK .twentytwenty-vertical .twentytwenty-handle:after { -webkit-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-6mUicK .twentytwenty-left-arrow { border-right: 6px solid rgba(51,47,44,0.9); } #twentytwenty-6mUicK .twentytwenty-right-arrow { border-left: 6px solid rgba(51,47,44,0.9); } #twentytwenty-6mUicK .twentytwenty-up-arrow { border-bottom: 6px solid rgba(51,47,44,0.9); } #twentytwenty-6mUicK .twentytwenty-down-arrow { border-top: 6px solid rgba(51,47,44,0.9); } </style> </div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_142 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>eBay &#8211; follows in the footsteps of the best</h2> <p>Ebay seems to be following Amazon’s suite by introducing a slider to it’s landing page. It’s big, it’s colourful, it grabs your attention. They learned how to use white (negative) space to their benefit, contrary to the home page from a decade ago. It was packed with categories (who really uses them on the home page&#8230;? That’s right. No one!), banners and images &#8211; it seemed very crowded. There’s also the case of the logo. I would argue the old one was more recognisable. Now we have this Google-like simple font &#8211; a popular trend in the past three years, but I think eBay’s logo used to be more distinct.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_143 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><div id="twentytwenty-B4I5TN" class="sbav-container twentytwenty-hover twentytwenty-center "><div class="twentytwenty-container"><img class="wp-image-226761 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/ebay-2009.jpg" alt="eBay 2009" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/ebay-2009.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/ebay-2009-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/ebay-2009-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /><img class="wp-image-226762 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/ebay-2019.jpg" alt="eBay 2019" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/ebay-2019.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/ebay-2019-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/ebay-2019-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></div></div> <script type="text/javascript"> jQuery(window).load(function(){ jQuery("#twentytwenty-B4I5TN .twentytwenty-container").twentytwenty({ default_offset_pct: 0.5, orientation: 'horizontal', move_on_hover: false, is_wiggle: false, wiggle_timeout: 1000 }); }); </script> <style> #twentytwenty-B4I5TN { width: 100%; max-width: 100%; } #twentytwenty-B4I5TN.twentytwenty-hover .twentytwenty-overlay:hover { background: rgba(184,184,184, 0.5); } #twentytwenty-B4I5TN .twentytwenty-before-label:before, #twentytwenty-B4I5TN .twentytwenty-after-label:before { background: rgba(255,255,255, 0.3); } #twentytwenty-B4I5TN .twentytwenty-before-label:before { content: "2009"; } #twentytwenty-B4I5TN .twentytwenty-after-label:before { content: "2019"; } #twentytwenty-B4I5TN .twentytwenty-horizontal .twentytwenty-handle:before, #twentytwenty-B4I5TN .twentytwenty-horizontal .twentytwenty-handle:after, #twentytwenty-B4I5TN .twentytwenty-vertical .twentytwenty-handle:before, #twentytwenty-B4I5TN .twentytwenty-vertical .twentytwenty-handle:after { background: rgba(51,47,44,0.9); } #twentytwenty-B4I5TN .twentytwenty-before-label:before, #twentytwenty-B4I5TN .twentytwenty-after-label:before { color: rgba(51,47,44,0.9); } #twentytwenty-B4I5TN .twentytwenty-handle { border: 3px solid rgba(51,47,44,0.9); } #twentytwenty-B4I5TN .twentytwenty-horizontal .twentytwenty-handle:before { -webkit-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-B4I5TN .twentytwenty-horizontal .twentytwenty-handle:after { -webkit-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-B4I5TN .twentytwenty-vertical .twentytwenty-handle:before { -webkit-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-B4I5TN .twentytwenty-vertical .twentytwenty-handle:after { -webkit-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-B4I5TN .twentytwenty-left-arrow { border-right: 6px solid rgba(51,47,44,0.9); } #twentytwenty-B4I5TN .twentytwenty-right-arrow { border-left: 6px solid rgba(51,47,44,0.9); } #twentytwenty-B4I5TN .twentytwenty-up-arrow { border-bottom: 6px solid rgba(51,47,44,0.9); } #twentytwenty-B4I5TN .twentytwenty-down-arrow { border-top: 6px solid rgba(51,47,44,0.9); } </style> </div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_144 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Twitter &#8211; the proper 10 year challenge in web design</h2> <p>Complete transformation! That’s the first thing that comes to my mind when I compare the Twitter layout from ten years ago to its current version. Is this the winner of Colorpeak&#8217;s 10 Year Challenge in web design? Not quite.</p> <p>This is yet another example of a website that takes simplicity and turns it into an advantage. A very intuitive layout that encourages you to simply tweet, re-tweet, and consume other tweets. Blue background has been replaced with white one, the logo became smaller and “What’s trending” panel has been added on the right-hand side of the feed. Twitter understands that the vast majority of its users access their feed from mobile phones, so it seems they design with a small screen and quick load time in mind. Then they follow with desktop design extending few elements a bit but refusing to include anything unnecessary. 5 stars when it comes to <a href="https://colorpeak.co.uk/tag/ux/">UX</a> and UI design if you ask me!</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_145 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><div id="twentytwenty-RTcrNn" class="sbav-container twentytwenty-hover twentytwenty-center "><div class="twentytwenty-container"><img class="wp-image-226771 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/twitter-2009.jpg" alt="Twitter 2009" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/twitter-2009.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/twitter-2009-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/twitter-2009-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /><img class="wp-image-226772 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/twitter-2019.jpg" alt="Twitter 2019" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/twitter-2019.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/twitter-2019-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/twitter-2019-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></div></div> <script type="text/javascript"> jQuery(window).load(function(){ jQuery("#twentytwenty-RTcrNn .twentytwenty-container").twentytwenty({ default_offset_pct: 0.5, orientation: 'horizontal', move_on_hover: false, is_wiggle: false, wiggle_timeout: 1000 }); }); </script> <style> #twentytwenty-RTcrNn { width: 100%; max-width: 100%; } #twentytwenty-RTcrNn.twentytwenty-hover .twentytwenty-overlay:hover { background: rgba(184,184,184, 0.5); } #twentytwenty-RTcrNn .twentytwenty-before-label:before, #twentytwenty-RTcrNn .twentytwenty-after-label:before { background: rgba(255,255,255, 0.3); } #twentytwenty-RTcrNn .twentytwenty-before-label:before { content: "2009"; } #twentytwenty-RTcrNn .twentytwenty-after-label:before { content: "2019"; } #twentytwenty-RTcrNn .twentytwenty-horizontal .twentytwenty-handle:before, #twentytwenty-RTcrNn .twentytwenty-horizontal .twentytwenty-handle:after, #twentytwenty-RTcrNn .twentytwenty-vertical .twentytwenty-handle:before, #twentytwenty-RTcrNn .twentytwenty-vertical .twentytwenty-handle:after { background: rgba(51,47,44,0.9); } #twentytwenty-RTcrNn .twentytwenty-before-label:before, #twentytwenty-RTcrNn .twentytwenty-after-label:before { color: rgba(51,47,44,0.9); } #twentytwenty-RTcrNn .twentytwenty-handle { border: 3px solid rgba(51,47,44,0.9); } #twentytwenty-RTcrNn .twentytwenty-horizontal .twentytwenty-handle:before { -webkit-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-RTcrNn .twentytwenty-horizontal .twentytwenty-handle:after { -webkit-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-RTcrNn .twentytwenty-vertical .twentytwenty-handle:before { -webkit-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-RTcrNn .twentytwenty-vertical .twentytwenty-handle:after { -webkit-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-RTcrNn .twentytwenty-left-arrow { border-right: 6px solid rgba(51,47,44,0.9); } #twentytwenty-RTcrNn .twentytwenty-right-arrow { border-left: 6px solid rgba(51,47,44,0.9); } #twentytwenty-RTcrNn .twentytwenty-up-arrow { border-bottom: 6px solid rgba(51,47,44,0.9); } #twentytwenty-RTcrNn .twentytwenty-down-arrow { border-top: 6px solid rgba(51,47,44,0.9); } </style> </div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_146 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>10 Netflix &#8211; the winner dresses for success</h2> <p>Last but not least is my favourite example which shows that sometimes one needs to start with MVP (&#8220;Minimum Viable Product&#8221;) to put the ball rolling and the success will come later. It is also the winner of our 10 Year Challenge competition! When you look at Netflix website from ten years ago, you will laugh. I did! But then we have to remember that back in the days there was no fast internet connection and renting (RENTING!) a movie through a website to be delivered to your home was shockingly innovative. Since then, Netflix has made a leap jump, and their navigation page that allows you to select movies is what created a binge-watching experience and trend. Whoever is behind Netflix Landing Page is an excellent web <a href="https://colorpeak.co.uk/tag/designer/">designer</a> and developer team that understands how our brains work and how to trigger them to consume more and more content. Bravo!</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_147 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><div id="twentytwenty-C9whTo" class="sbav-container twentytwenty-hover twentytwenty-center "><div class="twentytwenty-container"><img class="wp-image-226767 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/netflix-2009.jpg" alt="Netflix 2009" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/netflix-2009.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/netflix-2009-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/netflix-2009-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /><img class="wp-image-226768 alignnone size-full" src="https://colorpeak.co.uk/wp-content/uploads/2019/01/netflix-2019.jpg" alt="Netflix 2019" width="790" height="485" srcset="https://colorpeak.co.uk/wp-content/uploads/2019/01/netflix-2019.jpg 790w, https://colorpeak.co.uk/wp-content/uploads/2019/01/netflix-2019-300x184.jpg 300w, https://colorpeak.co.uk/wp-content/uploads/2019/01/netflix-2019-768x471.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" /></div></div> <script type="text/javascript"> jQuery(window).load(function(){ jQuery("#twentytwenty-C9whTo .twentytwenty-container").twentytwenty({ default_offset_pct: 0.5, orientation: 'horizontal', move_on_hover: false, is_wiggle: false, wiggle_timeout: 1000 }); }); </script> <style> #twentytwenty-C9whTo { width: 100%; max-width: 100%; } #twentytwenty-C9whTo.twentytwenty-hover .twentytwenty-overlay:hover { background: rgba(184,184,184, 0.5); } #twentytwenty-C9whTo .twentytwenty-before-label:before, #twentytwenty-C9whTo .twentytwenty-after-label:before { background: rgba(255,255,255, 0.3); } #twentytwenty-C9whTo .twentytwenty-before-label:before { content: "2009"; } #twentytwenty-C9whTo .twentytwenty-after-label:before { content: "2019"; } #twentytwenty-C9whTo .twentytwenty-horizontal .twentytwenty-handle:before, #twentytwenty-C9whTo .twentytwenty-horizontal .twentytwenty-handle:after, #twentytwenty-C9whTo .twentytwenty-vertical .twentytwenty-handle:before, #twentytwenty-C9whTo .twentytwenty-vertical .twentytwenty-handle:after { background: rgba(51,47,44,0.9); } #twentytwenty-C9whTo .twentytwenty-before-label:before, #twentytwenty-C9whTo .twentytwenty-after-label:before { color: rgba(51,47,44,0.9); } #twentytwenty-C9whTo .twentytwenty-handle { border: 3px solid rgba(51,47,44,0.9); } #twentytwenty-C9whTo .twentytwenty-horizontal .twentytwenty-handle:before { -webkit-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-C9whTo .twentytwenty-horizontal .twentytwenty-handle:after { -webkit-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 0 -3px 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-C9whTo .twentytwenty-vertical .twentytwenty-handle:before { -webkit-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: 3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-C9whTo .twentytwenty-vertical .twentytwenty-handle:after { -webkit-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); -moz-box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); box-shadow: -3px 0 0 rgba(51,47,44,0.9), 0px 0px 12px rgba(51, 51, 51, 0.5); } #twentytwenty-C9whTo .twentytwenty-left-arrow { border-right: 6px solid rgba(51,47,44,0.9); } #twentytwenty-C9whTo .twentytwenty-right-arrow { border-left: 6px solid rgba(51,47,44,0.9); } #twentytwenty-C9whTo .twentytwenty-up-arrow { border-bottom: 6px solid rgba(51,47,44,0.9); } #twentytwenty-C9whTo .twentytwenty-down-arrow { border-top: 6px solid rgba(51,47,44,0.9); } </style> </div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_148 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>This concludes our 10 Year Challange web design comparison. Of course, top ten visited websites in the UK change very often, so in a while, you may find this list outdated, but if you&#8217;re here in January 2019 these are the websites UK residents visit the most. We hope you enjoyed our take on #10YearChallange so go ahead and subscribe to our <a href="https://www.facebook.com/ColorpeakLtd/">facebook</a>, <a href="https://twitter.com/ColorpeakLtd">twitter</a> and other social media accounts for more interesting articles from Colropeak team.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_149 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/10-year-challenge-web-design?id=2044080894&type=2",title: "Web Design: 10 Year Challenge",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script --></p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_4 et_pb_column_50 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_with_border et_pb_module et_pb_sidebar_6 post-sidebar-right et_pb_widget_area clearfix et_pb_widget_area_right et_pb_text_align_left et_pb_bg_layout_light"> <div id="mks_author_widget-2" class="et_pb_widget mks_author_widget"><h4 class="widgettitle">About Author</h4> <img alt='' src='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=190&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=380&#038;d=mm&#038;r=g 2x' class='avatar avatar-190 photo' height='190' width='190' /> <h3>Alex Hawro</h3> <p>Alex is a web designer and web developer at Colorpeak Ltd. She has always been a passionate graphic designer and when asked by a family member to set up a simple WordPress website for them back in 2008 she was hooked up on web design process immediately. Since then she developed her skills combining both passions and eventually set up Colorpeak with her partner Lucas in 2016.</p> </div> <!-- end .et_pb_widget --><div id="search-2" class="et_pb_widget widget_search"><form role="search" method="get" id="searchform" class="searchform" action="https://colorpeak.co.uk/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></div> <!-- end .et_pb_widget --> <div id="recent-posts-2" class="et_pb_widget widget_recent_entries"> <h4 class="widgettitle">Recent Posts</h4> <ul> <li> <a href="https://colorpeak.co.uk/cognitiveseo-review/">CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic</a> </li> <li> <a href="https://colorpeak.co.uk/seo-content-optimization-cognitiveseo-vs-similarcontent/">SEO Content Optimization – CognitiveSEO vs SimilarContent</a> </li> <li> <a href="https://colorpeak.co.uk/how-to-facebook-google-pixel-ad-tracking/">How to Get Facebook &#038; Google Pixel Ad Tracking using PixelMe</a> </li> <li> <a href="https://colorpeak.co.uk/pixelme-divi-cta-tracking-onclick-events/">Tracking (onclick) CTA’s via PixelMe in DIVI Theme</a> </li> <li> <a href="https://colorpeak.co.uk/marketing-automation-tools-for-business/">Marketing Automation Tools &#8211; The DIY for Beginners</a> </li> </ul> </div> <!-- end .et_pb_widget --> </div> <!-- .et_pb_widget_area --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_27 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_top_inside_divider et-no-transition"></div> <div class="et_pb_row et_pb_row_25"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_51 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_cta_9 et_animated et_hover_enabled et_pb_promo et_pb_text_align_center et_pb_bg_layout_dark et_pb_no_bg"> <div class="et_pb_promo_description"><h1 class="et_pb_module_header">Let's Work Together!</h1></div> <div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_custom_button_icon et_pb_promo_button" href="tel:00441916451645" data-icon="&#x24;">Get started. Call us</a></div> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_26"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_52 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_150 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_53 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_151 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --><ul class="et_pb_module et_pb_social_media_follow et_pb_social_media_follow_6 clearfix et_pb_text_align_center et_pb_bg_layout_light"> <li class='et_pb_social_media_follow_network_30 et_pb_social_icon et_pb_social_network_link et-social-facebook et_pb_social_media_follow_network_30'><a href='https://www.facebook.com/ColorpeakLtd/' class='icon et_pb_with_border' title='Follow on Facebook' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_31 et_pb_social_icon et_pb_social_network_link et-social-twitter et_pb_social_media_follow_network_31'><a href='https://twitter.com/ColorpeakLtd' class='icon et_pb_with_border' title='Follow on Twitter' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_32 et_pb_social_icon et_pb_social_network_link et-social-instagram et_pb_social_media_follow_network_32'><a href='https://www.instagram.com/colorpeak/' class='icon et_pb_with_border' title='Follow on Instagram' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_33 et_pb_social_icon et_pb_social_network_link et-social-linkedin et_pb_social_media_follow_network_33'><a href='https://www.linkedin.com/company/colorpeakltd/' class='icon et_pb_with_border' title='Follow on LinkedIn' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_34 et_pb_social_icon et_pb_social_network_link et-social-rss et_pb_social_media_follow_network_34'><a href='/feed/news' class='icon et_pb_with_border' title='Follow on RSS' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li> </ul> <!-- .et_pb_counters --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_54 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_152 et_animated et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p></p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_27"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_55 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_153 et_animated et_pb_text_align_center et_pb_bg_layout_dark"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --></p> </div><p>The post appeared first on <a href="https://colorpeak.co.uk/10-year-challenge-web-design/">Web Design: 10 Year Challenge</a></p>
  43. How SEO evolved throughout the years?

    2019-01-16 23:59:52 UTC

    How SEO evolved throughout the years

    The post appeared first on How SEO evolved throughout the years?

    <div style="margin: 5px 5% 10px 5%;"><img src="https://colorpeak.co.uk/wp-content/uploads/2019/01/how-seo-evloved-throughout-years-300x186.jpg" width="300" height="186" title="" alt="How SEO evolved throughout the years" /></div><div><p><div class="et_pb_section et_pb_section_28 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_row et_pb_row_28"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_56 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_post_title et_pb_post_title_7 et_pb_bg_layout_dark et_pb_text_align_center" > <div class="et_pb_title_container"> <h1 class="entry-title">How SEO evolved throughout the years?</h1> </div> </div><div class="et_pb_module et_pb_dmb_breadcrumbs_7 et_pb_dmb_breadcrumbs" style="visibility:hidden"><ol vocab="http://schema.org/" typeof="BreadcrumbList"><li property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk" class="" data-icon="" property="item" typeof="WebPage"><span>Home</span><meta property="name" content="Home"/></a><meta property="position" content="1"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk/seo/" class="" data-icon="" property="item" typeof="WebPage"><span>SEO</span><meta property="name" content="SEO"/></a><meta property="position" content="2"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><span property="name">How SEO evolved throughout the years?</span><meta property="position" content="3"/></li></ol></div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> <div class="et_pb_bottom_inside_divider et-no-transition"></div> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_29 et_section_specialty" > <div class="et_pb_row"> <div class="et_pb_column et_pb_column_3_4 et_pb_column_57 et_pb_specialty_column et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_row_inner et_pb_row_inner_25 et_hover_enabled et_pb_section_video_on_hover"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_29 et-last-child"> <div class="et_pb_module et_pb_image et_pb_image_39"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2019/01/search-engine-optimisation-colorpeak-seo.svg" alt="" title="" /></span> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_26"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_30 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_154 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>The early beginning before SEO became a thing</h2></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_with_border et_pb_row_inner et_pb_row_inner_27"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_31 et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_11 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>1991</span></h4> <div class="et_pb_blurb_description"><p>Before SEO there was the beginning of world wide web. In on March 6th, 1991 the first ever website &#8211; <span style="text-decoration: underline;"><span style="color: #ffffff; text-decoration: underline;"><a href="http://info.cern.ch/" title="info.cern.ch" style="color: #ffffff; text-decoration: underline;">info.cern.ch</a></span></span> &#8211; was launched by Tim Berners-Lee.</p></div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_12 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>1994</span></h4> <div class="et_pb_blurb_description">Stanford University students Jerry Wang and David Filo start Yahoo, the first Search Engine to be used by masses followed by AltaVista, Excite, and Lycos.</div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_13 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>1996</span></h4> <div class="et_pb_blurb_description">Backrub search engine is created that ranks sites based on inbound link relevancy and popularity. Backrub would ultimately become Google.</div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_14 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>1998</span></h4> <div class="et_pb_blurb_description">The King is born. Google launches in September, and so the story of SEO really begins. Before it, search engines positioned results based on on-page content, domain names, directories and breadcrumbs. Google introduced PageRank algorithm that also took into account the quantity and quality of links pointing to a website and anchor text.</div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_28"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_32 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_155 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>The Google SEO revolution</h2></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_with_border et_pb_row_inner et_pb_row_inner_29"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_33 et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_15 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><img src="https://colorpeak.co.uk/wp-content/uploads/2019/01/google-florida.svg" alt="" class="et-waypoint et_pb_animation_top" /></span></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>2003</span></h4> <div class="et_pb_blurb_description">First Google algorithm update named Florida takes down a lot of websites in their ranking, especially those that would stuff keywords. Repeating keywords would be hidden at the bottom of a page in a font colour that matches the background. That way reader would not see them, but the bots would feed off them and rank websites position higher. Actions like that became to be known as Blackhat SEO tactics. Around this time a new tactic of link building is born. A race to build as many backlinks as possible begins as the savvy marketers quickly learn how to abuse the system.</div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_16 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>2005</span></h4> <div class="et_pb_blurb_description"><p>Google makes its first attempt to fight back linking exploitation and launches its &#8220;rel=nofollow&#8221; attribute preventing the authority of websites to be passed on. Following this update, Google launches the Jagger and Big Daddy algorithms just before the end of 2015 to prevent link farming and other suspicious SEO tactics.</p></div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_17 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><img src="https://colorpeak.co.uk/wp-content/uploads/2019/01/google-youtube.svg" alt="" class="et-waypoint et_pb_animation_top" /></span></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>2006</span></h4> <div class="et_pb_blurb_description"><p>YouTube gets acquired by Google for the whopping amount of $1.65 billion. Eventually, it would become the second most used search engine in the world. In the same year, Google also launches Google Analytics and Webmaster Tools giving developers profoundly deep insight on how Google sees their websites.</p></div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_18 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>2008</span></h4> <div class="et_pb_blurb_description"><p><span style="text-decoration: underline; color: #333333;"><a href="https://searchengineland.com/googlecom-finally-gets-google-suggest-feature-14626" title="Suggestion Box" style="color: #333333; text-decoration: underline;">Suggestion Box</a></span> is finally launched after four years of development and testing. Continuing its path of improving the user experience, Google focuses on understanding better how we surf the web and interact with content. It may seem like the most obvious Google feature these days, but back then showing related searches to automatically appear below, after you start typing in the search box, was a major hit.</p></div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_19 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>2009</span></h4> <div class="et_pb_blurb_description"><p>Bing goes online or rather Microsoft gives a new name to its Live Search tool. By then Google has nearly 70% of the search engine market in the USA.</p></div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_20 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><img src="https://colorpeak.co.uk/wp-content/uploads/2019/01/google-caffeine.svg" alt="" class="et-waypoint et_pb_animation_top" /></span></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>2010</span></h4> <div class="et_pb_blurb_description">Google announces that site speed is a ranking factor following &#8220;Caffeine&#8221; update, dubbed a next-generation search architecture that is faster, more precise and provides more relevant results. All that thanks to fast &#8220;spider-bots&#8221; that can quickly crawl website and cover larger parts of the internet.</div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_21 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>2011</span></h4> <div class="et_pb_blurb_description">&#8220;Panda&#8221; update causes a notable impact on SEO which resulted in affecting optimisation field to this day. In an attempt to clean up search results, 12% of them were impacted. Websites with low quality and irrelevant content (better known as &#8220;content farms&#8221;) drop down in the rankings. A similar thing happens to websites with unoriginal, static and auto-generated content.</div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_22 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><img src="https://colorpeak.co.uk/wp-content/uploads/2019/01/google-penguin.svg" alt="" class="et-waypoint et_pb_animation_top" /></span></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>2012</span></h4> <div class="et_pb_blurb_description">The following &#8220;Penguin&#8221; update doubles-down on eliminating aggressive, black-hat SEO spam tactics. Gone are the sites that violated Google&#8217;s Webmaster Guidelines such us buying links, keyword stuffing and keyword matching anchor text to the dot. Eventually, Penguin and previously mentioned Panda release become part of Google’s real-time search architecture.</div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_23 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><img src="https://colorpeak.co.uk/wp-content/uploads/2019/01/google-hummingbird.svg" alt="" class="et-waypoint et_pb_animation_top" /></span></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>2013</span></h4> <div class="et_pb_blurb_description">Hummingbird&#8221; release centres around the growing market of mobile users. It is the biggest update to Google’s algorithm since 2001 and deals better with natural language questions, conversational search, and it lays the foundations of Voice Search. Original content becomes a major factor in ranking along with blogs. Google starts to reward websites that provide useful, unique and lengthy answers to visitor’s queries. &#8220;Long-tail keywords&#8221; or, in other words, detailed and specific search queries become a thing.</div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_24 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><img src="https://colorpeak.co.uk/wp-content/uploads/2019/01/google-pidgeon.svg" alt="" class="et-waypoint et_pb_animation_top" /></span></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>2014</span></h4> <div class="et_pb_blurb_description"><p>The release of &#8220;Pidgeon&#8221; is all about better local search results. Google improves location and distance ranking parameters to provide relevant results to users based on proximity. Local businesses with strong organic presence showed higher in traditional search within the area of the searching person’s location. The &#8220;Local SEO&#8221; finally gets its own genre, now distinct from the general SEO.</p></div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_30"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_34 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_156 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>AI &#038; Machine Learning algorithms</h2></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_with_border et_pb_row_inner et_pb_row_inner_31"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_35 et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_25 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><img src="https://colorpeak.co.uk/wp-content/uploads/2019/01/google-rankbrain.svg" alt="" class="et-waypoint et_pb_animation_top" /></span></div> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>2015</span></h4> <div class="et_pb_blurb_description"><p>2015 Some would say a breakthrough year in which <span style="text-decoration: underline;"><span style="color: #ffffff; text-decoration: underline;"><a rel="nofollow" href="https://adwords.googleblog.com/2015/05/building-for-next-moment.html" title="More mobile searches" style="color: #ffffff; text-decoration: underline;">Google reported more mobile searches in comparison to desktop search</a></span></span>. &#8220;RankBrain&#8221; &#8211; a <span style="text-decoration: underline;"><span style="color: #ffffff;"><a href="https://colorpeak.co.uk/marketing-automation-tools-for-business/" style="color: #ffffff; text-decoration: underline;">self-learning AI</a></span></span> search architecture is introduced as part of the Hummingbird algorithm. It determines the most relevant results to search engine queries. At first, it runs only on 15% of searches that the system had never encountered before, but eventually, it applies to all of them.</p></div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_26 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>2016</span></h4> <div class="et_pb_blurb_description"><p>Google confirms that the <span style="text-decoration: underline;"><span style="color: #ffffff; text-decoration: underline;"><a href="https://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882" title="Google ranking factors" style="color: #ffffff; text-decoration: underline;">search engine&#8217;s top three ranking factors are</a></span></span>: links, content, and RankBrain.</p></div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_27 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_dark"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>2017</span></h4> <div class="et_pb_blurb_description">Google &#8220;Fred&#8221; update hits mostly websites with poor content. In general, Google tries to deal with aggressive monetisation, misleading and deceptive ads, poor mobile compatibility and poor content. Fred is not a stand-alone algorithm update, rather a catchall name for every quality tweak to Google system intended to improve it and get rid of the content that violates the Webmaster Guidelines. It&#8217;s been a known fact for a while that Google does quality updates on a regular basis and most go unnoticed and are unannounced.</div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --><div class="et_pb_module et_pb_blurb et_pb_blurb_28 et_pb_text_align_left et_pb_blurb_position_top et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_blurb_container"> <h4 class="et_pb_module_header"><span>2018</span></h4> <div class="et_pb_blurb_description"><p>A year of Webmaster Tools modernisation. Google Search Console, Google My Business and, most notably for SEO, Google’s PageSpeed Insights tools receive their updates. There are of course multiple changes to Google&#8217;s ranking algorithm done almost every day, but there were three Broad Core Algorithm Updates that were actually announced. PageSpeed update becomes a significant player in ranking and slow sites with low optimisation score on mobiles are affected. Google announces <span style="color: #333300;"><a href="https://developers.google.com/speed/docs/insights/rules " title="Google Optimisation Score factors" style="color: #333300; text-decoration: underline;">nine factors that influence Optimisation Score</a>.</span></p></div> </div> </div> <!-- .et_pb_blurb_content --> </div> <!-- .et_pb_blurb --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --><div class="et_pb_row_inner et_pb_row_inner_32"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_36 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_157 et_pb_text_align_justified et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>And so, the story continues. What will 2019 bring? Most likely further updates toward mobile-friendly AMP enabled websites that load fast on slow 3G networks. A lot has changed since the first Google SEO revolution. An easily abused system based on keywords evolved into sophisticated learning machine that thinks like a human. Content became a king, and mobile device accessibility will further shape the ranking.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_158 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h5>Sources:</h5> <ul> <li><a title="Search Engine Watch" href="https://searchenginewatch.com/cheat-sheet-google-algorithm-updates-2011-2018" rel="nofollow">Search Engine Watch</a></li> <li><a title="Search Engine Journal" href="https://www.searchenginejournal.com/google-algorithm-history/" rel="nofollow">Search Engine Journal</a></li> <li><a title="SMA Marketing" href="https://www.smamarketing.net/blog/25-years-of-seo-a-timeline-of-search-engine-optimization-infographic" rel="nofollow">SMA Marketing</a></li> </ul> <p><!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/seo-evolution?id=294597676&type=2",title: "How has SEO evolved throughout the years?",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script --></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_4 et_pb_column_58 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_with_border et_pb_module et_pb_sidebar_7 post-sidebar-right et_pb_widget_area clearfix et_pb_widget_area_right et_pb_text_align_left et_pb_bg_layout_light"> <div id="mks_author_widget-2" class="et_pb_widget mks_author_widget"><h4 class="widgettitle">About Author</h4> <img alt='' src='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=190&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=380&#038;d=mm&#038;r=g 2x' class='avatar avatar-190 photo' height='190' width='190' /> <h3>Alex Hawro</h3> <p>Alex is a web designer and web developer at Colorpeak Ltd. She has always been a passionate graphic designer and when asked by a family member to set up a simple WordPress website for them back in 2008 she was hooked up on web design process immediately. Since then she developed her skills combining both passions and eventually set up Colorpeak with her partner Lucas in 2016.</p> </div> <!-- end .et_pb_widget --><div id="search-2" class="et_pb_widget widget_search"><form role="search" method="get" id="searchform" class="searchform" action="https://colorpeak.co.uk/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></div> <!-- end .et_pb_widget --> <div id="recent-posts-2" class="et_pb_widget widget_recent_entries"> <h4 class="widgettitle">Recent Posts</h4> <ul> <li> <a href="https://colorpeak.co.uk/cognitiveseo-review/">CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic</a> </li> <li> <a href="https://colorpeak.co.uk/seo-content-optimization-cognitiveseo-vs-similarcontent/">SEO Content Optimization – CognitiveSEO vs SimilarContent</a> </li> <li> <a href="https://colorpeak.co.uk/how-to-facebook-google-pixel-ad-tracking/">How to Get Facebook &#038; Google Pixel Ad Tracking using PixelMe</a> </li> <li> <a href="https://colorpeak.co.uk/pixelme-divi-cta-tracking-onclick-events/">Tracking (onclick) CTA’s via PixelMe in DIVI Theme</a> </li> <li> <a href="https://colorpeak.co.uk/marketing-automation-tools-for-business/">Marketing Automation Tools &#8211; The DIY for Beginners</a> </li> </ul> </div> <!-- end .et_pb_widget --> </div> <!-- .et_pb_widget_area --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_31 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_top_inside_divider et-no-transition"></div> <div class="et_pb_row et_pb_row_29"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_59 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_cta_10 et_animated et_hover_enabled et_pb_promo et_pb_text_align_center et_pb_bg_layout_dark et_pb_no_bg"> <div class="et_pb_promo_description"><h1 class="et_pb_module_header">Let's Work Together!</h1></div> <div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_custom_button_icon et_pb_promo_button" href="tel:00441916451645" data-icon="&#x24;">Get started. Call us</a></div> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_30"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_60 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_159 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_61 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_160 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --><ul class="et_pb_module et_pb_social_media_follow et_pb_social_media_follow_7 clearfix et_pb_text_align_center et_pb_bg_layout_light"> <li class='et_pb_social_media_follow_network_35 et_pb_social_icon et_pb_social_network_link et-social-facebook et_pb_social_media_follow_network_35'><a href='https://www.facebook.com/ColorpeakLtd/' class='icon et_pb_with_border' title='Follow on Facebook' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_36 et_pb_social_icon et_pb_social_network_link et-social-twitter et_pb_social_media_follow_network_36'><a href='https://twitter.com/ColorpeakLtd' class='icon et_pb_with_border' title='Follow on Twitter' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_37 et_pb_social_icon et_pb_social_network_link et-social-instagram et_pb_social_media_follow_network_37'><a href='https://www.instagram.com/colorpeak/' class='icon et_pb_with_border' title='Follow on Instagram' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_38 et_pb_social_icon et_pb_social_network_link et-social-linkedin et_pb_social_media_follow_network_38'><a href='https://www.linkedin.com/company/colorpeakltd/' class='icon et_pb_with_border' title='Follow on LinkedIn' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_39 et_pb_social_icon et_pb_social_network_link et-social-rss et_pb_social_media_follow_network_39'><a href='/feed/news' class='icon et_pb_with_border' title='Follow on RSS' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li> </ul> <!-- .et_pb_counters --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_62 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_161 et_animated et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p></p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_31"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_63 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_162 et_animated et_pb_text_align_center et_pb_bg_layout_dark"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --></p> </div><p>The post appeared first on <a href="https://colorpeak.co.uk/seo-evolution/">How SEO evolved throughout the years?</a></p>
  44. Create interactive websites – Vistag review

    2018-11-27 20:56:10 UTC

    Vistag Review
    Vistag WILL make you and others hover, click, poke, fondle and (hopefully) buy-through those flashing gems. It is a must if you want to create your interactive websites effectively and fast.

    The post appeared first on Create interactive websites – Vistag review

    <div style="margin: 5px 5% 10px 5%;"><img src="https://colorpeak.co.uk/wp-content/uploads/2018/11/vistage-review-300x186.jpg" width="300" height="186" title="" alt="Vistag Review" /></div><div><p><div class="et_pb_section et_pb_section_32 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_row et_pb_row_32"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_64 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_post_title et_pb_post_title_8 et_pb_bg_layout_dark et_pb_text_align_center" > <div class="et_pb_title_container"> <h1 class="entry-title">Create interactive websites – Vistag review</h1> </div> </div><div class="et_pb_module et_pb_dmb_breadcrumbs_8 et_pb_dmb_breadcrumbs" style="visibility:hidden"><ol vocab="http://schema.org/" typeof="BreadcrumbList"><li property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk" class="" data-icon="" property="item" typeof="WebPage"><span>Home</span><meta property="name" content="Home"/></a><meta property="position" content="1"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk/ecommerce/" class="" data-icon="" property="item" typeof="WebPage"><span>eCommerce</span><meta property="name" content="eCommerce"/></a><meta property="position" content="2"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><span property="name">Create interactive websites – Vistag review</span><meta property="position" content="3"/></li></ol></div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> <div class="et_pb_bottom_inside_divider et-no-transition"></div> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_33 et_section_specialty" > <div class="et_pb_row"> <div class="et_pb_column et_pb_column_3_4 et_pb_column_65 et_pb_specialty_column et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_row_inner et_pb_row_inner_33"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_37 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_163 et_pb_text_align_justified et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>I thought i’d drop a few words about vistag as we’ve tested the tool a little bit on two of our now interactive websites (not e-commerce, yet…). Our first website did not work due to, what we believe was <a href="https://revolution.themepunch.com/" target="_blank" rel="nofollow noopener noreferrer">slider revolution</a> interference. Slider revolution and Vistag tandem renders our website completely unusable. Therefore, we decided to switch it off there.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_40"> <span class="et_pb_image_wrap "><img src="https://colorpeak.co.uk/wp-content/uploads/2018/12/vistag-logo-black.jpg" alt="Vistag interactive websites plugin for WordPress" title="Vistag interactive websites plugin" srcset="https://colorpeak.co.uk/wp-content/uploads/2018/12/vistag-logo-black.jpg 540w, https://colorpeak.co.uk/wp-content/uploads/2018/12/vistag-logo-black-300x150.jpg 300w" sizes="(max-width: 540px) 100vw, 540px" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_164 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>The second of our interactive websites, a static WordPress site, was (is) much better. We’re still testing it there but performance is all good and Pingdom/GTMetrix/PageSpeed did not mark any meaningful drops in loading speed scores. Even with 10+ or so tags thrown on two web pages.</p> <h2><strong>Highlights and PROs of Vistag </strong></h2> <p>To cut to the chase, I really like the visual presentation and interactive aspects of Vistag. Objectively speaking,  Vistag WILL make you and others hover, click, poke, fondle and (hopefully) buy-through those flashing gems. There is just no way around it given how our brains and eyes work.</p> <p>However, at this point in time, Vistag isn’t finished tool yet and many fundamental options are missing.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_image et_pb_image_41"> <span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img src="https://colorpeak.co.uk/wp-content/uploads/2018/12/vistag-review-1.jpg" alt="Vistag interactive websites plugin for WordPress" title="Vistag interactive websites plugin" srcset="https://colorpeak.co.uk/wp-content/uploads/2018/12/vistag-review-1.jpg 540w, https://colorpeak.co.uk/wp-content/uploads/2018/12/vistag-review-1-300x122.jpg 300w" sizes="(max-width: 540px) 100vw, 540px" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_165 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><strong>Vistag’s missing features (or rather Not-There-Yets)</strong></h2> <p>Some of the things we’d like to see rather sooner than later include:</p> <ul style="margin-left: 20px"> <li>“mailto:”/”tel:” and other HTML special links to enable CTA’s (Call-To-Actions) for anything that is not e-commerce</li> <li>images within the tags that would feed from WP Media / external URLs</li> <li>CSS selectors and more customisations</li> <li>global UTM trackers</li> </ul> <p>In addition, dashboard and interface would also benefit from some conscious cleanup and re-planning for easier navigation. Similarly, user experience (<a href="/tag/ui/">UI</a>) is a bit all over the place on the admin side.</p> <p>The “Lookbook” feature allows to add images to tags. I’m sure this is probably my pure ignorance, but I still don’t get it. Again, it could be lack of my attention but how is this better or more important than just feeding and tagging pictures from WP Media or external URLs. The link on the dashboard takes me to some vague Documentation on how to make it work, but nothing else.</p> <p>I’ve mentioned CSS customisations already but let me reiterate the fact that the default font size and colour (light-grey on a white background?) is just unreadable. To change that you need to do some CSS gymnastics on your website. But it seems to be in development now, so fingers crossed that we won’t wait long for this must-have feature for interactive websites to work as intended.</div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_166 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><blockquote><p>Your images. Shoppable. Create visual content that sells like crazy.</p></blockquote></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_167 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2><strong>Is Vistag an ultimate web design enhancing tool?</strong></h2> <p>In conclusion, at this point I can’t give it a 5-stars review because Vistag is incomplete; clearly in beta stage, and an exorcism on their bugged code is yet to be performed by the developers. However, I can confidently score this e-commerce tool 4 out of 5 because this brilliant, yet simple idea serves you a ready-made link between human behaviour and computer science that you can use to your sales advantage, this very evening. Most importantly, all this is possible without the need of getting two PhDs in the respective fields trying to sweat something like that in your own basement. In other words, Vistag is a fine<a href="https://colorpeak.co.uk/marketing-automation-tools-for-business/"> marketing automation tool</a> with great potential to make your plain web become one of truly interactive websites.</p> <p>In short, you simply install Vistag, place tags over your e-commerce images and the job of selling fidget spinners and made-in-China “what-have-you’s” is done for you.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_cta_11 et_animated et_hover_enabled et_pb_promo et_pb_text_align_center et_pb_bg_layout_dark"> <div class="et_pb_promo_description"><h2 class="et_pb_module_header">Need a web designer? We can do it all!</h2></div> <div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_custom_button_icon et_pb_promo_button" href="tel:+441916451645" data-icon="&#x24;">call Colorpeak at 0191 645 1645</a></div> </div><div class="et_pb_module et_pb_text et_pb_text_168 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3>Check out <span style="text-decoration: underline;"><a href="https://vistag.com">Vistag on their website</a></span> or, if it hasn’t left the station yet, you may even jump on their AppSumo bandwagon.</h3> <h4></h4> <h4></h4> <h4>Find out more about interactive websites and tools:</h4> <ul style="margin-left: 20px;"> <li><a href="https://appsumo.com/vistag/" target="_blank" rel="noopener noreferrer">AppSumo Vistag Deal</a></li> <li><a href="https://vistag.com/" target="_blank" rel="noopener noreferrer">Official website &#8211; vistag.com</a></li> <li><a href="https://developer.mozilla.org/en-US/docs/Web/HTML/Element/a" target="_blank" rel="nofollow noopener noreferrer">Using anchor element to create special links – Mozilla</a></li> <li><a href="https://www.awwwards.com/websites/web-interactive/" target="_blank" rel="nofollow noopener noreferrer">Examples Of Well Designed Web &amp; Interactive Websites</a></li> </ul></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_4 et_pb_column_66 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_with_border et_pb_module et_pb_sidebar_8 post-sidebar-right et_pb_widget_area clearfix et_pb_widget_area_right et_pb_text_align_left et_pb_bg_layout_light"> <div id="mks_author_widget-2" class="et_pb_widget mks_author_widget"><h4 class="widgettitle">About Author</h4> <img alt='' src='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=190&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=380&#038;d=mm&#038;r=g 2x' class='avatar avatar-190 photo' height='190' width='190' /> <h3>Alex Hawro</h3> <p>Alex is a web designer and web developer at Colorpeak Ltd. She has always been a passionate graphic designer and when asked by a family member to set up a simple WordPress website for them back in 2008 she was hooked up on web design process immediately. Since then she developed her skills combining both passions and eventually set up Colorpeak with her partner Lucas in 2016.</p> </div> <!-- end .et_pb_widget --><div id="search-2" class="et_pb_widget widget_search"><form role="search" method="get" id="searchform" class="searchform" action="https://colorpeak.co.uk/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></div> <!-- end .et_pb_widget --> <div id="recent-posts-2" class="et_pb_widget widget_recent_entries"> <h4 class="widgettitle">Recent Posts</h4> <ul> <li> <a href="https://colorpeak.co.uk/cognitiveseo-review/">CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic</a> </li> <li> <a href="https://colorpeak.co.uk/seo-content-optimization-cognitiveseo-vs-similarcontent/">SEO Content Optimization – CognitiveSEO vs SimilarContent</a> </li> <li> <a href="https://colorpeak.co.uk/how-to-facebook-google-pixel-ad-tracking/">How to Get Facebook &#038; Google Pixel Ad Tracking using PixelMe</a> </li> <li> <a href="https://colorpeak.co.uk/pixelme-divi-cta-tracking-onclick-events/">Tracking (onclick) CTA’s via PixelMe in DIVI Theme</a> </li> <li> <a href="https://colorpeak.co.uk/marketing-automation-tools-for-business/">Marketing Automation Tools &#8211; The DIY for Beginners</a> </li> </ul> </div> <!-- end .et_pb_widget --> </div> <!-- .et_pb_widget_area --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_35 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_top_inside_divider et-no-transition"></div> <div class="et_pb_row et_pb_row_33"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_67 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_cta_12 et_animated et_hover_enabled et_pb_promo et_pb_text_align_center et_pb_bg_layout_dark et_pb_no_bg"> <div class="et_pb_promo_description"><h1 class="et_pb_module_header">Let's Work Together!</h1></div> <div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_custom_button_icon et_pb_promo_button" href="tel:00441916451645" data-icon="&#x24;">Get started. Call us</a></div> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_34"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_68 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_169 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_69 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_170 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --><ul class="et_pb_module et_pb_social_media_follow et_pb_social_media_follow_8 clearfix et_pb_text_align_center et_pb_bg_layout_light"> <li class='et_pb_social_media_follow_network_40 et_pb_social_icon et_pb_social_network_link et-social-facebook et_pb_social_media_follow_network_40'><a href='https://www.facebook.com/ColorpeakLtd/' class='icon et_pb_with_border' title='Follow on Facebook' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_41 et_pb_social_icon et_pb_social_network_link et-social-twitter et_pb_social_media_follow_network_41'><a href='https://twitter.com/ColorpeakLtd' class='icon et_pb_with_border' title='Follow on Twitter' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_42 et_pb_social_icon et_pb_social_network_link et-social-instagram et_pb_social_media_follow_network_42'><a href='https://www.instagram.com/colorpeak/' class='icon et_pb_with_border' title='Follow on Instagram' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_43 et_pb_social_icon et_pb_social_network_link et-social-linkedin et_pb_social_media_follow_network_43'><a href='https://www.linkedin.com/company/colorpeakltd/' class='icon et_pb_with_border' title='Follow on LinkedIn' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_44 et_pb_social_icon et_pb_social_network_link et-social-rss et_pb_social_media_follow_network_44'><a href='/feed/news' class='icon et_pb_with_border' title='Follow on RSS' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li> </ul> <!-- .et_pb_counters --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_70 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_171 et_animated et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p></p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_35"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_71 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_172 et_animated et_pb_text_align_center et_pb_bg_layout_dark"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --></p> </div><p>The post appeared first on <a href="https://colorpeak.co.uk/create-interactive-websites-vistag-review/">Create interactive websites – Vistag review</a></p>
  45. Bamburgh House

    2018-10-08 08:35:11 UTC

    The post Bamburgh House appeared first on Get North!.

  46. Proto

    2018-10-08 08:30:30 UTC

    The post Proto appeared first on Get North!.

  47. Who should build your professional business website? Web designer, web developer, graphic artist or graphic designer?

    2018-09-29 10:01:18 UTC

    Who should build your professional business website
    Web designer or developer; graphic artist or graphic designer? Who can deliver a professional and functional website with a reasonable price tag and realistic ROI.

    The post appeared first on Who should build your professional business website? Web designer, web developer, graphic artist or graphic designer?

    <div style="margin: 5px 5% 10px 5%;"><img src="https://colorpeak.co.uk/wp-content/uploads/2018/09/who-should-build-professional-business-website-300x186.jpg" width="300" height="186" title="" alt="Who should build your professional business website" /></div><div><p><div class="et_pb_section et_pb_section_36 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_row et_pb_row_36"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_72 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_post_title et_pb_post_title_9 et_pb_bg_layout_dark et_pb_text_align_center" > <div class="et_pb_title_container"> <h1 class="entry-title">Who should build your professional business website? Web designer, web developer, graphic artist or graphic designer?</h1> </div> </div><div class="et_pb_module et_pb_dmb_breadcrumbs_9 et_pb_dmb_breadcrumbs" style="visibility:hidden"><ol vocab="http://schema.org/" typeof="BreadcrumbList"><li property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk" class="" data-icon="" property="item" typeof="WebPage"><span>Home</span><meta property="name" content="Home"/></a><meta property="position" content="1"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><a href="https://colorpeak.co.uk/web-design/" class="" data-icon="" property="item" typeof="WebPage"><span>Web Design</span><meta property="name" content="Web Design"/></a><meta property="position" content="2"/></li><li class="et_pb_inline_icon" data-icon="&#x35;" property="itemListElement" typeof="ListItem"><span property="name">Who should build your professional business website? Web designer, web developer, graphic artist or graphic designer?</span><meta property="position" content="3"/></li></ol></div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> <div class="et_pb_bottom_inside_divider et-no-transition"></div> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_37 et_section_specialty" > <div class="et_pb_row"> <div class="et_pb_column et_pb_column_3_4 et_pb_column_73 et_pb_specialty_column et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_row_inner et_pb_row_inner_34"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_38 et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_173 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">This isn’t a trick question, or is it…? It used to be much easier to answer. Back in early 2000 when web design reality was situated around ‘Is that person capable of creating a website?’ rather than ‘<span style="color: #ff9900;"><strong>Is that person capable of designing a beautiful website, that is functional and makes people buy products?</strong></span>’ And it is an important matter especially when you&#8217;re considering who should design your professional business website.</div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_174 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><figure class="image regular" style="text-align: center;"><a href="https://colorpeak.co.uk"><picture><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/web-design-for-professional-businesses_8e0df9af5e20f8bc8779f9e4ad5a93a3_800.png 1x" media="(max-width: 768px)"><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/web-design-for-professional-businesses_8e0df9af5e20f8bc8779f9e4ad5a93a3_800.png 1x" media="(min-width: 769px)"><img src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/web-design-for-professional-businesses_8e0df9af5e20f8bc8779f9e4ad5a93a3_800.png" alt="Web design for professional business website"></picture></a><br /><figcaption>Web design for professional business by Colorpeak</figcaption></figure> <h2>Developing websites in the past</h2> <p><strong>In the past</strong>, knowing how to code was necessary. Without understanding HTML or flash, you could not build a website. There was no question about whom should you hire to design it. The problem was that tech people were not known for their exquisite sense of visual style. <strong>Making a professional business website that looks good was not a priority if it&#8217;s appearance was considered at all.</strong> You can see for yourself by visiting the <a href="https://web.archive.org/web/20050101091959/http:/bbc.co.uk/" target="_blank" rel="noopener noreferrer">Wayback Machine</a> to see how the internet looked like back in 2005! Very few heard of good <a href="https://colorpeak.co.uk/tag/ui/">UI</a> (User Interface) or <a href="https://colorpeak.co.uk/tag/ux/">UX</a> (User Experience). These words may sound silly to a &#8220;full-stack-web-developer-engineer” however, now coding skills are not necessary just put a functional website up.</p> <h2>Cheap Websites (or &#8220;web design on a budget&#8221;)</h2> <p>Which is not to say skilled coders and web developers aren&#8217;t necessary. Not at all! <strong>The &#8220;no-coding&#8221; approach works if we think about a general site, with a basic purpose</strong> like displaying simple information. Having an online space that, for example, functions as a visual business card or a leaflet is useful to describe and promote your company quickly. And there is a rapidly growing market for that type of web design. The reason? A website is often the first thing your potential customers will look for when they want to learn more about the product or service that you sell. So, you won&#8217;t get away with not having a website. At least not if you want to appear as a forward-thinking business owner.</p> <p>If you need to outsource the creation of this type of website, an experienced <a href="https://work.chron.com/graphic-artist-vs-graphic-designer-18514.html" target="_blank" rel="noopener noreferrer">graphic artist</a> should be enough allowing you to save some time and money on more elaborate developments and designs. But there is no question that <strong>thousands of entrepreneurs, start-ups and resourceful individuals benefit from available (often free) web design tools that enable non-techies to &#8220;DIY&#8221; their websites</strong>. You probably heard of Squarespace, Wix or Weebly.</p> <h2>Making a website using free website builders &#8211; the &#8220;DIY&#8221;-way</h2> <p>If you’re <strong>on a budget, have lots of spare time, and you&#8217;re determined enough</strong>, there is no reason why you shouldn&#8217;t try to bootstrap your online portfolio! The disadvantage, however, is that there is a lot of technical, functional and visual limitations imposed by online web builders. Consequently, websites built with those tools are also almost impossible to expand beyond their generic purpose and as a result are often locked to the system they&#8217;ve been designed with &#8211; so forget about easy migration and scale! Moreover (and assuming you don&#8217;t know CSS),<strong> your website won&#8217;t be bespoke</strong>, and you will likely cringe while stumbling upon an identical one (your competitor&#8217;s!). Therefore, your expectations towards DIY website builders shouldn&#8217;t be to create professional business website that really stands out and takes you to the next level, which is&#8230;</p> <h2><a href="https://colorpeak.co.uk/web-design/" style="font-size: 26px;">Web design</a> for professional businesses</h2> <p>If you’re a small or medium business owner that cares about how the website presents the company brand, and how good it is in actually making money (i.e. conversions) you’re probably better off hiring a professional web designer.</p> <p>We get to live in rather lucky times where <strong>a good web designer has a solid understanding of coding, hence you no longer need to choose between functionality and the looks</strong>. It&#8217;s also often the case that an experienced web designer will have a good understanding of <a href="https://colorpeak.co.uk/4-key-skills-graphic-designer/">graphic design</a>. So is undoubtedly qualified to pull off a bespoke, professional business website that will lift you above the rest of the &#8220;DIY-crowd&#8221; and your competitors.</p> <p><strong>If you&#8217;re treating your website as an active advertisement or a real business asset</strong> that can draw the attention of your customers &#8211; and you should! &#8211; then having it done by a professional web designer is without question the best way to go.</p> <figure class="image regular" style="text-align: center;"><a href="https://colorpeak.co.uk/web-design-company/"><picture><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/graphic-artist-designer-web-developer_5100506c5924fe09a53288ebe26d1884_800.png 1x" media="(max-width: 768px)"><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/graphic-artist-designer-web-developer_5100506c5924fe09a53288ebe26d1884_800.png 1x" media="(min-width: 769px)"><img src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/graphic-artist-designer-web-developer_5100506c5924fe09a53288ebe26d1884_800.png" alt="Professional website development"></picture></a><br /><figcaption>Professional website development by Colorpeak</figcaption></figure> <h2>High-level functionality in web design</h2> <p>If you need your website to also do more than mentioned above, you probably will have to consider investing your money in a developer, especially if you’re thinking about <strong>managing large databases of information through your website</strong>. For those with a bunch of money to spend on a large team of web developers, front-end designers, artists, project managers, etc. who have plenty of time for everyone to team-up, a great professional business website project that will look stylish and modern is achievable. If all goes well, it will also be more reliable and capable of handling more complicated tasks like <strong>bespoke e-commerce shopping carts and payment processing systems</strong>. In a sense, a well thought-out and properly executed high-level website/IT project is infinitely scalable and can handle billions of active users like this <a href="https://facebook.com" target="_blank" rel="nofollow noopener noreferrer">website </a>or <a href="https://amazon.com" target="_blank" rel="nofollow noopener noreferrer">this one</a>.</p> <p>However, expect a bill to the floor and, as unfortunate as it sounds, a high risk of failure. As it often is with large, <a href="https://en.wikipedia.org/wiki/List_of_failed_and_overbudget_custom_software_projects">overbudget IT projects</a>.</p> <h2>Who should I higher to design my website?</h2> <p>It really depends on your goals. There will always be some work for developers who get higher paychecks and can pull magical websites that do more than looking good. Some people don’t need to spend a fortune on online advertising or <a href="https://colorpeak.co.uk/marketing/">marketing</a> if they can stitch up a basic site from a template for free. However, <strong>the sweet spot has never been as available as it is now and you can have a professional, beautiful and functional website with a reasonable price tag and realistic ROI</strong> for your business at the same time.</p></div> </div> <!-- .et_pb_text --><div class="et_pb_module et_pb_text et_pb_text_175 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><!-- Piwik --><br /> <script type="text/javascript">// var _paq = _paq || []; var url = "https://colorpeak.storychief.io/who-should-build-professional-business-website?id=536835856&type=2"; const queryDict = {}; location.search.substr(1).split("&").forEach(function(item) {queryDict[item.split("=")[0]] = item.split("=")[1]}); if ('contact' in queryDict){ const separator = (url.indexOf("?")===-1)?"?":"&"; url = url + separator + "contact="+queryDict['contact']; } if ('list' in queryDict){ const separator = (url.indexOf("?")===-1)?"?":"&"; url = url + separator + "list="+queryDict['list']; } _paq.push(['setDocumentTitle', 'Who should build your professional business website? Web designer, web developer, graphic artist or graphic designer?']); _paq.push(['setCustomUrl', url]); _paq.push(['trackPageView']); _paq.push(['enableHeartBeatTimer', 15]); _paq.push(['enableLinkTracking']); (function() { var u="//storychief.piwikpro.com/"; _paq.push(['addTracker', u+'piwik.php', '565b8427-1664-46d1-ae81-6e8e0925dae9']); var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0]; g.type='text/javascript'; g.async=true; g.defer=true; g.src=u+'piwik.js'; s.parentNode.insertBefore(g,s); })(); // </script><br /> <!-- End Piwik Code --><!-- strchf script --><br /> <script async="" src="https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"></script><br /> <!-- End strchf script --></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row_inner --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_4 et_pb_column_74 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_with_border et_pb_module et_pb_sidebar_9 post-sidebar-right et_pb_widget_area clearfix et_pb_widget_area_right et_pb_text_align_left et_pb_bg_layout_light"> <div id="mks_author_widget-2" class="et_pb_widget mks_author_widget"><h4 class="widgettitle">About Author</h4> <img alt='' src='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=190&#038;d=mm&#038;r=g' srcset='https://secure.gravatar.com/avatar/15fde3a8f66e2b706e26152df65405bf?s=380&#038;d=mm&#038;r=g 2x' class='avatar avatar-190 photo' height='190' width='190' /> <h3>Alex Hawro</h3> <p>Alex is a web designer and web developer at Colorpeak Ltd. She has always been a passionate graphic designer and when asked by a family member to set up a simple WordPress website for them back in 2008 she was hooked up on web design process immediately. Since then she developed her skills combining both passions and eventually set up Colorpeak with her partner Lucas in 2016.</p> </div> <!-- end .et_pb_widget --><div id="search-2" class="et_pb_widget widget_search"><form role="search" method="get" id="searchform" class="searchform" action="https://colorpeak.co.uk/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></div> <!-- end .et_pb_widget --> <div id="recent-posts-2" class="et_pb_widget widget_recent_entries"> <h4 class="widgettitle">Recent Posts</h4> <ul> <li> <a href="https://colorpeak.co.uk/cognitiveseo-review/">CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic</a> </li> <li> <a href="https://colorpeak.co.uk/seo-content-optimization-cognitiveseo-vs-similarcontent/">SEO Content Optimization – CognitiveSEO vs SimilarContent</a> </li> <li> <a href="https://colorpeak.co.uk/how-to-facebook-google-pixel-ad-tracking/">How to Get Facebook &#038; Google Pixel Ad Tracking using PixelMe</a> </li> <li> <a href="https://colorpeak.co.uk/pixelme-divi-cta-tracking-onclick-events/">Tracking (onclick) CTA’s via PixelMe in DIVI Theme</a> </li> <li> <a href="https://colorpeak.co.uk/marketing-automation-tools-for-business/">Marketing Automation Tools &#8211; The DIY for Beginners</a> </li> </ul> </div> <!-- end .et_pb_widget --> </div> <!-- .et_pb_widget_area --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --><div class="et_pb_section et_pb_section_39 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" > <div class="et_pb_top_inside_divider et-no-transition"></div> <div class="et_pb_row et_pb_row_37"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_75 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_cta_13 et_animated et_hover_enabled et_pb_promo et_pb_text_align_center et_pb_bg_layout_dark et_pb_no_bg"> <div class="et_pb_promo_description"><h1 class="et_pb_module_header">Let's Work Together!</h1></div> <div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_custom_button_icon et_pb_promo_button" href="tel:00441916451645" data-icon="&#x24;">Get started. Call us</a></div> </div> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_38"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_76 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_176 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_77 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_177 et_animated et_pb_text_align_center et_pb_bg_layout_light"> </div> <!-- .et_pb_text --><ul class="et_pb_module et_pb_social_media_follow et_pb_social_media_follow_9 clearfix et_pb_text_align_center et_pb_bg_layout_light"> <li class='et_pb_social_media_follow_network_45 et_pb_social_icon et_pb_social_network_link et-social-facebook et_pb_social_media_follow_network_45'><a href='https://www.facebook.com/ColorpeakLtd/' class='icon et_pb_with_border' title='Follow on Facebook' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_46 et_pb_social_icon et_pb_social_network_link et-social-twitter et_pb_social_media_follow_network_46'><a href='https://twitter.com/ColorpeakLtd' class='icon et_pb_with_border' title='Follow on Twitter' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_47 et_pb_social_icon et_pb_social_network_link et-social-instagram et_pb_social_media_follow_network_47'><a href='https://www.instagram.com/colorpeak/' class='icon et_pb_with_border' title='Follow on Instagram' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_48 et_pb_social_icon et_pb_social_network_link et-social-linkedin et_pb_social_media_follow_network_48'><a href='https://www.linkedin.com/company/colorpeakltd/' class='icon et_pb_with_border' title='Follow on LinkedIn' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li><li class='et_pb_social_media_follow_network_49 et_pb_social_icon et_pb_social_network_link et-social-rss et_pb_social_media_follow_network_49'><a href='/feed/news' class='icon et_pb_with_border' title='Follow on RSS' target="_blank"><span class='et_pb_social_media_follow_network_name' aria-hidden='true' >Follow</span></a></li> </ul> <!-- .et_pb_counters --> </div> <!-- .et_pb_column --><div class="et_pb_column et_pb_column_1_3 et_pb_column_78 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_178 et_animated et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p></p></div> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --><div class="et_pb_row et_pb_row_39"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_79 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_179 et_animated et_pb_text_align_center et_pb_bg_layout_dark"> </div> <!-- .et_pb_text --> </div> <!-- .et_pb_column --> </div> <!-- .et_pb_row --> </div> <!-- .et_pb_section --></p> </div><p>The post appeared first on <a href="https://colorpeak.co.uk/who-should-build-professional-business-website/">Who should build your professional business website? Web designer, web developer, graphic artist or graphic designer?</a></p>
  48. The Legacy of Great Exhibition of the North

    2018-09-20 12:54:32 UTC

    Life in Geordieland blogger, Rachel Kershaw reflects on what she thinks is Great Exhibition of the North’s legacy. As we say a fond farewell to Great Exhibition of the North, I couldn’t help contemplate the legacy it has left. The spectacular programme of summer events shone a light on the successes of Northerners and undoubtedly […]

    The post The Legacy of Great Exhibition of the North appeared first on Get North!.

    <img width="150" height="150" src="https://getnorth2018.com/wp-content/uploads/2018/09/legacy-photo-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" /><p>Life in Geordieland blogger, Rachel Kershaw reflects on what she thinks is Great Exhibition of the North&#8217;s legacy.</p> <p class="intro">As we say a fond farewell to Great Exhibition of the North, I couldn’t help contemplate the legacy it has left. The spectacular programme of summer events shone a light on the successes of Northerners and undoubtedly gave unique experiences to millions of culture loving locals and visitors. (You can read about the initial results of the event&#8217;s impact on tourism in <a href="https://getnorth2018.com/great-exhibition-of-the-north-2018-engages-millions/">this initial findings report</a>).</p> <p>We turned out in our droves to visit the vast array of events, exhibitions and installations across NewcastleGateshead. Venues saw huge increases in visitor numbers and many of us explored areas and buildings we had never visited before.</p> <h4>As nearly everything was free to enjoy, we had nothing to lose by checking out what was on offer.</h4> <p>I found myself learning about innovative new technologies, chatting to local inventors and gaining a much deeper understanding of Northern England’s pioneering spirit. All of which enhanced my summer and would have been most unlikely to happen had it not been for Great Exhibition of the North.</p> <h4>I found myself looking up and appreciating our urban landscape much more than usual.</h4> <p>Buildings I’d past many times before and taken for granted were giving me new reasons to engage with them. Take Grey’s Monument for example, an everyday meeting point in the heart of the city was transformed into the colourful ‘Worker’s Maypole’, causing over 3 million people to stop and stare. Over 8,000 images of the installation were shared on Instagram and hopefully many of its admirers took the opportunity to learn more about the feats for equality that this monument represents.</p> <p>I have witnessed many people express a change of perception about Northern England and I’ve loved seeing their reactions to Great Exhibition on social media.</p> <h4>My timeline has been filled with stories of special memories being made. I’m sure we’ll all look back on the summer of 2018 with great fondness.</h4> <p>However, just because the exhibits have been packed up and many of the specially commissioned events and installations are no longer available, that doesn’t mean the fun needs to stop. If there is one thing I have learnt about Northerners this summer, it’s that we never stand still. I think that the reason we needed a whole 80 days to host Great Exhibition of the North is because year after year, new ideas and creative possibilities emerge from Northern England that deserve to be celebrated</p> <h4>I urge everyone to continue exploring and making the most of what Northern England has to offer.</h4> <p>If you were inspired by the encounters you had with Northern art, design and innovation, why not put your own ideas in to practice and perhaps you could create something we’ll all be celebrating in years to come?</p> <p>If you enjoyed visiting a museum or making discoveries in an area that was new to you then it’s worth re-visiting those places to see what else you can uncover.</p> <p>If you feel like you missed your chance to enjoy a <a href="https://www.newcastlegateshead.com/things-to-do/galleries-and-museums?nocache=&amp;p=5">free day out across NewcastleGateshead</a>, don’t worry, many of our family-friendly museums are free all year round and always have interesting exhibits and experiences on offer.</p> <p>The summer may be over but there are no shortage of events to enjoy across <a href="https://www.newcastlegateshead.com/">Newcastle, Gateshead and the wider North East </a>as well as across the whole of the North. Keep an eye out for even more reasons to spend time in thriving, vibrant and cultural North.</p> <h3>Where to find out What&#8217;s On across the North</h3> <h4>North East</h4> <ul> <li><a href="https://www.visitnorthumberland.com/">Visit Northumberland</a></li> <li><a href="https://www.newcastlegateshead.com/whats-on/e-newsletter-sign-up">NewcastleGateshead </a></li> <li><a href="https://www.seeitdoitsunderland.co.uk/">See It Do It Sunderland </a></li> <li><a href="https://www.thisisdurham.com/">This is Durham </a></li> </ul> <h4>North West</h4> <ul> <li><a href="https://www.visitmanchester.com/">Visit Manchester </a></li> <li><a href="https://www.visitliverpool.com/">Visit Liverpool</a></li> <li><a href="https://www.visitcheshire.com/chester">Visit Cheshire </a></li> <li><a href="https://www.golakes.co.uk/">The Lake District and Cumbria </a></li> <li><a href="https://www.discovercarlisle.co.uk/">Discover Carlisle </a></li> <li><a href="https://www.visitlancashire.com/explore/lancaster">Visit Lancashire </a></li> <li><a href="https://www.visitblackpool.com/">Visit Blackpool</a></li> </ul> <h4>Yorkshire</h4> <ul> <li><a href="https://www.yorkshire.com/">Welcome to Yorkshire</a></li> <li><a href="https://www.visithull.org/whatson/">Visit Hull</a></li> <li><a href="https://www.visitleeds.co.uk/">Visit Leeds </a></li> <li><a href="http://www.welcometosheffield.co.uk/">Welcome to Sheffield </a></li> <li><a href="https://www.visityork.org/">Visit York </a></li> <li><a href="https://www.visitbradford.com/">Visit Bradford </a></li> <li><a href="https://www.visitharrogate.co.uk/">Visit Harrogate</a></li> </ul> <p>The post <a rel="nofollow" href="https://getnorth2018.com/the-legacy-of-great-exhibition-of-the-north/">The Legacy of Great Exhibition of the North</a> appeared first on <a rel="nofollow" href="https://getnorth2018.com">Get North!</a>.</p>
  49. Durham University

    2018-09-06 16:36:40 UTC

    The post Durham University appeared first on Get North!.

    <img width="150" height="150" src="https://getnorth2018.com/wp-content/uploads/2018/09/Durham-Uni-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" /><p>The post <a rel="nofollow" href="https://getnorth2018.com/venues/durham-university/">Durham University</a> appeared first on <a rel="nofollow" href="https://getnorth2018.com">Get North!</a>.</p>
  50. Looking back at some Great Exhibition of the North highlights

    2018-09-06 15:39:20 UTC

    Life in Geordieland blogger, Rachel Kershaw shares her personal highlights from Great Exhibition of the North. With hundreds of different events on offer over 80-days, it would be very difficult to find two people who have had exactly the same experience of Great Exhibition of the North. That has been part of its appeal; the […]

    The post Looking back at some Great Exhibition of the North highlights appeared first on Get North!.

    <img width="150" height="150" src="https://getnorth2018.com/wp-content/uploads/2018/09/opening-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" /><p>Life in Geordieland blogger, Rachel Kershaw shares her personal highlights from Great Exhibition of the North.</p> <p class="intro">With hundreds of different events on offer over 80-days, it would be very difficult to find two people who have had exactly the same experience of Great Exhibition of the North.</p> <p>That has been part of its appeal; the possibility to personalise the programme to suit your interests and enjoy the aspects that sparked your imagination. So, what stood out for me, might not be everyone’s cup of tea, but others may have discovered events that I’d overlooked. It’s been wonderful to hear about other people’s personal highlights and enjoyable experiences too so I&#8217;ve added some of your comments praising Great Exhibition of the North alongside each of mine!</p> <p>These have been some of my highlights this summer.</p> <p><img class="alignnone wp-image-221491" src="http://getnorth2018.com/wp-content/uploads/2018/09/1-opening-weekend-400x112.jpg" alt="" width="1400" height="392" srcset="https://28d9s823661hsg59v20uwuya-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/1-opening-weekend-400x112.jpg 400w, https://28d9s823661hsg59v20uwuya-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/1-opening-weekend.jpg 750w" sizes="(max-width: 1400px) 100vw, 1400px" /></p> <h4><a href="https://getnorth2018.com/previous-events/get-north-opening-event/">Get North Opening Event</a></h4> <p>Great Exhibition of the North launched in spectacular style on NewcastleGateshead Quayside on the evening of Friday the 22 June. I was lucky enough to be there and it was wonderful to see Northern England celebrated in such a creative and exciting way. The atmosphere was electric and the drone displays were jaw-dropping.</p> <p>What you have said:</p> <blockquote><p>Incredible drone display by Sky Magic, so impressed by the effect and the tech. Made an already great evening incredible!</p> <p>The magic show in the sky took everyone&#8217;s breath away &#8211; fabulous!</p> <p>Amazing night &#8211; drones and fireworks outstanding</p> <p><a href="https://www.instagram.com/p/BkXAL2Fhj6q/?taken-by=getnorth2018">Instagram</a></p></blockquote> <blockquote><p>The opening night was amazing, my little boys face was magical when he saw the water fountain, the drones and fireworks. Brilliant night, well done.</p> <p><a href="https://www.facebook.com/getnorth2018/notifications/?section=activity_feed">Facebook</a></p></blockquote> <p><img class="alignnone wp-image-221489" src="http://getnorth2018.com/wp-content/uploads/2018/09/Lego-400x112.jpg" alt="" width="1400" height="392" srcset="https://28d9s823661hsg59v20uwuya-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/Lego-400x112.jpg 400w, https://28d9s823661hsg59v20uwuya-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/Lego.jpg 750w" sizes="(max-width: 1400px) 100vw, 1400px" /></p> <h4><a href="https://getnorth2018.com/previous-events/lego-timeline-northern-innovation/"><strong>Steve Maye’s Lego Timeline of Northern Innovation</strong></a></h4> <p>Imagine having the job title ‘Lego Artist’! Steve Mayes is the fortunate fella who gets to play with this popular toy and call it his work. His contribution to Great Exhibition of the North brought a huge smile to mine and many other faces as we saw historic moments and famous objects brought to life by his clever construction of the little colourful bricks. The Lego Timeline of Northern Innovation also gave us an opportunity to explore The Mining Institute in the centre of Newcastle, the beautiful and historic building which hosted the exhibit.</p> <p>What you have said:</p> <blockquote><p>Loved the Lego timeline of northern innovation by <b>Brick This</b> <s></s><b>Mining Institute</b> as part of <s></s><b>Get North 2018</b> Excellent job of replicating an Oasis album cover in Lego <a href="https://twitter.com/ashleymeerkat/status/1025385124844711938">Twitter</a></p></blockquote> <blockquote><p>I&#8217;ve never set foot in Newcastle&#8217;s splendid <b>Mining Institute</b> before today, but <b>Get North 2018</b> has opened it up to the public ahead of a major restoration. Naturally, it was the Lego Greggs (created by a young visitor) that caught my attention <a href="https://twitter.com/soult/status/1025008455076204544">Twitter </a></p></blockquote> <p><img class="alignnone wp-image-221486" src="http://getnorth2018.com/wp-content/uploads/2018/09/City-as-Stage-_-Aeons-400x112.jpg" alt="" width="1400" height="392" srcset="https://28d9s823661hsg59v20uwuya-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/City-as-Stage-_-Aeons-400x112.jpg 400w, https://28d9s823661hsg59v20uwuya-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/City-as-Stage-_-Aeons.jpg 750w" sizes="(max-width: 1400px) 100vw, 1400px" /></p> <h4><a href="https://getnorth2018.com/previous-events/aeons-sound-journey-newcastle/">Aeons: A Sound Journey for Newcastle</a></h4> <p>I have walked along the banks of the River Tyne hundreds of times before but my journey was transformed when I picked up a special headset from Gateshead Millennium Bridge and listened to a specially curated soundtrack along the way. The music gave me goosebumps and I found the experience surprisingly moving.</p> <p>What you have said:</p> <blockquote><p>The Opera North and Get North 2018 Newcastle audio walk is one of the best arts experiences I can remember. #Aeons is a metronomic balance of electrifying, meditative music and words. It took my breath away and inspired me to think differently. To live like the river. Thank you.<br /> <a href="https://twitter.com/MsKateHolmes/status/1019944540202045440">Twitter</a></p></blockquote> <p>Well, there is SO much praise for Aeon&#8217;s that <a href="https://www.operanorth.co.uk/aeons-your-reaction/">Opera North have rounded it all up for you</a>!</p> <p><img class="alignnone wp-image-221487" src="http://getnorth2018.com/wp-content/uploads/2018/09/1-GNM-400x112.jpg" alt="" width="1400" height="392" srcset="https://28d9s823661hsg59v20uwuya-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/1-GNM-400x112.jpg 400w, https://28d9s823661hsg59v20uwuya-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/1-GNM.jpg 750w" sizes="(max-width: 1400px) 100vw, 1400px" /></p> <h4><a href="https://getnorth2018.com/previous-events/which-way-north/">Which Way North at Great North Museum</a></h4> <p>A visit to the Great North Museum (aka The Hancock Museum for those who live locally) is always a pleasure but thanks to Great Exhibition of the North it welcomed some incredible new exhibits this summer. I’ve been several times over the last few months and discovered something different from Northern England with each visit…From the last piano ever played by John Lennon to Damien Hirst’s shark in formaldehyde, ‘Heaven’. I even spotted my favourite childhood TV character Pob!</p> <p>What you have said:</p> <blockquote><p>This is a phenomenal exhibition!</p> <p>Really enjoyed the exhibits in the Hancock this summer. Only discovered it because of the Great North Exhibition having lived here for some time.</p> <p>Both Facebook</p></blockquote> <p><img class="alignnone wp-image-221490" src="http://getnorth2018.com/wp-content/uploads/2018/09/1-mulitverse-arcade-400x112.jpg" alt="" width="1400" height="392" srcset="https://28d9s823661hsg59v20uwuya-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/1-mulitverse-arcade-400x112.jpg 400w, https://28d9s823661hsg59v20uwuya-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/1-mulitverse-arcade.jpg 750w" sizes="(max-width: 1400px) 100vw, 1400px" /></p> <h4><a href="https://getnorth2018.com/previous-events/multiverse-arcade/">Multiverse Arcade</a></h4> <p>I experienced this installation on day one of Great Exhibition and as a video message from the year 2066 played on to the palm of my hands it really got me thinking about our impact on the planet. It was so creative and thought-provoking, I really loved it!</p> <p>What you have said:</p> <blockquote><p>Need to hear something inspiring? Try Multiverse Arcade. I do hope these children really are the future with thoughts like these, loved being able to hear my boys voices amongst them. #multiversearcade<br /> <a href="https://twitter.com/debsharratt/status/1010436599639953408">Twitter</a></p></blockquote> <p><img class="alignnone wp-image-221488" src="http://getnorth2018.com/wp-content/uploads/2018/09/1-Rocket-400x112.jpg" alt="" width="1400" height="392" srcset="https://28d9s823661hsg59v20uwuya-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/1-Rocket-400x112.jpg 400w, https://28d9s823661hsg59v20uwuya-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/1-Rocket.jpg 750w" sizes="(max-width: 1400px) 100vw, 1400px" /></p> <h4><a href="https://getnorth2018.com/previous-events/return-stephensons-rocket/">It&#8217;s Rocket Science</a></h4> <p>Confession time, I haven’t actually seen Rocket up close since it returned to its birthplace for Great Exhibition of the North, but I’m determined not to miss my chance. I’ve booked a free ticket to the special exhibition at Discovery Museum before it ends on 9 September and judging by other people’s comments, I’m sure it will be one of my highlights. There’s still time for you to do the same and learn more about this revolutionary machine.</p> <p>What you have said (and a few more lovely quotes!):</p> <blockquote><p>Great exhibition and apart from seeing the Rocket&#8230; virtual journey was amazing</p> <p>Been [to Discovery Museum] today with my 6 year old grandson. He loved seeing Rocket or Stephen as he&#8217;s known in Thomasland. Accompanying exhibition is excellent too. Well worth the visit.</p> <p><a href="https://www.facebook.com/getnorth2018/posts/242197426273799">Both Facebook</a></p></blockquote> <blockquote><p>Thank you for facilitating so many fab things over the summer holidays which have been enjoyed by the whole family &amp; also for reminding us what an amazing city we live in!<br /> Miriam on Facebook</p></blockquote> <blockquote><p>I haven’t time to fit any more in but we feel we’ve done the exhibitions justice and ticked off: Discovery, Mining Inst, Lit &amp; Phil, Horse to Hyperloop, Great North Museum, Baltic, Side, bridges at Sage. We started with Aeons. All brilliant! Could have lasted longer.<br /> Facebook</p></blockquote> <p>I think the thing I’ll remember the most about summer 2018 in Newcastle and Gateshead is how my eyes were opened to the vast and varied contributions that Northerner’s have made and continue to make to the worlds of Art, Design and Innovation. Great Exhibition of the North has also made me feel prouder than ever to call myself a Northerner.</p> <p>The post <a rel="nofollow" href="https://getnorth2018.com/your-great-exhibition-of-the-north-highlights/">Looking back at some Great Exhibition of the North highlights</a> appeared first on <a rel="nofollow" href="https://getnorth2018.com">Get North!</a>.</p>
  51. Great Exhibition of the North 2018 engages millions

    2018-09-04 16:49:44 UTC

    After 80 days of Northern culture, innovative technology, live performances and unforgettable experiences, Great Exhibition of the North comes to an end on Sunday 9 September having engaged millions of people across NewcastleGateshead, the wider North and beyond. As Great Exhibition of the North draws to a close with the Great North Run weekend, organisers […]

    The post Great Exhibition of the North 2018 engages millions appeared first on Get North!.

    <img width="150" height="150" src="https://getnorth2018.com/wp-content/uploads/2018/09/success-headlines-lead-image-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" /><p class="intro">After 80 days of Northern culture, innovative technology, live performances and unforgettable experiences<em>,</em> Great Exhibition of the North comes to an end on Sunday 9 September having engaged millions of people across NewcastleGateshead, the wider North and beyond.</p> <p>As Great Exhibition of the North draws to a close with the Great North Run weekend, organisers of the biggest event in England this year have collated initial findings to celebrate the overwhelming success of the 80-day Exhibition.</p> <p>Described as the number one place in the world to visit in 2018 by Rough Guides, NewcastleGateshead welcomed more than four million visitors over the summer. Visitor surveys conducted during this period showed that 32% cited the Exhibition as the primary reason for their visit, and 75% engaged with the Exhibition’s content whilst they were there.</p> <p>Almost half (45%) of visitors to NewcastleGateshead were from the wider North and hotel bookings in NewcastleGateshead reached record levels over the summer with more than 363,000 hotel rooms occupied during Great Exhibition of the North.</p> <p>Many of the Great Exhibition venues saw record footfall, with the four key venues (Great North Museum, BALTIC Centre for Contemporary Art, Sage Gateshead and Discovery Museum) welcoming significantly more visitors (an average of +55%) over the summer period (vs summer 2017).</p> <p>Among one of the biggest draws was Robert Stephenson’s Rocket, one of Britain’s most famous feats of engineering &#8211; a 4 tonne iconic steam locomotive &#8211; with hundreds of thousands of people visiting the Discovery Museum to see it for themselves.</p> <p><strong>Minister for Arts, Heritage and Tourism Michael Ellis, said:</strong></p> <blockquote><p>“This amazing showcase of design, innovation and culture has been a magnet for the north, with huge crowds attending from home and abroad. The Great Exhibition of the North has been supported by a dedicated team of hard-working volunteers who have helped make it such a success. It has been a true celebration of the North&#8217;s past, present and future and I know it will leave a lasting legacy for the community and the whole Northern Powerhouse.&#8221;</p></blockquote> <p>As well as attracting visitors to the 80-day programme of activity in NewcastleGateshead, Great Exhibition of the North also reached millions of people through digital and media platforms. <strong> </strong></p> <p>Great Exhibition of the North social media and digital content had a reach of over 19.7 million. There were over 2,200 items of print, online and broadcast media coverage about Great Exhibition of the North and BBC editorial content alone was seen and heard by an audience of more than 15 million right across the UK.</p> <p><strong>Tony Hall, Director-General of the BBC, said:</strong></p> <blockquote><p>“The BBC is proud to have been a partner of the hugely successful Great Exhibition of the North. I am thrilled that the BBC has been showcasing the best of the north by bringing events from the Exhibition to households across the UK.”</p></blockquote> <p>Over 10,000 contributors have been involved in Great Exhibition of the North, including artists, scientists and inventors producing content across 30 core venues and a further 83 locations in NewcastleGateshead. The free events, performances, installations and activities staged over the entirety of the Exhibition were sourced from every county in the North of England.</p> <p>Standing tall in the heart of Newcastle, The Worker’s Maypole had a passing footfall of over three million visitors this summer. Created by Zoe Walker and Neil Bromwich, the colourful and celebratory transformation of Grey’s Monument paid tribute to and affirmed the North East’s achievements and feats for equality.</p> <p>The River Tyne was transformed through artworks such as the Get North water sculpture, which performed more than 1,000 times during the 80 days; and Aeons: a Sound Journey for Newcastle, where over 6,500 miles were walked by visitors experiencing the atmospheric musical journal which responded to their surroundings along the banks of the River Tyne.</p> <p><strong>Sir Gary Verity DL, Chair of the Great Exhibition of the North, said:</strong></p> <blockquote><p>“I’m hugely proud to have been involved in such a “great” exhibition shining a spotlight on all the fantastic creativity and innovation in the North, past, present and future. The success of the Exhibition is down to every single contributor, large and small, from world class venues, to hidden gems in NewcastleGateshead and across the wider North. The support of our ambassadors and huge team of volunteers who’ve helped things run so smoothly, has been invaluable. The Exhibition has inspired future creators, inventors and innovators who I believe will continue to carry the North forward towards the brightest of futures.”</p></blockquote> <p>To help bring the Exhibition to life with passion, Great Exhibition of the North provided a range of volunteering opportunities for individuals, groups and businesses. Alongside individuals with previous public event experience, the Exhibition team offered opportunities to young people and those seeking employment or who were looking to build their experience and skill-set.</p> <p>A total of 1,175 people registered to volunteer, aged between 16 and 78. The volunteer team have contributed over 20,836 hours of support so far, carrying out duties such as welcoming visitors, leading school groups and providing event support.</p> <p><strong>Roy Davis, Get North Volunteer, said:</strong></p> <blockquote><p>&#8220;Getting the opportunity to be a Get North Volunteer this summer has truly been a pleasure. It has helped me personally in so many different ways and I’ve thoroughly enjoyed getting involved, meeting new people and sharing knowledge with visitors and my fellow team of volunteers. Great Exhibition of the North shows exactly what can be achieved when people come together and I’d encourage anyone and everyone to consider volunteering opportunities in the future!”</p></blockquote> <p>Children and young people had the opportunity to take part in the Exhibition through activities such as the Little Inventors 2030 Challenge which received over 2,000 submissions of ingenious inventions by children from 40 cities across the North. A total of 16 of the designs were brought to life by makers from Sunderland, Blackburn, Sheffield, Manchester, Liverpool, Grimsby, Cumbria, Northumberland and Newcastle upon Tyne.</p> <p>As part of the Exhibition’s programme, the Get North Family Expo (4-9 August) was enjoyed by over 19,500 children and their families at St. James’ Park. The mixture of events and workshops were dedicated to capturing the imaginations of children, inspiring future generations and developing new skills.</p> <p>In addition, the Get North Schools Programme, which welcomed a total of 21,000 school children to the Exhibition, encouraged schools to book free, tailored visits and download informative and educational teaching resources which explored ideas and inventions celebrated in Great Exhibition of the North.</p> <p>Designed to intrigue, inspire and excite those of all ages and from all backgrounds, the Great Exhibition of the North programme had something for the whole family to enjoy, with 87% of visitors agreeing that the Exhibition appealed to all family members.</p> <p><strong>Councillor Martin Gannon, Leader of Gateshead Council, said:</strong></p> <blockquote><p>“The Great Exhibition of the North has given us a fantastic 80 days of summer. There’s been loads of great things to see and do, and it’s almost as if the gods have smiled down on us with the exhibition coinciding with some of the best summer weather we’ve had in decades! As well as being a brilliant visitor event, this has also been an important showcase for NewcastleGateshead which has allowed us to demonstrate exactly what we have to offer. It has given our region positive publicity on a national stage and I’d expect us all to benefit from that in the years ahead.”</p></blockquote> <p>Great Exhibition of the North has also engaged with hundreds of businesses throughout the 80 days. Events such as the Northern Powerhouse Business Summit (4-6 July); the Emerging Tech series of events; and the Great Exhibition of the North: Building a Legacy for North East Businesses (5 September), collectively attracted more than 1,000 business delegate attendees. In addition, corporate partnership opportunities and the innovative GX Project has and will continue to provide businesses with a platform to learn, network and share their innovation capabilities.</p> <p>A number of high profile visits have contributed to raising awareness of the Exhibition, shining a spotlight on the region. These have included a visit from the Governor of the Bank of England, Mark Carney (5 July); a meeting of the full Cabinet with Theresa May (23 July); and a visit and reception with HRH Duke of Cambridge (7 September).</p> <p><strong>Cllr Kim McGuinness, cabinet member for culture, sport and public health at Newcastle City Council, said:</strong></p> <blockquote><p>“I’m delighted that Newcastle and Gateshead have been able to give a very warm welcome to so many visitors who have enjoyed the exciting events and attractions as part of the Great Exhibition of the North this summer.</p> <p>&#8220;As well as showcasing art, design and innovation from right across the North of England, it is particularly pleasing that the Great Exhibition has inspired pride among North East residents, has been supported by so many local volunteers and has been successful in getting so many children and their families involved in a huge variety of activities. The fantastic Get North Family Expo, the Little Inventors programme and the many school visits which have taken place have given opportunities and inspiration to many thousands of children and young people. We are very proud to have played a part in this and in showcasing all that is great about the North.”</p></blockquote> <p>The residents of NewcastleGateshead were great ambassadors for the Exhibition with 90% saying they were proud to be the hosts.</p> <p>Towns and cities across the North of England got behind the Exhibition and applied to be part of the ‘Inspired By’ programme of events, experiences and performances celebrating Northern art and culture, design and innovation. A total of 537 Inspired By events took place in 127 different locations right across the North – including 54 villages, 28 towns and 15 different cities.</p> <p>The Inspired By programme of activity included events such as, The Bradford Bubble Up, a city-wide water-themed event to celebrate the currents of water and creativity running through Bradford; public art installations located in the Tees Valley landscape; 56 days of family-friendly arts, culture, heritage and adventure across Northumberland venues with Great Northumberland; and The Northern Powerhouse Brew Series, a collaboration of eight limited edition beers which celebrate the North.</p> <p>To mark the closing weekend of Great Exhibition of the North there will be a special performance called ‘Great North Star’ to celebrate and honour the women of the North of England, taking inspiration from the centenary year of the first women in Britain getting the right to vote. The emotionally compelling outdoor performance will celebrate the spirit of the North of England, as exemplified by the world’s largest half marathon on 9 September, the Great North Run.</p> <p>Viewers can watch the 50-minute Great North Star performance as it happens on BBC online from 21:00 on Friday 7 September. Alternatively, the 30-minute programme will air on BBC One on Saturday 8 September from 15:15 – 15:45, following the Great North CityGames coverage.</p> <p><strong>END </strong></p> <p>For any press enquiries, images, extra information or interview requests, please contact:</p> <p><strong>Jessica Dare, Great Exhibition of the North</strong>: 0191 440 5749 / <a href="mailto:jessica.dare@ngi.org.uk">jessica.dare@ngi.org.uk</a>                                    <strong>Fiona Morgan, Great Exhibition of the North:</strong> 0191 440 5739 / <a href="mailto:fiona.morgan@ngi.org.uk">fiona.morgan@ngi.org.uk</a></p> <p><strong><u>Notes to editors</u></strong></p> <ul> <li>A detailed evaluation including details on economic impact will follow at a later date. Initial visitor surveys were carried out by a MRSA accredited fieldwork agency with a sample size that exceeds industry recommendations.</li> <li>For more information on Great Exhibition of the North visit: <a href="https://getnorth2018.com/">https://getnorth2018.com/</a></li> <li>In October 2016, NewcastleGateshead was selected to host Great Exhibition of the North; NewcastleGateshead Initiative (NGI) led the bid and is the lead delivery partner for the Exhibition, working closely with colleagues at Tyne &amp; Wear Archives &amp; Museums, BALTIC Centre for Contemporary Art, Sage Gateshead, Newcastle City Council, Gateshead Council, The Great Run Company, the Department for Digital, Culture, Media and Sport (DCMS) and a board chaired by Sir Gary Verity.</li> <li>City Delivery Partners including Newcastle University, Northumbria University, Gateshead College and Newcastle United Football Club provided vital support for Great Exhibition of the North.</li> <li>Towns and cities across the North of England got involved by being part of the ‘Inspired by’ programme of events, experiences and performances.</li> <li>Great Exhibition of the North encouraged schools to get involved, with content available on the website to both download teaching resources and upload their responses. Schools could do follow up work developed in the classroom by booking a tailored visit to the Exhibition during the final four weeks of the summer term.</li> <li>Great Exhibition of the North provided a range of exciting volunteer opportunities for individuals, groups and businesses. A team of over 1,000 volunteers welcomed visitors to NewcastleGateshead, interpreted themes of exhibition, led school groups and provided event support at special one-off occasions.</li> <li>On Tuesday 27 February the BBC announced a partnership to support Great Exhibition of the North. The BBC joined in the Great Exhibition of the North’s celebration of Northern talent, innovation and creativity. Over the last 12 weeks, BBC Breakfast, BBC Radio 4, BBC Arts, BBC 6 Music, BBC Children’s and BBC Sport have been welcomed to the North East. Shaun Keaveny presented a documentary on BBC Two about the Exhibition, Jill Halfpenny narrated a special programme for BBC One in the North East and Cumbria, a series on BBC Radio 4 celebrated the power of northern music, film, design and visual arts and the Today Programme, BBC Breakfast and Lauren Laverne for BBC 6 Music all broadcast live from the Exhibition. Plus, BBC Look North and BBC Newcastle featured lots of coverage throughout the summer. Content from the Great Exhibition of the North reached more than 15 million people in the UK via the BBC.</li> <li>Great Exhibition of the North is supported by Premier Partners LNER, Accenture and CISCO.</li> <li>Funding was also secured via Innovate UK, VisitEngland, Royal Commission for the Exhibition 1851, the Sir James Knott Trust and Reece Foundation and by the European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.</li> <li>National Lottery players have supported the Great Exhibition of the North through £1.7m of funding from the Heritage Lottery Fund; Big Lottery Fund and Arts Council England.</li> <li>Womble Bond Dickinson, Ward Hadaway, Siemens, Port of Tyne, Virgin Money, BT, Robertson and NewSubstance are proud partners of Great Exhibition of the North.</li> <li>Newcastle Airport, Greggs plc, Go North East, Tyne &amp; Wear Metro and Northumbrian Water, Shout Digital, Stagecoach, PwC, Barbour Foundation, Northern Powergrid, HMS Calliope and Ubisoft are supporting partners.</li> </ul> <p>The post <a rel="nofollow" href="https://getnorth2018.com/great-exhibition-of-the-north-2018-engages-millions/">Great Exhibition of the North 2018 engages millions</a> appeared first on <a rel="nofollow" href="https://getnorth2018.com">Get North!</a>.</p>
  52. Haymarket Bus Station

    2018-08-08 13:17:13 UTC

    The post Haymarket Bus Station appeared first on Get North!.

    <img width="150" height="150" src="https://getnorth2018.com/wp-content/uploads/2018/08/Haymarket-Bus-Station-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" /><p>The post <a rel="nofollow" href="https://getnorth2018.com/venues/haymarket-bus-station/">Haymarket Bus Station</a> appeared first on <a rel="nofollow" href="https://getnorth2018.com">Get North!</a>.</p>
  53. 12A Clayton Street West

    2018-08-07 14:58:52 UTC

    The post 12A Clayton Street West appeared first on Get North!.

  54. Herschel Building, Newcastle University

    2018-07-18 11:47:50 UTC

    <img width="150" height="150" src="https://getnorth2018.com/wp-content/uploads/2018/02/Newcastle-University-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" /><p>The post <a rel="nofollow" href="https://getnorth2018.com/venues/herschel-building-newcastle-university/">Herschel Building, Newcastle University</a> appeared first on <a rel="nofollow" href="https://getnorth2018.com">Get North!</a>.</p>
  55. Get North Family Expo @ St James’ Park

    2018-07-08 09:22:04 UTC

    <img width="150" height="150" src="https://getnorth2018.com/wp-content/uploads/2018/07/1-Family-Expo-landing-Hero-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" /><p>The post <a rel="nofollow" href="https://getnorth2018.com/venues/get-north-family-expo/">Get North Family Expo @ St James&#8217; Park</a> appeared first on <a rel="nofollow" href="https://getnorth2018.com">Get North!</a>.</p>
  56. Ouseburn Valley – Winged Tales 7

    2018-06-29 12:30:09 UTC

    The post Ouseburn Valley – Winged Tales 7 appeared first on Get North!.

    <img width="150" height="150" src="https://getnorth2018.com/wp-content/uploads/2018/02/Ouseburn-Valley-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" /><p>The post <a rel="nofollow" href="https://getnorth2018.com/venues/winged-tales-7/">Ouseburn Valley &#8211; Winged Tales 7</a> appeared first on <a rel="nofollow" href="https://getnorth2018.com">Get North!</a>.</p>
  57. Ouseburn Valley – Winged Tales 6

    2018-06-29 12:29:01 UTC

    The post Ouseburn Valley – Winged Tales 6 appeared first on Get North!.

    <img width="150" height="150" src="https://getnorth2018.com/wp-content/uploads/2018/02/Ouseburn-Valley-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" /><p>The post <a rel="nofollow" href="https://getnorth2018.com/venues/winged-tales-6/">Ouseburn Valley &#8211; Winged Tales 6</a> appeared first on <a rel="nofollow" href="https://getnorth2018.com">Get North!</a>.</p>
  58. Ouseburn Valley – Winged Tales 5

    2018-06-29 12:27:22 UTC

    The post Ouseburn Valley – Winged Tales 5 appeared first on Get North!.

    <img width="150" height="150" src="https://getnorth2018.com/wp-content/uploads/2018/02/Ouseburn-Valley-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" /><p>The post <a rel="nofollow" href="https://getnorth2018.com/venues/winged-tales-5/">Ouseburn Valley &#8211; Winged Tales 5</a> appeared first on <a rel="nofollow" href="https://getnorth2018.com">Get North!</a>.</p>
  59. Ouseburn Valley – Winged Tales 4

    2018-06-29 12:26:12 UTC

    The post Ouseburn Valley – Winged Tales 4 appeared first on Get North!.

    <img width="150" height="150" src="https://getnorth2018.com/wp-content/uploads/2018/02/Ouseburn-Valley-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" /><p>The post <a rel="nofollow" href="https://getnorth2018.com/venues/winged-tales-4/">Ouseburn Valley &#8211; Winged Tales 4</a> appeared first on <a rel="nofollow" href="https://getnorth2018.com">Get North!</a>.</p>