Without Jehovah, people have no reliable guide, no satisfying purpose in life, and no real hope. Nonetheless, many reject the Kingdom message without knowing how much the truth would benefit them. Below are some reasons why we do not get discouraged or give up even when people do not listen.—<a href="/en/wol/bc/r1/lp-e/202026089/6/0" data-bid="7-1" class="b">Ec 11:6</a>.