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  1. SEJ Exclusive: Surfer SEO Unveils New Semrush Integration via @sejournal, @KayleLarkin

    2022-06-27 04:02:25 UTC

    Machine learning tool Surfer SEO has partnered with Semrush for a first-of-its-kind integration.

    The post SEJ Exclusive: Surfer SEO Unveils New Semrush Integration appeared first on Search Engine Journal.

  2. A Complete Google Search Console Guide For SEO Pros via @sejournal, @martinibuster

    2022-06-26 01:45:51 UTC

    This guide covers everything you need to know about Google Search Console, complete with tips on how you can improve site health and search performance.

    The post A Complete Google Search Console Guide For SEO Pros appeared first on Search Engine Journal.

  3. Google Analytics & Search Console Data Never Match – And Here’s Why via @sejournal, @martinibuster

    2022-06-24 23:46:03 UTC

    Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here's why.

    The post Google Analytics & Search Console Data Never Match – And Here’s Why appeared first on Search Engine Journal.

  4. 11 SEO Tips & Tricks To Improve Search Indexation via @sejournal, @krisjonescom

    2022-06-24 22:45:32 UTC

    Indexability problems can cause your rankings to plummet and your site traffic to dry up quickly. Here are 11 tips to improve your website's indexability.

    The post 11 SEO Tips & Tricks To Improve Search Indexation appeared first on Search Engine Journal.

  5. Googlebot Crawls & Indexes First 15 MB HTML Content via @sejournal, @BrianFr07823616

    2022-06-24 20:41:35 UTC

    Google has added its practice of crawling only the first 15 MB of a webpage to help documentation.

    The post Googlebot Crawls & Indexes First 15 MB HTML Content appeared first on Search Engine Journal.

  6. 5 Amazing Landing Page Examples To Inspire Your Own via @sejournal, @KayleLarkin

    2022-06-24 18:45:54 UTC

    What makes an amazing landing page? Read on to discover the features of a good landing page and be inspired with these five examples.

    The post 5 Amazing Landing Page Examples To Inspire Your Own appeared first on Search Engine Journal.

  7. Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study via @sejournal, @mirandalmwrites

    2022-06-24 16:41:12 UTC

    Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here's what they found.

    The post Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study appeared first on Search Engine Journal.

  8. The Four Day Work Week – Will It Work For Your Marketing Team? - Ep. 276 via @sejournal, @lorenbaker

    2022-06-24 16:29:59 UTC

    Think a 4-day work week is impossible for your marketing team or business? Think again. Joe O'Connor explains in this episode of the SEJ Show.

    The post The Four Day Work Week – Will It Work For Your Marketing Team? [Podcast] appeared first on Search Engine Journal.

  9. Does Google Crawl URLs In Structured Data? via @sejournal, @martinibuster

    2022-06-24 15:59:25 UTC

    Google's John Mueller answers if Google crawls and uses links found in structured data.

    The post Does Google Crawl URLs In Structured Data? appeared first on Search Engine Journal.

  10. Shopify Unveils 100+ New Updates & Features via @sejournal, @BrianFr07823616

    2022-06-24 14:31:38 UTC

    Shopify has released its Summer ’22 Edition, adding more than 100 new features - including NFTs, Twitter shopping, and tap-to-pay on iPhone.

    The post Shopify Unveils 100+ New Updates & Features appeared first on Search Engine Journal.

  11. PyScript: Making Python Scripts Work In Browser For Web App Creation via @sejournal, @KorayGubur

    2022-06-24 13:45:34 UTC

    Familiar with both JavaScript and Python? Learn more about how PyScript allows Python Scripts to work easily within web components.

    The post PyScript: Making Python Scripts Work In Browser For Web App Creation appeared first on Search Engine Journal.

  12. New Updates To Google Page Experience Scoring Revealed At SEODay via @sejournal, @BrianFr07823616

    2022-06-24 13:31:13 UTC

    At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites.

    The post New Updates To Google Page Experience Scoring Revealed At SEODay appeared first on Search Engine Journal.

  13. A Complete Guide To Mastering B2B Programmatic Advertising via @sejournal, @macuraa

    2022-06-24 12:45:38 UTC

    Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising.

    The post A Complete Guide To Mastering B2B Programmatic Advertising appeared first on Search Engine Journal.

  14. 25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era via @sejournal, @lisabuyer

    2022-06-24 06:45:31 UTC

    As SEO evolves, so does our terminology. Here are 20+ SEO words that industry professionals would like to delete and add in 2022 and beyond.

    The post 25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era appeared first on Search Engine Journal.

  15. How Public Web Data Helps Small Business SEO Strategies via @sejournal, @bright_data

    2022-06-24 05:00:46 UTC

    Learn how public web data helps you increase the visibility of your apps and ecommerce products for any search platform – regardless of location.

    The post How Public Web Data Helps Small Business SEO Strategies appeared first on Search Engine Journal.

  16. 6 SEM Best Practices Growth Marketers Need To Master via @sejournal, @john_a_lee

    2022-06-24 00:45:15 UTC

    Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns.

    The post 6 SEM Best Practices Growth Marketers Need To Master appeared first on Search Engine Journal.

  17. Tweet

    2022-06-23 20:46:01 UTC

    RT @ColorpeakLtd: On this occasion we jump on the subject of freelancing 🧑‍💻 and how outsourcing some of your work can help you expan… https://t.co/ilky1Jsqpb
  18. 4 Secrets Your SEO Agency Doesn’t Want You To Know via @sejournal, @tonynwright

    2022-06-23 13:45:55 UTC

    SEO agencies work differently with various types of clients. Discover what they think behind the scenes of months-long SEO work to reach goals together.

    The post 4 Secrets Your SEO Agency Doesn’t Want You To Know appeared first on Search Engine Journal.

  19. How To Optimize Google Responsive Search Ads (RSAs) via @sejournal, @siliconvallaeys

    2022-06-23 12:45:09 UTC

    RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys.

    The post How To Optimize Google Responsive Search Ads (RSAs) appeared first on Search Engine Journal.

  20. SEO & Local Market Orientation For International Expansions via @sejournal, @motokohunt

    2022-06-23 11:45:06 UTC

    Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization.

    The post SEO & Local Market Orientation For International Expansions appeared first on Search Engine Journal.

  21. A Guide To Social Media Algorithms & How They Work via @sejournal, @gregjarboe

    2022-06-23 06:45:02 UTC

    Want to know how social networks determine which content makes it into users' newsfeeds? Learn more about the top social network algorithms.

    The post A Guide To Social Media Algorithms & How They Work appeared first on Search Engine Journal.

  22. Tweet

    2022-06-21 15:13:35 UTC

    Do you remember when you joined Twitter? We do! #MyTwitterAnniversary Time flies when you're having fun at Colorpea… https://t.co/zc9FAuLVJc
  23. Tweet

    2022-06-21 15:06:01 UTC

    Learn how to create a buyer persona that you can actually use to impact your business. 1️⃣ What is a buyer persona?… https://t.co/ZMXHDLUFQ7
  24. How Better Visual Content Can Help You With Conversions

    2020-12-03 12:15:00 UTC

    <p>It&#x27;s a fact that visual content helps with engaging potential <a href="https://www.wyzowl.com/video-social-media-2020/">customers on social media</a>, but did you also know that brands that use videos and other visual content can help with conversions? Whether you&#x27;re just trying to get people to sign up for your newsletter, take a survey, or make a purchase, you&#x27;re probably looking for sure-fire ways to build your conversion rate. Better visual content can do just that; here&#x27;s how.</p><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/better-visual-content-colorpeak_a56887dffd4e08f815feb664b7911793_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/better-visual-content-colorpeak_a56887dffd4e08f815feb664b7911793_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="How Better Visual Content Can Help You With Conversions" src="https://images.storychief.com/account_2648/better-visual-content-colorpeak_a56887dffd4e08f815feb664b7911793_800.jpg" /></picture><figcaption>How Better Visual Content Can Help You With Conversions</figcaption></figure><p>First of all, your conversion rate isn&#x27;t necessarily how many of your site visitors end up buying something. If you&#x27;re trying to get people to your website, you could have any number of goals, like trying to convert a visitor into a lead (i.e. get them to request a free quote). Conversion rates are heavily tied to the effectiveness of your marketing; effective marketing can help convince a person that they need what you&#x27;re selling.</p><p>Visual content can do that in a way that words often can&#x27;t. Humans process <a href="http://www.t-sciences.com/news/humans-process-visual-data-better">visual images much faster </a>than a block of words, so even though good copy is critical, you can get a lot more customers through visuals (which is one of the reasons you should spend some time creating a great logo with a free tool like <a href="https://logocreator.io/">Logo Creator</a>). Couple that with more and more people spending more and more time watching videos online, and you can&#x27;t afford <em>not</em> to create engaging content.</p><p>Convincing you to boost your conversion rate by incorporating visuals into your marketing is easy enough, but that leaves the question of how? Here are five quick tips on creating engaging visual content for online marketing.</p><h2 id="coj21">5 Top Tips on How Better Visual Content Can Help You With Conversions</h2><p>1. <strong>Choose a consistent colour palette</strong> - Your visuals should align with the colour you choose for your logo, to create a consistent message for customers. Pay attention to the colours you choose, because colours elicit different emotions for people.</p><p>2. <strong>Practice with design apps </strong>- You&#x27;re probably not an expert on visual design, but luckily, there are free apps out there to help you. The only way you&#x27;ll get better at using them is to practice and work with them on a regular basis. You also should have a basic idea of visual design, like the <a href="https://digital-photography-school.com/rule-of-thirds/">Rule of Thirds</a>.</p><p>3. <strong>Stay on your brand message</strong> - Hopefully, your business is adopting a specific voice and tone, particularly in your marketing. You might adopt a more humorous voice or a serious, scholarly voice. The actual voice doesn&#x27;t matter, but your visuals should capture that voice. You should also pay attention to keeping a consistent message to help your customers trust you.</p><p>4. <strong>Engage your customers</strong> - Creating engaging content that people want to interact with online can help build conversions for you as well. Humour is almost always a win, but it&#x27;s also important to stay on the message (see number 3). You can achieve this by being creative, incorporating animations, using stunning imagery; anything to get people to share your content and spread your message.</p><p>5. <strong>Use videos</strong> - You&#x27;ve probably heard the statistics on videos on social media, but they keep getting more popular every year, and there&#x27;s no reason to think that trend won&#x27;t continue. A helpful video to help explain your product can help convince a potential customer that they want it, which will drive them to your site and turn them into a conversion. If they don&#x27;t understand what you&#x27;re selling, why would they buy it?</p><h2 id="1hpic">Conclusion</h2><p>Putting together better visual content is easier said than done, but it&#x27;s not impossible, and it can really pay dividends in converting clicks into action. Great visuals should be a cornerstone of your marketing strategy.</p> <!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/en/how-better-visual-content-can-help-you-with-conversions?id=1256497123&type=12",title: "How Better Visual Content Can Help You With Conversions",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  25. Frase Review – AI for Content Writers

    2020-11-06 12:08:00 UTC

    <h4 id="8hml1">FRASE TOOL REVIEW</h4><p>This review of <a href="https://www.frase.io/">Frase</a> was originally posted on <a href="https://appsumo.com/frase/">AppSumo</a>, and since it made it to the top 3 of the most helpful reviews, I thought it’s worth sharing here as well. Especially since it became our main copywriting tool since then.</p><p><strong>From an SEO Agency perspective, this is truly a no-brainer. Learning about many different workflows and content optimisation techniques over the years and using several “mainstream” content-creation tools we’ve realised that – regardless of anyone’s approach – you will arrive at the same point as everyone else – content briefs, planning and research.</strong></p><p>Frase attempts to tackle all three of them. And they’re doing an amazing job at it.</p><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/frase-ai-content-writing-tool-for-copywriters_1ee0e563f335df0ec921909c5f3c7909_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/frase-ai-content-writing-tool-for-copywriters_1ee0e563f335df0ec921909c5f3c7909_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="" src="https://images.storychief.com/account_2648/frase-ai-content-writing-tool-for-copywriters_1ee0e563f335df0ec921909c5f3c7909_800.jpg" /></picture><figcaption>Frase interface</figcaption></figure><h2 id="4v0mf">Frase Pros</h2><ul><li>Clean interface and no-fluff</li><li>Super intuitive and clear FAQ/Tutorials (as they should, given what the tool is for… )</li><li>I can’t see any apparent bugs and the tool looks robust – all the features I tried worked immediately</li><li>Within the first minutes of use, I already know that I will be saving 80-90% of my time on the research, planning and briefs</li><li>“Paste Brief” options – wow, just wow!</li></ul><h2 id="4bkna">Frase Cons</h2><ul><li>I am missing Google Ads scraping. You got everything you need to add “Ads Writing Assistant” feature – I hope the developers will consider it…</li><li>Same as a current one-click option “Paste Brief”, the tool should have “Paste Content” with an adjustable keyword count, where H2-H4 headers (including Questions) are all added automatically from the brief. It would be a perfect one-click article generator ready for rewriting or spin.</li></ul><h3 id="altun">Tools/workflow we’re using currently and where I see Frase replacing them:</h3><ol><li><strong>Google</strong> (obviously…) – Frase will replace manual searches and scrapes;</li><li><strong>Grammarly Pro</strong> – works with Frase;</li><li><strong>CognitiveSEO</strong> – I don’t think Frase can replace that yet (CSEO is on another level);</li><li><strong>PageOptimizerPro</strong> – same as Cognitive, not going anywhere;</li><li><strong>Ahrefs Keyword Research</strong> – I’ll probably still use it, but Frase does a good job in providing the most relevant keywords/questions;</li><li><strong>Keywords Everywhere/Answer the Public</strong> (for “related searches”/questions) – Frase replaces that;</li><li><strong>Ahrefs Content Explorer</strong> (and SocialAnimal) – maybe not as good as Ahrefs but for content writing, Frase is excellent;</li><li><strong>AutomaticScript.com</strong> – I’ll keep using it for Ads and newsletter content, I guess…</li></ol><p>and</p><p><strong>SEO Content Machine NEXT</strong>:<br/>SCM’s “Article Writer” comes closest to Frase but you don’t get a brief, and the scrapes are just too overwhelming in my opinion – even with filtering, provided snippets require a lot of manual sifting through. SCMN is amazing for other SEO-things, and it’s a subscription with a desktop-only application (no cloud, no extra “seats”).</p><h2 id="4gc0d">Use case:</h2><p>Last Monday I was assembling content for a solar panel company and using all tools above it took me a total of 12 hours to put together a medium-size company website with additional services, silo structure and MVP-keyword research.</p><p>For fun, I’ve plugged “solar panels” to Frase’s “OpenWeb” – and right away, I can see that I could gather almost everything I need in 2-3 hours tops. That is 9-10 hours of free time I’d be getting using Frase.</p><p>If you’re doing SEO and don’t see a value in this tool – you’re either using a better alternative tool or… you’re doing something wrong – in which case I recommend you trying Frase – it might be a game-changer for you. It is for us.</p> <!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/en/frase-review-ai-content-writers-copywriting?id=592326058&type=12",title: "Frase Review – AI for Content Writers",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  26. Spott Review - Yet another graphic design... NOPE!

    2020-10-26 19:31:00 UTC

    <p>Spott is very similar to <a href="https://app.storychief.io/create-interactive-websites-vistag-review/">Vistag that we reviewed by in 2018</a>, which has been shut down. Spott is already ahead offering video tagging (as opposed to Vistag, that only allowed to tag photos) and shows a lot of promise in future roadmap development.</p><p>I originally posted this review of <a href="https://spott.ai/">Spott</a> on <a href="https://appsumo.com/spott/">AppSumo</a>, and if you&#x27;re interested in purchasing Spott, I would encourage you to read more reviews there after you finish our take on it.</p><h2 id="d78kk">What is Spott?</h2><p>Spott is a unique tool that can change your entire e-commerce, sales landing page as well as your social media marketing strategy - to name just a few. Picture tagging and tooltips are underutilised in digital marketing, and the available tools (WP plugins) are either buggy or limited. That is why Spott stands out even harder, as there is nothing quite like it that I know of.</p><figure class="image regular "><picture style=""><source srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/spott-making-engagement-tool_34c9dfe0c95f9d8aa62c6912b93d5a50.gif 1x" media="(max-width: 768px)" /><source srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/spott-making-engagement-tool_34c9dfe0c95f9d8aa62c6912b93d5a50.gif 1x" media="(min-width: 769px)" /><img style="" alt="Spott marketing engagement tool" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/spott-making-engagement-tool_34c9dfe0c95f9d8aa62c6912b93d5a50.gif" /></picture><figcaption>Spott in action</figcaption></figure><h2 id="8fsa6">Spott Pros</h2><ul><li>video tagging - wow, that opens a lot of possibilities in gamification and making your videos and ads actually producing a sale,</li><li>the tags are responsive and consistent across the board - this is a massive issue for the majority of the other &quot;tagging&quot; tools I&#x27;ve tried in the past,</li><li>tags are very flexible and allow for plenty of different info to be input in the popups or tooltips - different types of URLs and additional CSS in styles help in nailing the design - again that amount of (somewhat common-sense) flexibility has never been the case with Vistag or other similar tools I&#x27;ve tried,</li><li>&quot;Asset Feed&quot; - looks to be an extremely interesting feature I will have to dig into - for now, extra tacos for attempting to automate some of the copy-paste tasks - such an approach always strikes confidence in the founders&#x27; vision for the SaaS,</li><li>intuitive interface and enough documentation to get you up to speed in less than an hour,</li><li>reporting will help in gauging the engagement and updating clients.</li></ul><h2 id="egr9s">Spott Cons</h2><ul><li>I don&#x27;t see any workarounds for the lost SEO due to hosting pictures on Spott servers... Alt tags, picture title and description - would be nice to see input fields for those in your embed code at least,</li><li>more trigger options: currently only static or hover, but it would be nice to have an option for a timed trigger, e.g. &quot;wait for 10s and open a popup&quot;, or on exit intent, etc..</li></ul><h3 id="56unb">The future of Spott</h3><p>I was waiting for something like it since Vistag literally pulled DOA on all of us in the SEO industry. This time the team behind the tool is set on the development and looks much more established. Contrary to what I see in some of the startup SaaS that never invested in SEO, Spott Team brand is ranking very nice and is targeting keywords that point to their long-term commitment and outside-of-LTD growth.</p><p>There is one more thing that needs to be said here - our graphic designer will have to change her processes. And our agency will have to incorporate Spott to our entire design/video/CRO strategy moving forward. And this is a lot of work and changing things around.</p><p>So, if you have an established way of making images, videos and ad-clips using some tools, your process will need to encompass Spott somehow - an extra step to do for your designer, so be mindful of that.</p><p>But we feel this is going to be worth it.</p> <!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/en/spott-review-yet-another-graphic-design-nope?id=33928545&type=12",title: "Spott Review - Yet another graphic design... NOPE!",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  27. 2021 Website Design Trends

    2020-09-28 13:56:00 UTC

    <p><strong>At Colorpeak, we understand the importance of identifying new and upcoming trends in our area of expertise, web design, which s why we review them every year. Heading into a very different 2021, we’ve decided to compile our list of the future trends you should be aware of to continue to innovate and expand your marketplace through your website.</strong></p><h2 id="bnuan">2021 Website Design Trends by Colorpeak</h2><p>Rather than focus on the comeback of Dark mode in website design, we’ll be looking at the more practical aspects for 2021 website design trends, based on the knowledge your website should be first and foremost, an effective lead generation tool. The visual aspect, whilst important for branding and recognition, is far more effective when driven by data and content creation based in UX design.</p><p>So why not check out our list of 2021 website design trends based on the newest design ideas and some of Colorpeak’s extensive experience-driven insights:</p><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/01-2021-website-design-trends-by-colorpeak_be78ca2d19845ec2901d26fe3cb99b96_800.JPG 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/01-2021-website-design-trends-by-colorpeak_be78ca2d19845ec2901d26fe3cb99b96_800.JPG 1x" media="(min-width: 769px)" /><img style="" alt="2021 Website Design Trends by Colorpeak" src="https://images.storychief.com/account_2648/01-2021-website-design-trends-by-colorpeak_be78ca2d19845ec2901d26fe3cb99b96_800.JPG" /></picture><figcaption>2021 Website Design Trends by Colorpeak</figcaption></figure><h2 id="udmf">Effective, responsive design needs to be mobile-first oriented</h2><p>Smartphones are designed to grab peoples attention, and your website should have the same approach to make it a successful lead generation tool. Both your existing and potential customers now expect to access information, products and services through their mobile as the first point of contact. If your website isn’t designed for this type of access, you’re missing out on potential business and invaluable data insights. Delivering your information to the market on a smartphone means the navigation should keep the customer engaged, images and text will need to be adjusted to fit this format, so the user doesn’t get lost in unnecessary information. The average human concentration span is now just 8 seconds compared to 12 seconds in the year 2000. It’s vital your website delivers your message clearly and concisely, to maximise the 8 seconds of engagement you have available to you.</p><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/02-2021-website-design-trends-by-colorpeak_733269cf2d2169a50ac60203a0d1d94c_800.JPG 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/02-2021-website-design-trends-by-colorpeak_733269cf2d2169a50ac60203a0d1d94c_800.JPG 1x" media="(min-width: 769px)" /><img style="" alt="Data driven content for 2021 website design trends" src="https://images.storychief.com/account_2648/02-2021-website-design-trends-by-colorpeak_733269cf2d2169a50ac60203a0d1d94c_800.JPG" /></picture><figcaption>Data driven content for 2021 website design trends</figcaption></figure><h2 id="fqo7t">Data-driven content</h2><p>Accessing your customer information is key to building a successful content-driven strategy and is at the forefront of 2021 website design trends. Neil Patel (SEO Professional) defines this data as:</p><blockquote>“Factual information generated from experiments, surveys, or testing that is used as a basis for forming conclusions.”</blockquote><p>This information builds customer profiles and establishes a digital relationship built on their personal preferences and interests. By making your website a place to come for industry expertise or guidance, through things like ebooks and how-to guides, your business becomes more than just its products or services. It can start to define you as an industry leader and reputable resource, building brand recognition and ensuring returning website traffic.</p><p>Especially after the recent pandemic, video content and interaction have become a mainstay of communication and engagement. Your website should recognise and deliver insightful and thoughtful video communication and content to capture valuable data and build customer relationships.</p><h2 id="fv56f">Simple navigation with calls to action</h2><p>At Colorpeak, we understand there’s no need to reinvent the wheel. A simple, effective menu with contact or cart details should be available to click at any time. The buying process should be as straight forward as possible. If it appears to be too complicated, you’re likely to lose that business.</p><p>Navigation directly affects the interactions your website creates and delivers, organising your information into the most effective workflow process can maximise the potential of your website.</p><p>Each website will have its own set of objectives, and at Colorpeak we’re best placed to inform your design process and to deliver your unique data and communication objectives. Although this seems like this should be standard practice, many website designs miss this critical element, which is why it’s made our list of 2021 website design trends.</p><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/03-2021-website-design-trends-by-colorpeak_3892bbc527db5f391178275fb5cb8ffa_800.JPG 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/03-2021-website-design-trends-by-colorpeak_3892bbc527db5f391178275fb5cb8ffa_800.JPG 1x" media="(min-width: 769px)" /><img style="" alt="Mobile design oriented navigation" src="https://images.storychief.com/account_2648/03-2021-website-design-trends-by-colorpeak_3892bbc527db5f391178275fb5cb8ffa_800.JPG" /></picture><figcaption>Mobile design oriented navigation</figcaption></figure><h2 id="cj8ro">Next level Lead generation solutions (chatbots and AI)</h2><p>Chatbots have come along way since their initial inception and can be a brilliant tool for gathering information and answering general queries. Their advancement has come from machine learning and the ability to ask questions in a more ‘human-like’ manner. Also, consumers have become more used to seeing and interacting with chatbots. If the information is delivered in the right way, more and more people will continue to utilise this type of feature. AI is moving forward and even has the ability to create advanced algorithms based on an initial set of code. More and more technology is removing the need for humans to carry out more mundane tasks such as gathering basic information. This may be a 2021 website design trend but it’s also a trend which is set to grow exponentially over the coming decades. At Colorpeak, we work with you to make sure your website has the most up to date features and capabilities. We have a proven record of our AI bot generating 6% leads within industry averaging around 1.7%. Get in touch if you want to find out how our AI technology can help your business grow.</p><h2 id="bksrf">E-commerce solutions do decrease cart abandon rate</h2><p>Our insights drive many of our approaches to website design. One of our key findings is the ease of purchasing a product or service is crucial. We make sure that ‘add to basket’ buttons are accessible from every page. This saves time searching for a specific page of an item to make the purchase, you can add it to the cart from any category page which displays multiple items. This delivers a seamless and frictionless shopping experience, which decreases the chance of cart abandonment due to customer frustration. According to a recent survey, the rate of cart abandonment of online shoppers stands at 75% across all industries. This is truly an astounding statistic. E-commerce solutions should be factored into your website design to ensure your business isn’t one of the ones needlessly losing sales and customers.</p><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/04-2021-website-design-trends-by-colorpeak_a8cda702d08505ad40f8ec7d22751d9e_800.JPG 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/04-2021-website-design-trends-by-colorpeak_a8cda702d08505ad40f8ec7d22751d9e_800.JPG 1x" media="(min-width: 769px)" /><img style="" alt="2021 web design trends" src="https://images.storychief.com/account_2648/04-2021-website-design-trends-by-colorpeak_a8cda702d08505ad40f8ec7d22751d9e_800.JPG" /></picture><figcaption>2021 web design trends</figcaption></figure><h2 id="e8upo">Multi-language solutions</h2><p>We’re increasingly operating within a global marketplace, so you need to capture and inform your customers no matter where in the world they might live. Translators can be an effective tool to reach someone in their language and increase your market share. The more languages you speak, the more people you reach, and your website is the best platform to generate leads and interest across the globe. As one of 2021 website design trends communication with the wider marketplace is an easy and straightforward way to ensure your reach goes further than you ever expected.</p><h3 id="4faot">2021 Website Design Trends Conclusion</h3><p>At Colorpeak, we work with you to deliver the most effective website for your organisation’s needs. We continue to be leaders in our field as we ensure we adapt, change and utilise technology that’s delivering new and exciting insights, information and most importantly, the growth of your business.</p><p>This review was originally posted on <a target="_blank" href="https://colorpeak.co.uk/2021-website-design-trends-draft/">colorpeak.co.uk/2021-website-design-trends</a></p> <!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/en/2021-website-design-trends?id=494152310&type=12",title: "2021 Website Design Trends",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  28. How to Create Engaging Social Media Content

    2020-08-18 09:10:00 UTC

    <p>Building an engaged social media audience is one of the most rewarding marketing tasks that your business can achieve. It’s through these channels that you build a rapport with your customers and establish trust so that when you are ready to ask for a sale, they’re ready to provide.</p><p>Here are some helpful tips to guide the process of creating engaging social media content.</p><h2 id="2vtv9">Tell a Story</h2><p>Social media is about storytelling, using both visual components and words. To do so effectively, you need to consider what story you’re trying to tell people about your business.</p><p>When you <a target="_blank" href="https://theboostapps.com/video-maker/promo-video/">create a video</a> or graphic, consider how it ties into your brand. What thoughts and emotions do you hope to invoke when you hit post? How do you want your customers to feel and respond when they see a photo?</p><p>Every good story has a beginning, middle, and end. When you write captions, start with a hook. You have one sentence to get your follower to stop scrolling and keep reading. Consider your goals for this story: are you trying to make an emotional connection or share valuable information?</p><p>Every post you create should be intentional. Focus on quality over quantity to boost your engagement.</p><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/Create-Engaging-Social-Media-Content_b72f319ff816b6ba35ce5d9ee8ab9330_800.png 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/Create-Engaging-Social-Media-Content_b72f319ff816b6ba35ce5d9ee8ab9330_800.png 1x" media="(min-width: 769px)" /><img style="" alt="engaging social media" src="https://images.storychief.com/account_2648/Create-Engaging-Social-Media-Content_b72f319ff816b6ba35ce5d9ee8ab9330_800.png" /></picture><figcaption>Engaging social media</figcaption></figure><h2 id="fvple">Create a Consistent Aesthetic</h2><p>Creating a consistent aesthetic goes hand-in-hand with good social media content strategy creation. Your aesthetic is what creates consistency across the various social media channels while increasing brand recognition.</p><p>Your colours and tone will play a significant role when developing a brand aesthetic. For example, if your business strives to be perceived as fun, bright, and lively, your colours, photo editing, and graphics should emulate that goal. Conversely, if you’re more serious and moody, having darker images and richer colours makes sense.</p><p>Planning is key when creating a consistent aesthetic across social media channels.</p><h2 id="7sol8">Highlight Other Users</h2><p>User-generated content (UGC) is when brands encourage customers to share content featuring their purchases using account tagging and hashtags. In return, the user gets featured on the brand’s page. This is a fantastic opportunity for brands to curate content without having to create it from scratch.</p><p>Sharing UGC also creates social proof, showing the audience that other people are happy with your business, thus boosting engagement.</p><p>In addition to sharing UGC, you can also highlight other brands and businesses you admire. This <a target="_blank" href="https://www.elegantthemes.com/blog/tips-tricks/5-ways-to-cross-promote-social-media-posts">cross-promotional approach will attract more followers</a> from other accounts.</p><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/engaging-social-media_d9e5f915c5da67783e15bd53bcc5dea4_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/engaging-social-media_d9e5f915c5da67783e15bd53bcc5dea4_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Highlight users on social media to engage" src="https://images.storychief.com/account_2648/engaging-social-media_d9e5f915c5da67783e15bd53bcc5dea4_800.jpg" /></picture><figcaption>Highlight users on social media to engage</figcaption></figure><h2 id="cd5dr">Ask Questions</h2><p>Asking questions shifts the focus from your business to an individual on the other side of the screen. This focus encourages them to interact and share the spotlight. It generates a feeling of recognition and value. As a result, your engagement increases.</p><p>Get creative when asking questions to see what works and what doesn’t. Mix it up with topical questions, inquiries that are relevant to your core offering, and conversation starters.</p><h2 id="jkma">Break Up Text</h2><p>One of the easiest things you can do to start improving social media engagement today is to break up blocks of text. If necessary, use a line-breaking app to prevent everything from posting in one overwhelming word jumble.</p><p>You can also use emojis to intersperse visual stimulation within long-form social media content.</p><h2 id="4515k">Cater to Your Audience</h2><p>Remember that creating social media content isn’t about what you want to share; it’s about what your audience wants to see and hear. Catering to your audience will ensure that you’re providing value rather than being scrolled past every time you post an update.</p><p>Take time to analyse your insights and determine which posts perform best and why. Then, shift your efforts to incorporate similar content. If you want to continuously engage your audience, you must always be open to adapting.</p><p>Use this guide to start creating engaging social media content that gets your audience talking and your customers buying.</p> <!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/en/how-to-create-engaging-social-media-content?id=1189157623&type=12",title: "How to Create Engaging Social Media Content",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  29. Marketing Agency in North East

    2020-07-07 11:25:25 UTC

    The Nuts And Bolts Of Advancing With Marketing Agency - Read Here: https://colorpeak.co.uk/marketing-agency/
    <blockquote cite="https://colorpeak.co.uk/marketing-agency/" title="Marketing Agency in North East"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=https%3A%2F%2Fcolorpeak.co.uk%2Fmarketing-agency%2F" alt="" /> <a href="https://colorpeak.co.uk/marketing-agency/">Marketing Agency in North East</a></cite><p><a href="https://colorpeak.co.uk/marketing-agency/"><img src="https://cdn-ak-scissors.b.st-hatena.com/image/square/1b404fb0f8a074e86fdca63b0f12eb20d00fbcbd/height=90;version=1;width=120/https%3A%2F%2Fcolorpeak.co.uk%2Fwp-content%2Fuploads%2F2020%2F07%2Fcolorpeak-north-east-marketing-agency-1-768x576.png" alt="Marketing Agency in North East" title="Marketing Agency in North East" class="entry-image" /></a></p><p>North East Marketing AgencyHere’s all that we suggest you to realise about Marketing Agency in North East England and why is it important to your successOur Web Designer’s Blueprint is popular along the below offer – check it here… Why it’s more effective​ to ​hire an “all-in-one”​ marketing poly...</p><p><a href="https://b.hatena.ne.jp/entry/s/colorpeak.co.uk/marketing-agency/"><img src="https://b.hatena.ne.jp/entry/image/https://colorpeak.co.uk/marketing-agency/" alt="はてなブックマーク - Marketing Agency in North East" title="はてなブックマーク - Marketing Agency in North East" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/s/colorpeak.co.uk/marketing-agency/"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  30. Blog » COLORPEAK Web Design & Marketing

    2020-07-07 11:20:26 UTC

    Read Tips and Tricks from. Marketing Agency Blog - A Reliable Approach For Getting Powerful Results by https://colorpeak.co.uk
    <blockquote cite="https://colorpeak.co.uk/blog/" title="Blog » COLORPEAK Web Design &amp; Marketing"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=https%3A%2F%2Fcolorpeak.co.uk%2Fblog%2F" alt="" /> <a href="https://colorpeak.co.uk/blog/">Blog » COLORPEAK Web Design &amp; Marketing</a></cite><p><a href="https://colorpeak.co.uk/blog/"><img src="https://cdn-ak-scissors.b.st-hatena.com/image/square/143e5eb88951e4f2151f920ee6fb49c9d482a21b/height=90;version=1;width=120/https%3A%2F%2Fcolorpeak.co.uk%2Fwp-content%2Fuploads%2F2018%2F08%2FDepositphotos_93876448_original.jpg" alt="Blog » COLORPEAK Web Design &amp; Marketing" title="Blog » COLORPEAK Web Design &amp; Marketing" class="entry-image" /></a></p><p>Here you will find some interesting pieces about web design and marketing.Check back on regular basis or sing up to our RSS feed to keep up with the updates.</p><p><a href="https://b.hatena.ne.jp/entry/s/colorpeak.co.uk/blog/"><img src="https://b.hatena.ne.jp/entry/image/https://colorpeak.co.uk/blog/" alt="はてなブックマーク - Blog » COLORPEAK Web Design &amp; Marketing" title="はてなブックマーク - Blog » COLORPEAK Web Design &amp; Marketing" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/s/colorpeak.co.uk/blog/"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  31. Best Freelance Platforms to Grow Your Business - From Online Banking to Content Marketing

    2020-06-23 10:34:00 UTC

    <div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-8EYZFZRqHfs/XvHl3ZZqw4I/AAAAAAAAASY/KNstj386IZ4H_aZ7RNCkfjc-LRvuPgakQCLcBGAsYHQ/s1600/featured-freelance-platforms.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="430" data-original-width="692" height="395" src="https://1.bp.blogspot.com/-8EYZFZRqHfs/XvHl3ZZqw4I/AAAAAAAAASY/KNstj386IZ4H_aZ7RNCkfjc-LRvuPgakQCLcBGAsYHQ/s640/featured-freelance-platforms.png" width="640" /></a></div><br />Somedays, freelancing can be a struggle between trying to find new clients and getting actual work done. Using the right platforms and a standardized approach to pitching can help streamline those efforts.<br /><br />If you're a freelancer with goals of expanding your business in 2020, here are some expert tips and fantastic platforms to guide the process.<br /><h2 id="cidus">Important Considerations for Freelancers</h2>Before you start scaling your business, there are a few key areas of your business to tend to. First, plan to have your banking streamlined for your business needs. Processing payments <u><a href="https://amaiz.com/">through Amaiz</a></u> and taking advantage of the freelance-oriented set-up is one option for getting your financial ducks in a row.<br /><br />Another consideration is your approach to pitching potential clients. Ensuring you have consistent profiles crafted and your best work highlighted is a must.<br />Create a standard pitch template and tracking sheet to record:<br /><ul><li>who you pitched,</li><li>when you reached out,</li><li>what platform you used, and</li><li>when you should follow up.</li></ul>With those core business issues in mind, here are the five best freelance platforms for growing your business in 2020.<br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://images.storychief.com/account_2648/freelancer_de1b93e575e3d3f6594b309e6c38d346_800.png 1x"></source><source media="(min-width: 769px)" srcset="https://images.storychief.com/account_2648/freelancer_de1b93e575e3d3f6594b309e6c38d346_800.png 1x"></source><img alt="freelancer working from home" height="306" src="https://images.storychief.com/account_2648/freelancer_de1b93e575e3d3f6594b309e6c38d346_800.png" width="400" /></picture></figure><br /><h2 id="4dibh">5 best freelance platforms for growing your business in 2020</h2><h3 id="99ole">CloudPeeps</h3>CloudPeeps launched in 2015, as a response to the shift toward more remote work and freelance opportunities. The goal of CloudPeeps is to connect determined, goal-oriented freelancers with reputable businesses to form a productive working community.<br /><br />CloudPeeps offers a variety of freelance opportunities, ranging from content writing and social media management to <u><a href="https://colorpeak.co.uk/seo-evolution/">SEO and keyword research</a></u>. This broad approach allows businesses to put together a team of freelancers in one centralized platform.<br /><br />CloudPeeps offers a tiered subscription plus commission membership option. The free version takes a 15% commission while the top-end option costs $29 per month and takes a 5% commission.<br /><h3 id="7hdog">Toptal</h3>Toptal is the cream of the crop when it comes to freelancing platforms. If you manage to secure a spot on Toptal, you'll open your business to exciting and profitable new opportunities. The platform pairs freelancers with big corporations and world-renowned startups, like Airbnb and Shopify.<br /><br />To become a freelancer on Toptal, you'll need to go through a rigorous screening process. The platform is currently open to developers, project managers, and financial freelancers. The screening process includes everything from skills tests to interviews. If you think you've got what it takes, it's well worth applying as you can earn <u><a href="https://www.toptal.com/faq#toptal-cost">thousands of dollars a week</a></u> on certain projects.<br /><h3 id="fjka3">Aquent</h3>A common challenge freelancers face when using a platform for finding clients, is tagging relevant experience. The incorrect use of tags can result in mismatches or missed opportunities. Aquent aims to solve that problem using an organic AI-driven approach that takes a deep dive into your portfolio and does the tagging for you.<br /><br />Aquent is for freelancers in the marketing and creative sectors and allows members to set their rates and negotiate accordingly. If you're unsure how to charge a competitive rate, they provide a guide to help you ensure you're getting what you're worth.<br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://images.storychief.com/account_2648/freelancer-working_c6d0edf21c7adfa0b86122a16b710b0c_800.png 1x"></source><source media="(min-width: 769px)" srcset="https://images.storychief.com/account_2648/freelancer-working_c6d0edf21c7adfa0b86122a16b710b0c_800.png 1x"></source><img alt="freelancer" height="320" src="https://images.storychief.com/account_2648/freelancer-working_c6d0edf21c7adfa0b86122a16b710b0c_800.png" width="400" /></picture></figure><br /><h3 id="6g3u7">PubLoft</h3>PubLoft is a platform that focuses specifically on content marketing and freelancers who work within the B2B market. This robust platform helps you find clients, and it also helps you manage client relations in one centralized location. Additionally, PubLoft offers financial snapshots that can help you plan ahead.<br /><br />PubLoft handles invoicing and payments, paying freelancers biweekly. In return, freelancers pay a monthly subscription price.<br /><h3 id="a4ru9">SolidGigs</h3>SolidGigs takes a multifaceted approach to support freelance business growth. Their weekly roundup sends the best new freelance jobs of the week directly to your inbox for review. On the other side of things, SolidGigs offers a rotating collection of courses and templates to help you build your business. These tools cover everything from setting your rates to spreadsheet templates for tracking your progress.<br /><br />SolidGigs offers <u><a href="https://solidgigs.com/">a flat rate subscription of $19 per month</a></u>. You can get a free trial for $2 for the first month to give it a shot.<br /><br />Use these platforms and expert tips to help you grow your freelance business in 2020 and beyond.<br /><br /><span style="background-color: white; color: #161616; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;; font-size: 16px; white-space: pre-wrap;">This article was originally posted on Colorpeak: </span><a href="https://colorpeak.co.uk/best-freelance-platforms-for-business/" rel="nofollow noopener" style="-webkit-print-color-adjust: exact !important; background-color: white; cursor: pointer; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;; font-size: 16px; outline: none; text-decoration-line: none; white-space: pre-wrap;" target="_blank">Best Freelance Platforms to Grow Your Business - From Online Banking to Content Marketing</a><br /><!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/best-freelance-platforms-for-business?id=1706027748&type=12",title: "Best Freelance Platforms to Grow Your Business - From Online Banking to Content Marketing",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  32. How to add text below Collection in Shopify Flex Theme by Out of the Sandbox?

    2020-05-19 16:28:00 UTC

    <p>In this post, I’m going to explain how you can add some custom text below your items in any Collection Page specifically in Flex Theme by Out of the Sandbox. I will start with some explanation behind the idea, and I will talk you through simple principles to copy and amend existing collection Shopify template. Having said that, if you’re here looking for a step-by-step guide, simply jump to the end of this post.</p><h2 id="ddhtr">Why should you include any text below Collection page?</h2><p>As all SEO experts know, good content syndication is a key to promote your website on Google. This principle seems to be even more critical now after recent <a href="https://webmasters.googleblog.com/2019/08/core-updates.html">Google core algorithm update rolled out on May 4th, 2020</a> that caused quite a stir. Shopify has a high number of adjustments that allow you to optimise your content for better ranking results. And some themes like Flex enable you to design your store in no time with some additional customisations. However, there are still a few options that are essential to optimise your content that Flex is missing and one of them is the ability to add custom text underneath your items Collection.</p><p>There is, of course, an option to include all your SEO tailored content with H2, H3 etc. elements in a standard page description, but you will end up with a massive block of text at the top of the page. This is not very UX friendly as your visitor is on your page most likely to view your products and not necessarily read a 1000 words description of the Collection. This is why the idea is to keep the top description short and sweet and move all the content that Google bots are after, below the collection items feed.</p><h2 id="ajja7">Using a custom Theme template for Collection</h2><p>Initially, I thought to hire somebody to code this option into Flex theme so it can be easily accessible from the Collections customisation page. After further thought, I realised that this custom code would somehow amend the collections input space (where you usually adjust your title, description and meta description). And then a custom code would have to be created to pull that information from the page and display it below items Collection feed. Although this is a more elegant solution, I have decided that since I only have several collection pages to update, a more straightforward solution can be put in place. And that’s where the idea to use Shopify theme templates came from.</p><h3 id="3q2jn">Collection template structure</h3><p>Every Collection in Flex Theme is put together from the following sections that you can adjust for your needs:</p><ul><li>Banner</li><li>Breadcrumbs</li><li>Collection title</li><li>Filters</li><li>Description</li><li>Sidebar area (optional)</li></ul><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/01-intro-ul_9532ae597f96f56fac0f2c5ffd3cf985_800.png 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/01-intro-ul_9532ae597f96f56fac0f2c5ffd3cf985_800.png 1x" media="(min-width: 769px)" /><img style="" alt="Flex theme Collection view" src="https://images.storychief.com/account_2648/01-intro-ul_9532ae597f96f56fac0f2c5ffd3cf985_800.png" /></picture><figcaption>Flex theme Collection view</figcaption></figure><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/02-intro-ul_491897180b06d544a3d42c6cec42e117_800.png 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/02-intro-ul_491897180b06d544a3d42c6cec42e117_800.png 1x" media="(min-width: 769px)" /><img style="" alt="Flex theme Collection liquid code" src="https://images.storychief.com/account_2648/02-intro-ul_491897180b06d544a3d42c6cec42e117_800.png" /></picture><figcaption>Flex theme Collection liquid code</figcaption></figure><h4 id="brb2u">HOW TO ADD TEXT BELOW COLLECTION FEED IN SHOPIFY FLEX THEME?</h4><p>The general idea is to use the main Collection template (collection.liquid) and duplicate it for every custom Collection in which we want to include the custom text. We will then insert a code that includes the custom text below Sidebar section. You can use basic HTML elements like H1-H6, paragraph, bold text for example, but if you want to include unsorted list you will have to create custom CSS styling as well. You can do that by creating custom.scss style sheet in the Assets folder or amending styles.scss.liquid file (remember though to back up it first before you make permanent changes). Once the custom collection template is created, you can simply go to your Product &gt; Collections page and change the Theme template to your custom template. You then repeat that action for every Collection in which you want to include the custom text below collection feed.</p><h4 id="7kmcg">HOW TO ADD ACCORDION BELOW COLLECTION FEED?</h4><p>If your content is long adding text with simple styling might not be enough. In such a case, hiding paragraphs in toggles is a perfect solution. Fortunately, somebody smarter than me already came up with the ideas, so let me simply send you to this article by Leighton Taylor ‘<a href="https://www.envision.io/blogs/ecommerce-pulse/28832705-how-to-add-an-faq-accordion-to-your-shopify-store">How to add an FAQ accordion to your Shopify store</a>‘. The tutorial includes a super easy 5 step guide, including a quick video and a demo of the solution that you will be implementing on your site. All you need to do is tweak CSS a bit for your needs and voila. And before you ask, the image was added with basic img tag.</p><blockquote><code>&lt;<strong>img</strong> src=&quot;yourimage.png&quot; alt=&quot;your alt tag&quot; style=&quot;box-shadow: 0 4px 8px 0 rgba(0, 0, 0, 0.2), 0 6px 20px 0 rgba(0, 0, 0, 0.19);&quot; align=&quot;middle&quot;&gt;</code></blockquote><p><strong>By combining the three solutions with adding text, image and toggle below Shopify Collection feed in Flex Theme, here’s what I was able to achieve in one of our client’s stores.</strong></p><figure class="image regular "><picture style=""><source srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/text-toggle-accordion-below-shopify-collection-flex-theme_268a0a23a02f9950ef769e974adb3fc7.gif 1x" media="(max-width: 768px)" /><source srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/text-toggle-accordion-below-shopify-collection-flex-theme_268a0a23a02f9950ef769e974adb3fc7.gif 1x" media="(min-width: 769px)" /><img style="" alt="Custom text in toggle with an image below" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/text-toggle-accordion-below-shopify-collection-flex-theme_268a0a23a02f9950ef769e974adb3fc7.gif" /></picture><figcaption><strong>Custom text in toggle with an image below</strong></figcaption></figure><h2 id="7qo5b">Step-by-step guide on how to add unique text below every Collection Page in Shopify Flex theme:</h2><p>1. Log in to your shop and navigate to ‘Online Store’ in ‘SALES CHANNELS’ section listed on the right-hand side of the screen;</p><p>2. Hover over ‘Actions’ button (located in ‘LIVE THEME’ section) and select ‘Edit Code’ from the drop-down menu;</p><p>3. Locate ‘Templates’ folder click blue command ‘Add new template’. In the pop-up window, select ‘collection’ after ‘Create a new template for’ and give it a name (stick to short names or if you need to use more than one word use dash instead of space bar). In our example we’ve chosen the name ‘coffee-tables’; then click ‘Create template’ button;</p><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/03-add-new-template_166c5cb5ac0e480ecdf141ba0236be3c_800.png 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/03-add-new-template_166c5cb5ac0e480ecdf141ba0236be3c_800.png 1x" media="(min-width: 769px)" /><img style="" alt="Creating custom collection" src="https://images.storychief.com/account_2648/03-add-new-template_166c5cb5ac0e480ecdf141ba0236be3c_800.png" /></picture><figcaption>Creating custom collection</figcaption></figure><p>4. Go to your newly created Collection tab and scroll down to the bottom and locate last two lines of code</p><blockquote><strong>&lt;/section&gt; &lt;/div&gt;</strong></blockquote><p>5. Copy and paste the following ‘Custom code’ and paste it just before those two lines and after ‘Collection sidebar’ section (in example below the code is pasted on line 58); then Save</p><blockquote><strong>{% comment %} Collection manual description {% endcomment %} <br/>{% if template contains &#x27;your-collection-name&#x27; %} <br/>&lt;p&gt;Your custom text&lt;/p&gt; <br/>{% endif %}</strong></blockquote><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/04-custom-code_a09cc7b83452292b4ec51bb01f0d8af8_800.png 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/04-custom-code_a09cc7b83452292b4ec51bb01f0d8af8_800.png 1x" media="(min-width: 769px)" /><img style="" alt="Pasting custom text code below Sidebar section" src="https://images.storychief.com/account_2648/04-custom-code_a09cc7b83452292b4ec51bb01f0d8af8_800.png" /></picture><figcaption><strong>Pasting custom text code below Sidebar section</strong></figcaption></figure><p>6. From right-hand side panel go to ‘Products’ &gt; ‘Collections’ and look up your custom collection</p><p>7. Once the collection is loaded, change ‘Collection template’ in ‘THEME TEMPLATES’ section in the bottom right corner from default ‘collection’ to ‘collection-your-collection-name’ (in case of this example ‘collection.coffee-tables); then Save</p><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/06-shopify-select-collection_00600173fb324c9fdd0570a3d61cb9a2_800.png 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/06-shopify-select-collection_00600173fb324c9fdd0570a3d61cb9a2_800.png 1x" media="(min-width: 769px)" /><img style="" alt="Changing Collection theme template" src="https://images.storychief.com/account_2648/06-shopify-select-collection_00600173fb324c9fdd0570a3d61cb9a2_800.png" /></picture><figcaption>Changing Collection theme template</figcaption></figure><p>8. When you view your Collection page, you should now see ‘Your custom text’ below images.</p><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/07-shopify-select-collection_01acf31af7d5eba5c1a6d0125cb3bb82_800.png 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/07-shopify-select-collection_01acf31af7d5eba5c1a6d0125cb3bb82_800.png 1x" media="(min-width: 769px)" /><img style="" alt="Custom text placement below collection feed" src="https://images.storychief.com/account_2648/07-shopify-select-collection_01acf31af7d5eba5c1a6d0125cb3bb82_800.png" /></picture><figcaption>Custom text placement below collection feed</figcaption></figure><p>I hope this tutorial gave you a better understanding on how to create custom collections. If you have any questions on how to add text below collection page in Shopify Flex Theme, just drop me an email and I will do my best to help you out.</p> <!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/how-to-add-text-below-collection-shopify-flex-theme?id=707468721&type=12",title: "How to add text below Collection in Shopify Flex Theme by Out of the Sandbox?",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  33. Divi Pixel Plugin Review for Divi WordPress Theme

    2020-05-01 11:49:00 UTC

    <p> TODAY I AM REVIEWING <a target="_blank" href="https://www.divi-pixel.com/">DIVI PIXEL PLUGIN FROM OCTOLAB OÜ</a>. THIS IS NOT AN AFFILIATE REVIEW; HOWEVER, I HAVE BEEN GRANTED ACCESS TO THE EARLY VERSION OF THE PLUGIN FOR FREE FOR THE REVIEW PURPOSES. OK, SO WITHOUT ANY FURTHER ADO, HERE ARE MY THOUGHTS UPON TAKING DIVI PIXEL FOR A SPIN. </p><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/divi-pixel-plugin-wordpress_a67be09da11f6cbef1bf9f6131faade1_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/divi-pixel-plugin-wordpress_a67be09da11f6cbef1bf9f6131faade1_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Divi Pixel Plugin for Divi Wordpress Theme" src="https://images.storychief.com/account_2648/divi-pixel-plugin-wordpress_a67be09da11f6cbef1bf9f6131faade1_800.jpg" /></picture><figcaption>Divi Pixel Plugin for Divi Wordpress Theme</figcaption></figure><p>Divi Pixel is one of those tools compatible with <a target="_blank" href="https://www.elegantthemes.com/">Divi Builder by Elegant Themes</a> that makes your life easier when it comes to customising basic settings. In an ideal world, Divi should have implemented them a long time ago. Furthermore, Divi Pixel offers some advanced styling solutions that can only be achieved with custom CSS. I also think this plugin will save you some money since there is no need to purchase separate plugins to improve or speed up your design process. It combines many great solutions that are available as different plugins in one. The most important thing, however, is that if you do not need some of the options that Divi Pixel offers, then you can disable them and no additional scripts will load on your w website to slow it down.</p><h2 id="7ta4m">User Experience with Divi Pixel</h2><p>Upon Divi Pixel plugin installation, you will be able to access all its features through the left-hand side panel (Dashboard &gt; Divi &gt; Divi Pixel). Right of the bat, I can see that the developers knew exactly <a href="https://colorpeak.co.uk/tag/ux/">what UX is</a>. That is how to design with user experience in mind. I would be surprised if anyone ever had to skim through the documentation file as the set up of the plugin is pretty much self-explanatory. The design is great for the eye but most importantly, very clean and straightforward. You can jump onto customisations right away.</p><h2 id="d8ett">Divi Pixel Options</h2><p>When you open Divi Pixel panel, you will see that the plugin has seven main features or control settings if you like:</p><ol><li>General</li><li>Blog</li><li>Social Media</li><li>Mobile</li><li>Modules</li><li>Layout Injector</li><li>Settings</li></ol><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/divi-pixel-settings-panel-02_06a8e1e8bce23e54a15734e9b8eca88d_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/divi-pixel-settings-panel-02_06a8e1e8bce23e54a15734e9b8eca88d_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Divi Pixel plugin Settings" src="https://images.storychief.com/account_2648/divi-pixel-settings-panel-02_06a8e1e8bce23e54a15734e9b8eca88d_800.jpg" /></picture><figcaption>Divi Pixel plugin Settings Panel</figcaption></figure><h3 id="blbei">General Settings in Divi Pixel</h3><p>General settings take care of some basic items that allow you to make your website ‘yours’ or in other words, apply some branding in a sense. It also has some options that I am only guessing did not fit into any other category. However, they remain handy none the less.</p><p>In terms of mentioned ‘personalisation’, you can adjust the login page, add a page preloader, custom browser scrollbar, change logo on scroll and zoom on it as well as customise back to top button. If you use Google API for maps instead of embedding them, you will appreciate an option to add Custom Map Marker. There are several options to customise your footer and one that allows you to upload SVG files which are blocked by WordPress by default.</p><h3 id="e1cck">Blog adjustments</h3><p>The Blog adjustments in Divi Pixel are a bit of a hit and miss for me. The reason being some of the options are already available in Divi Theme builder. For example, removal of sidebar or adjustment of Archive pages. But where the Divi Pixel Blog adjustments stand out is the Customisation of comments section that currently requires custom CSS, so it makes for a great addition. It gives you some additional customisations for Archive pages as well so if you want your blog related pages to look a bit fancier than the standard, this functionality will help.</p><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/divi-pixel-blog-settings-03_99f9681279091f72efa7e485db2ec944_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/divi-pixel-blog-settings-03_99f9681279091f72efa7e485db2ec944_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Blog adjustments in Divi Pixel Plugin" src="https://images.storychief.com/account_2648/divi-pixel-blog-settings-03_99f9681279091f72efa7e485db2ec944_800.jpg" /></picture><figcaption>Example of Blog adjustments in Divi Pixel Plugin</figcaption></figure><h3 id="9psh0">Social Media</h3><p>Social Media section will come in handy for those of you who are not graphic pros, and you would like to customise social media icons. Divi Pixel gives you more options when it comes to where you can display social media icons – be it the header, footer or mobile menu. It also gives you control over individual icons, so that you can choose the display location for them separately.</p><h3 id="9ege6">Mobile Settings</h3><p>Divi Pixel Mobile adjustments allow you to modify some essential mobile view settings, including making it full screen (make sure to Enable Custom Mobile menu Style first, so you don’t miss it ;). Yes, some options are available in Theme Builder already, like fixed position and swapping logo in mobile view. But the plugin gives you an opportunity to change breakpoint for mobile menu, collapse submenus on mobile and animate hamburger menu icon among others. Mobile menu settings are one of the best features of Divi Pixel plugin.</p><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/divi-pixel-full-screen-menu-04_3b7c788422a55b3bb492c24f1f0432bd_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/divi-pixel-full-screen-menu-04_3b7c788422a55b3bb492c24f1f0432bd_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Full screen mobile menu in Divi Pixel Plugin" src="https://images.storychief.com/account_2648/divi-pixel-full-screen-menu-04_3b7c788422a55b3bb492c24f1f0432bd_800.jpg" /></picture><figcaption>Example of Full screen mobile menu in Divi Pixel Plugin</figcaption></figure><h3 id="7p57b">Modules</h3><p>Where Divi Pixel stands out is the Modules section which adds 17 custom modules to the Divi Builder. You can, of course, review all of them directly on their website, so let me just mention my picks: before and after effect, tilt image, typing effect, masonry gallery, and my absolute favourite image hot spot and floating images.</p><h4 id="4k61v">IMAGE HOT SPOT BY DIVI PIXEL</h4><p>Divi Pixel is not the first plugin to have this feature, but I have yet to see one that does it so well. <a href="https://colorpeak.co.uk/create-interactive-websites-vistag-review/">We once reviewed Vistag tool</a> that allows you to tag any element on an image and display more info upon hovering over selected points, but the company closed in February 2020. So, I was pleased to see that the idea was implemented by somebody else. I would say the room for improvement is in expanding options for tablet and mobile view, but with the right mindset, you can make it work. And I hear further enhancements are in the development stage.</p><figure class="image regular "><picture style=""><source srcset="https://images.storychief.com/account_2648/divi-pixel-image-hotspot-05_6fd3807567e26cedd0a182a8912910b7_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/divi-pixel-image-hotspot-05_6fd3807567e26cedd0a182a8912910b7_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Divi Pixel Image Hotspot Module" src="https://images.storychief.com/account_2648/divi-pixel-image-hotspot-05_6fd3807567e26cedd0a182a8912910b7_800.jpg" /></picture><figcaption>Divi Pixel Image Hotspot Module</figcaption></figure><h4 id="86v24">FLOATING IMAGES</h4><p>Yet another feature that will make your website stand out among others. <a target="_blank" href="https://www.divi-pixel.com/modules/floating-images/">Floating images</a> allows for a subtle animation of your images. In fact, the subtle animations trend started back in 2019, and it continues to be quite popular in 2020. A great feature to present your team photos, locations on a map or product highlights.</p><h3 id="er5lb">Layout Injector</h3><p>Divi Pixel allows you to inject any saved section in Divi Library where by default it was not possible. For example, before or after the navigation section, footer or on specific pages only. There are also several options for blog pages.</p><h3 id="p3da">Settings</h3><p>If you decide to return to default settings on your website, you can reset them in plugin Settings. Do not worry if you ever want to retrieve them, as Divi Pixel plugin allows you to import and export said settings. And if you would like to remain up to date with future developments, you can enable Beta Updates although you probably don’t want to use that option on your client websites.</p><p>I have not listed all the options that Divi Pixel provides as I wanted to focus on those functionalities that I find most useful. So if you would like to learn what is the full scope of Divi Pixel Plugin, please head over to their Documentation page.</p><h2 id="lqmb">Divi Pixel Review Summary</h2><p><strong>Upon using Divi Pixel I can state with confidence; this is a very handy plugin that will save you a lot of time when developing a website. It provides certain basic solutions which Divi should already have, in my opinion. If you often find yourself injecting the same template codes to disable footers, adjust menu breakpoints or blog layouts in your websites, Divi Pixel will save you a lot of time.</strong></p><p><strong>In addition, Divi Pixel offers 17 design solutions that will take your website to the next level and help you build a unique design that does not look like thousands of other Divi websites.</strong></p><p>Before wrapping up, I think it would be a great addition if the developers included some templates to go along with this plugin, which would further speed up the design process. Time-saving and unique design options are my biggest takeaways from using Divi Pixel, and I would recommend it to those who are looking to speed up and improve their website design process.</p> <!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/divi-pixel-plugin-review-wordpress?id=703064332&type=12",title: "Divi Pixel Plugin Review for Divi WordPress Theme",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  34. CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic

    2020-04-04 14:50:00 UTC

    CognitiveSEO provided me with access to their SEO tools, and I thought I'll do something productive and review the entire tool collection. <a href="https://colorpeak.co.uk/marketing-automation-tools-for-business/" target="_blank">I like to look at the SEO tools</a> from a purely pragmatic angle or with the entrepreneurial mindset: "<em>Get me the SEO data fast - the less friction, the better. And have some of it quickly copy-pasted/shown to my clients such that they understand it without me explaining too much.</em>"<br /><br /><br /><br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-all-seo-tools_5d50dd6820329afdf54b8d8aa44b4ddc.gif 1x"></source><source media="(min-width: 769px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-all-seo-tools_5d50dd6820329afdf54b8d8aa44b4ddc.gif 1x"></source><img alt="CognitiveSEO review of all-in-one SEO software to rank your business on top of SERP with Keyword Explorer, Content Optimizer, Site Explorer, Site Audit and other SEO Tools" height="324" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-all-seo-tools_5d50dd6820329afdf54b8d8aa44b4ddc.gif" width="640" /></picture><figcaption>Use CognitiveSEO <em>all-in-one</em> SEO software suite to rank your business on top of SERP with Keyword Explorer, Content Optimizer, Site Explorer, Site Audit and other SEO Tools</figcaption></figure><br /><strong>(TL;DR)</strong><br />After running my SEO errands through entire<a href="https://cognitiveseo.com/"> CognitiveSEO Tools Suite</a>, I've concluded that founders successfully built <strong>a highly specialised <em>all-in-one</em> SEO toolkit</strong>, especially for <strong>technical SEO</strong> and link building, organic ranking and affiliate marketing.<br />Practical SEO uses you're getting with CognitiveSEO Tools:<br /><ul><li>detailed <strong>website analysis</strong> that can work for an SEO expert but also stand as a beginners guide to technical SEO (it can replace Screaming Frog SEO for most important SEO analysis)</li><li><strong>Keywords Rank</strong> monitoring lets you see the direction your SEO strategy is heading toward - all accessed with nifty data slicers for a super-fast ranking assessment and SEO analysis</li><li>inBound <strong>Link Analysis </strong>follows the suite and presents all the data you may want to analyse your/competitors backlink profile and their relationship with your domain (note: the link explorer is surprisingly accurate - more on that below)</li><li>(my personal favourite) <strong>Content Optimizer &amp; Keyword Tool </strong>will make your content rank your pages and keywords better with half (or none!) of the backlinks that you'd normally need - super easy to use and built for 100% practicality in mind</li><li>BONUS: they also have a reporting tool that alerts you on Google Search volatility, <strong>algorithm update changes</strong> and potential ranking alterations. In essence, it's great not only to make you aware of the "search algorithm updates", but you can also use it to inform your online marketing endeavours. And let your clients see that you have your finger on the pulse (by the way, that feature should be added to Google Webmaster Tools or Google Search Console by default).</li></ul><br /><br /><br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-google-algorithm-changes_fbe4c2cd54ea43874d16ed385c69c494.gif 1x"></source><source media="(min-width: 769px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-google-algorithm-changes_fbe4c2cd54ea43874d16ed385c69c494.gif 1x"></source><img alt="CognitiveSEO Tool for measuring the Google Algorithm updates and its impact on the Search Ranking and SEO" height="327" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-google-algorithm-changes_fbe4c2cd54ea43874d16ed385c69c494.gif" width="640" /></picture><figcaption>CognitiveSEO Tool can help you monitor the Google Algorithm updates and its impact on the Search Ranking and SEO</figcaption></figure><br /><h2 id="ephu5">SEO Campaigns </h2><h3 id="eh2ar">In-depth metrics for advanced SEO and search engine optimizing</h3>After the initial step-by-step campaign set up - I must say, it's very quick and to the point - the SEO Campaigns Dashboard welcomes you with "<em>Quick Overview</em>" modules similar to what you'd seen in other SEO Tools like SEMRush, Ahrefs and others. You got a standard set of:<br /><ul><li>Crawled Pages</li><li>Referring Domains</li><li>On-Page SEO errors</li><li>Traffic/Sessions</li><li>Data about Keywords and SEO Visibility</li></ul>And scrolling below you'll see a selected data from your <strong>Google Search Console</strong> and <strong>Google Analytics</strong> (providing you've plugged them in during the initial campaign set up).<br /><br /><br /><br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-dashboard_e1fe03c3b36e6deac7330d577a3a4c76.gif 1x"></source><source media="(min-width: 769px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-dashboard_e1fe03c3b36e6deac7330d577a3a4c76.gif 1x"></source><img alt="Dashboard overview of all CognitiveSEO SEO Tools" height="327" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-dashboard_e1fe03c3b36e6deac7330d577a3a4c76.gif" width="640" /></picture><figcaption>Dashboard overview of all CognitiveSEO SEO Tools</figcaption></figure><br /><h4 id="62pvc">So how can I use the data, and what is the point of those SEO metrics?</h4>I would mainly use it for the client meeting and to support the overall direction of my... well, SEO campaigns. The Dashboard could also easily replace separate <a href="https://reportz.io/" target="_blank">premium data analysis tools like Reportz.io</a>. Having everything in one place is convenient and greatly reduces the time you would spend on putting the entire SEO campaign together for yourself or your customers. CognitiveSEO even lets you add <em>widgets</em> or change the placement of the modules and shown data. For me, however, the default dashboard is spot on as I lean towards a quick general overview of the stats that it gives me right away. The Dashboard's reporting aspect is then further expanded under <em><strong>Reports &amp; Schedules</strong></em> tab where you can plan and build branded PDF documents that get automatically delivered to your clients' inboxes (note, the full Whitelabel Reporting feature is only enabled with the <em>Business Plan</em>).<br /><h2 id="cq2bq">Site Audit</h2><h3 id="6plpq">You can use the On-Page SEO Auditing Tool as a beginners guide to technical SEO</h3>During the SEO Campaign set up, CognitiveSEO recommends to also sent an SEO spider to analyse a targeted domain thoroughly. So upon the first launch of the campaign, the spiders went and shortly after returned with expected large-number of in-depth data that they grabbed from my website. For any project I'm working with, I prefer to build websites correctly right from the beginning, and for any out-of-the-ordinary project, I use Screaming Frog SEO, which means that I use my on-page auditing tool sparsely.<br /><br /><br /><br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-site-audit_14d5475974f50ccfcb5565dec40580a1.gif 1x"></source><source media="(min-width: 769px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-site-audit_14d5475974f50ccfcb5565dec40580a1.gif 1x"></source><img alt="Ditch Screaming Frog SEO and use CognitiveSEO Site Audit as a beginners guide to SEO and start your Google Search Rank domination" height="327" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-site-audit_14d5475974f50ccfcb5565dec40580a1.gif" width="640" /></picture><figcaption>Use CognitiveSEO Site Audit and start your Google Search Rank domination</figcaption></figure><br />However, I was pleasantly surprised by CognitiveSEO's website analysis and the way it sorted out and displayed the data. They're doing that in a very concise and task-oriented manner. I can easily see myself just launching the Site Audit and after several minutes taking it for a spin squashing most of the "SEO bugs" on my sites:<br />- all <strong>meta tags</strong>, title tags, image alt tags, etc.<br />- broken link and <strong>duplicate content</strong> checks<br />- XML sitemap and <strong>structured data</strong> review<br />etc. etc.<br />And if there is something I don't understand they've sprinkled informative <em>tooltips</em> all over the place so you could easily use it as a beginners guide to SEO analysis (and any <strong>SEO expert</strong> should also benefit). <br />The PageSpeed Insights tab was also available, but "the data was missing" - this is possibly one of those SEO analysis tools that they still working on.<br />For a to-the-point fast SEO website audit software, I actually prefer CognitiveSEO over <strong><a href="https://www.screamingfrog.co.uk/seo-spider/">Screaming Frog SEO</a></strong>. The latter gets overwhelming sometimes. So well done CognitiveSEO.<br /><br /><br /><br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://images.storychief.com/account_2648/cognitiveseo-custom-client-reports_d33b4f51697d272709a3cf3d68d52515_800.png 1x"></source><source media="(min-width: 769px)" srcset="https://images.storychief.com/account_2648/cognitiveseo-custom-client-reports_d33b4f51697d272709a3cf3d68d52515_800.png 1x"></source><img alt="Schedule and send whitelabel SEO reports on automate via CognitiveSEO Reporting feature" height="328" src="https://images.storychief.com/account_2648/cognitiveseo-custom-client-reports_d33b4f51697d272709a3cf3d68d52515_800.png" width="640" /></picture><figcaption>Schedule and auto-send whitelabel SEO reports via CognitiveSEO Reporting feature</figcaption></figure><br /><h2 id="35jvj">Rank Tracking</h2><h3 id="71hdg">Organic keyword rank tracker with a direct comparison to your competition keywords positioning</h3>CognitiveSEO goes in lengths analysing Google Search results to assess the daily keyword standing, and it does help you see if your SEO <strong>rank strategies</strong> are making dents in the search results grid. They also implemented "data slicers" or a type of quick view tabs that filter out the keywords in the areas of importance. For example:<br /><ul><li>Keywords Ranked in top 1-3 positions or 4-10 / 11-20 and so on until 100</li><li>Keywords you're "<em>not ranking</em>" yet</li><li>Only the keywords that "<em>improved ranking</em>" and also the ones that remained "<em>static</em>"</li><li>and below the chart, you can find a timeline slider to narrow down to a point in your ranking project instantly</li></ul><br /><br /><br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://images.storychief.com/account_2648/cognitiveseo-rank-tracking_b5cb91852f001fc53e990500ffe8315e_800.png 1x"></source><source media="(min-width: 769px)" srcset="https://images.storychief.com/account_2648/cognitiveseo-rank-tracking_b5cb91852f001fc53e990500ffe8315e_800.png 1x"></source><img alt="Monitor and measure how your domain ranks on Google Search Engine with targeted keywords, and compare your SERP positions against your competitors" height="328" src="https://images.storychief.com/account_2648/cognitiveseo-rank-tracking_b5cb91852f001fc53e990500ffe8315e_800.png" width="640" /></picture><figcaption>Monitor and measure how your domain ranks on Google Search Engine with targeted keywords, and compare your SERP positions against your competitors</figcaption></figure><br />These slicers are amazing, and with provided search volumes, you can quickly predict your expected organic traffic. The tracking tools also lets you pin the competitors' tabs with their keywords rankings and, later, check up on them and see if they're working on the same keywords positioning. However, it would be even better if there was some way of a direct side-by-side comparison between my focus-domain and my competitors.<br /><strong>Maybe CognitiveSEO will figure it out at some point.</strong><br />To summarise CognitiveSEO Rank Tracking tool is decent for what it is, however, I'd like to see them expanding it into more automated organic keywords data gathering. A type of advanced SEO tool that encompasses LSI and recent Google's neural network-based technique for natural language processing (NLP) - <a href="https://www.searchenginejournal.com/google-bert-update/332161/" rel="nofollow" target="_blank">BERT update from the end of 2019</a>. I think this is the future of keyword tools.<br /><h2 id="3m86r">CognitiveSEO Site Explorer and inBound Link Analysis</h2><h3 id="34qam">A great contender to Ahrefs Site Explorer</h3>Their backlink database and crawling scope are surprisingly accurate and resemble <a href="https://ahrefs.com/site-explorer">Ahrefs backlink checker</a> that is often touted as the "backlink gold-standard" in the SEO industry. I've made several side-by-side random domain comparisons, and in most instances, CognitiveSEO came very close in showing the number of backlinks to that of Ahrefs Site Explorer. <br /><br /><br /><br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-site-explorer_aea214d83b4aec7311c49e33e9789e5d.gif 1x"></source><source media="(min-width: 769px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-site-explorer_aea214d83b4aec7311c49e33e9789e5d.gif 1x"></source><img alt="Check your domain SEO score and analyse linking performance and anchor text distribution with CognitiveSEO Site Explorer" height="327" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-site-explorer_aea214d83b4aec7311c49e33e9789e5d.gif" width="640" /></picture><figcaption>Check your domain SEO score and analyse linking performance and anchor text distribution with CognitiveSEO Site Explorer</figcaption></figure><br />Although, this small sample is by no means a comprehensive study of "which SEO site analysis software found more backlinks" but a pleasant surprise I wasn't expecting to see. And the <strong>Ahrefs Site Explorer</strong> was still slightly better in any case.<br />What is also interesting is that you can upload your own backlinks to increase the accuracy further. I can't recall that backlink feature with any other Site Explorers I've used, and I found it worth exploring.<br />In summary, CognitiveSEO is a reliable source of SEO backlink analysis for sure.<br /><h4 id="aqg8l">Link Rank Checker</h4>It's worth mentioning the CognitiveSEO Link Rank (measured from 0-100). This is a more targeted SEO website grader that we already know from <strong>Majestic SEO </strong><em>Trust Flow</em> (TF), <strong>MOZ</strong> <em>Domain Authority</em> (DA) or <strong>Ahrefs</strong> <em>Domain Rank</em> (DR). <br /><br /><br /><br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-in-bound-link-analysis_dbd523032e42e4b1fed8af1dbc8e8ce3.gif 1x"></source><source media="(min-width: 769px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-in-bound-link-analysis_dbd523032e42e4b1fed8af1dbc8e8ce3.gif 1x"></source><img alt="Dive-deep into the domain on-page and off-page SEO structure, analyse and monitor domain’s performance and plan fool-proof SEO link-building strategy" height="327" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-in-bound-link-analysis_dbd523032e42e4b1fed8af1dbc8e8ce3.gif" width="640" /></picture><figcaption>InBound Link Analysis helps you dive deep into the domain on-page and off-page SEO data</figcaption></figure><br /><strong>CognitiveSEO</strong> <em>Link Rank</em> is influenced by a host of different SEO metrics as calculated by their link explorer, website audit and other SEO analysis tools. The score I got my domain <strong>was the harshest</strong> of the above-mentioned research tools (and probably closest to Majestic SEO). Also, the Link Rank score is only accessible at the SEO Campaign level. When you research via the CognitiveSEO Site Explorer, the score is replaced with vague <strong>Page/Domain Influence</strong> score marked as either "Low", "Average" or "High".<br /><br /><br /><br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://images.storychief.com/account_2648/cognitiveseo-site-explorer-score_9a7564c5683e15355404ff3959590975_800.png 1x"></source><source media="(min-width: 769px)" srcset="https://images.storychief.com/account_2648/cognitiveseo-site-explorer-score_9a7564c5683e15355404ff3959590975_800.png 1x"></source><img alt="Assess your page and domain authority with deep-analysis of your backlinks and SEO ranking performance" height="328" src="https://images.storychief.com/account_2648/cognitiveseo-site-explorer-score_9a7564c5683e15355404ff3959590975_800.png" width="640" /></picture><figcaption>Peek at your competitors' websites, assess page and domain authority scores and check backlinks and SEO ranking performance</figcaption></figure><br />Among the other SEO metrics, the most prominent are:<br />- Referring Domains<br />- Total Links (note, they cap their backlink checker showing up to 20 strongest backlinks from any given domains)<br />- Link Velocity with Visual Explorer that can stand as a link building guide<br />Then there is a boat-load of SEO data, filters and slicers.<br />Among all CognitiveSEO <strong>optimization tools</strong>, this one is the most overwhelming and requires a lot of time to familiarise yourself with. I'm using Ahrefs Site Explorer already, and I have a tough time to switch - its mechanics and the interface is much different than to what I'm used to.<br /><blockquote>Side note: I suspect that as Ahrefs grows more and more popular, their web crawler bot will become a <em>persona non-grata</em> blocked now by various hosting providers in an effort to save server load. In such circumstance, the multi-source data agglomerates like CognitiveSEO may take precedence and show more accurate SEO stats in some areas.</blockquote><h4 id="dm6bf">How can Site Explorer help you in your SEO positioning?</h4>To me, the whole backlink checking option serves one purpose - recognise the general trend. Meaning, I want quick info on whether a particular domain/page holds any SEO authority or not. And also monitor what, if any, spam attach to my website backlink portfolio. I won't bother making sure the tool finds every single backlink. Why? Because it NEVER will.<br /><br /><br /><br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-link-building-strategy_09a5cd7f5db1159475050b222b439bff.gif 1x"></source><source media="(min-width: 769px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-link-building-strategy_09a5cd7f5db1159475050b222b439bff.gif 1x"></source><img alt="CognitiveSEO Link Building Strategy" height="360" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-link-building-strategy_09a5cd7f5db1159475050b222b439bff.gif" width="640" /></picture><figcaption>Use Link Velocity and backlink analysis to build an effective link building strategy</figcaption></figure><br />All SEO Tools will always just attempt to follow Google, but they will never be 100% accurate or even close to being correct. It has always been just a guestimation at best - and the Traffic Estimators, Backlink Checkers or Keywords Ranking tools role is just to show us the general trend and pointers for the next step in our SEO strategies.<br />And same goes for CognitiveSEO Site Explorer - I use it for:<br /><ul><li><strong>domain authority </strong>assessment (they have this great and straightforward Page Influence and Domain Influence at the top bar - by the way, it's NOT <em>vague</em>, it's perfect for showing your SEO clients and prospects on a sales meeting)</li><li><strong>backlink analysis</strong> and anchor text redistribution as a quick link building guide or to simply check my links health</li><li>BONUS! <strong>Broken Pages</strong>: this is a unique feature most push to SEO Site Analysis only; I love that CognitiveSEO shows the 404-data in the Site Explorer, and they're making it a superbly useful to quickly analyse outdated content or subjects you could attempt to revive or repurpose. All without resorting to a tedious SEO Audit.</li></ul>There is a <em>slight difference</em> between Site Explorer and inBound Link Analysis wherein the latter CognitiveSEO seems to combine multiple tab views from the Site Explorer detailed overview under one. The inBound Link Analysis appears only under Campaign SEO for a given project where the tracking and data measurement is also <strong>updated in real-time</strong> from several sources at the same time (including Google Analytics and Google Search Console if you've connected them). <br />If you're doing some search engine positioning work and focusing on a particular domain, it would be advisable to launch a full-fledged SEO Campaign and monitor things that way rather than searching the Site Explorer each time.<br /><h2 id="acofa">Content Optimizer &amp; Keyword Research Tool</h2><h3 id="3dhce">A secret SEO tool that gets your pages and content ranked on Google without link building</h3>I was <a href="https://colorpeak.co.uk/seo-content-optimization-cognitiveseo-vs-similarcontent/">raving about the CognitiveSEO Content Optimizer</a> in another post already. And I'm also planning to shoot a video about it soon. Here I just wanted to summarise quickly what it is and why I like it so much.<br /><h4 id="8o7op">What is CognitiveSEO Content Optimizer all about?</h4>CognitiveSEO Content Optimizer is a web text editor that scans your submitted text (article) and lists tons of supporting keywords and topics to improve your article and, ultimately, your <strong>content marketing strategy</strong>. The tool bases its recommendations on Google's complex algorithms (mostly <em>LSI</em>, <em>NLP</em>, and large data comparisons). Content Optimizer starts with a regular <strong>Keywords Explorer</strong> that we know from many other SEO tools. <br />As per usual, you plug your main keyword idea (seed keyword), set the country and off you go.<br /><br /><br /><br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-keyword-explorer_be544cc79be0bffa1e1f1d43f9ed8a16.gif 1x"></source><source media="(min-width: 769px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-keyword-explorer_be544cc79be0bffa1e1f1d43f9ed8a16.gif 1x"></source><img alt="Search and analyse best performing keywords with CognitiveSEO Keyword Explorer suite" height="327" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-keyword-explorer_be544cc79be0bffa1e1f1d43f9ed8a16.gif" width="640" /></picture><figcaption>Search and analyse best performing keywords with CognitiveSEO Keyword Explorer suite</figcaption></figure><br /><h4 id="cjk7m">Keyword Explorer</h4>I like the fact that CognitiveSEO decided to trim the fat, leaving us with the most important factors related to the <a href="https://cognitiveseo.com/keyword-tool/" target="_blank">Keyword Explorer</a>:<br /><ul><li><strong>Content difficulty</strong> from 0-100: it's calculated based on the top-performing articles on the subject - highly relevant score based on CognitiveSEO's LSI and sophisticated article scanning; this is one of the best keyword difficulty metrics I've seen around; as it informs you with what you'd be doing next - namely, optimising your content</li><li><strong>Links Difficulty</strong> 0-100: same as before but you should consider the amount of backlinking efforts that will go into the project</li><li><strong>Monthly Searches</strong>: a Google Trend graph to see the overall search volume course over the years</li><li><strong>Relevancy score</strong> 1-5 "stars": i.e. how close the (long-tail) keyword is to your seed keyword - this is great for a quick "search intent" assessment</li><li><strong>No. of words</strong>: you can check the "long-tail"-ness factor of any given keyword</li><li><strong>Search Volume</strong>: CognitiveSEO Keyword Explorer uses "from-to" brackets rather than absolute numbers - this is also my preference</li><li><strong>CPC $-value</strong>: this one is something I wouldn't expect there, and I'm a bit unsure about its ultimate purpose in that space - possibly to know if the keyword is monetised via PPC ads (?) (but what impact that would have on your optimisation decisions, <em>I don't know</em>...)</li></ul><br /><br /><br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-keyword-research_0821dcebe18de5fee68714aeacce695d.gif 1x"></source><source media="(min-width: 769px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-keyword-research_0821dcebe18de5fee68714aeacce695d.gif 1x"></source><img alt="Research &amp; Analyse thousands of money-making keywords, pick the most relevant and export them on CSV file " height="327" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-keyword-research_0821dcebe18de5fee68714aeacce695d.gif" width="640" /></picture><figcaption>Research &amp; Analyse thousands of money-making keywords, pick the most relevant and export on CSV </figcaption></figure><br />Similarly to the Keyword Tracking approach, CognitiveSEO implemented a lot of data slicers to filter out the most important SEO bits from a <em>substantial volume of keywords</em>. So other than the filters referred to the data points mentioned above, you can <strong>refine your keyword search</strong> with:<br /><ul><li>Search Suggestions</li><li>Focus Keywords</li><li>Questions</li></ul>And then you can also:<br /><ul><li>Group by Topic</li><li>Copy All or</li><li>Export All to CSV spreadsheet</li></ul>I must say, the keywords research is comprehensive and lands a lot of keyword suggestions to look at. On the <em>Standard plan</em>, it may not be the biggest keywords database out there (Ahrefs lands about <strong>10-30% more</strong> depending on the query), but CognitiveSEO keyword analysis serves you <strong>the most relevant SEO keyword ideas</strong> you should be considering on your website. And apparently, you can also expand the results count up to 3x on higher paid plans. <br />There is so much more to keyword analysis than you could ever see on <strong>Google Trend</strong> or <strong>Keyword Planner</strong> from Google so give it a go.<br /><blockquote>Side note: the "search intent" behind the keyword is one of the most important factors in generating revenue from the content that many SEOs struggle with, and I find CognitiveSEO's Keyword Explorer makes it a little bit easier.</blockquote><h4 id="1pia9">Rank Analysis</h4>CognitiveSEO also lists top 20 articles/pages that currently occupy the top search grid for a given "seed keyword". This is <em>the next logical step</em> (tab) in your <strong>SEO Content Optimization</strong> journey which reveals who you are up against via the following self-explanatory data points:<br /><ul><li>Content Performance</li><li>Focus Keywords</li><li>No. Of Words</li><li>Domains To Url</li><li>Domains To Site</li><li>Date Published</li></ul><br /><br /><br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-serp-analysis_8e46de527b88d4e37570ec1db0148122.gif 1x"></source><source media="(min-width: 769px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-serp-analysis_8e46de527b88d4e37570ec1db0148122.gif 1x"></source><img alt="SERP Analysis SEO tool is a part of CognitiveSEO Keyword Explorer suite" height="327" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-serp-analysis_8e46de527b88d4e37570ec1db0148122.gif" width="640" /></picture><figcaption>SERP Analysis SEO tool helps you see who ranks what, where and why</figcaption></figure><br />The most apparent is the <strong>Content Performance <em>progression bar</em></strong> from 0-100 that you can eye-ball and immediately grasp who makes an SEO effort and where. I also found myself using the tool as a unique content curator:<br /><ol><li>The grid is a swift <strong>SEO checker</strong> and gives me a quick insight into the web pages that comprise of the juiciest content.</li><li>While using it as a rank checker, I can <em>filter-out</em> a blog post or two that <strong>ranked due to backlinks alone</strong>, got a low number of keywords or were published a long time ago (and are possibly outdated).</li><li>I can also click on the given record and <strong>analyse the LSI keywords</strong> that are prominent in the article! In any case, CognitiveSEO Ranking Analysis equips me with the most important data points that allow me to see what's behind the Google Search curtains.</li></ol>I'd love to see CognitiveSEO expanding on that <em>content curation</em> theme a little bit more and provide <strong>the full top-100 pages breakdown</strong> with data slicers and filters. Note, you can expand to the top-100 articles on their higher-paid plans (but I'm not sure if it comes with any additional features).<br />Again,<strong> they offer so much more</strong> than what you can find in other keyword explorer tools or even SEO toolbar and Chrome extension widgets. And definitely more than plain keyword suggestions you get out of <strong>Googles Keyword Planner</strong>.<br /><h4 id="613kh">Content Optimizer</h4>Once you know what you are writing about or you already have something that needs optimizing, you can go ahead and fire the Content Optimizer tool.<br />Again, I've devoted a few good words in an attempt to perform the Content Optimizer's detailed analysis in my other article, so definitely check it. Here, I'll just quickly recap why I find their SEO optimizer so essential to my digital marketing activities.<br /><br /><br /><br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-content-optimizer_7941f6615017d3ab4f63d0ff9e53c818.gif 1x"></source><source media="(min-width: 769px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-content-optimizer_7941f6615017d3ab4f63d0ff9e53c818.gif 1x"></source><img alt="Content Optimizer helps you to create better articles by providing LSI keywords, long-tail keyword suggestions and NLP data from Google Search index" height="327" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-content-optimizer_7941f6615017d3ab4f63d0ff9e53c818.gif" width="640" /></picture><figcaption>Content Optimizer helps you to create better articles by providing LSI keywords, long-tail keyword suggestions and NLP data from Google Search index</figcaption></figure><br />Firstly, the <strong>Content Optimizer interface is superbly intuitive</strong>. With the use of colours and strategic layout, it takes very little guesswork on what you need to be doing there. This is essential for speed of implementation and handing it over to VA or someone who might not necessarily want to <em>learn</em> some complex SEO-tool (i.e. non-SEO content marketers) but would greatly benefit from it anyways. For any <strong>ambitious content marketer</strong> or resourceful digital marketing strategy, <strong>that tool is a must</strong>.<br />Secondly, I've ranked unbelievable keywords for my clients on top of Google completely <strong>without</strong> launching any <strong>link building</strong> campaigns. Simply by using Content Optimizer and producing a great article. This isn't to say that "tHe bAcKlinKing iZ DeAd". I'm saying that <strong>there is more to the keywords LSI</strong> (and now Google BERT updates) than one might conclude from following a basic "<em>beginners guide to SEO</em>" or "<em>SEO keyword research tutorial</em>" on YouTube. Slapping all your H1-H3 with "<em>{marketing consultant|consultants of marketings}</em>", duplicate content and a broken grammar is slowly but surely a practice that Google is working hard NOT to reward anymore.<br />And last but not least, I truly believe that with the proper use of Content Optimizer in your <strong>online marketing</strong> you're going to produce a much better, juicer and, what we like to call, well-researched articles. With this tool, I often find myself deriving new ideas as I'm optimising the content within the tool. The "Keywords you should use" or "you should use more often" suggestions, as well as "content ideas via questions people ask" are a fantastic resource in and of itself. Many times I found <strong>pointers to the new ideas</strong> and avenues about the subject that I've missed or not realised before I sat down to write the piece.<br /><strong>To simply put, optimization tools like Content Optimizer make the Internet a better place.</strong><br /><br /><br /><br /><br /><figure class="image regular "><picture><source media="(max-width: 768px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-content-optimizer-editor_19f2478abcb7e3e939db4a015218746c.gif 1x"></source><source media="(min-width: 769px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-content-optimizer-editor_19f2478abcb7e3e939db4a015218746c.gif 1x"></source><img alt="Content Optimizer can help you rank your website on Google Search Engine without backlinks" height="327" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-content-optimizer-editor_19f2478abcb7e3e939db4a015218746c.gif" width="640" /></picture><figcaption>Content Optimizer can help you rank your website on Google Search Engine without backlinks</figcaption></figure><br /><h3 id="7vik4">What I'd like to improve about Content Optimizer</h3>The one thing that is apparent in the keywords software is how detached it is from the rest of the platform. It almost seems like it's done as a side-kick to the main SEO Campaign tools. At the moment, the articles are mixed up all over the "Continue Where You Left Off" section, and it would be nice to have them at least categorised or <strong>assigned to different projects</strong> (domains).<br />So what I'd love to see is better integration with the rest of <strong>the SEO toolkit</strong>. For example, it would be nice to be able to launch an SEO campaign project and have the selected pages and articles listed for "content optimization". And while we're at it, why not have a trigger button for the tool to <strong>scrape the existing content </strong>from the selected pages for you to optimise it.<br />Further, have it automatically calculating the improved LSI performance - listing the <strong>organic keywords ranking</strong> that are popping up on Google Search. This could be similar to the Site Auditor step-by-step SEO guides but for all your projects content optimisation instead.<br /><h2 id="dvqe3">CognitiveSEO Review Summary</h2>As Google Search Algorithm becomes more and more complicated and new layers of complexity are added on top of an already intricate network, an <em>all-in-one SEO</em> software companies will have to make a choice.<br /><ul><li>Either they'll attempt to predict and replicate what <strong>the biggest company in the world</strong> is up to next. That means pouring resources in an attempt to the ultimate <strong>SEO toolkit</strong> by combining everything there is while trying not to sacrifice baseline user experience (think how convoluted <strong>Google Analytics Dashboard</strong> is - and that's just analytics!).</li><li>OR they will take a specific direction and put all their efforts to help their customers achieving targeted results (think <strong>MOZ Local</strong>)</li></ul>From a pragmatic point of view to the whole SEO, I see the second possibility much more compelling. And fortunately, I see CognitiveSEO taking precisely that direction - to become <strong>a highly specialised SEO tool</strong> for organic SEO projects and affiliate campaigns. And this isn't to say they don't have their bases covered - quite the contrary.<br />The software interface is very responsive and <strong>didn't take me long to learn the basics (apart maybe from the Site Explorer)</strong>. I found all the SEO features highly practical and aligned to make a substantial difference in my organic SEO rankings - whether for my domain or my clients. There are also <strong>Free SEO Tools </strong>available to take a look but they are very limited. If you're an SEO beginner and you're looking for free SEO tools at CognitiveSEO you will need to supplement them with something else like <a href="https://answerthepublic.com/" target="_blank">Answer The Public</a>.<br /><blockquote>The entry-level CognitiveSEO package cost $129, which is $30 more than popular SemRUSH or Ahrefs basic packages (or Majestic SEO / MOZ Pro). However, neither SemRUSH nor Ahrefs provides Content Optimizer, and eventually, you'll have to look for it somewhere anyway. Maybe it would be a good idea for CognitiveSEO to offer it separately for a smaller price?</blockquote><br /><br /><br /><br /><figure class="image regular "><a href="https://cognitiveseo.com/pricing.php" target="_blank"><picture><source media="(max-width: 768px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-paid-plans-pricing_cbf60886693ec0fe1f8d160917eb819e.gif 1x"></source><source media="(min-width: 769px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-paid-plans-pricing_cbf60886693ec0fe1f8d160917eb819e.gif 1x"></source><img alt="CognitiveSEO Paid Plans Pricing table" height="327" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/cognitiveseo-paid-plans-pricing_cbf60886693ec0fe1f8d160917eb819e.gif" width="640" /></picture></a><figcaption>CognitiveSEO Paid Plans Pricing - Monthly or Yearly (30% off) with 7-day Trial</figcaption></figure><br />Additionally, big "all-in-one" <strong>marketing agencies</strong> and everyone who also require PPC analysis, <strong>social media marketing</strong> or some complicated data associations while exporting hundreds of spreadsheets with unlimited data to play around with - those <strong>will need additional solutions</strong> anyway.<br />Still, if you specialise in organic SEO or in search of fast and practical SEO guide both for SEO experts and beginners (even to jump start their SEO training), <strong>I recommend investing in CognitiveSEO</strong>.<br />It'll be worth it, and the software will pay itself back faster than you think.<br /><br />Article originally posted on <a href="https://colorpeak.co.uk/cognitiveseo-review/" target="_blank">https://colorpeak.co.uk/cognitiveseo-review/</a><br /><!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/cognitiveseo-review?id=586521178&type=12",title: "CognitiveSEO Review: How All-in-One SEO Toolbox Can Help You With Your Organic Traffic",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  35. SEO Content Optimization – CognitiveSEO vs SimilarContent

    2019-11-09 12:43:00 UTC

    <p> <strong>WE’VE OPTIMIZED THIS ARTICLE WITH</strong> <strong><u><a href="https://similarcontent.com/">SIMILARCONTENT SEARCH ENGINE CONTENT OPTIMIZATION TOOL</a></u></strong> </p><p>MARKETING AUTOMATION - The “marketing automation” keyword and the optimized content I’m referring to throughout the article is here: Marketing Automation Tools – The DIY for Beginners</p><p>NON-AFFILIATE REVIEW - This review is my honest feedback as a dedicated SEO enthusiast in constant pursue of optimisation tools that provide the best results.</p><p>SPOILER ALERT! <a href="https://cognitiveseo.com/">COGNITIVESEO CONTENT OPTIMIZATION SOFTWARE</a> WINS (WITH A BIG CAVEAT WORKING IN FAVOUR OF <a href="https://similarcontent.com/">SIMILARCONTENT OPTIMIZER</a>, BUT MORE ON THAT BELOW). IF YOU’RE AFTER SEO CONTENT OPTIMIZATION IN THE ENGLISH LANGUAGE, BOTH TOOLS WILL GIVE YOU VERY CLOSE RESULTS. AND THE RESULTS BEING HIGHER RANKINGS ON GOOGLE SEARCH ENGINE FOR YOUR OPTIMIZED ARTICLES.</p><p>SO, HERE’S HOW BOTH OF THE TOOLS GO ABOUT DOING CONTENT OPTIMIZATION.</p><h2 id="4a8f4"><strong>How To Do Content Optimization Correctly? – Seed Keyword Analysis</strong></h2><p><strong>First, both CognitiveSEO and SimilarContent analyse the top searches to find who gets the Google engine ranking right and who doesn’t. After the tools combine the findings, an equation is run to assess the outcome. The idea is to get you information that is easy to interpret and provide you with a general direction in which to take your raw, unoptimized article.</strong><br/><strong>As an example, I decided to drop a hard keyword: “marketing automation”.</strong></p><h3 id="9cb6g"><strong>CognitiveSEO Keyword Analysis</strong></h3><p><strong>The tool does an excellent job of showing you the entire picture at first sight. Without clicking away, I see:</strong></p><h4 id="7820n"><strong>🠮</strong> <strong>CONTENT DIFFICULTY</strong></h4><p><strong>The “gist” of the keyword analysis step and the number from 0-100 that tells you how sharp your content optimization needs to be if you want to enter the content marketing competition at the top of Search Engine Result Page (SERP). “Marketing automation” scored 77, marking it as a “very hard” keyword.</strong></p><h4 id="8ueng"><strong>🠮</strong> <strong>LINKS DIFFICULTY</strong></h4><p><strong>CognitiveSEO goes an extra step here and also lets you know that the content optimization alone ain’t going to cut it. The same scale as before – from 0-100 – and “marketing automation” is marked at 72 (“very hard”). Underneath the Links difficulty score, I see an extra piece of information about how many referring domains do “Score 72” actually mean (“~49 sites” backlinking to my “marketing automation” article to enter the top SERP online competition).</strong></p><h4 id="2d2cr"><strong>🠮</strong> <strong>MONTHLY SEARCHES</strong></h4><p><strong>It shows a popularity trend (Google Trends) of a given keyword in the selected country. For “marketing automation” keyword in Google.co.uk the Monthly Searches feature did not work (the result was “N/A”). Surprisingly it did work for Poland or the USA but not for the UK.</strong></p><p><strong>But it doesn’t end there. Still, in the same birds-eye view, CognitiveSEO goes even deeper with the Keyword Analysis. And if there was ever any doubt if you should spend the next several hours working on your SEO content optimization, Keyword Explorer and Rank Analysis features should swiftly dispell any uncertainty.</strong></p><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/cognitiveSEOgroup-by-topickeywordexplorer_70507a59eaa7217a2b2ba1c1cd1b0960_800.png 1x, https://images.storychief.com/account_2648/cognitiveSEOgroup-by-topickeywordexplorer_70507a59eaa7217a2b2ba1c1cd1b0960_1600.png 2x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/cognitiveSEOgroup-by-topickeywordexplorer_70507a59eaa7217a2b2ba1c1cd1b0960_800.png 1x, https://images.storychief.com/account_2648/cognitiveSEOgroup-by-topickeywordexplorer_70507a59eaa7217a2b2ba1c1cd1b0960_1600.png 2x" media="(min-width: 769px)" /><img style="" alt="SPOILER ALERT! COGNITIVESEO CONTENT OPTIMIZATION SOFTWARE WINS (WITH A BIG CAVEAT WORKING IN FAVOUR OF SIMILARCONTENT OPTIMIZER, BUT MORE ON THAT BELOW). IF YOU’RE AFTER SEO CONTENT OPTIMIZATION IN THE ENGLISH LANGUAGE, BOTH TOOLS WILL GIVE YOU VERY CLOSE RESULTS. AND THE RESULTS BEING HIGHER RANKINGS ON GOOGLE SEARCH ENGINE FOR YOUR OPTIMIZED ARTICLES. SO, HERE’S HOW BOTH OF THE TOOLS GO ABOUT DOING CONTENT OPTIMIZATION. How To Do Content Optimization Correctly? – Seed Keyword Analysis First, both CognitiveSEO and SimilarContent analyse the top searches to find who gets the Google engine ranking right and who doesn’t. After the tools combine the findings, an equation is run to assess the outcome. The idea is to get you information that is easy to interpret and provide you with a general direction in which to take your raw, unoptimized article. As an example, I decided to drop a hard keyword: “marketing automation”. CognitiveSEO Keyword Analysis The tool does an excellent job of showing you the entire picture at first sight. Without clicking away, I see: 🠮 CONTENT DIFFICULTY The “gist” of the keyword analysis step and the number from 0-100 that tells you how sharp your content optimization needs to be if you want to enter the content marketing competition at the top of Search Engine Result Page (SERP). “Marketing automation” scored 77, marking it as a “very hard” keyword. 🠮 LINKS DIFFICULTY CognitiveSEO goes an extra step here and also lets you know that the content optimization alone ain’t going to cut it. The same scale as before – from 0-100 – and “marketing automation” is marked at 72 (“very hard”). Underneath the Links difficulty score, I see an extra piece of information about how many referring domains do “Score 72” actually mean (“~49 sites” backlinking to my “marketing automation” article to enter the top SERP online competition). 🠮 MONTHLY SEARCHES It shows a popularity trend (Google Trends) of a given keyword in the selected country. For “marketing automation” keyword in Google.co.uk the Monthly Searches feature did not work (the result was “N/A”). Surprisingly it did work for Poland or the USA but not for the UK. But it doesn’t end there. Still, in the same birds-eye view, CognitiveSEO goes even deeper with the Keyword Analysis. And if there was ever any doubt if you should spend the next several hours working on your SEO content optimization, Keyword Explorer and Rank Analysis features should swiftly dispell any uncertainty." src="https://images.storychief.com/account_2648/cognitiveSEOgroup-by-topickeywordexplorer_70507a59eaa7217a2b2ba1c1cd1b0960_800.png" /></picture><figcaption><br/>SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for SEO content optimization</figcaption></figure><h4 id="8qo7o"><strong>🠮</strong> <strong>KEYWORD EXPLORER</strong></h4><p><strong>The software breaks it down on a table with primary filters such as Search Suggestions, Focus Keywords and Questions. These I believe, are self-explanatory keyword categorisations that provide a full panoramic view of your seed keyword landscape.</strong></p><p><strong>There is also “Filter” option for a more refined inspection and an excellent feature “Group by Topic” that in one click reveals the central themes around your chosen keyword. Here you can educate yourself on the search intent behind the chosen keyword. A handy feature and possibly a game-changer if the topic you attempt to target is new to you.</strong></p><p><strong>Keyword Explorer also shows a set number of keywords they called “opportunities”. For “marketing automation” I was given 916 keyword ideas, that CognitiveSEO artificially limits on my “Starter Plan” ($129.99/mo). Apparently, I could enable the hidden data and “up to triple” the number of keyword opportunities listed if I was to upgrade to the “Business Plan” with “custom pricing”.</strong></p><h4 id="cnca2"><strong>🠮</strong> <strong>RANKING ANALYSIS</strong></h4><p><strong>The tool shows you the other performing websites and their optimized content ranked at the top of the Search Engine grid. It lists the main ingredients of your digital content optimization and marketing strategy you need in order to compete with the top contenders, such as:</strong></p><ul><li><strong>Content Performance (from 0-100),</strong></li><li><strong>Focus Keywords (the number of topically related keywords),</strong></li><li><strong>No. Of Words (of the entire article)</strong></li><li><strong>Domains To Url/Site (backlinks needed)</strong></li><li><strong>Date Published (how old is the original piece)</strong></li></ul><p><strong>I was able to review the Top 20 Pages on the Google Search, again with an option to expand it up to the Top 100 on a “Business Plan”.</strong></p><p><strong>Finally, the Content Assistance tool is where the rubber hits the road. I’ll break it down right after I visit…</strong></p><h3 id="dlbrb"><strong>SimilarContent Keyword Analysis</strong></h3><p><strong>The software splits it down to three separate tools. Suddenly I wasn’t getting the useful “birds-eye” overview that CognitiveSEO provides in one spot. I think the analysis and content strategy tips are much more partitioned and hard to follow when compared to the other software.</strong></p><h4 id="3fjqf"><strong>🠮</strong> <strong>TOPIC DIFFICULTY (TD)</strong></h4><p><strong>The gist of your keyword investigation will happen under Topic Difficulty tool. SC runs their formula against the top 20 articles on Google Search and presents you with the 0-100 scale of keyword difficulty at the top of the side panel. “Marketing automation” scored 79.9, which is similar to CognitiveSEO. There is no backlink analysis letting you know the number of referring domains needed for your optimized content, but rather a vague statement “Hard &amp; Need High Authority Site”.</strong></p><p><strong>Next to the Topic Difficulty score, SC presents you with a bar chart of the top 10 articles and their current SEO content Performance Score (from 0-100). I have to note that the Bar Chart was confusing to me at first, and I had to watch the instructional video to confirm what it actually shows (the Article Performance for each page ranked).</strong></p><p><strong>A little bit below, I’m happy to see a summary of Google Entities (or Snippets) for my “marketing automation” keyword:</strong></p><ol><li><strong>Ads: 3</strong></li><li><strong>Video: 2</strong></li><li><strong>Questions: 0</strong></li><li><strong>AMP: 20 (and why 20 suddenly? Shouldn’t it be the top 10… ?)</strong></li></ol><p><strong>It is a nice feature and… utterly inaccurate in my case.</strong><br/><strong>I’m not sure if this is desktop or mobile SERP or both? The entities I see on “my Google” are (desktop/mobile version):</strong></p><ol><li><strong>Ads: 4/4</strong></li><li><strong>Video: 0/6</strong></li><li><strong>Questions: 4/4</strong></li><li><strong>AMP: 0/2</strong></li></ol><p><strong>Also missing from the tool are: Featured Snippet, People Also Search For, BoP (Bottom of the Page) Ads. I’d like to see those search engine services to be counted in the KD’s SERP guide.</strong></p><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/SimilarContentTopic-Difficultytoolmulti-languageSEOsupport_2882ede0538cb2ac1835b985fb797ac6_800.png 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/SimilarContentTopic-Difficultytoolmulti-languageSEOsupport_2882ede0538cb2ac1835b985fb797ac6_800.png 1x" media="(min-width: 769px)" /><img style="" alt="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization" src="https://images.storychief.com/account_2648/SimilarContentTopic-Difficultytoolmulti-languageSEOsupport_2882ede0538cb2ac1835b985fb797ac6_800.png" /></picture><figcaption>SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization</figcaption></figure><p> <strong>META Title/Description Optimization</strong></p><p><strong>For some strange reason, SimilarContent thought to place “To Optimize Title/Description” suggestions and take 30% of the screen’s real-estate for that information. There, in fine-grain detail, SC tells you where you should put your focus/LSI/variable keywords to compete on organic searches. But why do I need to see these recommendations here?</strong></p><p><strong>In any regular SEO content optimization workflow or blog creating practices, the META Title/description content optimization is the very last part that you sort out AFTER the entire article is thoroughly developed, optimized and implemented on your website or blog.</strong></p><p><strong>Therefore at the early stages of the Topic Difficulty checks, the Title/Description content suggestion is an entirely unnecessary technical trivia. A one that you usually sort out at the end of the journey with different page optimization tools for your convenience (like Yoast or PageOptimizerPro). However, if SimilarContent insists on informing me of how the top 20 strategised their Titles/Descriptions and existing content, I’d rather had that info located somewhere on the main table grid. And use the saved space for something more useful, like Keyword Brainstorming or MicroNiche Finder that are separate tools but could easily fit in that view (and be much more relevant to what I intend to do at the Topic Difficulty search phase).</strong></p><p><strong>Keyword “Synonym(s)”</strong></p><p><strong>Then there is the “Synonym” feature that I can only describe as some kind of digital content creation helper or a keyword ideas/opportunities tool in its early-stage zygote form. For “marketing automation”, it revealed “About 5 results” (SIC!), and, I suspect, there are some issues with pulling in the data like search volume and frequency of appearance. Currently, it offers less than Google Suggestions but, hopefully, something better will come out of it. Although I can’t say if it’s a “boy” or a “girl” (or something else) yet…</strong></p><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/SimilarContentTopicDifficultySERPSEOcontentanalysis_1844d4c35cd958aecb198dc579b3b484_800.png 1x, https://images.storychief.com/account_2648/SimilarContentTopicDifficultySERPSEOcontentanalysis_1844d4c35cd958aecb198dc579b3b484_1600.png 2x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/SimilarContentTopicDifficultySERPSEOcontentanalysis_1844d4c35cd958aecb198dc579b3b484_800.png 1x, https://images.storychief.com/account_2648/SimilarContentTopicDifficultySERPSEOcontentanalysis_1844d4c35cd958aecb198dc579b3b484_1600.png 2x" media="(min-width: 769px)" /><img style="" alt="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization" src="https://images.storychief.com/account_2648/SimilarContentTopicDifficultySERPSEOcontentanalysis_1844d4c35cd958aecb198dc579b3b484_800.png" /></picture><figcaption>SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization</figcaption></figure><p> <strong>Topic Difficulty Competitive Breakdown and Content Optimization Strategy</strong></p><p><strong>Finally, we have the Topic Difficulty table breakdown, and similarly to CognitiveSEO, they go about exploring the chosen topic and its digital landscape.</strong></p><p><strong>But rather than listing keywords ideas or content “opportunities”, they focus your attention on the Top Sites that rank for the keyword in two different types of views: an existing page content data breakdown and a Search Engine list.</strong></p><p><strong>In my opinion, both SimilarContent Data and SERP breakdown views show almost the same information (Rank, Domain, Score, Score Chart and Facebook Shares all repeat). Both views could easily be put together under one tab and have another tab(s) revealing something different and aiding your marketing research.</strong></p><p><strong>In any case, the Keywords Difficulty keyword breakdown is more akin to what CognitiveSEO shows under Ranking Analysis tab. Although the table goes in-depth in some areas, I’m not sure about the practical use of what SC analyses:</strong></p><ul><li><strong>The table lists only the top 10 SERP results with no possibility to expand (CognitiveSEO shows 20 or more on a higher tier plan) – this is strange because SimilarContent claims they run analysis against the top 20 domains – so, why would they “hide” half of their data findings from us…?</strong></li><li><strong>for “marketing automation” the top 10 SERP are somewhat similar, but I find CognitiveSEO to be a bit closer to what I see when Googling “marketing automation” keyword in my (UK) browser – it is not a big difference though</strong></li><li><strong>both tools show the SEO content optimization performance/score for each ranked domain and, although the approach is different, the conclusions are very similar</strong></li><li><strong>KD displays the entire SERP snippet with META Title and Description (CognitiveSEO shows only the URL path) – I like that and find it useful to see there, but I’m missing the addition of Google Entities and Snippets (CognitiveSEO has it)</strong></li><li><strong>KD also shows the number of times the targeted keyword appeared in the description (it doesn’t count the title and the slug for some reason, so I find it half-done or not that useful)</strong></li><li><strong>Finally, KD goes into great detail to analyse how many times each focused/recommended/similar word is used in the competitive articles – but I’m struggling to understand the usefulness of that information at that particular stage of the keyword research. I mean, I’ll go and keep working on the article under a different tool/view – SC’s Content Optimization. There I’m expecting to find all the fine-grain keyword suggestions and where to put them. I find the Topic Difficulty detailed analysis – “who-used-how-many-keywords” examination – completely inconsequential at the point of reviewing target keywords and searching for opportunities. The “who-used-how-many-keywords” information has no weight whatsoever on whether I chose to pursue the keyword or not.</strong></li></ul><p><strong>The Topic Difficulty Tool is the weakest point of SimilarContent and a one that requires almost complete revamp to be able to compete with CognitiveSEO Keyword Explorer tool.</strong></p><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/SimilarContentTopicDifficultyKeywordSearch_30c6b0598fb4c015ed85ad195d26c51c_800.png 1x, https://images.storychief.com/account_2648/SimilarContentTopicDifficultyKeywordSearch_30c6b0598fb4c015ed85ad195d26c51c_1600.png 2x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/SimilarContentTopicDifficultyKeywordSearch_30c6b0598fb4c015ed85ad195d26c51c_800.png 1x, https://images.storychief.com/account_2648/SimilarContentTopicDifficultyKeywordSearch_30c6b0598fb4c015ed85ad195d26c51c_1600.png 2x" media="(min-width: 769px)" /><img style="" alt="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization" src="https://images.storychief.com/account_2648/SimilarContentTopicDifficultyKeywordSearch_30c6b0598fb4c015ed85ad195d26c51c_800.png" /></picture><figcaption>SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization</figcaption></figure><p> </p><h4 id="fnjnu"><strong>KEYWORD BRAINSTORMING/MICRONICHE FINDER (SEPARATE TOOLS/VIEWS)</strong></h4><p><strong>Once again, SimilarContent thought to split the Keyword Research onto separate tools/views. I don’t quite understand that. If you’ve done your Topic Difficulty due diligence already, surely Brainstorming and MicroNiche Finder are a step back at that point, no? Why are these tools/views “a next step” on the interface grid? Their placement makes no sense for any keyword search workflow I can think of.</strong></p><p><strong>Keyword Brainstorming</strong></p><p><strong>is just a list of keyword ideas that contain all of the terms of a target keyword in them, e.g. “marketing automation tools”. It also shows the frequency of their appearance in the top 10 search engine results. For my “marketing automation” I was presented with “About 15 results” under “Similar and top 1 words” (meaning a Target KW + 1 additional keyword) and “About 5 results” under “Similar and top 2 words” (TKW+2).</strong></p><p><strong>The results were disappointing and knowing what other search engine optimization companies provide in the “keyword brainstorming” department; the tool is completely unreliable. For example,</strong> <strong><a href="https://ahrefs.com/blog/keyword-research/">Ahrefs Keyword Explorer</a></strong> <strong>“Having the same terms” tab for “marketing automation” suggested 2001 keywords for the UK alone and 8064 keyword suggestions for the USA (+ 500 “Questions” and 1641 “Also rank for”). Now THAT is what I call a “Brainstorming”. But even CognitiveSEO with its 916 “keyword opportunities” comes out much better. I use Google Suggestions or Answer the Public with much better outcomes than SC keyword ideas.</strong></p><p><strong>Keyword Brainstorming gets F- and Gryffindor loses 150 points.</strong></p><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/SimilarContentkeywordbrainstormingtoolforSEO_5fbf71f70b5d8eb1d6043e8ec55bc75b_800.png 1x, https://images.storychief.com/account_2648/SimilarContentkeywordbrainstormingtoolforSEO_5fbf71f70b5d8eb1d6043e8ec55bc75b_1600.png 2x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/SimilarContentkeywordbrainstormingtoolforSEO_5fbf71f70b5d8eb1d6043e8ec55bc75b_800.png 1x, https://images.storychief.com/account_2648/SimilarContentkeywordbrainstormingtoolforSEO_5fbf71f70b5d8eb1d6043e8ec55bc75b_1600.png 2x" media="(min-width: 769px)" /><img style="" alt="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization" src="https://images.storychief.com/account_2648/SimilarContentkeywordbrainstormingtoolforSEO_5fbf71f70b5d8eb1d6043e8ec55bc75b_800.png" /></picture><figcaption>SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization</figcaption></figure><p> </p><h4 id="201d0"><strong>MICRONICHE FINDER</strong></h4><p><strong>this, on the other hand, is a very interesting idea that can aid your SEO content. Especially useful if you want to nail an accurate tag(s) or a category to your article. MicroNiche Finder is just a category path or a breadcrumb of the topical relevance of your targeted keyword. It listed seven different paths for my “marketing automation” keyword, and I found it uniquely missing from other tools, including CognitiveSEO or even Ahrefs.</strong></p><p><strong>Ahrefs “Parent Topic” or CognitiveSEO’s “Group by Topic” could be considered a similar option. Still, it’s not entirely the same, and SimilarContent seems to define the “root path” or the theme’s origin of the keyword more in-depth.</strong></p><p><strong>I can also see myself using the paths for topical interlinking within my website content. Or at least as an optimized content tiering and content creation strategy.</strong></p><p><strong>I think if applied correctly across a website or blog, MicroNiche Finder feature could make a positive difference for your search engine optimization ranking.</strong></p><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/SimilarContent-microniche-content-breadcrumbs_4aa0e2b83c51493a85fa71c1b5b148d6_800.png 1x, https://images.storychief.com/account_2648/SimilarContent-microniche-content-breadcrumbs_4aa0e2b83c51493a85fa71c1b5b148d6_1600.png 2x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/SimilarContent-microniche-content-breadcrumbs_4aa0e2b83c51493a85fa71c1b5b148d6_800.png 1x, https://images.storychief.com/account_2648/SimilarContent-microniche-content-breadcrumbs_4aa0e2b83c51493a85fa71c1b5b148d6_1600.png 2x" media="(min-width: 769px)" /><img style="" alt="SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization" src="https://images.storychief.com/account_2648/SimilarContent-microniche-content-breadcrumbs_4aa0e2b83c51493a85fa71c1b5b148d6_800.png" /></picture><figcaption>SimilarContent Topic Difficulty screenshot - establishing keyword difficulty for seo content optimization</figcaption></figure><p> </p><h4 id="ecv8f"><strong>CONTENT REWRITER</strong></h4><p><strong>Like the name suggests it is an article spinner. I use other tools for that already and don’t find it particularly beneficial. SC claims to use “advanced AI” in the text spinning and suggests to use it only in “chunks” of no more than 100 words for the best results. I tried a couple of short eCommerce product content descriptions I’m working on at the moment. The results were mediocre, not terrible and better than some “mainstream” content spinners. Although it is a nice addition and SC says they’ll keep improving it, I won’t hold my breath, because this isn’t something I’m after when I’m logging in to SimilarContent dashboard.</strong></p><h4 id="3s7qu"><strong>TODAY’S FRESH KEYWORDS</strong></h4><p><strong>This is just a Google Trends with the most popular search terms for a given day. This feature is cute, but not particularly useful in my opinion (unless you’re working on a gossip/news niche – but even then would “Today’s Fresh Keywords” feature be a real “game-changer” for you? … ).</strong></p><h2 id="2j5as"><strong>Content Optimization vs Content Optimisation</strong></h2><p><strong>We arrived at the heart of the matter. The point of all those previous searches and crafting strategy was to figure out the subject and write what I call a “raw version of an article”. I’ll take a step back and introduce my 7-step workflow for an optimized content creation that looks roughly like this:</strong></p><ol><li><strong>An idea pops in my head, or I’m ranking client’s website/blog.</strong></li><li><strong>I do keyword research.</strong></li><li><strong>I create a raw version of an article.</strong></li><li><strong>I drop it to the content optimization tool and edit it.</strong></li><li><strong>I launch it on the website.</strong></li><li><strong>I further optimize page content and run the URL through SEO on-page optimization tool.</strong></li><li><strong>The fully optimized page or blog gets officially launched and spreads on my IFTTT and social media network.</strong></li></ol><p><strong>I use multiple SEO, content optimization and marketing strategy tools to wrap it all up. CognitiveSEO or SimilarContent can only play a partial role in all that, but an important one. Here’s how each plays it.</strong></p><h3 id="cmqth"><strong>CognitiveSEO’s Content Optimization</strong></h3><p><strong>You drop an article to the editor, and a list of suggestions appear on the right-hand sidebar. CognitiveSEO groups the suggestions into five “dropdowns” or lists where numerous “focus keywords” are given:</strong></p><ol><li><strong>Keywords already used</strong></li><li><strong>Keywords you should use</strong></li><li><strong>Keywords you should use more often</strong></li><li><strong>Keywords stuffing (so the ones you’ve used too many times)</strong></li><li><strong>Content Ideas via Questions People Ask</strong></li></ol><p><strong>The sidebar also provides you with current Performance Score of your article (0-100), a number of focus keywords used, Flesch-Kincaid readability score (0-100) and the overall number of words you used in the article.</strong><br/><strong>Further, underneath the article Performance Score, the tool tells you whether your optimized content “can rank in the top 3 Google results”, and what the possible Searchers Intent is for the targeted keyword. </strong></p><p><strong>CognitiveSEO Keyword Highlighter (FTW)</strong></p><p><strong>However, the real highlight of the CognitiveSEO Content Optimization editor is the “Highlight Keywords” feature. I love that feature. It highlights all the keywords in your article with colours matching the keyword suggestion dropdowns. That way, you can really see the spread of keywords in your article, strategise the placement and have your material, literally, coming to light right in front of your eyes. CognitiveSEO Keyword Highlighter is a simple feature aiding your content strategy, and it’s an unbelievably fun one. It motivates me to pursue the content optimization further and max-out the performance score of my articles. Well done, CognitiveSEO!</strong></p><p><strong>The keyword suggestions given are spot on as CognitiveSEO uses a complex</strong> <strong><a href="https://colorpeak.co.uk/seo-evolution/">Search Engines LSI</a></strong> <strong>with multiple other indicators and formulas to lay them down for you and transform your text into a search engine friendly content. In fact, all the articles that I’ve treated with CognitiveSEO content optimization immediately ranked in top 20 without any backlinks, while the “marketing automation” – which is a tough keyword – picks up in the top 50 (without backlinks).</strong></p><p><strong>The overall</strong> <strong><a href="https://colorpeak.co.uk/flat-vs-depth-web-design/">interface is clean, sharp</a></strong> <strong>and extremely well-thought-out. CognitiveSEO Content Optimization Tool is an A++ product and a true highlight of their search engine optimization software package.</strong></p><p><strong>If you want an excellent content optimization software and can afford it, this is it, folks!</strong></p><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/cognitiveSEOkeywordhighlightercontentstrategy_2785ece3cdc1f6eedd8c80c872575858_800.png 1x, https://images.storychief.com/account_2648/cognitiveSEOkeywordhighlightercontentstrategy_2785ece3cdc1f6eedd8c80c872575858_1600.png 2x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/cognitiveSEOkeywordhighlightercontentstrategy_2785ece3cdc1f6eedd8c80c872575858_800.png 1x, https://images.storychief.com/account_2648/cognitiveSEOkeywordhighlightercontentstrategy_2785ece3cdc1f6eedd8c80c872575858_1600.png 2x" media="(min-width: 769px)" /><img style="" alt="CognitiveSEO content optimization tool screenshot - how to position your article using LSI, keyword highlighter and keyword research" src="https://images.storychief.com/account_2648/cognitiveSEOkeywordhighlightercontentstrategy_2785ece3cdc1f6eedd8c80c872575858_800.png" /></picture><figcaption>CognitiveSEO content optimization tool screenshot - how to position your article using LSI, keyword highlighter and keyword research</figcaption></figure><p> </p><h3 id="25q90"><strong>SimilarContent’s Content Optimization</strong></h3><p><strong>Similarly to CognitiveSEO, SimilarContent uses a sidebar to list keyword suggestions grouped in three distinct tabs:</strong></p><ol><li><strong>One word (meaning single-word suggestions)</strong></li><li><strong>Multi-word</strong></li><li><strong>Questions</strong></li></ol><p><strong>SC computes each tab’s keyword suggestions under four distinct indicators:</strong></p><ol><li><strong>Not found</strong></li><li><strong>Low</strong></li><li><strong>Good</strong></li><li><strong>Extremely (poor choice of words, should be “overused”, “excessive” or something…)</strong></li></ol><p><strong>The content strategy implications are similar to that of CogniticeSEO list dropdown, but I see a potential to fine-grain the keyword placement. I am starting to like the idea of “one-word” and “multi-word” suggestions, and I’m beginning to see how it could work to my advantage. CognitiveSEO is much more rigid in that, and the suggestions are fixed – which has its own pros, like keeping it simple, and making it easy to implement.</strong><br/><strong>The main thing is the SimilarContent keyword suggestions overlap with CognitiveSEO ones, and I suspect they use similar formulas to pull them out.</strong></p><p><strong>Worth noting is that SimilarContent uses “AI text analysis” that is available only in English. I believe that feature makes all the difference in the quality of the keywords scoring and suggestions. That makes the optimization in other languages inferior.</strong></p><p><strong>SimilarContent also gives you a Relevancy Score, which is the same as Performance Score on CognitiveSEO but works a bit different. While the first tool gets you to score from 0 to 100, SC makes you land somewhere between 55-75 points for the best results. More would be over-optimized, which is a strong (negative) signal for Search Engines. CognitiveSEO has its Keyword Stuffing list of course, but SC might be more risk-aware in not letting you go overboard. “Marketing automation” example on CognitivSEO has nothing listed under Keywords Stuffing, while the same article on SimilarContent lists 36 keywords under “Extremely”. These are all suggestions only, but important ones and SC does a great job at letting you know whenever you’re trying too hard.</strong></p><p><strong>Finally, there is a current article data breakdown, and SC’s Content Optimization tool informs you what language you use (duh!) and the number of words in your article; but also, the tool computes the number of letters, phrases, and even sentences. These are great additions to the overall excellent content optimization SaaS for</strong> <strong><a href="https://colorpeak.co.uk/seo-agency/">SEO</a>.</strong></p><p><strong>The main thing that I miss is the Keyword Highlighter, which makes working on SimilarContent dull. But once the content strategy highlighter is implemented, and they get the interface cleaned up a bit, SimilarContent Content Optimization offer is going to be hard to dismiss. And all those $100+ ticket SEO tools may struggle to make a case against it.</strong></p><p><strong>Overall, SimilarContent Content Optimization for SEO is extremely well priced and well done for a product in just under a year of development.</strong></p><h2 id="e705i"><strong>Multi-Language Content Optimization</strong></h2><p><strong>I primarily work in the realm of the English language, but I always felt that the part reason for my reluctance to work in my native language is the lack of focus and effective tools that support search engine optimization in non-English (hence, lack of awareness). And I don’t blame anyone. I can’t expect an SEO SaaS companies “from California” to focus on some small country with an obscure language no-one else is using. Traffic and users behaviour will dictate what we bet all our chips on. However, the fact is that the non-English language countries are left behind, only catching-up to the SEO cutting edge. This ultimately can mean only one thing: the audience from these countries hold keys to uncharted Gold Mines. Some of these digital markets are like Lost Cities of Z waiting to be explored by Westerners looking for treasures and fame.</strong></p><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/Lost-City-of-Z_20ddf84266140f81cf1c6a9334f8f9b7_800.JPG 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/Lost-City-of-Z_20ddf84266140f81cf1c6a9334f8f9b7_800.JPG 1x" media="(min-width: 769px)" /><img style="" alt="" src="https://images.storychief.com/account_2648/Lost-City-of-Z_20ddf84266140f81cf1c6a9334f8f9b7_800.JPG" /></picture></figure><p> </p><p><strong>My point is that there is a massive discrepancy in the way SEO works in the UK when compared to the USA. There is an even bigger difference when I compare the UK to other European countries. Some premium tools already support general Keyword Research in multiple languages, but we need more focus on niche languages.</strong></p><p><strong>At the beginning of October 2019, CognitiveSEO added all Google supported languages in their Content Optimization Tool. I checked the Polish language option, and I can see that I could use the tool right away.</strong></p><p><strong>I think this is a sign of maturity in the industry when such advanced tools start including other languages than just English. Although I find CognitiveSEO Content Optimization for Polish slightly miscalculated in difficulty scoring, it is extremely helpful to have that in my SEO tool kit.</strong></p><p><strong>SimilarContent already supports 15 languages and claims to add more. Unfortunately, my language (Polish) is not one of the supported (yet) and the fact I didn’t pay attention to my German teacher in school; I just couldn’t test the multi-language options. Hopefully, when they update the software to include the Polish language, I check it out and submit my findings in this article.</strong><br/><strong>In any case, kudos to both for a great attempt to include more languages and open more countries to an advanced SEO.</strong></p><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/cognitiveseo-polish_8bfe4ca9572727767844e407b01ce84a_800.png 1x, https://images.storychief.com/account_2648/cognitiveseo-polish_8bfe4ca9572727767844e407b01ce84a_1600.png 2x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/cognitiveseo-polish_8bfe4ca9572727767844e407b01ce84a_800.png 1x, https://images.storychief.com/account_2648/cognitiveseo-polish_8bfe4ca9572727767844e407b01ce84a_1600.png 2x" media="(min-width: 769px)" /><img style="" alt="planer słów kluczowych seo - pozycjonowanie stron przy użyciu CognitiveSEO " src="https://images.storychief.com/account_2648/cognitiveseo-polish_8bfe4ca9572727767844e407b01ce84a_800.png" /></picture></figure><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/cognitiveSEO-polish-content-optimiser_a8ae1034cc4b7dcae76e758c95162c92_800.png 1x, https://images.storychief.com/account_2648/cognitiveSEO-polish-content-optimiser_a8ae1034cc4b7dcae76e758c95162c92_1600.png 2x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/cognitiveSEO-polish-content-optimiser_a8ae1034cc4b7dcae76e758c95162c92_800.png 1x, https://images.storychief.com/account_2648/cognitiveSEO-polish-content-optimiser_a8ae1034cc4b7dcae76e758c95162c92_1600.png 2x" media="(min-width: 769px)" /><img style="" alt="seo copywriting - jak pisać teksty seo i pozycjonować bloga przy użyciu narzędzia CognitiveSEO" src="https://images.storychief.com/account_2648/cognitiveSEO-polish-content-optimiser_a8ae1034cc4b7dcae76e758c95162c92_800.png" /></picture></figure><p> </p><h2 id="bksnq"><strong>How much SEO content optimization tools cost</strong></h2><p><strong>Content optimization tools follow a</strong> <strong><a href="https://colorpeak.co.uk/ppc-ads/">“pay-per-click” pricing</a></strong> <strong>model we know from Google, Facebook Ads. In that, certain operations cost you “a credit/query balance”. This means that you will have to work on optimizing all your clicks to get the most out of each tool. The prices range wildly and I’ll try to explain the value you get out of each SEO package below.</strong></p><p><strong>CognitiveSEO starts at $129 per month and has its balance calculation simplified. They give you one pile of credits/points (“queries” they call it), 250 points per month on the Starter Plan, and every “Submit” costs one point. If you’re not careful, you can nuke the entire balance at the beginning of the month. And with the way CognitiveSEO approaches the thing, it is easy to do. For example, I found that when I click the “back” button on my browser, points disappear. When I do a repetitive search, something I searched a second ago without an update, points disappear. Or I merely open previously edited article, again, points disappear.</strong><br/><strong>I also find it vial that clicking to analyse the entire existing content carries the same point value as peeking at some obscure long-tail keyword in their keyword database. Because I don’t use their Keyword Search or Site Explorer tools much, I was lucky enough to have never run out of my credit balance, but I hate that aggressive approach to quota, anyway, and I see it as the weakest point of CognitiveSEO package.</strong></p><p><strong>SimilarContent range from $19 to $79 per month and handles the balance computation much better than CognitiveSEO. SC splits the clicks into four different segments and count each separately: Keyword Ranking, Analyze Article, Keyword Research, Niche Discovery. The best thing is that the quota resets every day rather than every month. So there is some freedom in that, and if you go overboard one afternoon, you only need to wait till the next day to have a blast again. Also, SimilarContent gives you plenty of options to scale your use as different pricing tiers are available – starting from only $19/m is a tremendous value.</strong><br/><strong>CognitiveSEO shoves you at one fixed tier ($129/m) and then offers a “business plan with custom pricing”, which I guess means higher costs.</strong><br/><strong>SimilarContent is a clear winner here.</strong></p><h2 id="ds797"><strong>What about CognitiveSEO Campaign Tools and the Site Explorer?</strong></h2><p><strong>I deliberately skipped the more fundamental SEO tools that CognitiveSEO offers, because I don’t think they hold any relevance to the subject of this comparison (SimilarContent doesn’t offer anything like it). Ahrefs or Semrush would be more suitable to line up against CognitiveSEO, and that is a</strong> <strong><a href="https://colorpeak.co.uk/blog/">subject for another article</a>.</strong></p><h2 id="a0dj7"><strong>Summary and which content optimization tool should you choose</strong></h2><p><strong>While I find the Content Optimizers a head-to-head competition, CognitiveSEO wins with SimilarContent in the Keyword Analysis department by a long shot. But here’s the thing: both are sore losers to Ahrefs.</strong><br/><strong>I find it especially saddening information for CognitiveSEO that put a lot of effort to provide as much information as Ahrefs Keyword Explorer does. And for a price of $129 – CognitiveSEO is not even close, I’m afraid.</strong><br/><strong>I can have Ahrefs with all their bells and whistles for a not-far-off price of $179/m and completely smash whatever I can find on CognitiveSEO’s Keyword Explorer and all other tools they provide. Which is precisely what I do: I use Ahrefs for all the keywords, backlinks, content/site explorers and web-audit analysis. Then I use CognitiveSEO/SimilarContent for LSI Content Analysis and Content Optimization. And even further, I use</strong> <strong><a href="https://pageoptimizer.pro/">PageOptimizationPro</a></strong> <strong>for a technical onPage SEO. That way, I can enjoy the best of all worlds without taking half-measures.</strong></p><p><strong>In that sense, I find SimilarContent a much better option than CognitiveSEO somewhat steep entry point package. If you use Ahrefs/Semrush for keyword research/backlink analysis already, you really should consider checking out</strong> <strong><a href="https://similarcontent.com/pricing/">SimilarContent offer</a>. If you work in English, for a price of $19/m you get enough to put your articles next to whatever comes out of CognitiveSEO’s Content Optimization soft. Just make sure you’ve done your due diligence on Ahref/Semrush keyword explorer tools first.</strong> </p><p><strong>Otherwise, if you like to keep all your essential SEO tools in one place and looking for an accurate, extremely well thought-out and fricktionless Content Optimization tool, CognitiveSEO should be the one. A high ticket price but no comprimises on the optimizations either.</strong></p><h2 id="2kq25"><strong>Epilogue</strong></h2><p><strong>SimilarContent is a startup, and an exciting roadmap is in place. They have a long journey ahead of them. Still, if they stay the course and keep themselves out of depth (e.g. not trying to be second Ahrefs), they may be one of the top contenders in their particular “multi-language diverse and multi-national inclusive content optimization niche”.</strong></p><p><strong>I truly wish them well and not just because I had the opportunity to</strong> <strong><a href="https://appsumo.com/similarcontent/">get my spot at the front seat</a></strong> <strong>but, because, SEO is so much more than “Yoast and backlinks”.</strong><br/><strong>Better content optimization tools = better content = better Internet.</strong></p><p> </p><h2 id="40rmi"><strong>Things I’d like to see SimilarContent focusing on:</strong></h2><ol><li><strong><u>Keyword Highlighter</u></strong> <strong>– I love that feature on CognitiveSEO. I think many people do. CognitiveSEO gives you a visual overview of your entire keyword placement strategy right inside your text. It is also a strange psychological trick that motivates me to keep filling-in the text with “more colours” (missing LSI keywords). Looking at the block of boring text on SC takes all the fun away.</strong></li><li><strong><u>Article History</u></strong> <strong>– this obvious feature is a must… I wasn’t happy when I discovered that I could not reaccess the past articles I worked on… Or still working on – the optimization takes time and often cannot be done in one sitting! Now I need to go through the entire process back again, copy-paste (fortunately I’ve made an external copy!) and waste additional credit. Really?!</strong></li><li><strong><u>Default Settings</u></strong> <strong>– I’d like to have my default country and language saved in my profile. Majority of my searches go against the UK market and are in English. I don’t want to set it all up every time I log in to commit another search.</strong></li><li><strong><u>Topic Difficulty (TD)</u></strong> <strong>– the Bar Chart with the Article Performance Score has the same purple colour as the Topic Difficulty Score placed next to it. It is, therefore, confusing on what score the bar chart shows as there is no tooltip explanation. There are multiple places on the dashboard where I’d like to see tooltips and different colours used to make it more clear. Also, some of the descriptions are inaccurate or confusing (e.g. “Extreme”… ?).</strong></li><li><strong><u>The option “To Optimize Title/Description” in Topic Difficulty is unnecessary.</u> Keyword Brainstorming/MicroNiche Finder tools are unnecessarily separate and in the wrong place on the dashboard. SC needs to rethink the whole KD and other supportive tools from scratch.</strong><br/></li><li><strong><u>Google Entities / Snippets summary in KD</u></strong> <strong>are inaccurate and they could be upgraded with additional Snippets that are missing (Bottom of the Page Ads, People also ask/Related Questions.</strong></li></ol><h2 id="14qdu"><strong>Check out YouTube Channel for more SimilarContent and Cognitive SEO info</strong></h2><ul><li><strong><a href="https://www.youtube.com/channel/UCQMrMnn9ySK7ieo3fi9bsZA/videos">Cognitive SEO YouTube Channel</a></strong></li><li><strong><a href="https://www.youtube.com/channel/UCa00gZqaSLlGBaJ6Wh9YHmQ/videos">SimilarContent YouTube Channel</a></strong></li></ul><p><strong>This article was originally posted on Colorpeak Blog - </strong> <strong><a href="https://colorpeak.co.uk/seo-content-optimization-cognitiveseo-vs-similarcontent/">SEO Content Optimization – CognitiveSEO vs SimilarContent</a>.</strong></p><p><a href="https://colorpeak.co.uk/wp-content/uploads/2019/10/cognitiveSEOgroup-by-topickeywordexplorer.png"> </a></p> <!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/seo-content-optimization-cognitiveseo-vs-similarcontent?id=429297578&type=12",title: "SEO Content Optimization – CognitiveSEO vs SimilarContent",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  36. How to Get Facebook & Google Pixel Ad Tracking using PixelMe

    2019-09-22 12:51:00 UTC

    <p>It&#x27;s important that you understand, how people move around your website. The business intelligence you gather, compile and make sense of provides a big picture of your company direction. Online tracking or pixel ad tracking is a fundamental instrument in your marketing automation tool-kit.</p><p>Whether you like it or not, savvy-marketeers and modern businesses use pixel ad tracking to tailor their products and services to sell more, serve better and grow faster. It is then not surprising that several companies built entire businesses to serve just this single purpose – tracking you. Web analytics are a must these days and tracking user behaviour cannot be guesswork if you want to optimise your ads.</p><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/remarketing-pixelme-colorpeak_31c5ad411ad2af27dea357a2354fefe3_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/remarketing-pixelme-colorpeak_31c5ad411ad2af27dea357a2354fefe3_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Graphic representation of Pixel Ad Tracking" src="https://images.storychief.com/account_2648/remarketing-pixelme-colorpeak_31c5ad411ad2af27dea357a2354fefe3_800.jpg" /></picture><figcaption>Remarketing</figcaption></figure><h2 id="910hg"><strong>Marketing Analytics – the Key to Your Company Success</strong></h2><p>Nowadays, you can find many tracking and marketing automation tools to provide an almost infinite amount of data to track users and user behaviour. Most heard of (or used) is Google Analytics and their pixel tracking– a staple among online marketing communities. And Google’s Secret Weapon used to dominate the Digital World (ever asked yourself why such a sophisticated marketing tool is… free?). Some even go as far as to say <a href="https://techcrunch.com/2016/08/07/how-google-analytics-ruined-marketing/">it ruined the marketing</a>.</p><p>Whatever your opinion is, Analytics is a powerful piece of marketing software for conversion tracking that you shouldn’t underestimate. But does it end there? Certainly not!</p><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/test_2ec9c893159aba5e0a886c053a05a3d4_800.png 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/test_2ec9c893159aba5e0a886c053a05a3d4_800.png 1x" media="(min-width: 769px)" /><img style="" alt="Google Analytics dashboard" src="https://images.storychief.com/account_2648/test_2ec9c893159aba5e0a886c053a05a3d4_800.png" /></picture><figcaption>Google Analytics dashboard</figcaption></figure><h2 id="3146k"><strong>Google Analytics – The Easiest Most Difficult Marketing Tool to Implement</strong></h2><p>One of the Analytics problems is its interface and complexity. Or its ‘sandboxiness’. Google indeed puts all the effort to make it super-easy for virtually everyone to plaster their tool on their websites. But once it’s there and you enter Analytics, it kind of leaves you hanging. It takes a lot of time and knowledge to understand the jargon, the mechanics of the tool, and how to set things up like tracking pixel or conversion tracking for yourself – not only on your website but also on the overview dashboard. We’ve seen many business owners withdraw to just tracking… traffic instead of tracking user behaviour. Or whatever the default GA dashboard shows. With many not even understanding what “Bounce Rate” is.</p><blockquote>I once had someone ask me why their website &quot;got only 43% of the <a href="https://i.chzbgr.com/full/6400116736/hE1C20CE8/">&quot;bouncy score&quot;</a> – thinking it&#x27;s Google&#x27;s &quot;coolness&quot; metric of some sort… indeed, the &quot;bouncy score&quot; should be the next big (bouncy) thing in internet marketing.</blockquote><h2 id="fdb9m"><strong>PixelMe – Going Beyond Google Analytics</strong></h2><p>No wonder many marketers took their expertise in data analysis to and decided to build a tool that gave their own spin around Pixel Ad tracking and business intelligence. One of those tools is <a href="https://pixelme.grsm.io/colorpeak">PixelMe</a>.</p><p>Folks at <a href="https://pixelme.grsm.io/colorpeak">PixelMe</a> looked at all that GA-sandbox confusion and decided to just cut to the chase. <strong>&quot;What do marketers and website owners need to really know from people visiting their websites?&quot;.</strong> They created a tool that is 100x easier to understand, navigate around, and implement than Google Analytics ever has been. And it’s great!</p><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/pixelme-dashboard-pixel-tracking_98d93fb2b22dce95a80ce09316852692_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/pixelme-dashboard-pixel-tracking_98d93fb2b22dce95a80ce09316852692_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="PixelMe Dasboard tool for Pixel Ad Tracking" src="https://images.storychief.com/account_2648/pixelme-dashboard-pixel-tracking_98d93fb2b22dce95a80ce09316852692_800.jpg" /></picture><figcaption>PixelMe Dasboard</figcaption></figure><h2 id="8d7ss">How does a pixel tracker work?</h2><p>To better understand Pixel ad tracking, first, you need to understand what a tracking pixel is. In a majority of cases, it is a code snippet that is triggered when a visitor lands on your website, clicks on a link or opens an email. The pixel script communicates with the source server, which registers a user-triggered action. Meanwhile, the user is “tagged” with a unique ID, and the entire website session gets recorded in “a browser cookie” file.</p><p>It is worth noting that the Internet browsers refer back to cookie files every time users come back to websites. And, as you already suspect, the pixel server is then getting informed as well.</p><p>For example, every <a href="https://colorpeak.co.uk/pixelme-divi-cta-tracking-onclick-events/">click made by the user</a> can be captured and tracked so you can adjust your conversion actions. In other words, tracking pixel allows you to gather data to improve your digital ad and marketing strategy. All that is based on the user behaviour tracking data that is provided by a pixel code. By collecting all that data about user behaviour, you can optimise your ads, content and improve retargeting.</p><h2 id="6r4ao">Here are Top 5 Benefits that make PixelMe worth giving a shot and what you should expect from their Pixel ad tracking tool:</h2><ol><li><u>Retargeting (re-marketing) via Short-Links</u> – you can develop super-effective retargeting audience groups from any link you share. <u><a href="https://pixelme.grsm.io/colorpeak">PixelMe</a></u> starts as a web-link shortener but then allows you to incorporate them with advertisement retargeting pixels, attributions and various marketing automation hacks.</li><li><u>Assign Urchin Tracking Module (UTM)</u> – with the ability to include UTM tags to all your web links you will know where every website conversion comes from. When used in your marketing campaigns, you can further evaluate and also enhance your financial investments through the first touch, multi-touch, or last touch attribution versions.</li><li><u>Serve as your All-in-One Marketing Platform</u> – PixelMe automatically combines data from multiple platforms in one convenient dashboard. Within few minutes, you can plug most of your ads’ systems (Facebook, Google, etc.), many CRM platforms, as well as various analytics platforms (like Segment or Google Tag Manager).</li><li><u>Test and decide what works for you</u> – test and see which of your marketing channel brings the highest ROI and which should you abandon. Because PixelMe allows you to measure the influence of any kind of paid or natural network, you no longer have to guess if a given investment is worth throwing money at it.</li><li><u>Map your customer journeys</u> – all that data means nothing if you can’t test your assumed touchpoints and paths to conversion. PixelMe allows you to look at each customer touchpoint and help you to understand its contribution in making or breaking the sale.</li></ol><h2 id="5obcm">Business Analysis, Marketing Attribution And Tracking – Making It All Count</h2><p>The one thing shared among many business marketers (and especially social media influencers) is the obsession with data hoarding. Everyone seems to obsess around clicks, likes, followers, subscribers… But not many take it to the next level and ask a question – “what it all really means to my business?!“. Because so many of those “stats” are just completely arbitrary. We call them the “Vanity Metrics” for a reason. But thanks to marketing tools like <a href="https://pixelme.grsm.io/colorpeak">PixelMe</a>, we can look at the pixel ad tracking data and the real-world examples that it provides. And then take an information-based action. If you dig deep enough, you may even find your own “Bouncy Score”.</p><h2 id="co47h"><strong>Using Divi Theme with PixelMe together</strong></h2><p><strong> See <a target="_blank" href="https://colorpeak.fleeq.io/l/y279wyz36b-3t6kf6xk25">here</a> how you can track every click via the Event Tracker on your website! </strong></p><h3 id="52l3"><strong>Check our YouTube Channel for more Divi Tips &amp; Trick and Marketing Tutorials:</strong></h3><ul><li><strong><a href="https://www.youtube.com/channel/UCjnCza-fV81-ub-xxY63jrQ/videos">Colorpeak YouTube Channel</a></strong></li></ul> <!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/how-to-facebook-google-pixel-ad-tracking?id=1041467792&type=12",title: "How to Get Facebook &amp; Google Pixel Ad Tracking using PixelMe",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  37. Tracking (onclick) CTA’s via PixelMe in DIVI Theme

    2019-09-11 11:09:00 UTC

    <figure class="video regular"><div class="embed-container"><div style="max-width: 100%; position: relative; padding-top: 74.9455%;"><iframe width="459" height="344" src="https://www.youtube.com/embed/tdegFfpIM1A?feature=oembed" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;"></iframe></div></div><figcaption>PixelMe set up in DIVI</figcaption></figure><p>We make it easy for you! Follow <a target="_blank" href="http://social.clrpeak.com/vDQJVBQw">this step-by-step process on our Fleeq</a> page to implement <a target="_blank" href="https://pixelme.grsm.io/colorpeak">PixelMe</a> in Divi.</p><p>If you work with Divi Theme and <a target="_blank" href="https://pixelme.grsm.io/colorpeak">PixelMe</a>, you quickly realise that adding a simple &#x27;onclick event&#x27; to their Call-To-Action buttons isn&#x27;t straightforward (Divi&#x27;s buttons are styled anchor tags rather than regular HTML wrappers). </p><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/Pixelme-divi-tracking-onclick-set-up_27718070a4f84c55e5c3552c7bdfa2ba_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/Pixelme-divi-tracking-onclick-set-up_27718070a4f84c55e5c3552c7bdfa2ba_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Event Tracker of PixelMe in Divi promo image" src="https://images.storychief.com/account_2648/Pixelme-divi-tracking-onclick-set-up_27718070a4f84c55e5c3552c7bdfa2ba_800.jpg" /></picture><figcaption>How to implement Event Tracker of PixelMe in Divi</figcaption></figure><h2 id="6k0gj">Here&#x27;s how to implement Event Tracker of PixelMe in <a target="_blank" href="https://www.elegantthemes.com/">Divi Theme by Elegant Themes</a> in 5 easy steps:</h2><ol><li>Pick a button you want to track - either for a single CTA button or all buttons at once.</li><li>For ALL CTA&#x27;s, identify the default CSS Class of your DIVI Theme buttons (e.g. &quot;.et_pb_button&quot;). Use your browser&#x27;s default inspector to confirm the right Class name for your button. Or to narrow down to a single CTA - input a custom CSS Class name in DIVI CTA Module Settings - Advance Setting - Custom CSS field (e.g. &quot;callus&quot;)</li><li>Next, log in to your PixelMe Dashboard and go to Smart Attribution - Settings - Tracking code</li><li>Select &quot;Tracked events&quot; from the dropdown. You should choose whatever is closest to your CTAs event you are trying to record. Copy the generated event script.</li><li>Log in to your WP Dash and go to Divi - Integration - Header. Insert the following jQuery script with the button&#x27;s Class and your copied script from PixelMe:</li></ol><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/pixelme-divi-tracking-script_c9bdd47cc43ced46f623776f4976e9b9_800.PNG 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/pixelme-divi-tracking-script_c9bdd47cc43ced46f623776f4976e9b9_800.PNG 1x" media="(min-width: 769px)" /><img style="" alt="PixelMe in Divi event tracker example" src="https://images.storychief.com/account_2648/pixelme-divi-tracking-script_c9bdd47cc43ced46f623776f4976e9b9_800.PNG" /></picture><figcaption>PixelMe in Divi event tracker example</figcaption></figure><p>Now every time someone clicks on the CTA(s) the event gets recorded on your <a target="_blank" href="https://pixelme.grsm.io/colorpeak">PixelMe</a> Dashboard.</p><p>This article was originally posted on Colorpeak.co.uk: <a target="_blank" href="https://colorpeak.co.uk/pixelme-divi-cta-tracking-onclick-events"><strong>Tracking (onclick) CTA’s via PixelMe in DIVI Theme</strong> </a></p> <!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/pixelme-divi-cta-tracking-onclick-events?id=1141346471&type=12",title: "Tracking (onclick) CTA’s via PixelMe in DIVI Theme",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  38. 4 key skills of a WordPress web designer – a beginners guide

    2019-03-14 17:14:00 UTC

    <p>AS A PERSON WHO WENT FROM HAVING NO DESIGNER SKILLS TO BUILDING WEBSITES FOR A LIVING, I THINK IT’S WORTH SHARING SOME BASIC PRINCIPLES THAT HELPED ME BECOME A WORDPRESS WEB DESIGNER. TODAY I WILL TALK YOU THROUGH SOME CRITICAL SKILLS THAT ONE SHOULD DEVELOP TO BECOME A FULL-TIME WEB DESIGNER.</p><p>If you’ve ever considered becoming a web designer, but you’re not interested in learning to code, now is a great time to give it a try. Why may you ask? The answer is simple – there are so many tools that allow you to design without the back-end knowledge that you can become a WordPress web designer with a bit of imagination and some skills. But to become a successful web designer I would advise you to start with research. The reason why is because there is much more to <a target="_blank" href="https://colorpeak.co.uk/web-design/">web design</a> than just translating your vision into a working and functional website using some software (that I will talk about as well).</p><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/wordpress-web-designer_a5e4a5d940ea0df38604fcd82525b9fa_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/wordpress-web-designer_a5e4a5d940ea0df38604fcd82525b9fa_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Wordpress Web Designer" src="https://images.storychief.com/account_2648/wordpress-web-designer_a5e4a5d940ea0df38604fcd82525b9fa_800.jpg" /></picture><figcaption><strong>WordPress Web Designer</strong></figcaption></figure><h2 id="3ldh2"><strong>1. Plan to become a WordPress web designer</strong></h2><p>First, to build a website you need to have an understanding of who is it for, what features are required and what are your client’s expectations. Don’t have a client yet? Perfect! You don’t want your first website, which is going to be a disaster anyway, affect your confidence. Start small. Does your mum have a hobby? That’s how I started. I had built a website where she could showcase her cat sweaters. I was not ready for e-Commerce yet to sell them to other animal lovers, but I could start with a nice portfolio showcasing her creations (and my basic WordPress web <a target="_blank" href="https://colorpeak.co.uk/tag/designer/">designer </a>skills). </p><p>So, whether it’s your mum or a neighbour sit down with them and ask all the questions that you think will be important to build a website. I would discourage you from skipping this step and interviewing yourself. There are certain things you can learn only when you’re surprised. Therefore, an interaction with somebody else is the best way to do it.</p><figure class="image regular"><a href="https://colorpeak.co.uk/web-design-company/"><picture style=""><source srcset="https://images.storychief.com/account_2648/wordpress-web-designer-questionnaire_35a6bf223b195a9cf5cafe08fb70e7d3_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/wordpress-web-designer-questionnaire_35a6bf223b195a9cf5cafe08fb70e7d3_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="WordPress Web Designer Questionnaire " src="https://images.storychief.com/account_2648/wordpress-web-designer-questionnaire_35a6bf223b195a9cf5cafe08fb70e7d3_800.jpg" /></picture></a><figcaption><strong>We design </strong>questionnaire </figcaption></figure><h4 id="3ua9b">The Importance of a Questionnaire </h4><p>Check out our basic web design questionnaire that I used at the early stage before Colorpeak was an agency. It does not matter whether you’re a WordPress web designer or developer. If you’re building a website, then you need one. Below, I also included some additional links with other questions that may turn out handy for your project specifically. Be cautious though as too many questions will bore your client. Be accurate but don’t go overboard with three pages of questions. As part of a large marketing agency, there will come a time for fancy shmancy questions about the company’s vision or whether their solutions are better than their competitors. Now you need to know if they have a domain, what colours do they like (or hate), what is the website for and do they have content or do you need to create it.</p><p>Remember to use the questionnaire as a guide for your conversation; don’t just send it to them point blank. A discussion is a key to land a client. You will not get them through cold calling or emails. Therefore, you should practice this skill as often as you have an opportunity to do so.</p><h4 id="e3j2d">Handy links for building your own Questionnaire </h4><ul><li><u><a target="_blank" rel="nofollow" href="https://www.treefrog.ca/web-design-questionnaire">WEB DESIGN QUESTIONNAIRE BY TREEFROG</a></u> - A simple yet effective questionnaire created by Canadian web design company. Basic questions and tick boxes make the experience of filling in the form seamless. </li><li><u><a target="_blank" href="https://contentsnare.com/website-design-questionnaire/">WEBSITE DESIGN QUESTIONNAIRE KNOW HOW</a></u> - A know-how guide explaining what&#x27;s important when creating a questionnaire. If you subscribe to their newsletter, you get access to the question list &amp; ready to use form. </li><li><a target="_blank" href="https://www.smashingmagazine.com/2009/06/45-incredibly-useful-web-design-checklists-and-questionnaires/">45 INCREDIBLY USEFUL WEB DESIGN CHECKLISTS &amp; QUESTIONNAIRES</a> - Checklists that cover multiple areas from content to usability to accessibility to standards, you’re a lot less likely to overlook important parts of a site.</li><li><a target="_blank" href="https://marketingland.com/100-questions-you-must-ask-when-developing-web-site-86342">100+ QUESTIONS YOU MUST ASK WHEN DEVELOPING A WEBSITE</a> - You certainly don&#x27;t have to ask all of them, but this list may help you figure out whether you missed out something important.</li></ul><h2 id="esu9k">2. Technical - Hosting, HTML, CSS, JavaScript, UX</h2><p>There is no way around technical skills development in web design. Fortunately, with WordPress, you can start without any and develop the understanding as you go. Of course, knowing HTML, CSS and JavaScript will help, but you can start without them to become WordPress web designer. </p><p>When you finally get to that stage when working on WordPress templates is not good enough, learn HTML first, then CSS and JavaScript will be the cherry on the top. HTML will take you no time; you will just need a few hours to know the basics. With CSS it will be much more, but you can do a day course learning the principles. Knowing those principles will allow you to look up specific things when you need them. JavaScript is a solid coding skill so you should have many websites in your portfolio that you are proud of before you jump into this deeper dive.</p><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/wordpress-web-designer-technical-skills_5ce8de966443c61fa91a6d52dec893e4_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/wordpress-web-designer-technical-skills_5ce8de966443c61fa91a6d52dec893e4_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Technical skills of a WordPress Web Designer " src="https://images.storychief.com/account_2648/wordpress-web-designer-technical-skills_5ce8de966443c61fa91a6d52dec893e4_800.jpg" /></picture><figcaption>Technical skills of a web designer</figcaption></figure><p>But at the very beginning, the technical skills that you need as a WordPress web designer are how to set up a website on a hosting platform and install WordPress on it.</p><h4 id="clorn">WordPress themes that speed up design process</h4><p>Start your first website by using one of the WordPress free templates. This will help you learn how it works and what are the principles of working with Gutenberg design engine. To make your website look more appealing there are some themes that offer more flexibility and will allow you to be more creative. These are Divi from Elegant Themes, Elementor or Beaver Builder. You can find out the pros and cons of each one on this YouTube video.</p><figure class="video large"><div class="embed-container"><div style="max-width: 100%; position: relative; padding-top: 56.25%;"><iframe width="480" height="270" src="https://www.youtube.com/embed/eYI8TVNPCu4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;"></iframe></div></div><figcaption>Elementor vs Divi Builder vs Beaver Builder: Ultimate Comparison </figcaption></figure><p> To state the obvious, as a WordPress web designer you will need some <a target="_blank" href="https://colorpeak.co.uk/graphic-design-agency/">graphic design</a> skills. Fortunately, these days there are many free repositories that you can source images from. If you combine them with basic skills of working with Photoshop or Gimp image processing tools you are set. Also, don’t forget to go through some <a target="_blank" href="https://colorpeak.co.uk/tag/ux/">User Experience (UX)</a> guides. They will teach you the principles of good web design that will help the visitor of the website enjoy the experience. </p><h2 id="cgdi8">3. Marketing</h2><p>When creating a website in 2019, some marketing skills are a must. A WordPress web designer won’t get away without knowing basics of copywriting and<a target="_blank" href="https://colorpeak.co.uk/seo-agency/"> Search Engine Optimisation (SEO)</a>, like keyword research and on-page optimisation. I know many people who would argue with me on that point, but I believe that a competent web designer should have this knowledge.</p><h4 id="4tb4e">Content writing - copywriting is the key</h4><p>You may not have to write content for your website as the client will provide it, but you need to recognise when it’s crap. It&#x27;s part of your job to advise your client that they need to hire a better writer. Even better, to leave the copywriting to you (or your trusted freelance copywriter - you will find them on Fiverr and People Per Hour, although it takes few orders before you can find somebody trustworthy).</p><figure class="image regular"><a href="https://colorpeak.co.uk/marketing/"><picture style=""><source srcset="https://images.storychief.com/account_2648/wordpress-web-designer-copywriting_44d6fae5ccdd3db56e9adb3684caa118_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/wordpress-web-designer-copywriting_44d6fae5ccdd3db56e9adb3684caa118_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Wordpress web designer copywriting" src="https://images.storychief.com/account_2648/wordpress-web-designer-copywriting_44d6fae5ccdd3db56e9adb3684caa118_800.jpg" /></picture></a><figcaption>Copywriting skills of a web designer</figcaption></figure><p>You will also need to skilfully describe what each page is all about in between 120 and 158 characters in a page description. That requires not only copywriting skills but also some keyword research and SEO knowledge. Fortunately, there are plugins for that! For example, Yoast will not only tell you whether your meta description or page title is too short or too long but also it will score your keyword strength. It will also suggest how to correct your text to make it more readable and point the header tag structure (H1-H3) in relation to the keywords. It’s a great tool. Optimising images is also important, and you need to have tools to decrease image size to speed up page loading time. As a WordPress web designer, you need to know how to add Alt Tags and descriptions and geotag them, which helps with Local SEO.</p><h4 id="a0jl7">Keyword research and why is it important</h4><p>In terms of keywords, clients will often tell you what keyword they want to rank for. Nine times out of ten they will be wrong. Sometimes because the competition is too strong and sometimes because nobody searches for that keyword, so there is no point to rank for it. I have included some articles below that will give you a better grasp on keyword research. After that use Google Trends or Answer the Public tools to judge the value of your keywords.</p><ul><li><a target="_blank" rel="nofollow" href="https://www.marketingterms.com/dictionary/keyword_research/">Keyword research - what is it?</a></li><li><a target="_blank" href="https://moz.com/beginners-guide-to-seo">Beginners Guide to SEO</a></li></ul><p>Tools that will help you do the keyword research</p><ul><li><a target="_blank" rel="nofollow" href="https://trends.google.com/trends/ ">Google Trends</a></li><li><a target="_blank" href="https://answerthepublic.com/">Answer the public</a></li></ul><h2 id="a0l11">4. Hungry for knowledge</h2><p>Last but not least! In fact, wanting to learn is a major player in changing your career path to a WordPress web designer or any website designer or <a target="_blank" href="https://colorpeak.co.uk/tag/developer/">developer</a>, to be frank. The web design field is vast, and there are many stages to learn about it before you can confidently say you are a competent web designer. You will need to be passionate about it and be hungry for knowledge. We live in the time where there is a YouTube or GitHub answer to every problem that you may encounter when designing a website, whether you want to change the colour of the font or animate something in JavaScript… and yes, I’m thinking about my mum’s cat presenting his favourite sweater on a catwalk….</p><figure class="image regular"><picture style=""><source srcset="https://images.storychief.com/account_2648/wordpress-web-designer-learning_20a4551d88e7a63fad7ce6bf95d98daa_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://images.storychief.com/account_2648/wordpress-web-designer-learning_20a4551d88e7a63fad7ce6bf95d98daa_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="WordPress web designer learning process" src="https://images.storychief.com/account_2648/wordpress-web-designer-learning_20a4551d88e7a63fad7ce6bf95d98daa_800.jpg" /></picture><figcaption>Learning web designer skills</figcaption></figure><h2 id="b2c4m">Conclusion</h2><p>It seems like a lot, but do not feel overwhelmed. You will simply acquire all these skills while designing websites and being open to self-learning. I am a firm believer in &quot;learning on the job&quot; and acquiring abilities that you need to resolve problems one by one as you approach them. This is why the best way to learn WordPress web designer skills is to actually try and design some websites for fun and google your way through obstacles. So, go ahead, start now. Just register your new site on WordPress today, and tomorrow… well, the sky is the limit… OK, if you think this is cringy, then it is, but do it regardless. No postponing!</p><p>The above skills won’t make you a Frontend Web developer yet, we will get to that in another article, but it will get you started. Don’t miss the opportunity. Today is the day when you choose the path to become a WordPress web designer.</p><h3 id="6ja4a">Find out More:</h3><ul><li><a href="https://colorpeak.co.uk/4-key-skills-graphic-designer/">4 key skills of a Graphic Designer</a></li><li><a href="https://coder-coder.com/learn-web-development/">Learn web development as an absolute beginner (2018 guide)</a></li></ul><p>This article was originally posted on Colorpeak Blog - <a target="_blank" href="https://colorpeak.co.uk/4-key-skills-wordpress-web-designer">4 key skills of a WordPress web designer - a beginners guide</a></p> <!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/4-key-skills-wordpress-web-designer?id=1968072574&type=12",title: "4 key skills of a WordPress web designer – a beginners guide",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  39. Web Design: 10 Year Challenge

    2019-01-27 15:44:00 UTC

    <p>The internet kicked off the beginning of the year 2019 with #10yearchallenge. It started on <a target="_blank" href="https://twitter.com/search?q=%2310yearchallange&src=tyah">Twitter</a> and soon picked up speed there and on Instagram with thousands of people following the hashtag. Majority of <a target="_blank" href="https://colorpeak.co.uk/social-media/">social media</a> users began sharing their photos taken a decade ago and compare it with the most recent one, showing how much they have changed. But we thought to take another spin and jump in on the 10 years challenge bandwagon comparing how most popular websites in the UK today looked like in the past! So, here is 10 Year Challenge in <a target="_blank" href="https://colorpeak.co.uk/web-design/">web design</a> according to Colorpeak&#x27;s team.</p><h2>Google - steady as a rock</h2><p>We will start our 10 Year Challenge in web design, of course, with arguably the most important website - <a target="_blank" href="https://www.google.co.uk/search?ei=1b5NXKjuGIfMwQKK052gBA&q=10+year+challenge&oq=10+year+challenge&gs_l=psy-ab.12...0.0..1693...0.0..0.0.0.......0......gws-wiz._d7StzfCL7E">Google</a>. And contrary to most of the sites on our list, they have not changed much, at least in terms of grid design. When you go on Google you will be welcomed by a white page with logo and search bar in the middle. And guess what! It was no different back in the days. Most noticeably <a target="_blank" rel="nofollow" href="https://en.wikipedia.org/wiki/Google_logo">Google has changed its logo</a> which in 2019 fits into popular <a target="_blank" href="https://colorpeak.co.uk/tag/flat-design/">flat design</a> <a target="_blank" href="https://colorpeak.co.uk/tag/trends/">trend</a>. The company logo that was in use ten years ago was also the longest lasting up until now (from May 31, 1999 to May 5, 2010). It used serif typeface font called Catull designed in the &#x27;80s.</p><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/web-design-10-years-challenge"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-2009-2019_be957e3caa6cb5f055cd28621daf9ee1_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-2009-2019_be957e3caa6cb5f055cd28621daf9ee1_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="10 Year Challenge in web design - Google" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-2009-2019_be957e3caa6cb5f055cd28621daf9ee1_800.jpg" /></picture></a><figcaption>See before and after interactive view on Colorpeak Blog</figcaption></figure><p>It seems that Google wasn&#x27;t happy with the initial change as the old 20-year-old logo was revamped twice in the last ten years. In 2015 Google finally arrived at what we see today - a geometric sans-serif typeface called Product Sans. The font was created in-house at Google. It&#x27;s also worth mentioning that the logo colours, as well as remaining body-font Arial, hasn&#x27;t been changed since 1998.</p><h2>YouTube - ever-changing story</h2><p>Since YouTube&#x27;s acquisition by Google in November 2006, the experiments and testing with the website&#x27;s UX and <a target="_blank" href="https://colorpeak.co.uk/tag/ui/">UI</a> began. However, for the longest time, we were just seeing different versions of classic view with the menu at the top, followed by Promoted Videos horizontal panel and the vertical list of featured videos. In 2010 sections “Recommended for you” and “Videos watched now” started popping up. Recommended videos are available to this day, but Videos watched now eventually turned into ”What’s trending”. A side panel menu replaced top one in 2012. In the meantime, <a target="_blank" href="https://web.archive.org/web/20130219004839/http://www.youtube.com/">YouTube has experimented with newspaper website-like grid</a> showing categories such as sports, music, entertainment and many others. These, however, have come to past. </p><p>Current view hasn’t changed much since 2014. We choose whether we want to see the content in a grid or list view. We also saw some minor updates to the side panel menu structure and cosmetic changes to align with modern design. </p><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/web-design-10-years-challenge"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/youtube-2009-2019_15800a37d29a0d1307db3d0e96ae824b_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/youtube-2009-2019_15800a37d29a0d1307db3d0e96ae824b_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="10 Year Challenge in web design - YouTube" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/youtube-2009-2019_15800a37d29a0d1307db3d0e96ae824b_800.jpg" /></picture></a><figcaption>See before and after interactive view on Colorpeak Blog</figcaption></figure><h2>Facebook - complete revamp, or is it?</h2><p>Oh gosh, where do we start Facebook&#x27;s 10 Year Challenge in web design? Facebook has changed so much and yet so little over the years. The most noticeable is huge photo replaced by a smaller, round profile picture and a profile banner that now sits at the top of our profile page. However, these days we have a 2-column grid on our profile page (it used to be 3): with left hand-side being filled with our info and the feed filling in the rest. In regards to the page that we interact with on a daily basis, after logging in to <a target="_blank" rel="nofollow" href="https://www.facebook.com/">Facebook</a>, it remained mostly unchanged with a navigation panel on the left, the feed in the middle and some ads on the right followed by suggestions for people that you may know. <a target="_blank" rel="nofollow" href="https://en.wikipedia.org/wiki/Facebook_Stories">Facebook Stories</a> that sit on top of ads panel have only been introduced in 2018, though.</p><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/web-design-10-years-challenge"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/facebook-2009-2019_89df02065026c4ac787c41acfc524279_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/facebook-2009-2019_89df02065026c4ac787c41acfc524279_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="10 Year Challenge in web design - facebook" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/facebook-2009-2019_89df02065026c4ac787c41acfc524279_800.jpg" /></picture></a><figcaption>See before and after interactive view on Colorpeak Blog</figcaption></figure><h2>Amazon - knows tricks of the trade</h2><p>Amazon turned <a target="_blank" href="https://colorpeak.co.uk/ecommerce/">eCommerce</a> selling into art and <a target="_blank" rel="nofollow" href="https://www.forbes.com/profile/jeff-bezos/">Jeff Bezos</a>, the owner, to <a target="_blank" href="https://eu.usatoday.com/story/money/2018/03/06/jeff-bezos-unseats-bill-gates-forbes-2018-richest-billionaires-list/398877002/">the wealthiest man on earth</a>. The landing page of Amazon has changed quite a bit. We now have access to good old categories on the left side panel as ten years ago, but they are not available on the Landing page. When you visit Amazon in 2019, you are welcomed by a dark navigation panel at the top of the page allowing you to search for items and manage your account. The rest of the page is covered by a slider that keeps changing showing you the most recent deals in a very pleasing <a target="_blank" rel="nofollow" href="https://www.instagram.com/">Instagram</a>-like form of large photos with added descriptions here and there. Each slide is different and grabs your attention thanks to significant changes in colour. Amazon seems to know all the triggers that will make you want to purchase something… anything!</p><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/web-design-10-years-challenge"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/amazon-2009-2019_306515529d98864bcdeff4da56450f37_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/amazon-2009-2019_306515529d98864bcdeff4da56450f37_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="10 Year Challenge in web design - Amazon" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/amazon-2009-2019_306515529d98864bcdeff4da56450f37_800.jpg" /></picture></a><figcaption>See before and after interactive view on Colorpeak Blog</figcaption></figure><h2>BBC - understands the readers</h2><p>Look at the BBC website from 2009! Ten years ago, <a target="_blank" href="https://www.bbc.com/">BBC website</a> would change its theme colour every day, but you won’t see that these days any more. In 2019 BBC is pushing the <a target="_blank" rel="nofollow" href="https://colorpeak.co.uk/minimalism-web-design/">minimalistic design</a>. We can see more photos than text, which is in complete opposition to how it was before. This is evidently a sign of our times, and BBC recognised that internet users have a lower attention span and a picture or video can capture their attention more effectively than lines of text. This is one of the strongest examples in our 10 Year Challenge in web design.</p><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/web-design-10-years-challenge"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/bbc-2009-2019_09c24f6b3783eb3317fafa54dfbb8dd3_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/bbc-2009-2019_09c24f6b3783eb3317fafa54dfbb8dd3_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="10 Year Challenge in web design - BBC" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/bbc-2009-2019_09c24f6b3783eb3317fafa54dfbb8dd3_800.jpg" /></picture></a><figcaption>See before and after interactive view on Colorpeak Blog</figcaption></figure><h2>Wikipedia - does not fix what is not broken</h2><p>One must appreciate how little <a target="_blank" rel="nofollow" href="https://www.wikipedia.org/">Wikipedia</a> has changed over the years. The main grid remains the same with logo and menu on the left, login options at the top and the rest of the page filled in with definitions and descriptions. We can notice however subtle changes in the visual design. <a target="_blank" href="https://colorpeak.co.uk/flat-vs-depth-web-design/">Flat design</a> has definitely captured the attention of the people responsible for the layout, making it a tiny bit more modern following Google’s direction. On a side note, I think Wikipedia would benefit from introducing <a target="_blank" href="https://www.w3schools.com/howto/howto_css_two_columns.asp">column layout</a>. These days with screens that have high resolution it’s hard to read from left to the right of the screen without dropping the line once or twice when moving to the next row. </p><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/web-design-10-years-challenge"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/wikipedia-2009-2019_04801bfa54e7c76ddac094893d358bc7_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/wikipedia-2009-2019_04801bfa54e7c76ddac094893d358bc7_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="10 Year Challenge in web design - Wikipedia" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/wikipedia-2009-2019_04801bfa54e7c76ddac094893d358bc7_800.jpg" /></picture></a><figcaption>See before and after interactive view on Colorpeak Blog</figcaption></figure><h2>Reddit - ruffles some feathers</h2><p>Highly criticised new design (beta) was first rolled out on 1st of April 2018. It introduced Facebook-like feed in the middle with an additional supportive column on the right and a significant amount (33%) of white space surrounding it. The latter being especially prominent on high-resolution desktop screens. Notably, new design removed the blue header fonts that resembled Google Search results and replaced them with a black font (IBMPlexSans) that looks more like news portals. </p><blockquote><a target="_blank" href="https://www.reddit.com/r/announcements/comments/7a4bjo/time_for_my_quarterly_inquisition_reddit_ceo_here/dp70sul/">According to Reddit&#x27;s CEO Steve Huffman</a>, the new design aims mostly at new users: “Many of us evangelise Reddit and tell people how awesome it is ... then when those new people decide to check out Reddit for the first time they’re greeted with dystopian Craigslist. We’d like to fix that.” </blockquote><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/web-design-10-years-challenge"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/reddit-2009-2019_92a91c896d85a13bdd3a2648b46f3002_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/reddit-2009-2019_92a91c896d85a13bdd3a2648b46f3002_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="10 Year Challenge in web design - Reddit" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/reddit-2009-2019_92a91c896d85a13bdd3a2648b46f3002_800.jpg" /></picture></a><figcaption>See before and after interactive view on Colorpeak Blog</figcaption></figure><p>To mitigate some of the criticism, Reddit introduced three types of views that users can pick: Card, Classic, Compact. And, as of now (Jan 2019) the &quot;Old-Redditers&quot; can still switch back to the &quot;old view&quot; in their account preferences. Reddit&#x27;s re-design approach heavily polarised the community and divided it into two camps: &quot;Old-Redditers&quot; and &quot;New-Redditers&quot; - who could&#x27;ve thought that you can find an analogy to the political situation in the United States in something like &quot;10 Year Challenge in web design&quot;...</p><h2>eBay - follows in the footsteps of the best</h2><p>Ebay seems to be following Amazon’s suite by introducing a slider to it’s landing page. It’s big, it’s colourful, it grabs your attention. They learned how to use white (negative) space to their benefit, contrary to the home page from a decade ago. It was packed with categories (who really uses them on the home page...? That’s right. No one!), banners and images - it seemed very crowded. There’s also the case of the logo. I would argue the old one was more recognisable. Now we have this Google-like simple font - a popular trend in the past three years, but I think eBay’s logo used to be more distinct.</p><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/web-design-10-years-challenge"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/ebay-2009-2019_e1112dc860bfa4994070926c074a3e91_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/ebay-2009-2019_e1112dc860bfa4994070926c074a3e91_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="10 Year Challenge in web design - eBay" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/ebay-2009-2019_e1112dc860bfa4994070926c074a3e91_800.jpg" /></picture></a><figcaption>See before and after interactive view on Colorpeak Blog</figcaption></figure><h2>Twitter - the proper 10 year challenge in web design</h2><p>Complete transformation! That’s the first thing that comes to my mind when I compare the Twitter layout from 10 years ago to its current version. Is this the winner of Colorpeak&#x27;s 10 Year Challenge in web design? Not quite. </p><p>This is yet another example of a website that takes simplicity and turns it into an advantage. A very intuitive layout that encourages you to simply tweet, re-tweet, and consume other tweets. Blue background has been replaced with white one, the logo became smaller and “What’s trending” panel has been added on the right-hand side of the feed. Twitter understands that the vast majority of its users access their feed from mobile phones, so it seems they design with a small screen and quick load time in mind. Then they follow with desktop design extending few elements a bit but refusing to include anything unnecessary. 5 stars when it comes to <a target="_blank" href="https://colorpeak.co.uk/tag/ux/">UX </a>and UI design if you ask me!</p><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/web-design-10-years-challenge"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/twitter-2009-2019_3396d1209541a3953a84722a54399803_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/twitter-2009-2019_3396d1209541a3953a84722a54399803_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="10 Year Challenge in web design - Twitter" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/twitter-2009-2019_3396d1209541a3953a84722a54399803_800.jpg" /></picture></a><figcaption>See before and after interactive view on Colorpeak Blog</figcaption></figure><h2>10 Netflix - the winner dresses for success</h2><p>Last but not least is my favourite example which shows that sometimes one needs to start with MVP (&quot;Minimum Viable Product&quot;) to put the ball rolling and the success will come later. It is also the winner of our 10 Year Challenge competition! When you look at Netflix website from ten years ago, you will laugh. I did! But then we have to remember that back in the days there was no fast internet connection and renting (RENTING!) a movie through a website to be delivered to your home was shockingly innovative. Since then, Netflix has made a leap jump, and their navigation page that allows you to select movies is what created a binge-watching experience and trend. Whoever is behind Netflix Landing Page is an excellent web <a target="_blank" href="https://colorpeak.co.uk/tag/designer/">designer </a>and developer team that understands how our brains work and how to trigger them to consume more and more content. Bravo!</p><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/web-design-10-years-challenge"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/netflix-2009-2019_67fbdf1dbacbe4ed5210b51166978a5e_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/netflix-2009-2019_67fbdf1dbacbe4ed5210b51166978a5e_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="10 Year Challenge in web design - Netflix" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/netflix-2009-2019_67fbdf1dbacbe4ed5210b51166978a5e_800.jpg" /></picture></a><figcaption>See before and after interactive view on Colorpeak Blog</figcaption></figure><p>This concludes our 10 Year Challenge web design comparison. Of course, top ten visited websites in the UK change very often, so in a while, you may find this list outdated, but if you&#x27;re here in January 2019 these are the websites UK residents visit the most. We hope you enjoyed our take on #10YearChallenge so go ahead and subscribe to our <a target="_blank" href="https://www.facebook.com/ColorpeakLtd/">facebook</a>, <a target="_blank" href="https://twitter.com/ColorpeakLtd">twitter</a> and other social media accounts for more interesting articles from Colropeak team.</p><p>---</p><p>This article was posted originally on <a target="_blank" href="https://colorpeak.co.uk/10-year-challenge-web-design">Colorpeak Blog</a></p> <!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/10-year-challenge-web-design?id=1505741349&type=12",title: "Web Design: 10 Year Challenge",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  40. Marketing Automation - Use These Tools To Improve Your Business Immediately

    2019-01-20 12:42:00 UTC

    <p>I have yet to meet a business owner who has never been in need of automation. Today startups, SMBs and large companies have one thing in common - they&#x27;re all thrown in the game of pursuing the holy grail of business and marketing automation (The Automation Singularity). </p><p>As you’re reading this, I wouldn&#x27;t be surprised if you&#x27;ve got your feet wet trying a marketing automation software at some point. MailChimp for example or even chatbots...?</p><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/marketing/"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/business-marketing-automation_76409152e5cd862dc6bb899656bd0937_800.png 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/business-marketing-automation_76409152e5cd862dc6bb899656bd0937_800.png 1x" media="(min-width: 769px)" /><img style="" alt="Marketing Automation" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/business-marketing-automation_76409152e5cd862dc6bb899656bd0937_800.png" /></picture></a><figcaption>Marketing Automation</figcaption></figure><p>But maybe you have been doing all your marketing the &quot;old school&quot; way, and you want to get some of the piling work volumes off your shoulders, and you don&#x27;t want to hire, train, pay and manage additional employee(s). Well, I share your viewpoint, because running a business means innovation. So, you either work on out-innovating your competition or your practices get inefficient and your business becomes outdated pretty quickly. </p><p>I will try my best in this article to help you get started with choosing the lowest hanging fruit of marketing autopilot platforms. You should finish the piece having a grasp on what is marketing automation, why marketing automation is the next big thing in coming years, and how to use the power of automation platforms and tools to their fullest potential. </p><p>Remember, you can&#x27;t turn your eyes away and pretend the business innovations don&#x27;t affect you. I will argue here that 2018/19 is a perfect time to jump on board and benefit from at least some of the cheap and accessible business automation out there. As you read on pick one or two solutions and over the next few weeks try to integrate them for the betterment of your business and your life.</p><h2>Why do businesses need marketing automation?</h2><p>The traditional marketing as a scientific field goes back to <a target="_blank" rel="nofollow" href="https://en.wikipedia.org/wiki/The_Wealth_of_Nations">early 1900s or even earlier</a> with the development of modern capitalism and <a target="_blank" href="https://en.wikipedia.org/wiki/Consumerism">consumerism</a>. In a nutshell, business owners and (modern) marketers discovered that by studying consumer behaviour they can predict and influence sales profits. Businesses then went on developing step-by-step processes to anticipate the needs and wants of potential consumers so they could satisfy them more effectively in comparison to its competitors. Several decades later we use complex data and scientific methods to measure and design specific procedures to sell more to more people. </p><p>Marketing and sales funnels evolved and it&#x27;s no longer just printed ads in papers and magazines or lump mail ads. With the technological revolution, especially the Internet and social media&#x27;s worldwide blitz, we&#x27;ve opened several channels enabling us to communicate more effectively and build relevant relationships with our customers. What it means for marketers like you is that a need for a more sophisticated and technologically enhanced approach with complex, multivariate sales funnels is required. Hence, marketing automation.</p><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/email-marketing-newsletter-campaigns/"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/email-auto-responding-system_c6de396f299237875eb2e8833bf36809_800.png 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/email-auto-responding-system_c6de396f299237875eb2e8833bf36809_800.png 1x" media="(min-width: 769px)" /><img style="" alt="Marketing Automation Sales Funnels" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/email-auto-responding-system_c6de396f299237875eb2e8833bf36809_800.png" /></picture></a><figcaption>Marketing Automation Sales Funnels</figcaption></figure><h2>What Marketing Automation meant up until 2018</h2><blockquote>&quot;Innovation distinguishes between a leader and a follower.&quot; - Steve Jobs</blockquote><p>Despite the overblown claims and inflated marketing slogans, marketing automation is NOT an artificial intelligence (AI). The real AI doesn&#x27;t exist (yet) and we&#x27;re likely far away from it. Some moderate that and use &quot;semi-AI&quot; but it&#x27;s misleading because the &quot;semi-&quot; isn&#x27;t clearly defined and means anything. I just call it for what it is for now. Marketing automation is a set of logical rules, processes and tactics that run on autopilot, making some tasks or even segments of your business autonomous and independent from human input. Besides the obvious profits like time, money and energy saving, such marketing practices bring a real and quantifiable added value to your business. </p><p>Although the philosophy of business management and <a target="_blank" href="https://en.wikipedia.org/wiki/Marketing">marketing</a> orientation remains intact and pretty solid, the tools and methodology seem to evolve and set new milestones almost every week.</p><p>Today, marketing automation software has never been more accessible. And in such high demand. Entrepreneurs keep coming up with creative ideas and cutting-edge technology to help businesses design their perfect strategies to predict the needs and personalise the copywriting.</p><p>So new <a target="_blank" href="https://appsumo.com/browse/">marketing software</a> is springing up like mushrooms.</p><p>But let&#x27;s step back to something basic, like MailChimp which is an email auto-responding system. Their automated software is free (to the extent) and allows for:</p><ul><li>Easy integration on your website so you can quickly start building your email list</li><li>Getting your prospects details in an engaging form (MailChimp Lead Magnet)</li><li>Designing an auto-responder with a drag-and-drop visual builder</li><li>... and Sending automated and targeted emails to your recipient&#x27;s list</li></ul><p>----------------------・・・----------------------</p><h3>Here&#x27;re a few triggers you can use:</h3><ul><li><strong>Email your tagged contacts</strong> - Send a targeted message when you add a tag to a contact.</li><li><strong>Welcome new subscribers</strong> - Introduce yourself to people when they sign up for your list.</li><li><strong>Say &#x27;happy birthday&#x27;</strong> - Celebrate with an exclusive offer or cheerful message that will be sent out based on the birthday field in your list.</li><li><strong>Share blog updates</strong> - Help contacts keep up with your blog by sending new posts straight to their inboxes. </li><li>Now you can essentially build <strong>&quot;set and forget&quot;</strong> email sequences.</li></ul><p>(did I mention it&#x27;s free? ;) </p><p>----------------------・・・----------------------</p><p>Check this video on how to set one up with this step-by-step tutorial:</p><figure class="video regular"><div class="embed-container"><div style="max-width: 100%; position: relative; padding-top: 56.25%;"><iframe width="480" height="270" src="https://www.youtube.com/embed/iQVg2vL1TME?feature=oembed" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;"></iframe></div></div></figure><p>----------------------・・・----------------------</p><h2>The top 5 essential gains of automation</h2><p>To summarise, here are the top 5 essential gains of automation in the area specific to marketing:</p><ul><li>Automated marketing tools build complex customer journeys and sales funnels (e.g. <a target="_blank" rel="nofollow" href="https://mailchimp.com/">MailChimp</a>)</li><li>Marketing artificial intelligence software learns your customers&#x27; behaviour or who they are and tries to make your product and services highly personalised (e.g. <a target="_blank" href="https://unless.com">UNLESS</a>)</li><li>Marketing bots aim to leave your customer informed, happy and engaged (e.g. <a target="_blank" href="https://quriobot.com/">Quriobot</a>)</li><li>Marketing analytics enables you to quickly test and change the direction of your marketing strategy (e.g. <a target="_blank" href="https://www.customerlabs.co/">CustomerLabs</a>)</li><li>Automated sales software makes your marketing efforts more efficient, faster to adapt and scale (e.g. <a target="_blank" href="https://www.datagran.io">DataGran</a>)</li></ul><h2>What Automation means for the future of business</h2><blockquote>&quot;In peace prepare for war, in war prepare for peace.&quot; - Sun Tzu.</blockquote><p>The future of automation in 2019 and beyond looks bright. And it isn&#x27;t just Tesla and their self-driving autonomous cars. Interestingly enough, I find those same principles that drive Musk and his robo-vehicles towards automation apply to any aspect of the business. Here&#x27;s what we all are after:</p><ul><li>multiplied productivity (ROI)</li><li>exponential growth</li><li>multitasking (that actually works)</li><li>large data processing power</li><li>and, yes - if used correctly, a much better life</li></ul><p>----------------------・・・----------------------</p><p>See Marquees driving Yandex self-driving car around California</p><figure class="video regular"><div class="embed-container"><div style="max-width: 100%; position: relative; padding-top: 56.25%;"><iframe width="480" height="270" src="https://www.youtube.com/embed/gfWjsKsEry0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;"></iframe></div></div></figure><p>----------------------・・・----------------------</p><h2>Sales and marketing automation software - who&#x27;s on the frontend?</h2><p>Let&#x27;s bring it down to a business application and see what benefits businesses can expect from automated systems in 2019 moving forward.</p><p>The most common use of marketing automation software appears to be in sales, but this limited utility expands very quickly.</p><p><a target="_blank" href="https://www.emarketer.com/Article/What-Benefits-of-Marketing-Automation/1011966">eMarketer reports</a> that only 5% of companies have never benefited from marketing automation (I couldn&#x27;t dig their source though, so take it with a grain of salt). But that makes sense, given the power of computing and how technology penetrated the entire world of economy. It is clear that customer journey maps are extensively used by Googles, Amazons and eBays of this world to accurately map out how customer behave in relation to businesses. And the same applies to Social Media giants like Facebook, Twitter and LinkedIn. Their optimisation is so granular, and it developed so fast, that &lt;a <a target="_blank" rel="nofollow" href="http://www.tristanharris.com/">some people stood to consider its ethics</a> and what we want as a civilisation.</p><p>Nevertheless, the value in sales is so obvious and tempting that it only makes sense to continue using it. Providing your primary incentive is to quickly &quot;help&quot; your prospects who are travelling the distance from being a bystander to a raving fan. And the distance, no matter the length, is measurable and categorisable. Therefore, prone to endless optimisations (and exploitation). </p><h2>Is marketing automation software difficult to access?</h2><p>As of today, experts agree that by learning different ways how customers interact with businesses, pretty much guarantees big profits. For this reason, social scientist and marketers flock to use all sorts of automation tools that help with just that. Meanwhile, Marketing SaaS companies try to meet their prospects midway offering easy to understand but potentially vastly scalable in its application software. In fact, lowering entry level is now the name of the game with most marketing automation software.</p><p>One such software is <a target="_blank" rel="nofollow" href="https://www.fullstory.com/">FullStory</a>. The software works based on simple principles but the results, which it draws through different modes of user interpretation, provide comprehensive and quite elaborate customer journey maps.</p><p>&quot;See your site through your users&#x27; eyes. More than the sum of its clicks, FullStory replays your customer&#x27;s journey – like a DVR for your website – so you can search, see, and understand your user experience.&quot;</p><p>There is certainly a learning curve associated with implementing any new system or technology. However, with much lowered entry-level bars the fruit has never hung so low.</p><h2>Large Data Set Calculations - how to optimise your website running costs and business spending for free?</h2><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/social-media-management/"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/marketing-automation-data-analysis_34e4663013ae0093ac1d46a2e4dfa0f2_800.png 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/marketing-automation-data-analysis_34e4663013ae0093ac1d46a2e4dfa0f2_800.png 1x" media="(min-width: 769px)" /><img style="" alt="Data analysis in marketing automation" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/marketing-automation-data-analysis_34e4663013ae0093ac1d46a2e4dfa0f2_800.png" /></picture></a><figcaption>Data analysis in marketing automation</figcaption></figure><p>Back in the days, gathering and calculating any large data sets was done by businesses who could afford full-time data analyst and a &quot;numbers person&quot;. So it was reserved usually for enterprise-level companies and agencies, or outsourced and never looked at closely again. Today, with tools like Google Analytics, you have quick and easy access to software that with a click of a button displays almost complete picture of your company&#x27;s money flow. </p><p>It&#x27;s free and offers a tremendous amount of actionable data that is automatically gathered and calculated from your website, ads and email campaigns, to mention just a few sources. </p><p>It&#x27;s also worth mentioning that Facebook, Pinterest or LinkedIn Ads platforms use sophisticated dashboards where data is calculated and presented to you in any way you want. It takes time to figure it all out, though. I&#x27;d suggest to start with finding answers to simple questions like: </p><ul><li>What is my website&#x27;s monthly traffic?</li><li>Which of my ads increased traffic the most?</li><li>How long an average visitor spends on my homepage?</li><li>Is my traffic local or international?</li><li>Using what device (mobile/tablet/desktop) people are visiting my website?</li><li>Which of my web pages are most popular?</li><li>Where is my traffic coming from?</li></ul><h2>The Rise of The Marketing Bots</h2><p>One of the most significant aspects of marketing automation is the sudden spread of bots and various auto-messengers. Apart from built-in Facebook Messenger Bots, platforms like Quriobot and MobileMonkey are rapidly developing and are more and more sophisticated in methods of visitor engagement on your website. The key to a great visitors engagement appears to be: </p><ul><li>the speed of response</li><li>24/7 availability</li><li>useful and relevant bot responses based on the keyword and intelligent intent recognition</li><li>and so-called &quot;triggers&quot;</li></ul><p>Speaking of &quot;triggers&quot;. These can be heavily customised to adhere to the customers&#x27; behaviour on your site and provide visual and heavily targeted responses. For example, imagine you have someone checking on your &quot;Home Page&quot; then going to &quot;Pricing&quot; where they spend two minutes and decide to leave. Normally this particular visitor could be classified as a prospective customer, that you may want to engage further. Therefore, at each individual stage, your bot can enhance your visitors&#x27; experience by way of targeted messages, additional content and offers. Even at the point of departure, a bot can be configured to throw an &quot;exit intent&quot; trigger and, hopefully, stop the visitor from leaving the website.</p><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/web-design-company/"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/ai-bots-activechat-automation_5421ea4e7b4440f36fe2e122f597e4e4_800.png 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/ai-bots-activechat-automation_5421ea4e7b4440f36fe2e122f597e4e4_800.png 1x" media="(min-width: 769px)" /><img style="" alt="AI bots - chat automation" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/ai-bots-activechat-automation_5421ea4e7b4440f36fe2e122f597e4e4_800.png" /></picture></a><figcaption>AI bots - chat automation</figcaption></figure><p>The &quot;AI&quot; in bots gets also increasingly sophisticated. For example, tools like <a target="_blank" href="https://activechat.ai/">ActiveChat</a> try to mimic human-like responses and with it infinite visual building blocks you can make it up as complicated as <a target="_blank" href="https://www.simplemost.com/14-challenging-lego-sets-build/">Lego&#x27;s Star Wars Millennium Falcon set</a>. It can also integrate with e-commerce systems so you can have an actual &quot;digital counter&quot; right on your website. </p><p>No wonder bots are the next big thing and we will hear about them more and more.</p><blockquote>&quot;I think that&#x27;s the single best piece of advice: constantly think about how you could be doing things better, and questioning yourself.&quot; - Elon Musk</blockquote><h2>Conclusion</h2><p>It may be hard to start learning all these platforms today. However, in the long run, it will pay back immensely. Also, know that 99% of your competitors aren&#x27;t doing it.</p><p>So, it’s better to start giving marketing automation some attention before it is too late. Whatever industry you&#x27;re in, it will be driven by the same principles as any other, whoever puts in the hours to innovate will increase the odds of success over the business owners that procrastinated and neglected to do the homework.</p><p>You may not have enough resources to go all in with learning the marketing tools, but there is no harm in trying. I have probably been guilty of procrastination more than anyone in the business. But eventually I have learned to take little steps from early on, and over time I realised that I made a quantum leap in growing my business and developing myself. So, if you are reading this article right at this moment, stop wasting your time and jump right in. </p><p>These are obviously just a few tips and the ocean of automated tools is filling in with more and more fish. There are few more things that I have learned over the years, so pop back in and check this article for updates. But most importantly start with making your first marketing automation funnel, no matter how big your goals are. From my experience, the right actions will pay off. I wish you good luck with your marketing automation journey.</p> <!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/marketing-automation?id=1278035989&type=12",title: "Marketing Automation - Use These Tools To Improve Your Business Immediately",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  41. How has SEO evolved throughout the years?

    2019-01-05 17:29:00 UTC

    <h2><strong>The early beginning before SEO became a thing.</strong></h2><p><strong>1991 </strong>Before SEO there was the beginning of world wide web. In on March 6th, 1991 the first ever website - <u><a target="_blank" href="http://info.cern.ch ">info.cern.ch</a></u> - was launched by Tim Berners-Lee.</p><p><strong>1994 </strong>Stanford University students Jerry Wang and David Filo start Yahoo, the first Search Engine to be used by masses followed by AltaVista, Excite, and Lycos.</p><p><strong>1996 </strong>Backrub search engine is created that ranks sites based on inbound link relevancy and popularity. Backrub would ultimately become Google. </p><p><strong>1998 </strong>The King is born. Google launches in September, and so the story of SEO really begins. Before it, search engines positioned results based on on-page content, domain names, directories and breadcrumbs. Google introduced PageRank algorithm that also took into account the quantity and quality of links pointing to a website and anchor text.</p><h2><strong>The Google SEO revolution</strong></h2><p><strong>2003 </strong>First Google algorithm update named Florida takes down a lot of websites in their ranking, especially those that would stuff keywords. Repeating keywords would be hidden at the bottom of a page in a font colour that matches the background. That way reader would not see them, but the bots would feed off them and rank websites position higher. Actions like that became to be known as Blackhat SEO tactics. Around this time a new tactic of link building is born. A race to build as many backlinks as possible begins as the savvy marketers quickly learn how to abuse the system.</p><p><strong>2005 </strong>Google makes its first attempt to fight back linking exploitation and launches its &quot;rel=nofollow&quot; attribute preventing the authority of websites to be passed on. Following this update, Google launches the Jagger and Big Daddy algorithms just before the end of 2015 to prevent link farming and other suspicious SEO tactics.</p><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/business-photography-video-promo/"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-youtube-03_7e6cad1b71e1c3914c7f28ba420c043e_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-youtube-03_7e6cad1b71e1c3914c7f28ba420c043e_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Google YouTube SEO evolution" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-youtube-03_7e6cad1b71e1c3914c7f28ba420c043e_800.jpg" /></picture></a><figcaption>Google YouTube revolution</figcaption></figure><p><strong>2006 </strong>YouTube gets acquired by Google for the whopping amount of $1.65 billion. Eventually, it would become the second most used search engine in the world. In the same year, Google also launches Google Analytics and Webmaster Tools giving developers profoundly deep insight on how Google sees their websites.</p><p><strong>2008 </strong><u><a target="_blank" href="https://searchengineland.com/googlecom-finally-gets-google-suggest-feature-14626">Suggestion Box</a></u> is finally launched after four years of development and testing. Continuing its path of improving the user experience, Google focuses on understanding better how we surf the web and interact with content. It may seem like the most obvious Google feature these days, but back then showing related searches to automatically appear below, after you start typing in the search box, was a major hit.</p><p><strong>2009 </strong>Bing goes online or rather Microsoft gives a new name to its Live Search tool. By then Google has nearly 70% of the search engine market in the USA. </p><p><strong>2010 </strong>Google announces that site speed is a ranking factor following &quot;Caffeine&quot; update, dubbed a next-generation search architecture that is faster, more precise and provides more relevant results. All that thanks to fast &quot;spider-bots&quot; that can quickly crawl website and cover larger parts of the internet.</p><figure class="gallery regular"><div class="strchf-gallery"><div class="strchf-gallery-preloader" style="background-color:#f8f8f8;line-height: 0;margin-top: 40px;padding: 30% 0;text-align: center;width: 100%;"><div style="background:url(data:image/gif;base64,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); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"></div></div><div style="display:none;" class="strchf-gallery-images"><div style="margin-left:0;margin-right:0;margin-bottom:0;margin-top:0;max-width:100%;padding-left:0;padding-right:0;padding-bottom:0;padding-top:0"><picture style="margin-left:0;margin-right:0;margin-bottom:0;margin-top:0;max-width:100%;padding-left:0;padding-right:0;padding-bottom:0;padding-top:0"><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-panda-06_73eecd2f08c0d27055e2ff19eb12231c_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-panda-06_73eecd2f08c0d27055e2ff19eb12231c_800.jpg 1x" media="(min-width: 769px)" /><img style="margin-left:auto;margin-right:auto;margin-bottom:0;margin-top:0;max-width:100%;padding-left:0;padding-right:0;padding-bottom:0;padding-top:0" alt="Google Panda SEO Evolution" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-panda-06_73eecd2f08c0d27055e2ff19eb12231c_800.jpg" /></picture><figcaption>Google Panda</figcaption></div><div style="margin-left:0;margin-right:0;margin-bottom:0;margin-top:0;max-width:100%;padding-left:0;padding-right:0;padding-bottom:0;padding-top:0"><picture style="margin-left:0;margin-right:0;margin-bottom:0;margin-top:0;max-width:100%;padding-left:0;padding-right:0;padding-bottom:0;padding-top:0"><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-penguin-05_73eecd2f08c0d27055e2ff19eb12231c_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-penguin-05_73eecd2f08c0d27055e2ff19eb12231c_800.jpg 1x" media="(min-width: 769px)" /><img style="margin-left:auto;margin-right:auto;margin-bottom:0;margin-top:0;max-width:100%;padding-left:0;padding-right:0;padding-bottom:0;padding-top:0" alt="Google Penguin SEO Evolution" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-penguin-05_73eecd2f08c0d27055e2ff19eb12231c_800.jpg" /></picture><figcaption>Google Penguin</figcaption></div><div style="margin-left:0;margin-right:0;margin-bottom:0;margin-top:0;max-width:100%;padding-left:0;padding-right:0;padding-bottom:0;padding-top:0"><picture style="margin-left:0;margin-right:0;margin-bottom:0;margin-top:0;max-width:100%;padding-left:0;padding-right:0;padding-bottom:0;padding-top:0"><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-hummingbird-07_73eecd2f08c0d27055e2ff19eb12231c_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-hummingbird-07_73eecd2f08c0d27055e2ff19eb12231c_800.jpg 1x" media="(min-width: 769px)" /><img style="margin-left:auto;margin-right:auto;margin-bottom:0;margin-top:0;max-width:100%;padding-left:0;padding-right:0;padding-bottom:0;padding-top:0" alt="Google Hummingbird SEO Evolution" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-hummingbird-07_73eecd2f08c0d27055e2ff19eb12231c_800.jpg" /></picture><figcaption>Google Hummingbird</figcaption></div><div style="margin-left:0;margin-right:0;margin-bottom:0;margin-top:0;max-width:100%;padding-left:0;padding-right:0;padding-bottom:0;padding-top:0"><picture style="margin-left:0;margin-right:0;margin-bottom:0;margin-top:0;max-width:100%;padding-left:0;padding-right:0;padding-bottom:0;padding-top:0"><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-pidgeon-08_73eecd2f08c0d27055e2ff19eb12231c_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-pidgeon-08_73eecd2f08c0d27055e2ff19eb12231c_800.jpg 1x" media="(min-width: 769px)" /><img style="margin-left:auto;margin-right:auto;margin-bottom:0;margin-top:0;max-width:100%;padding-left:0;padding-right:0;padding-bottom:0;padding-top:0" alt="Google Pigeon SEO Evolution" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-pidgeon-08_73eecd2f08c0d27055e2ff19eb12231c_800.jpg" /></picture><figcaption>Google Pigeon</figcaption></div></div><div style="display:none;" class="strchf-gallery-controls"><div class="strchf-gallery-control-prev" role="button">&#8249;</div><div class="strchf-gallery-control-next" role="button">&#8250;</div></div><div style="display:none;" class="strchf-gallery-nav"><div role="button" ></div><div role="button" ></div><div role="button" ></div><div role="button" ></div></div></div><figcaption>Algorithms releases</figcaption></figure><p><strong>2011 </strong>&quot;Panda&quot; update causes a notable impact on SEO which resulted in affecting optimisation field to this day. In an attempt to clean up search results, 12% of them were impacted. Websites with low quality and irrelevant content (better known as &quot;content farms&quot;) drop down in the rankings. A similar thing happens to websites with unoriginal, static and auto-generated content.</p><p><strong>2012 </strong>The following &quot;Penguin&quot; update doubles-down on eliminating aggressive, black-hat SEO spam tactics. Gone are the sites that violated Google&#x27;s Webmaster Guidelines such us buying links, keyword stuffing and keyword matching anchor text to the dot. Eventually, Penguin and previously mentioned Panda release become part of Google’s real-time search architecture.</p><p><strong>2013 </strong>&quot;Hummingbird&quot; release centres around the growing market of mobile users. It is the biggest update to Google’s algorithm since 2001 and deals better with natural language questions, conversational search, and it lays the foundations of Voice Search. Original content becomes a major factor in ranking along with blogs. Google starts to reward websites that provide useful, unique and lengthy answers to visitor’s queries. &quot;Long-tail keywords&quot; or, in other words, detailed and specific search queries become a thing.</p><p><strong>2014 </strong>The release of &quot;Pigeon&quot; is all about better local search results. Google improves location and distance ranking parameters to provide relevant results to users based on proximity. Local businesses with strong organic presence showed higher in traditional search within the area of the searching person’s location. The &quot;Local SEO&quot; finally gets its own genre, now distinct from the general SEO.</p><h2><strong>AI &amp; Machine Learning algorithms</strong></h2><p><strong>2015 </strong>Some would say a breakthrough year in which Google reported <u><a target="_blank" rel="nofollow" href="https://adwords.googleblog.com/2015/05/building-for-next-moment.html">more mobile searches in comparison to desktop search</a></u>. &quot;RankBrain&quot; - a self-learning search architecture is introduced as part of the Hummingbird algorithm. It determines the most relevant results to search engine queries. At first, it runs only on 15% of searches that the system had never encountered before, but eventually, it applies to all of them. </p><p><strong>2016 </strong>Google confirms that the search engine&#x27;s <u><a target="_blank" href="https://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882">top three ranking factors</a></u> are: links, content, and RankBrain.</p><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/seo-agency/"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-fred-10_8e122c0448300a222b4b4484f83e0f9e_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-fred-10_8e122c0448300a222b4b4484f83e0f9e_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Google Fred SEO evolution" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/google-fred-10_8e122c0448300a222b4b4484f83e0f9e_800.jpg" /></picture></a><figcaption>Fred - catchall name for multiple Google algorithm updates</figcaption></figure><p><strong>2017 </strong>Google &quot;Fred&quot; update hits mostly websites with poor content. In general, Google tries to deal with aggressive monetisation, misleading and deceptive ads, poor mobile compatibility and poor content. Fred is not a stand-alone algorithm update, rather a catchall name for every quality tweak to Google system intended to improve it and get rid of the content that violates the Webmaster Guidelines. It&#x27;s been a known fact for a while that Google does quality updates on a regular basis and most go unnoticed and are unannounced.</p><p><strong>2018 </strong>A year of Webmaster Tools modernisation. Google Search Console, Google My Business and, most notably for SEO, Google’s <a target="_blank" href="https://developers.google.com/speed/pagespeed/insights/">PageSpeed Insights</a> tools receive their updates. There are of course multiple changes to Google&#x27;s ranking algorithm done almost every day, but there were three Broad Core Algorithm Updates that were actually announced. PageSpeed Insights update becomes a significant player in ranking and slow sites with low optimisation score on mobiles are affected. Google announces <u><a target="_blank" href="https://developers.google.com/speed/docs/insights/rules">nine factors that influence Optimization Score</a></u>.</p><p>And so, the story continues. What will 2019 bring? Most likely further updates toward mobile-friendly AMP enabled websites that load fast on slow 3G networks. A lot has changed since the first Google SEO revolution. An easily abused system based on keywords evolved into sophisticated learning machine that thinks like a human. Content became a king, and mobile device accessibility will further shape the ranking.</p><p>Sources:</p><ul><li><a target="_blank" rel="nofollow" href="https://searchenginewatch.com/cheat-sheet-google-algorithm-updates-2011-2018">Search Engine Watch</a></li><li><a target="_blank" rel="nofollow" href="https://www.searchenginejournal.com/google-algorithm-history/">Search Engine Journal</a></li><li><a target="_blank" rel="nofollow" href="https://www.smamarketing.net/blog/25-years-of-seo-a-timeline-of-search-engine-optimization-infographic ">SMA Marketing </a></li></ul><p>This text was originally published on: <a target="_blank" href="https://colorpeak.co.uk/seo-evolution">Colorpeak Blog - How has SEO evolved throughout the years?</a></p> <!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/seo-evolution?id=851140061&type=12",title: "How has SEO evolved throughout the years?",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  42. Colorpeak on Twitter: "Interactive websites or e-commerce shops will boost your sales and enhance User Experience. Check out our ➡️ Vistag… https://t.co/2Q5mmhqIft"

    2018-11-27 01:21:19 UTC

    hit the lights! 🤜🚨🚨🚨 🤘
    <blockquote cite="https://twitter.com/ColorpeakLtd/status/1067148822005059586" title="Colorpeak on Twitter: &quot;Interactive websites or e-commerce shops will boost your sales and enhance User Experience. Check out our ➡️ Vistag… https://t.co/2Q5mmhqIft&quot;"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=https%3A%2F%2Ftwitter.com%2FColorpeakLtd%2Fstatus%2F1067148822005059586" alt="" /> <a href="https://twitter.com/ColorpeakLtd/status/1067148822005059586">Colorpeak on Twitter: &quot;Interactive websites or e-commerce shops will boost your sales and enhance User Experience. Check out our ➡️ Vistag… https://t.co/2Q5mmhqIft&quot;</a></cite><p><a href="https://twitter.com/ColorpeakLtd/status/1067148822005059586"><img src="https://cdn-ak-scissors.b.st-hatena.com/image/square/09b925f4653458253584c7b3057a380b32176396/height=90;version=1;width=120/https%3A%2F%2Fpbs.twimg.com%2Fprofile_images%2F743959215421726720%2FHcWRkLKn.jpg" alt="Colorpeak on Twitter: &quot;Interactive websites or e-commerce shops will boost your sales and enhance User Experience. Check out our ➡️ Vistag… https://t.co/2Q5mmhqIft&quot;" title="Colorpeak on Twitter: &quot;Interactive websites or e-commerce shops will boost your sales and enhance User Experience. Check out our ➡️ Vistag… https://t.co/2Q5mmhqIft&quot;" class="entry-image" /></a></p><p>Interactive websites or e-commerce shops will boost your sales and enhance User Experience. Check out our ➡️ Vistag… https://t.co/2Q5mmhqIft</p><p><a href="https://b.hatena.ne.jp/entry/s/twitter.com/ColorpeakLtd/status/1067148822005059586"><img src="https://b.hatena.ne.jp/entry/image/https://twitter.com/ColorpeakLtd/status/1067148822005059586" alt="はてなブックマーク - Colorpeak on Twitter: &quot;Interactive websites or e-commerce shops will boost your sales and enhance User Experience. Check out our ➡️ Vistag… https://t.co/2Q5mmhqIft&quot;" title="はてなブックマーク - Colorpeak on Twitter: &quot;Interactive websites or e-commerce shops will boost your sales and enhance User Experience. Check out our ➡️ Vistag… https://t.co/2Q5mmhqIft&quot;" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/s/twitter.com/ColorpeakLtd/status/1067148822005059586"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  43. Create interactive websites - Vistag review

    2018-11-26 19:37:00 UTC

    <p>I thought I&#x27;d drop a few words about Vistag as we&#x27;ve tested the tool a little bit on two of our now interactive websites (not e-commerce, yet...). The first website did not work due to, what we believe was <a target="_blank" rel="nofollow" href="https://revolution.themepunch.com/">Slider Revolution</a> interference. Vistag and Slider Revolution tandem renders our website completely unusable. Therefore, we decided to switch it off there.</p><figure class="image regular"><a target="_blank" rel="nofollow" href="https://vistag.com"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/vistag-logo-black_4904a375ea4923763dff3631521475e2_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/vistag-logo-black_4904a375ea4923763dff3631521475e2_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Vistag logo" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/vistag-logo-black_4904a375ea4923763dff3631521475e2_800.jpg" /></picture></a><figcaption>Vistag.com</figcaption></figure><p>The second of our interactive websites, a static WordPress site, was (is) much better. We&#x27;re still testing it there but performance is all good and Pingdom/GTMetrix/PageSpeed did not mark any meaningful drops in loading speed scores. Even with 10+ or so tags thrown on two web pages.</p><h2>Vistag Highlights and PROs</h2><p>To cut to the chase, I really like the visual presentation and interactive aspects of Vistag. Objectively looking at it - Vistag WILL make you and others hover, click, poke, fondle and (hopefully) buy-through those flashing gems. There is just no way around it given how our brains and eyes work.</p><p>However, at this point in time, Vistag isn&#x27;t finished tool yet and many fundamental options are missing.</p><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/vistag-create-ecom-interactive-websites/"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/vistag-review_48b2cf00457f1bac47aa856e4207b9a6_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/vistag-review_48b2cf00457f1bac47aa856e4207b9a6_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Vistag interactive websites" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/vistag-review_48b2cf00457f1bac47aa856e4207b9a6_800.jpg" /></picture></a></figure><h2>Vistag&#x27;s missing features (or rather Not-There-Yets)</h2><p>Some of the things we&#x27;d like to see rather sooner than later include:</p><ul><li>&quot;mailto:&quot;/&quot;tel:&quot; and other HTML special links to enable CTA&#x27;s (Call-To-Actions) for anything that is not e-commerce</li><li>images within the tags that could be fed from WP Media / external URLs</li><li>CSS selectors and more customisations</li><li>global UTM trackers</li></ul><p>The dashboard and interface would also benefit from some conscious cleanup and re-planning for easier navigation. The User experience (<a href="https://colorpeak.co.uk/tag/ui/">UI</a>) is a bit all over the place on the admin side.</p><p>I&#x27;ve also looked at this new &quot;Lookbook&quot; feature, which allows to add images to tags. I&#x27;m sure this is probably my pure ignorance, but I still don&#x27;t get it. Again, it could be lack of my attention but how is this better or more important than just feeding and tagging pictures from WP Media or external URLs. The link on the dashboard takes me to some vague Documentation on how to make it work, but nothing else.</p><p>I&#x27;ve mentioned CSS customisations already but let me reiterate the fact that the default font size and colour (light-grey on a white background?) is just unreadable. To change that you need to do some CSS gymnastics on your website. But it seems to be in development now, so fingers crossed that we won&#x27;t wait long for this must-have feature for interactive websites to work as intended.</p><blockquote><strong> Your images. Shoppable. Create visual content that sells like crazy. </strong></blockquote><h2>Vistag - an ultimate web design enhancing tool?</h2><p>At this point, I can&#x27;t give it a 5-stars review because Vistag is incomplete; clearly in beta stage, and an exorcism on their bugged code is yet to be performed by the developers. However, I can confidently score this tool 4 out of 5 because this brilliant, yet simple idea serves you a ready-made link between human behaviour and computer science that you can use to your sales advantage, this very evening. And all this without the need of getting two PhDs in the respective fields trying to sweat something like that in your own basement. A fine <a href="https://colorpeak.co.uk/marketing/">marketing tool</a> with great potential to make your plain web become one of truly interactive websites.</p><p>You simply install Vistag, place tags over your e-commerce images and the job of selling fidget spinners and made-in-China &quot;what-have-you&#x27;s&quot; is done for you.</p><h3>You can check Vistag on their website or, if it hasn&#x27;t left the station yet, you may even jump on their AppSumo bandwagon.</h3><h4>Find out more about interactive websites and tools:</h4><ul><li><a target="_blank" href="https://appsumo.com/vistag/">AppSumo Vistag Deal</a></li><li><a target="_blank" href="https://vistag.com/">Vistag official website</a></li><li><a target="_blank" rel="nofollow" href="https://developer.mozilla.org/en-US/docs/Web/HTML/Element/a">Using anchor element to create special links - Mozilla</a></li><li><a target="_blank" rel="nofollow" href="https://www.awwwards.com/websites/web-interactive/">Examples Of Well Designed Web &amp; Interactive Websites</a> </li></ul> <!-- strchf script --><script> if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://colorpeak.storychief.io/vistag-create-ecom-interactive-websites?id=2078972412&type=12",title: "Create interactive websites - Vistag review",id: "565b8427-1664-46d1-ae81-6e8e0925dae9"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) </script><!-- End strchf script -->
  44. 地図

    2018-11-26 13:52:51 UTC

    bing it? 🐒
    <blockquote cite="https://www.bing.com/maps/sharing?osid=ca250825-e017-4f66-8361-2dae24390442&amp;cp=54.961032~-1.603941&amp;lvl=16&amp;imgid=565255f5-0a55-4421-95da-e1146ceea56d&amp;v=2&amp;sV=2&amp;form=S00027" title="地図"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=https%3A%2F%2Fwww.bing.com%2Fmaps%2Fsharing%3Fosid%3Dca250825-e017-4f66-8361-2dae24390442%26cp%3D54.961032~-1.603941%26lvl%3D16%26imgid%3D565255f5-0a55-4421-95da-e1146ceea56d%26v%3D2%26sV%3D2%26form%3DS00027" alt="" /> <a href="https://www.bing.com/maps/sharing?osid=ca250825-e017-4f66-8361-2dae24390442&amp;cp=54.961032~-1.603941&amp;lvl=16&amp;imgid=565255f5-0a55-4421-95da-e1146ceea56d&amp;v=2&amp;sV=2&amp;form=S00027">地図</a></cite><p><a href="https://www.bing.com/maps/sharing?osid=ca250825-e017-4f66-8361-2dae24390442&amp;cp=54.961032~-1.603941&amp;lvl=16&amp;imgid=565255f5-0a55-4421-95da-e1146ceea56d&amp;v=2&amp;sV=2&amp;form=S00027"><img src="" alt="地図" title="地図" class="entry-image" /></a></p><p>Internet Explorer 10 または 11、Microsoft Edge、Mozilla Firefox、Google Chrome、PC または タブレットの Opera、Fire タブレットの Silk、Mac または iPad の Safari を使用できます。</p><p><a href="https://b.hatena.ne.jp/entry/s/www.bing.com/maps/sharing?osid=ca250825-e017-4f66-8361-2dae24390442&amp;cp=54.961032~-1.603941&amp;lvl=16&amp;imgid=565255f5-0a55-4421-95da-e1146ceea56d&amp;v=2&amp;sV=2&amp;form=S00027"><img src="https://b.hatena.ne.jp/entry/image/https://www.bing.com/maps/sharing?osid=ca250825-e017-4f66-8361-2dae24390442&amp;cp=54.961032~-1.603941&amp;lvl=16&amp;imgid=565255f5-0a55-4421-95da-e1146ceea56d&amp;v=2&amp;sV=2&amp;form=S00027" alt="はてなブックマーク - 地図" title="はてなブックマーク - 地図" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/s/www.bing.com/maps/sharing?osid=ca250825-e017-4f66-8361-2dae24390442&amp;cp=54.961032~-1.603941&amp;lvl=16&amp;imgid=565255f5-0a55-4421-95da-e1146ceea56d&amp;v=2&amp;sV=2&amp;form=S00027"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  45. Marketing automation software - gain an UNFAIR advantage over your competitors (everything you need to know inside)

    2018-11-26 00:14:32 UTC

    My rant about marketing automation 🙃 (+testing e-mon 🤔 )
    <blockquote cite="http://lucashawro.e-monsite.com/blog/marketing-automation-software-gain-an-unfair-advantage-over-your-competitors-everything-you-need-to-know-inside.html" title="Marketing automation software - gain an UNFAIR advantage over your competitors (everything you need to know inside)"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=http%3A%2F%2Flucashawro.e-monsite.com%2Fblog%2Fmarketing-automation-software-gain-an-unfair-advantage-over-your-competitors-everything-you-need-to-know-inside.html" alt="" /> <a href="http://lucashawro.e-monsite.com/blog/marketing-automation-software-gain-an-unfair-advantage-over-your-competitors-everything-you-need-to-know-inside.html">Marketing automation software - gain an UNFAIR advantage over your competitors (everything you need to know inside)</a></cite><p><a href="http://lucashawro.e-monsite.com/blog/marketing-automation-software-gain-an-unfair-advantage-over-your-competitors-everything-you-need-to-know-inside.html"><img src="https://cdn-ak-scissors.b.st-hatena.com/image/square/0e890efe1267757ee1fce6b2f7b680a53bbe35c7/height=90;version=1;width=120/http%3A%2F%2Flucashawro.e-monsite.com%2Fmedias%2Fimages%2Fai-02-wide.png" alt="Marketing automation software - gain an UNFAIR advantage over your competitors (everything you need to know inside)" title="Marketing automation software - gain an UNFAIR advantage over your competitors (everything you need to know inside)" class="entry-image" /></a></p><p>Home / Blog / Marketing automation software - gain an UNFAIR advantage over your competitors (everything you need to know inside) Marketing automation software - gain an UNFAIR advantage over your competitors (everything you need to know inside) By lucashawro On 24/11/2018 What Automation means f...</p><p><a href="https://b.hatena.ne.jp/entry/lucashawro.e-monsite.com/blog/marketing-automation-software-gain-an-unfair-advantage-over-your-competitors-everything-you-need-to-know-inside.html"><img src="https://b.hatena.ne.jp/entry/image/http://lucashawro.e-monsite.com/blog/marketing-automation-software-gain-an-unfair-advantage-over-your-competitors-everything-you-need-to-know-inside.html" alt="はてなブックマーク - Marketing automation software - gain an UNFAIR advantage over your competitors (everything you need to know inside)" title="はてなブックマーク - Marketing automation software - gain an UNFAIR advantage over your competitors (everything you need to know inside)" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/lucashawro.e-monsite.com/blog/marketing-automation-software-gain-an-unfair-advantage-over-your-competitors-everything-you-need-to-know-inside.html"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  46. COLORPEAK Web Design & Marketing - Google 検索

    2018-11-26 00:14:32 UTC

    GMB Post out: COLORPEAK Web Design & Marketing on
    <blockquote cite="https://www.google.co.jp/search?q=COLORPEAK+Web+Design+%26+Marketing&amp;ludocid=4505656050098590327" title="COLORPEAK Web Design &amp; Marketing - Google 検索"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=https%3A%2F%2Fwww.google.co.jp%2Fsearch%3Fq%3DCOLORPEAK%2BWeb%2BDesign%2B%2526%2BMarketing%26ludocid%3D4505656050098590327" alt="" /> <a href="https://www.google.co.jp/search?q=COLORPEAK+Web+Design+%26+Marketing&amp;ludocid=4505656050098590327">COLORPEAK Web Design &amp; Marketing - Google 検索</a></cite><p><a href="https://www.google.co.jp/search?q=COLORPEAK+Web+Design+%26+Marketing&amp;ludocid=4505656050098590327"><img src="" alt="COLORPEAK Web Design &amp; Marketing - Google 検索" title="COLORPEAK Web Design &amp; Marketing - Google 検索" class="entry-image" /></a></p><p>COLORPEAK Web Design &amp; Marketing Agency Based in North East England · Grow your company and sell · like nobody&#39;s business · Website Design that takes Your Business ...</p><p><a href="https://b.hatena.ne.jp/entry/s/www.google.co.jp/search?q=COLORPEAK+Web+Design+%26+Marketing&amp;ludocid=4505656050098590327"><img src="https://b.hatena.ne.jp/entry/image/https://www.google.co.jp/search?q=COLORPEAK+Web+Design+%26+Marketing&amp;ludocid=4505656050098590327" alt="はてなブックマーク - COLORPEAK Web Design &amp; Marketing - Google 検索" title="はてなブックマーク - COLORPEAK Web Design &amp; Marketing - Google 検索" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/s/www.google.co.jp/search?q=COLORPEAK+Web+Design+%26+Marketing&amp;ludocid=4505656050098590327"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  47. Colorpeak on Twitter: "As we treat ourselves to several cups of coffee a day at Colorpeak it would be inappropriate ;) not to to celebrate… https://t.co/q4LWgZoKPy"

    2018-10-01 11:49:30 UTC

    <blockquote cite="https://twitter.com/ColorpeakLtd/status/1046700253951533056" title="Colorpeak on Twitter: &quot;As we treat ourselves to several cups of coffee a day at Colorpeak it would be inappropriate ;) not to to celebrate… https://t.co/q4LWgZoKPy&quot;"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=https%3A%2F%2Ftwitter.com%2FColorpeakLtd%2Fstatus%2F1046700253951533056" alt="" /> <a href="https://twitter.com/ColorpeakLtd/status/1046700253951533056">Colorpeak on Twitter: &quot;As we treat ourselves to several cups of coffee a day at Colorpeak it would be inappropriate ;) not to to celebrate… https://t.co/q4LWgZoKPy&quot;</a></cite><p><a href="https://twitter.com/ColorpeakLtd/status/1046700253951533056"><img src="https://cdn-ak-scissors.b.st-hatena.com/image/square/09b925f4653458253584c7b3057a380b32176396/height=90;version=1;width=120/https%3A%2F%2Fpbs.twimg.com%2Fprofile_images%2F743959215421726720%2FHcWRkLKn.jpg" alt="Colorpeak on Twitter: &quot;As we treat ourselves to several cups of coffee a day at Colorpeak it would be inappropriate ;) not to to celebrate… https://t.co/q4LWgZoKPy&quot;" title="Colorpeak on Twitter: &quot;As we treat ourselves to several cups of coffee a day at Colorpeak it would be inappropriate ;) not to to celebrate… https://t.co/q4LWgZoKPy&quot;" class="entry-image" /></a></p><p>As we treat ourselves to several cups of coffee a day at Colorpeak it would be inappropriate ;) not to to celebrate… https://t.co/q4LWgZoKPy</p><p><a href="https://b.hatena.ne.jp/entry/s/twitter.com/ColorpeakLtd/status/1046700253951533056"><img src="https://b.hatena.ne.jp/entry/image/https://twitter.com/ColorpeakLtd/status/1046700253951533056" alt="はてなブックマーク - Colorpeak on Twitter: &quot;As we treat ourselves to several cups of coffee a day at Colorpeak it would be inappropriate ;) not to to celebrate… https://t.co/q4LWgZoKPy&quot;" title="はてなブックマーク - Colorpeak on Twitter: &quot;As we treat ourselves to several cups of coffee a day at Colorpeak it would be inappropriate ;) not to to celebrate… https://t.co/q4LWgZoKPy&quot;" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/s/twitter.com/ColorpeakLtd/status/1046700253951533056"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  48. COLORPEAK ® Marketing Autonomy

    2018-09-29 12:55:17 UTC

    Colorpeak's Digital Newsstand 🗣
    <blockquote cite="https://paper.li/colorpeak-news" title="COLORPEAK ® Marketing Autonomy"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=https%3A%2F%2Fpaper.li%2Fcolorpeak-news" alt="" /> <a href="https://paper.li/colorpeak-news">COLORPEAK ® Marketing Autonomy</a></cite><p><a href="https://paper.li/colorpeak-news"><img src="https://cdn-ak-scissors.b.st-hatena.com/image/square/e5e67f638a2867fae6481d671cdb050f6c2facbd/height=90;version=1;width=120/https%3A%2F%2Fd197nsfq0bri0.cloudfront.net%2Fimages%2Ffb-post-logo-2020.png" alt="COLORPEAK ® Marketing Autonomy" title="COLORPEAK ® Marketing Autonomy" class="entry-image" /></a></p><p>Colorpeak&#39;s newsstand gathering best marketing automation articles and solutions to help businesses become more autonomous.</p><p><a href="https://b.hatena.ne.jp/entry/s/paper.li/colorpeak-news"><img src="https://b.hatena.ne.jp/entry/image/https://paper.li/colorpeak-news" alt="はてなブックマーク - COLORPEAK ® Marketing Autonomy" title="はてなブックマーク - COLORPEAK ® Marketing Autonomy" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/s/paper.li/colorpeak-news"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  49. Colorpeak on Twitter: "The 'good' old days of basic web design that looks like nobody cared are over 🎉🎈 Now we have UI and UX in mind, so… https://t.co/X8Nx83NcWT"

    2018-09-29 11:55:56 UTC

    <blockquote cite="http://twitter.com/ColorpeakLtd/status/1045990671436460032" title="Colorpeak on Twitter: &quot;The &#39;good&#39; old days of basic web design that looks like nobody cared are over 🎉🎈 Now we have UI and UX in mind, so… https://t.co/X8Nx83NcWT&quot;"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=http%3A%2F%2Ftwitter.com%2FColorpeakLtd%2Fstatus%2F1045990671436460032" alt="" /> <a href="http://twitter.com/ColorpeakLtd/status/1045990671436460032">Colorpeak on Twitter: &quot;The &#39;good&#39; old days of basic web design that looks like nobody cared are over 🎉🎈 Now we have UI and UX in mind, so… https://t.co/X8Nx83NcWT&quot;</a></cite><p><a href="http://twitter.com/ColorpeakLtd/status/1045990671436460032"><img src="https://cdn-ak-scissors.b.st-hatena.com/image/square/09b925f4653458253584c7b3057a380b32176396/height=90;version=1;width=120/https%3A%2F%2Fpbs.twimg.com%2Fprofile_images%2F743959215421726720%2FHcWRkLKn.jpg" alt="Colorpeak on Twitter: &quot;The &#39;good&#39; old days of basic web design that looks like nobody cared are over 🎉🎈 Now we have UI and UX in mind, so… https://t.co/X8Nx83NcWT&quot;" title="Colorpeak on Twitter: &quot;The &#39;good&#39; old days of basic web design that looks like nobody cared are over 🎉🎈 Now we have UI and UX in mind, so… https://t.co/X8Nx83NcWT&quot;" class="entry-image" /></a></p><p>The &#39;good&#39; old days of basic web design that looks like nobody cared are over 🎉🎈 Now we have UI and UX in mind, so… https://t.co/X8Nx83NcWT</p><p><a href="https://b.hatena.ne.jp/entry/twitter.com/ColorpeakLtd/status/1045990671436460032"><img src="https://b.hatena.ne.jp/entry/image/http://twitter.com/ColorpeakLtd/status/1045990671436460032" alt="はてなブックマーク - Colorpeak on Twitter: &quot;The &#39;good&#39; old days of basic web design that looks like nobody cared are over 🎉🎈 Now we have UI and UX in mind, so… https://t.co/X8Nx83NcWT&quot;" title="はてなブックマーク - Colorpeak on Twitter: &quot;The &#39;good&#39; old days of basic web design that looks like nobody cared are over 🎉🎈 Now we have UI and UX in mind, so… https://t.co/X8Nx83NcWT&quot;" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/twitter.com/ColorpeakLtd/status/1045990671436460032"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  50. Colorpeak on Twitter: "The 'good' old days of basic web design that looks like nobody cared are over 🎉🎈 Now we have UI and UX in mind, so… https://t.co/OrA4OReln9"

    2018-09-29 10:51:17 UTC

    <blockquote cite="http://twitter.com/ColorpeakLtd/status/1045980271420624896" title="Colorpeak on Twitter: &quot;The &#39;good&#39; old days of basic web design that looks like nobody cared are over 🎉🎈 Now we have UI and UX in mind, so… https://t.co/OrA4OReln9&quot;"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=http%3A%2F%2Ftwitter.com%2FColorpeakLtd%2Fstatus%2F1045980271420624896" alt="" /> <a href="http://twitter.com/ColorpeakLtd/status/1045980271420624896">Colorpeak on Twitter: &quot;The &#39;good&#39; old days of basic web design that looks like nobody cared are over 🎉🎈 Now we have UI and UX in mind, so… https://t.co/OrA4OReln9&quot;</a></cite><p><a href="http://twitter.com/ColorpeakLtd/status/1045980271420624896"><img src="https://cdn-ak-scissors.b.st-hatena.com/image/square/09b925f4653458253584c7b3057a380b32176396/height=90;version=1;width=120/https%3A%2F%2Fpbs.twimg.com%2Fprofile_images%2F743959215421726720%2FHcWRkLKn.jpg" alt="Colorpeak on Twitter: &quot;The &#39;good&#39; old days of basic web design that looks like nobody cared are over 🎉🎈 Now we have UI and UX in mind, so… https://t.co/OrA4OReln9&quot;" title="Colorpeak on Twitter: &quot;The &#39;good&#39; old days of basic web design that looks like nobody cared are over 🎉🎈 Now we have UI and UX in mind, so… https://t.co/OrA4OReln9&quot;" class="entry-image" /></a></p><p>The &#39;good&#39; old days of basic web design that looks like nobody cared are over 🎉🎈 Now we have UI and UX in mind, so… https://t.co/OrA4OReln9</p><p><a href="https://b.hatena.ne.jp/entry/twitter.com/ColorpeakLtd/status/1045980271420624896"><img src="https://b.hatena.ne.jp/entry/image/http://twitter.com/ColorpeakLtd/status/1045980271420624896" alt="はてなブックマーク - Colorpeak on Twitter: &quot;The &#39;good&#39; old days of basic web design that looks like nobody cared are over 🎉🎈 Now we have UI and UX in mind, so… https://t.co/OrA4OReln9&quot;" title="はてなブックマーク - Colorpeak on Twitter: &quot;The &#39;good&#39; old days of basic web design that looks like nobody cared are over 🎉🎈 Now we have UI and UX in mind, so… https://t.co/OrA4OReln9&quot;" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/twitter.com/ColorpeakLtd/status/1045980271420624896"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  51. Who should build your professional business website? Web designer, web developer, graphic artist or graphic designer?

    2018-09-29 10:15:00 UTC

    <h1>Who should build your professional business website? Web designer, web developer, graphic artist or graphic designer?</h1> <p>This isn’t a trick question, or is it…? It used to be much easier to answer it. Back in early 2000 when web design reality was situated around ‘Is that person capable of creating a website?’ rather than ‘<strong>Is that person capable of designing a beautiful website, that is functional and makes people buy products?</strong>’ And it is an important matter especially when you&#x27;re considering who should design your professional business website.</p><figure class="image regular"><a href="https://colorpeak.co.uk"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/web-design-for-professional-businesses_8e0df9af5e20f8bc8779f9e4ad5a93a3_800.png 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/web-design-for-professional-businesses_8e0df9af5e20f8bc8779f9e4ad5a93a3_800.png 1x" media="(min-width: 769px)" /><img style="" alt="Web design for professional business website" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/web-design-for-professional-businesses_8e0df9af5e20f8bc8779f9e4ad5a93a3_800.png" /></picture></a><figcaption>Web design for professional business by Colorpeak</figcaption></figure><h2>Developing websites in the past</h2><p><strong>In the past</strong>, knowing how to code was necessary. Without understanding HTML or flash, you could not build a website. There was no question about whom should you hire to design it. The problem was that tech people were not known for their exquisite sense of visual style. <strong>Making a professional business website that looks good was not a priority if it&#x27;s appearance was considered at all.</strong> You can see for yourself by visiting the <a target="_blank" href="https://web.archive.org/web/20050101091959/http:/bbc.co.uk/">Wayback Machine</a> to see how the internet looked like back in 2005! Very few heard of good <a href="https://colorpeak.co.uk/tag/ui/">UI</a> (User Interface) or <a href="https://colorpeak.co.uk/tag/ux/">UX</a> (User Experience). These words may sound silly to a &quot;full-stack-web-developer-engineer” however, now coding skills are not necessary just put a functional website up. </p><h2>Cheap Websites (or &quot;web design on a budget&quot;)</h2><p>Which is not to say skilled coders and web developers aren&#x27;t necessary. Not at all! <strong>The &quot;no-coding&quot; approach works if we think about a general site, with a basic purpose</strong> like displaying simple information. Having an online space that functions as a visual business card or a leaflet is useful to describe and promote your company quickly. And there is a rapidly growing market for that type of web design. The reason? A website is often the first thing your potential customers will look for when they want to learn more about the product or service that you sell. So, you won&#x27;t get away with not having a website. At least not if you want to appear as a forward-thinking business owner. </p><p>If you need to outsource the creation of this type of website, an experienced <a target="_blank" href="https://work.chron.com/graphic-artist-vs-graphic-designer-18514.html">graphic artist</a> should be enough allowing you to save some time and money on more elaborate developments and designs. But there is no question that <strong>thousands of entrepreneurs, start-ups and resourceful individuals benefit from available (often free) web design tools that enable non-techies to &quot;DIY&quot; their websites</strong>. You probably heard of Squarespace, Wix or Weebly.</p><h2>Making a website using free website builders - the &quot;DIY&quot;-way</h2><p>If you’re <strong>on a budget, have lots of spare time, and you&#x27;re determined enough</strong>, there is no reason why you shouldn&#x27;t try to bootstrap your online portfolio! The disadvantage, however, is that there is a lot of technical, functional and visual limitations imposed by online web builders. So, websites built with those tools are also almost impossible to expand beyond their generic purpose and are often locked to the system they&#x27;ve been designed with - so forget about easy migration and scale! Moreover (and assuming you don&#x27;t know CSS),<strong> your website won&#x27;t be bespoke</strong>, and you will likely cringe while stumbling upon an identical one (your competitor&#x27;s!). Therefore, your expectations towards DIY website builders shouldn&#x27;t be to create professional business website that really stands out and takes you to the next level, which is...</p><h2><a href="https://colorpeak.co.uk/web-design/">Web design</a> for professional businesses</h2><p>If you’re a small or medium business owner that cares about how the website presents the company brand, and how good it is in actually making money (i.e. conversions) you’re probably better off hiring a professional web designer. </p><p>We get to live in the lucky times where <strong>a good web designer has a solid understanding of coding, so you no longer need to choose between functionality and the looks</strong>. It&#x27;s also often the case that an experienced web designer will have a good understanding of <a href="https://colorpeak.co.uk/4-key-skills-graphic-designer/">graphic design</a>. So is undoubtedly qualified to pull off a bespoke, professional business website that will lift you above the rest of the &quot;DIY-crowd&quot; and your competitors. </p><p><strong>If you&#x27;re treating your website as an active advertisement or a real business asset</strong> that can draw the attention of your customers - and you should! - then having it done by a professional web designer is without question the best way to go. </p><figure class="image regular"><a href="https://colorpeak.co.uk/web-design-company/"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/graphic-artist-designer-web-developer_5100506c5924fe09a53288ebe26d1884_800.png 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/graphic-artist-designer-web-developer_5100506c5924fe09a53288ebe26d1884_800.png 1x" media="(min-width: 769px)" /><img style="" alt="Professional website development" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/graphic-artist-designer-web-developer_5100506c5924fe09a53288ebe26d1884_800.png" /></picture></a><figcaption>Professional website development by Colorpeak</figcaption></figure><h2>High-level functionality in web design</h2><p>If you need your website to do more than the above, you probably will have to consider investing your money in a developer, especially if you’re thinking about <strong>managing large databases of information through your website</strong>. If you have a bunch of money on a large team of web developers, front-end designers, artists, project managers, etc. and have plenty of time for everyone to team-up then you can deliver a great professional business website project that will look stylish and modern. If all goes well, it will also be more reliable and capable of handling more complicated tasks like <strong>bespoke e-commerce shopping carts and payment processing systems</strong>. In a sense, a well thought-out and properly executed high-level website/IT project is infinitely scalable and can handle billions of active users like this <a target="_blank" rel="nofollow" href="https://facebook.com">website </a>or <a target="_blank" rel="nofollow" href="https://amazon.com">this one</a>.</p><p>However, expect a bill to the floor and, as unfortunate as it sounds, a high risk of failure. As it often is with large, <a href="https://en.wikipedia.org/wiki/List_of_failed_and_overbudget_custom_software_projects">overbudget IT projects</a>. </p><h2>Who should I higher to design my website?</h2><p>It really depends on your goals. There will always be some work for developers who get higher paychecks and can pull magical websites that do more than looking good. Some people don’t need to spend a fortune on online advertising or <a href="https://colorpeak.co.uk/marketing/">marketing</a> if they can stitch up a basic site from a template for free. However, <strong>the sweet spot has never been as available as it is now and you can have a professional, beautiful and functional website with a reasonable price tag and realistic ROI</strong> for your business at the same time.</p><h3>Source: <a href=" https://colorpeak.co.uk/who-should-build-professional-business-website">Who should build your professional business website? Web designer, web developer, graphic artist or graphic designer?</a> </h3> <!-- Piwik tracking --><!-- Piwik --><script type="text/javascript"> var _paq = _paq || []; var url = "https://colorpeak.storychief.io/who-should-build-professional-business-website?id=1588127654&type=12"; const queryDict = {}; location.search.substr(1).split("&").forEach(function(item) {queryDict[item.split("=")[0]] = item.split("=")[1]}); if ('contact' in queryDict){ const separator = (url.indexOf("?")===-1)?"?":"&"; url = url + separator + "contact="+queryDict['contact']; } if ('list' in queryDict){ const separator = (url.indexOf("?")===-1)?"?":"&"; url = url + separator + "list="+queryDict['list']; } _paq.push(['setDocumentTitle', 'Who should build your professional business website? Web designer, web developer, graphic artist or graphic designer?']); _paq.push(['setCustomUrl', url]); _paq.push(['trackPageView']); _paq.push(['enableHeartBeatTimer', 15]); _paq.push(['enableLinkTracking']); (function() { var u="//storychief.piwikpro.com/"; _paq.push(['addTracker', u+'piwik.php', '565b8427-1664-46d1-ae81-6e8e0925dae9']); var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0]; g.type='text/javascript'; g.async=true; g.defer=true; g.src=u+'piwik.js'; s.parentNode.insertBefore(g,s); })(); </script><!-- End Piwik Code --><!-- strchf script --><script async src="https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"></script><!-- End strchf script -->
  52. 4 key skills of a Graphic Designer

    2018-09-23 20:01:00 UTC

    <h1>4 key skills of a Graphic Designer</h1> <p>A graphic artist of any kind is a person who may not necessarily possess the skills needed to be able to call themselves a graphic designer. On the other hand, not every graphic designer is an artist. You can learn the craft of design and techniques needed to create graphics that can carry one’s message. With the right set of tools and knowledge, the world is yours. The best of the best will have both and will be the leaders who inspire others; creating graphic designs that are admired and shared.</p><h2><strong>Who is a Graphic Artist?</strong></h2><p>If it only was so easy to define a graphic artist. Some will say you need to be born an artist, that you need an artistic soul, but for the purpose of this article, we will focus on a more down-to-earth approach. In short, a graphic artist is a creative person such as an illustrator, photographer or somebody designing <a target="_blank" rel="nofollow" href="https://ilovetypography.com/">typography</a> to list just a few; an artist that works with a visual medium.</p><h2><strong>Who is a Graphic Designer?</strong></h2><p>A graphics designer will most often be a part of a graphic artists group, though not necessarily. Many freelancers are working in this area by themselves. A graphic designer specialises in supplying graphic illustrations for an editorial piece, web developer or advertising, among many others. Your job as a graphic designer is to produce a visual design (a digital one most of the time these days) that conveys a specific message for whatever purpose.</p><figure class="image regular"><a href="https://colorpeak.co.uk/graphic-design/"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/96f4d201bd336c876e5f0c5fe44a5e74_800.png 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/96f4d201bd336c876e5f0c5fe44a5e74_800.png 1x" media="(min-width: 769px)" /><img style="" alt="" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/96f4d201bd336c876e5f0c5fe44a5e74_800.png" /></picture></a></figure><h2><strong>What skills do you need to be a Graphic Designer?</strong></h2><ul><li>Soft skills</li><li>Tools</li><li>Knowledge</li><li>Degree (skills confirmation)</li></ul><h3><strong>Soft skills in graphic design</strong></h3><p>You would think that there are more important skills to have as a graphic designer. However, this is not always one of those jobs where you sit behind a desk all day and work on your computer. Your task as a <a target="_blank" rel="nofollow" href="https://en.wikipedia.org/wiki/Graphic_designer">graphic designer</a>, especially in a large company, is to communicate the client’s written or spoken message through visual means. That requires you to have well-developed communication skills. It’s not a one-man job so you will also find yourself participating in brainstorm meetings where you and your colleagues will have to agree on the best marketing strategy. You will have to be able to understand the team leader’s vision and confront them if your experience tells you this or that won’t work. And you need to be a team player, so knowing some negotiation skills will come handy when putting your thoughts out there for others to think through. </p><p><small>If you need a qualified Graphic Designer, please call Colorpeak at <a href="http://tel:00441916451645">0191 645 1645</a>.</small></p><h3><strong><a href="https://colorpeak.co.uk/graphic-design/">Graphic design</a> tools</strong></h3><p>I could tell you there are plenty of tools that you can use as a graphic designer, but there are only a few that truly count and enable you to create with no limitations. These days, knowing how to use (and use well!) Adobe CS is a must. As a freelancer, you may want to dip into <a target="_blank" href="https://www.gimp.org/">Gimp</a>, Inkspace or Krita freeware software. If you’re looking for a job in a respected Graphic Design company, however, then having InDesign, <a target="_blank" href="https://www.adobe.com/uk/products/photoshop.html ">Photoshop</a> and Illustrator listed in your CV is a necessity. </p><h3><strong>Knowledge of graphic design field</strong></h3><p>In terms of &quot;know-how&quot;, there are certain things that you need to know by heart and most importantly understand, like typography or branding. However, there are others that you only need to be aware of, like printing technicalities.</p><figure class="image regular"><a href="https://colorpeak.co.uk/web-design-marketing-trends-2019/"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/ac168ae8133237cdba44e7a85f1998f0_800.png 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/ac168ae8133237cdba44e7a85f1998f0_800.png 1x" media="(min-width: 769px)" /><img style="" alt="" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/ac168ae8133237cdba44e7a85f1998f0_800.png" /></picture></a></figure><h3><strong>Areas of knowledge that every Graphic Designer should be familiar with:</strong></h3><ul><li>UI/UX Design</li><li>HTML/CSS</li><li>Typography</li><li>Branding</li><li>Printing</li></ul><p>UI/UX design (User Interface/User Experience), typography and basic HTML/CSS knowledge are essential if you are considering working as a graphic designer in web design field. One could argue that you don’t need any coding skills to produce a website, but that is not true. You need to understand if and how a web developer will be able to reproduce your design using programming skills. I would say you can be a graphic artist without this knowledge but to be a good and respected graphic designer you won’t get away from the necessity of understanding HTML and CSS. Studies show that 36% of companies prefer their graphic designers to know HTML. Typography is another of those skills that you need to obtain but we have a separate article that talks about typography in <a href="https://colorpeak.co.uk/minimalism-web-design/">minimalistic design</a> if you’re interested.</p><p>When it comes to branding, there are specific guidelines that you need to be aware of. Fortunately, it usually lies within a team leader’s scope to decide what needs to be designed. It is good to have experience in creating a brand for a company. However, in the end, you simply need to produce what the client needs, so most of the time you learn as you go.</p><p><small>Need a brand design? We can do it all! Call <a href="http://tel:00441916451645">0191 645 1645</a> for more information.</small></p><p>You do not need to know how the printer operates. Frankly, you’re not working at the printer. Regardless of that, you should know how to prepare your design for printing purposes. When applying for a graphic designer position, trust me, you will not get it unless you know what bleed or CMYK is.</p><h3><strong>Degree for the graphic design industry</strong></h3><p>We’re living in the era of Skillshare, Treehouse and <a target="_blank" href="https://www.udemy.com/">Udemy online courses</a> as well as YouTube where you can find anything from instructions on how to clean the coffee spill from your carpet to creating a 3D logo for your client. Yet, if you browse available positions on Indeed, Jobsite or especially the <a target="_blank" href="https://findajob.dwp.gov.uk/">Government Find a Job website</a> you will hardly find an offer that does not require an educational background. In fact, in more than 80% of cases, you would not even be invited for an interview unless you have a degree. But then again, you can always become a freelancer and there are plenty of websites like Fiverr or PeoplePerHour where you can <a href="https://colorpeak.co.uk/ppc-ads/">advertise your services</a>.</p><h2><strong>Conclusion</strong></h2><p>Although it is not easy and takes time to acquire graphic design skills you can do it yourself especially if design is your passion. You can get a degree and end up being a part of a graphic artist team that works for large advertising agencies. You can also be a free spirit working on your own from the comfort of your home. Whichever path you take, remember there are certain skills you need to possess without which you can’t be successful in the field of design.</p><p>Source: <a href="https://colorpeak.co.uk/4-key-skills-graphic-designer">4 key skills of a Graphic Designer</a></p><p><small>For any Graphic Design queries <a href="mailto:mailto:info@colorpeak.co.uk">drop us an email</a>, and we will be in touch shortly.</small></p> <!-- Piwik tracking --><!-- Piwik --><script type="text/javascript"> var _paq = _paq || []; var url = "https://colorpeak.storychief.io/4-key-skills-graphic-designer?id=1018656194&type=12"; const queryDict = {}; location.search.substr(1).split("&").forEach(function(item) {queryDict[item.split("=")[0]] = item.split("=")[1]}); if ('contact' in queryDict){ const separator = (url.indexOf("?")===-1)?"?":"&"; url = url + separator + "contact="+queryDict['contact']; } if ('list' in queryDict){ const separator = (url.indexOf("?")===-1)?"?":"&"; url = url + separator + "list="+queryDict['list']; } _paq.push(['setDocumentTitle', '4 key skills of a Graphic Designer']); _paq.push(['setCustomUrl', url]); _paq.push(['trackPageView']); _paq.push(['enableHeartBeatTimer', 15]); _paq.push(['enableLinkTracking']); (function() { var u="//storychief.piwikpro.com/"; _paq.push(['addTracker', u+'piwik.php', '565b8427-1664-46d1-ae81-6e8e0925dae9']); var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0]; g.type='text/javascript'; g.async=true; g.defer=true; g.src=u+'piwik.js'; s.parentNode.insertBefore(g,s); })(); </script><!-- End Piwik Code --><!-- strchf script --><script async src="https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"></script><!-- End strchf script -->
  53. Flat design vs depth in web design

    2018-09-11 19:32:18 UTC

    Flat design vs depth in web design - CSS has been with us for over two decades, but its use properly...
    <blockquote cite="https://lucashawro.tumblr.com/post/177983028815/flat-design-vs-depth-in-web-design" title="Flat design vs depth in web design"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=https%3A%2F%2Flucashawro.tumblr.com%2Fpost%2F177983028815%2Fflat-design-vs-depth-in-web-design" alt="" /> <a href="https://lucashawro.tumblr.com/post/177983028815/flat-design-vs-depth-in-web-design">Flat design vs depth in web design</a></cite><p><a href="https://lucashawro.tumblr.com/post/177983028815/flat-design-vs-depth-in-web-design"><img src="https://cdn-ak-scissors.b.st-hatena.com/image/square/16ae3721c1ea86c12a6deaee96e43fe59c50ec3d/height=90;version=1;width=120/https%3A%2F%2F64.media.tumblr.com%2F85fec00d9d19c992fa0518bd27dc99b3%2Ftumblr_inline_pewotfhQG41w61n32_1280.jpg" alt="Flat design vs depth in web design" title="Flat design vs depth in web design" class="entry-image" /></a></p><p>CSS has been with us for over two decades, but its use properly kicked in 2003 when Jeffrey Zeldman published his book “Designing with Web Standards”. Since then the use of flash templates for web design started to slow down, and CSS became widely used. By the time flat design was introduced in 2...</p><p><a href="https://b.hatena.ne.jp/entry/s/lucashawro.tumblr.com/post/177983028815/flat-design-vs-depth-in-web-design"><img src="https://b.hatena.ne.jp/entry/image/https://lucashawro.tumblr.com/post/177983028815/flat-design-vs-depth-in-web-design" alt="はてなブックマーク - Flat design vs depth in web design" title="はてなブックマーク - Flat design vs depth in web design" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/s/lucashawro.tumblr.com/post/177983028815/flat-design-vs-depth-in-web-design"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  54. Colorpeak on Twitter: "We're on fire! 🔥👩‍🚒 Check out Alex's new article about flat design vs depth in web design. https://t.co/s4RMx1bAGt"

    2018-09-11 17:34:50 UTC

    in-depth article about flat designs 🙃
    <blockquote cite="https://twitter.com/ColorpeakLtd/status/1039562406446460929" title="Colorpeak on Twitter: &quot;We&#39;re on fire! 🔥👩‍🚒 Check out Alex&#39;s new article about flat design vs depth in web design. https://t.co/s4RMx1bAGt&quot;"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=https%3A%2F%2Ftwitter.com%2FColorpeakLtd%2Fstatus%2F1039562406446460929" alt="" /> <a href="https://twitter.com/ColorpeakLtd/status/1039562406446460929">Colorpeak on Twitter: &quot;We&#39;re on fire! 🔥👩‍🚒 Check out Alex&#39;s new article about flat design vs depth in web design. https://t.co/s4RMx1bAGt&quot;</a></cite><p><a href="https://twitter.com/ColorpeakLtd/status/1039562406446460929"><img src="https://cdn-ak-scissors.b.st-hatena.com/image/square/09b925f4653458253584c7b3057a380b32176396/height=90;version=1;width=120/https%3A%2F%2Fpbs.twimg.com%2Fprofile_images%2F743959215421726720%2FHcWRkLKn.jpg" alt="Colorpeak on Twitter: &quot;We&#39;re on fire! 🔥👩‍🚒 Check out Alex&#39;s new article about flat design vs depth in web design. https://t.co/s4RMx1bAGt&quot;" title="Colorpeak on Twitter: &quot;We&#39;re on fire! 🔥👩‍🚒 Check out Alex&#39;s new article about flat design vs depth in web design. https://t.co/s4RMx1bAGt&quot;" class="entry-image" /></a></p><p>We&#39;re on fire! 🔥👩‍🚒 Check out Alex&#39;s new article about flat design vs depth in web design. https://t.co/s4RMx1bAGt</p><p><a href="https://b.hatena.ne.jp/entry/s/twitter.com/ColorpeakLtd/status/1039562406446460929"><img src="https://b.hatena.ne.jp/entry/image/https://twitter.com/ColorpeakLtd/status/1039562406446460929" alt="はてなブックマーク - Colorpeak on Twitter: &quot;We&#39;re on fire! 🔥👩‍🚒 Check out Alex&#39;s new article about flat design vs depth in web design. https://t.co/s4RMx1bAGt&quot;" title="はてなブックマーク - Colorpeak on Twitter: &quot;We&#39;re on fire! 🔥👩‍🚒 Check out Alex&#39;s new article about flat design vs depth in web design. https://t.co/s4RMx1bAGt&quot;" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/s/twitter.com/ColorpeakLtd/status/1039562406446460929"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  55. Flat design vs depth in web design

    2018-09-11 17:03:00 UTC

    <h1>Flat design vs depth in web design</h1> <p class="bcaki">CSS has been with us for over two decades, but its use properly kicked in 2003 when Jeffrey Zeldman published his book &quot;Designing with Web Standards&quot;. Since then the use of flash templates for web design started to slow down, and CSS became widely used. </p><figure class="image regular"><a target="_blank" rel="nofollow" href="https://cowboy.bike/"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/0c7354ade72673e37eb1f9f115e617bc_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/0c7354ade72673e37eb1f9f115e617bc_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Depth in web design" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/0c7354ade72673e37eb1f9f115e617bc_800.jpg" /></picture></a><figcaption>View website <a target="_blank" rel="nofollow" href="https://cowboy.bike/">cowboy.bike</a></figcaption></figure><p class="daq9j">By the time flat design was introduced in 2006 by Windows with their Zune player release, web designers were in a phase showing off their skills using flashy illustrations and animations that int their minds were to wow website visitors. It was a minefield full of colours, textures and simple animations that constantly distracted people to no end. You can check out how the internet looked like in early 2000 by visiting <a target="_blank" rel="nofollow" href="https://www.webdesignmuseum.org/gallery?page=1&year=2000,2005&category=&style=&open=year&order=popular">Web Design Museum</a>. </p><h2><strong>What is flat design?</strong></h2><p class="2d3qs">Flat design emphasises usability in its <a target="_blank" href="https://colorpeak.co.uk/minimalism-web-design/">minimalistic approach</a> toward the interface. It focuses on being clean and simple, emphasising open space, 2D illustrations, contrast and crisp edges. As a principal, the less stylistic elements seen as unnecessary clutter in web design, the better. </p><p class="1ii7v">One can say that flat design goes back to the basics of web design in terms of being a functional tool. The focus shifts from how it looks to how well it works. Don&#x27;t get me wrong, the looks are still important and need to please the eye, but at the same time when your end goal is to implement flat design it needs to equally be user-friendly. </p><figure class="image regular"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/73fe89abb9cd07601e9d8168d41f4190_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/73fe89abb9cd07601e9d8168d41f4190_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Flat design showcasing website" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/73fe89abb9cd07601e9d8168d41f4190_800.jpg" /></picture><figcaption>View website <a target="_blank" rel="nofollow" href="https://artisantalent.com/">artisantalent.com</a></figcaption></figure><h2><strong>Here are some basic principles of flat design:</strong></h2><ul><li>clean and simple</li><li>two-dimensional illustrations and icons</li><li>crisp edges</li><li>use of contrast</li><li>decluttered space</li></ul><h2><strong>Depth in web design</strong></h2><p class="4qh04">On the other hand, the use of depth in web design has been equally popular. Designers who use it tend to say they like to “breathe life” into their work and add depth as a way to do it. By adding shadow, which is very popular to create a 3D perception, you can emphasise specific elements on the website and make them more realistic.</p><p class="72ka8">According to some, a real-looking interface can boost people’s interaction with the website which is always important when it comes to web design, as it must be pretty but more importantly, functional. </p><p class="er5ie">Some specific tools can be used to achieve depth in web design.</p><h2><strong>How can depth be achieved in web design?</strong></h2><ul><li>parallax backgrounds</li><li>focal points and perspective</li><li>subtle shading and lighting</li><li>overlapping layers</li><li>gaussian blur</li><li>skeuomorphism (<em>interface objects that mimic their real-world counterparts in how they appear or how the user can interact with them</em> - definition by <a target="_blank" rel="nofollow" href="https://www.interaction-design.org/literature/topics/skeuomorphism">Interaction Design</a>)</li></ul><p class="5a0u9">Skeuomorphism became popular thanks to Apple. Steve Jobs was always the one who emphasised that people should use devices thanks to intuition and should not have to read manuals to enjoy the technology. But after a few years, <a target="_blank" href="https://colorpeak.co.uk/web-design-marketing-trends-2019/">this trend</a> seems to be overused, and even Apple followed the Windows approach and introduced flat design in their devices.</p><figure class="image regular"><a target="_blank" href="https://colorpeak.co.uk/web-design/"><picture style=""><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/d59dec48b3d24e5b5b78528675f2fc95_800.jpg 1x" media="(max-width: 768px)" /><source srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/d59dec48b3d24e5b5b78528675f2fc95_800.jpg 1x" media="(min-width: 769px)" /><img style="" alt="Flat design versus skeuomorphic design of Safari icon" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/d59dec48b3d24e5b5b78528675f2fc95_800.jpg" /></picture></a><figcaption>Skeuomorphic vs flat design</figcaption></figure><p class="c8rmf">These days everything seems to be mixing, and although we see the flat design in the lead, it has some depth elements incorporated into it like subtle shadows and micro-animations. It is the best of two worlds combined for better visuals and user-experience. That&#x27;s a win-win if you ask me.</p><p class="6gn76"> Source: <a href="https://colorpeak.co.uk/flat-vs-depth-web-design"><strong>Flat design vs depth in web design</strong> </a></p> <!-- Piwik tracking --><!-- Piwik --><script type="text/javascript"> var _paq = _paq || []; var url = "https://colorpeak.storychief.io/flat-vs-depth-web-design?id=1514311566&type=12"; const queryDict = {}; location.search.substr(1).split("&").forEach(function(item) {queryDict[item.split("=")[0]] = item.split("=")[1]}); if ('contact' in queryDict){ const separator = (url.indexOf("?")===-1)?"?":"&"; url = url + separator + "contact="+queryDict['contact']; } if ('list' in queryDict){ const separator = (url.indexOf("?")===-1)?"?":"&"; url = url + separator + "list="+queryDict['list']; } _paq.push(['setDocumentTitle', 'Flat design vs depth in web design']); _paq.push(['setCustomUrl', url]); _paq.push(['trackPageView']); _paq.push(['enableHeartBeatTimer', 15]); _paq.push(['enableLinkTracking']); (function() { var u="//storychief.piwikpro.com/"; _paq.push(['addTracker', u+'piwik.php', '565b8427-1664-46d1-ae81-6e8e0925dae9']); var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0]; g.type='text/javascript'; g.async=true; g.defer=true; g.src=u+'piwik.js'; s.parentNode.insertBefore(g,s); })(); </script><!-- End Piwik Code --><!-- strchf script --><script async src="https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"></script><!-- End strchf script -->
  56. http://twitter.com/i/web/status/1039227186031603714

    2018-09-10 19:09:55 UTC

    Great post by @Ahrefs - this is a bit out of general "How-to" #utilitarian trend (which are great nevertheless) but…
    <blockquote cite="http://twitter.com/i/web/status/1039227186031603714" title="http://twitter.com/i/web/status/1039227186031603714"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=http%3A%2F%2Ftwitter.com%2Fi%2Fweb%2Fstatus%2F1039227186031603714" alt="" /> <a href="http://twitter.com/i/web/status/1039227186031603714">http://twitter.com/i/web/status/1039227186031603714</a></cite><p><a href="http://twitter.com/i/web/status/1039227186031603714"><img src="" alt="http://twitter.com/i/web/status/1039227186031603714" title="http://twitter.com/i/web/status/1039227186031603714" class="entry-image" /></a></p><p></p><p><a href="https://b.hatena.ne.jp/entry/twitter.com/i/web/status/1039227186031603714"><img src="https://b.hatena.ne.jp/entry/image/http://twitter.com/i/web/status/1039227186031603714" alt="はてなブックマーク - http://twitter.com/i/web/status/1039227186031603714" title="はてなブックマーク - http://twitter.com/i/web/status/1039227186031603714" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/twitter.com/i/web/status/1039227186031603714"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  57. Minimalism in Web Design | Colorpeak

    2018-09-07 20:54:47 UTC

    <blockquote cite="https://colorpeak.co.uk/minimalism-web-design/" title="Minimalism in Web Design | Colorpeak"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=https%3A%2F%2Fcolorpeak.co.uk%2Fminimalism-web-design%2F" alt="" /> <a href="https://colorpeak.co.uk/minimalism-web-design/">Minimalism in Web Design | Colorpeak</a></cite><p><a href="https://colorpeak.co.uk/minimalism-web-design/"><img src="https://cdn-ak-scissors.b.st-hatena.com/image/square/7266d50441d1557cec36bc89ec1ddb629d54b0e7/height=90;version=1;width=120/https%3A%2F%2Fcolorpeak.co.uk%2Fwp-content%2Fuploads%2F2018%2F09%2Fminimalism-web-design.jpg" alt="Minimalism in Web Design | Colorpeak" title="Minimalism in Web Design | Colorpeak" class="entry-image" /></a></p><p>When you think about minimalism in today’s websites, you most likely have a specific light-weight style in mind recognised across many fields. In many ways, the concept of minimalism has been a constant presence in the designer’s world of art and architecture for almost a century. It has also bec...</p><p><a href="https://b.hatena.ne.jp/entry/s/colorpeak.co.uk/minimalism-web-design/"><img src="https://b.hatena.ne.jp/entry/image/https://colorpeak.co.uk/minimalism-web-design/" alt="はてなブックマーク - Minimalism in Web Design | Colorpeak" title="はてなブックマーク - Minimalism in Web Design | Colorpeak" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/s/colorpeak.co.uk/minimalism-web-design/"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  58. Minimalism in Web Design

    2018-09-07 20:19:00 UTC

    <h1>Minimalism in Web Design</h1><div class="3stj9">When you think about minimalism in today’s websites, you most likely have a specific light-weight style in mind recognised across many fields. In many ways, the concept of minimalism has been a constant presence in the designer's world of art and architecture for almost a century. It has also become a dominant trend in website design, especially in 2018, and likely will only grow stronger in the upcoming years. I hope you will be interested in learning what <em>Colorpeak</em> has to tell you about what it means to design a minimal website.</div><h2><strong>What is minimalism? </strong></h2><div class="9o7a6">You've probably heard the phrases "the art of less" or "less is more" many times. It's a cliché, but there is truth to it. One can say that simplicity represents the essence of a minimalistic approach in modern design.</div><blockquote><em>“The term minimalism is also used to describe a trend in design and architecture, wherein the subject is reduced to its necessary elements”.</em> </blockquote><div class="ff4ei"><a href="https://en.wikipedia.org/wiki/Minimalism" target="_blank">- Wikipedia</a></div><div class="5ikpe">However, today I would like to focus on exploring minimalism as it’s applied in digital web design. I will also go through its main principles and show you actual examples of beautiful minimalist websites.</div><h2><strong>Minimalism in web design</strong></h2><div class="6e7b3">Most designers agree that minimalism in web design means simplifying the interface by removing unnecessary elements. Some will also argue that you need to strip down the website to its bare bones, especially since <a href="https://www.ampproject.org/learn/overview/" rel="nofollow" target="_blank">AMP </a>was introduced. However, no matter which approach you prefer, remember that there are some restrictions in deleting the elements of your design before it loses its main goal of providing information to the visitor or generating sales.</div><h2><strong>The main principles of minimalism in web design</strong></h2><ol><li>Invisible or subtle navigation</li><li>Negative/empty space</li><li>Use of contrast</li><li>Power of typography</li><li>User-friendly layout</li></ol><h3><strong>Invisible or subtle navigation</strong></h3><div class="fccmn">Most people are in a hurry, or to be more accurate, are impatient. Simple navigation will encourage them to look for what they came to your website for. Unless you're building a large retailer website that requires a <em><a href="https://www.r2integrated.com/r2insights/an-seo-view-of-mega-menus" rel="nofollow" target="_blank">mega menu</a></em>, keep it simple, and you will be rewarded.</div><br /><figure class="image regular"><picture><source media="(max-width: 768px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/7c190a60bba4823e3e42a0a59abc9aec.gif 1x"></source><source media="(min-width: 769px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/7c190a60bba4823e3e42a0a59abc9aec.gif 1x"></source><img alt="" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/7c190a60bba4823e3e42a0a59abc9aec.gif" /></picture><figcaption>Visit website <a href="https://charbonneltowns.com/" rel="nofollow" target="_blank">charbonneltowns.com</a></figcaption></figure><br /><h3><strong>Negative/empty space</strong></h3><div class="fgamr">White space can be a powerful tool, helping you to draw people's attention toward what little remains on your minimalistic website. It is commonly used, but often its inclusion is an accident, especially when a designer building an e-commerce website will tend to focus on making sure the shop works. How it looks is a secondary concern. In such instances, you end up with a website of a five-year-old who did not learn yet how to fill in the background between the grass and the sky on that picture they drew for grandma.</div><br /><figure class="image regular"><picture><source media="(max-width: 768px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/1c6323cf830871f83f67b56a9371c1d1.gif 1x"></source><source media="(min-width: 769px)" srcset="https://d37oebn0w9ir6a.cloudfront.net/account_2648/1c6323cf830871f83f67b56a9371c1d1.gif 1x"></source><img alt="" src="https://d37oebn0w9ir6a.cloudfront.net/account_2648/1c6323cf830871f83f67b56a9371c1d1.gif" /></picture><figcaption>View website <a href="https://www.l2f.ch/" rel="nofollow" target="_blank">Learn 2 Forecast</a></figcaption></figure><br /><h3><strong>Use of contrast</strong></h3><div class="9hkqt">In terms of contrast, you can play with light or dark colours (resist using too many in one project). In addition, you can strategically place some of the website elements in the foreground vs background to emphasise them. Another contrast to consider is size and shape. These come especially handy when designing <em><a href="https://blog.hubspot.com/marketing/call-to-action-examples" rel="nofollow" target="_blank">Call to Action</a></em> buttons that should draw the attention of the visitor.</div><br /><figure class="image regular"><picture><source media="(max-width: 768px)" srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/f147c98a25539f6c080e2a53c33bd84e_800.jpg 1x"></source><source media="(min-width: 769px)" srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/f147c98a25539f6c080e2a53c33bd84e_800.jpg 1x"></source><img alt="" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/f147c98a25539f6c080e2a53c33bd84e_800.jpg" /></picture><figcaption>View website <a href="http://fleurmoreau.fr/" rel="nofollow" target="_blank">fleurmoreau.fr</a></figcaption></figure><br /><h3><strong>Power of typography</strong></h3><div class="odud">There are hundreds of fonts to choose from these days, and with minimalistic design in mind, it's not about which one you choose but how you use it. You can even use bold fonts and huge letters. No website should use one font only, but do not go overboard. Do not go over three. Even better, stick to two and play with the size, weight, and letter spacing to achieve balance and simplicity.</div><br /><figure class="image regular"><picture><source media="(max-width: 768px)" srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/235a1faabae50f3b8f28fde018237794_800.jpg 1x"></source><source media="(min-width: 769px)" srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/235a1faabae50f3b8f28fde018237794_800.jpg 1x"></source><img alt="" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/235a1faabae50f3b8f28fde018237794_800.jpg" /></picture><figcaption>View website <a href="http://www.klobouckalesni.cz/en/" rel="nofollow" target="_blank">www.klobouckalesni.cz</a></figcaption></figure><br /><h3><strong>User-friendly layout</strong></h3><div class="6ro5s">Large images will empower you to bring life to empty spaces. But they only work in certain cases like when designing a website for interior design, or photographers etc. Pictures can be very heavy and can slow down your website, so they need to be well balanced with the text between them.</div><br /><figure class="image regular"><picture><source media="(max-width: 768px)" srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/5d4c4067ec08c6b6624f67bfb526f557_800.jpg 1x"></source><source media="(min-width: 769px)" srcset="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/5d4c4067ec08c6b6624f67bfb526f557_800.jpg 1x"></source><img alt="" src="https://d2ijz6o5xay1xq.cloudfront.net/account_2648/5d4c4067ec08c6b6624f67bfb526f557_800.jpg" /></picture><figcaption>View website <a href="http://primalinea.com.br/" rel="nofollow" target="_blank">primalinea.com.br</a></figcaption></figure><br /><h2><strong>When should you choose minimalism for web design?</strong></h2><div class="es2bk">There are certain benefits to choosing minimalistic web design, but it's not suitable for all projects. On the one hand, they often seem a good choice for one-page websites or to sell a few products but won't work on large retailer e-com stores.</div><div class="40evk">It also depends on your audience. A professional corporate worker may not care about the aesthetics but for a musician, or in fact any artist, a minimalistic look can be appealing. It is quite clear that you need to keep your end user in mind at all times and design for them. Will your customer appreciate the ease of navigation? Or will they feel like something is missing and flee to your competitor's website?</div><h2><strong>Conclusion</strong></h2><div class="f1a3f">Whether you choose to design a minimalistic website or not, remember that what seems simple at first glance, usually requires a lot of effort from a designer’s perspective. There is no point in stripping things from the website to make it light and user-friendly if it's not going to be functional. With a bit of time, dedication and a proper approach to never sacrificing usability for the sake of visuals, you can create a beautiful and useful website in no time... Kidding! Every designer knows that it takes time to design any good website. At least now you know what you should keep in mind to design a minimalistic one!</div><div class="f1a3f"><br /></div><div class="f1a3f">View source: <a href="https://colorpeak.co.uk/minimalism-web-design/" target="_blank">Minimalism in Web Design</a></div><!-- Piwik tracking --> <!-- Piwik --> <script type="text/javascript"> var _paq = _paq || []; var url = "https://colorpeak.storychief.io/minimalism-web-design?id=1056001909&type=12"; const queryDict = {}; location.search.substr(1).split("&").forEach(function(item) {queryDict[item.split("=")[0]] = item.split("=")[1]}); if ('contact' in queryDict){ const separator = (url.indexOf("?")===-1)?"?":"&"; url = url + separator + "contact="+queryDict['contact']; } if ('list' in queryDict){ const separator = (url.indexOf("?")===-1)?"?":"&"; url = url + separator + "list="+queryDict['list']; } _paq.push(['setDocumentTitle', 'Minimalism in Web Design']); _paq.push(['setCustomUrl', url]); _paq.push(['trackPageView']); _paq.push(['enableHeartBeatTimer', 15]); _paq.push(['enableLinkTracking']); (function() { var u="//storychief.piwikpro.com/"; _paq.push(['addTracker', u+'piwik.php', '565b8427-1664-46d1-ae81-6e8e0925dae9']); var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0]; g.type='text/javascript'; g.async=true; g.defer=true; g.src=u+'piwik.js'; s.parentNode.insertBefore(g,s); })(); </script> <!-- End Piwik Code --><!-- strchf script --> <script async="" src="https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"></script> <!-- End strchf script -->
  59. http://twitter.com/i/web/status/1038093510346465285

    2018-09-07 16:07:45 UTC

    @alfred_lua @timsoulo True to that - like you said in the article, this is a fantastic way of evergreening content…
    <blockquote cite="http://twitter.com/i/web/status/1038093510346465285" title="http://twitter.com/i/web/status/1038093510346465285"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=http%3A%2F%2Ftwitter.com%2Fi%2Fweb%2Fstatus%2F1038093510346465285" alt="" /> <a href="http://twitter.com/i/web/status/1038093510346465285">http://twitter.com/i/web/status/1038093510346465285</a></cite><p><a href="http://twitter.com/i/web/status/1038093510346465285"><img src="" alt="http://twitter.com/i/web/status/1038093510346465285" title="http://twitter.com/i/web/status/1038093510346465285" class="entry-image" /></a></p><p></p><p><a href="https://b.hatena.ne.jp/entry/twitter.com/i/web/status/1038093510346465285"><img src="https://b.hatena.ne.jp/entry/image/http://twitter.com/i/web/status/1038093510346465285" alt="はてなブックマーク - http://twitter.com/i/web/status/1038093510346465285" title="はてなブックマーク - http://twitter.com/i/web/status/1038093510346465285" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/twitter.com/i/web/status/1038093510346465285"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  60. http://twitter.com/i/web/status/1037294840558624768

    2018-09-05 11:10:38 UTC

    @timsoulo @alfred_lua yhmmmmm 🙃 I feel a bit weird about it - similar to 👍 your own YT videos or FB posts or... 5-s…
    <blockquote cite="http://twitter.com/i/web/status/1037294840558624768" title="http://twitter.com/i/web/status/1037294840558624768"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=http%3A%2F%2Ftwitter.com%2Fi%2Fweb%2Fstatus%2F1037294840558624768" alt="" /> <a href="http://twitter.com/i/web/status/1037294840558624768">http://twitter.com/i/web/status/1037294840558624768</a></cite><p><a href="http://twitter.com/i/web/status/1037294840558624768"><img src="" alt="http://twitter.com/i/web/status/1037294840558624768" title="http://twitter.com/i/web/status/1037294840558624768" class="entry-image" /></a></p><p></p><p><a href="https://b.hatena.ne.jp/entry/twitter.com/i/web/status/1037294840558624768"><img src="https://b.hatena.ne.jp/entry/image/http://twitter.com/i/web/status/1037294840558624768" alt="はてなブックマーク - http://twitter.com/i/web/status/1037294840558624768" title="はてなブックマーク - http://twitter.com/i/web/status/1037294840558624768" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/twitter.com/i/web/status/1037294840558624768"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  61. 5 Sectors Blockchain Is Disrupting That Are Not Cryptocurrency

    2018-08-08 18:23:00 UTC

    <br />For a few years now, “blockchain” and “cryptocurrency” have gone hand-in-hand. The blockchain concept is complicated, and involves constant-growth record lists linked together and secured through cryptography (think of the Cryptex from The Da Vinci Code). Each block of the chain envelops a hash pointer relating to the previous block, as well as transaction data and a timestamp.<br />The idea of a blockchain isn’t relegated to the infant-era cryptocurrency revolution. Massive worldwide corporations are beginning to incorporate blockchain technology into their systems. The technology behind the blockchain is far more valuable on a global scale than any market capitalization of cryptocurrencies. Here are five large sectors currently being disrupted by the potential of this technology:<br />Related: Why Bitcoin Is the MySpace of Cryptocurrencies, But the Blockchain Is Here to Stay<br /><img alt="Image 2018-08-08 at 7.14.07 pm" class=" wp-image-18 aligncenter" data-attachment-id="18" data-comments-opened="0" data-image-description="" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Image 2018-08-08 at 7.14.07 pm" data-large-file="https://lucashawro.files.wordpress.com/2018/08/image-2018-08-08-at-7-14-07-pm.png?w=840" data-medium-file="https://lucashawro.files.wordpress.com/2018/08/image-2018-08-08-at-7-14-07-pm.png?w=525&amp;h=368" data-orig-file="https://lucashawro.files.wordpress.com/2018/08/image-2018-08-08-at-7-14-07-pm.png" data-orig-size="1772,1239" data-permalink="https://lucashawro.wordpress.com/2018/08/08/5-sectors-blockchain-is-disrupting-that-are-not-cryptocurrency/image-2018-08-08-at-7-14-07-pm/" height="368" sizes="(max-width: 525px) 85vw, 525px" src="https://lucashawro.files.wordpress.com/2018/08/image-2018-08-08-at-7-14-07-pm.png?w=525&amp;h=368" srcset="https://lucashawro.files.wordpress.com/2018/08/image-2018-08-08-at-7-14-07-pm.png?w=525&amp;h=368 525w, https://lucashawro.files.wordpress.com/2018/08/image-2018-08-08-at-7-14-07-pm.png?w=1050&amp;h=734 1050w, https://lucashawro.files.wordpress.com/2018/08/image-2018-08-08-at-7-14-07-pm.png?w=150&amp;h=105 150w, https://lucashawro.files.wordpress.com/2018/08/image-2018-08-08-at-7-14-07-pm.png?w=300&amp;h=210 300w, https://lucashawro.files.wordpress.com/2018/08/image-2018-08-08-at-7-14-07-pm.png?w=768&amp;h=537 768w, https://lucashawro.files.wordpress.com/2018/08/image-2018-08-08-at-7-14-07-pm.png?w=1024&amp;h=716 1024w" width="525" /><br /><h4>1. Crybersecurity</h4>Although one of the main draws to the blockchain is the transparency of its public ledger, the data communication piece is verified via advanced cryptographic systems. This ensures the data arrived through the proper channels, without interception by a third party in the transmission process.<br />This idea brings about the strong possibility that blockchain can provide severe reductions in cybersecurity risks. The removal of human interaction in the data communication process will severely lessen the threat of data corruption, human error, and hacking.<br />Additional cybersecurity applications of the blockchain include large-scale authentication of data. A startup called Guardtime is currently experimenting with a blockchain-centric keyless signature infrastructure. This KSI works by tagging and verifying data transactions, providing crypto-level assurance of data authenticity and integrity.<br /><h4>2. Elections and voting</h4>Voting manipulation has become an active pain point in the election process at many levels. Elections require not only the authentication of the voters’ identities, but also secured record-keeping, vote tracking, and win tallying.<br />Looking to the future, blockchain technology could enable tools to serve as an infrastructure from start to finish. This could potentially eliminate the need for recounts, as it removes the human element involved in vote manipulation and voter fraud.<br />Through the capture of votes as blockchain “transactions,” government entities would have a public and verifiable trail of votes, ensuring none are changed or removed, and no illegitimate votes are added. A blockchain-based election focused startup called Follow My Vote is in the process of developing a beta version of their complete blockchain-centric voting solution.<br /><h4>3. Transaction-based real estate</h4>The purchase and sale of property come with many pain points, including massive stacks of paperwork, an overall lack of transparency, public record errors, and the possibility of fraud throughout the process. Blockchain instead offers a method to reduce the need for paper recordkeeping, while simultaneously speeding up transaction times, helping those involved in the process reduce transaction costs and improve overall efficiency.<br />Technology and finance startup Ubitquity has begun offering a SaaS platform centered around blockchain technology, geared toward mortgage, title, and financial companies. The service provider is working with various recordkeeping entities in foreign countries to gather property information and documents for their blockchain.<br /><h4>4. Analytics for forecasting</h4>As industries continue to embrace the concept of the blockchain, the power expands into the analytics and forecasting niche. With entirely accurate transaction records to support data analysis, forecasting technologies can adapt to a less error-prone foundation for things such as machine learning algorithms to develop more accurate insights and predictions based on blockchain data.<br />Even in the current day and age, blockchain is in the process of allowing for a new market focused on predictions. A program called Augur has been developed using the Ethereum blockchain. Augur allows its users to forecast events, incorporating a reward system for accurate predictions. The parent company of the program claims that the full process will be decentralized, enabling their users to place bets on everything from stock market predictions to sports, to natural disaster occurrences.<br /><h4>5. Ridesharing applications</h4>Lyft and Uber are definitions of centralization in business models. The companies, in essence, operate as cloud-based dispatch hubs, using algorithms to control fleets and dictate charges. Blockchain could allow new technologies into these dynamics. Decentralized and distributed ledgers could provide a more user-driven and value-oriented market environment.<br /><h4>Final thoughts</h4>While still relatively new technology, blockchain is easily poised to become one the most useful technological innovations of the 21st century. With massive corporations already incorporating blockchain into their systems, and hundreds of chain-centric startups pushing into the mainstream, the potential utilization of this cryptographic process is unfathomable.<br />The above five sectors scratch the surface of the disruption blockchain has caused, and the technology is likely already an unbeknownst part of your daily life. Cryptocurrency platforms are only the beginning.<br />As first seen on&nbsp;<a href="https://www.entrepreneur.com/article/305009" rel="nofollow" target="_blank">5 Sectors Blockchain Is Disrupting That Are Not Cryptocurrency</a>
  62. Colorpeak on Twitter: "Buttons that don't look like buttons, ALL CAPS MENUS, and more 😵 Find out what else you should avoid in #design 🖼️🎨… https://t.co/sMp4ar9xpr"

    2018-08-07 22:27:15 UTC

    them CTA's that ain't callin for nothin... ugh 😖
    <blockquote cite="https://twitter.com/ColorpeakLtd/status/1026440501363453953" title="Colorpeak on Twitter: &quot;Buttons that don&#39;t look like buttons, ALL CAPS MENUS, and more 😵 Find out what else you should avoid in #design 🖼️🎨… https://t.co/sMp4ar9xpr&quot;"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=https%3A%2F%2Ftwitter.com%2FColorpeakLtd%2Fstatus%2F1026440501363453953" alt="" /> <a href="https://twitter.com/ColorpeakLtd/status/1026440501363453953">Colorpeak on Twitter: &quot;Buttons that don&#39;t look like buttons, ALL CAPS MENUS, and more 😵 Find out what else you should avoid in #design 🖼️🎨… https://t.co/sMp4ar9xpr&quot;</a></cite><p><a href="https://twitter.com/ColorpeakLtd/status/1026440501363453953"><img src="https://cdn-ak-scissors.b.st-hatena.com/image/square/09b925f4653458253584c7b3057a380b32176396/height=90;version=1;width=120/https%3A%2F%2Fpbs.twimg.com%2Fprofile_images%2F743959215421726720%2FHcWRkLKn.jpg" alt="Colorpeak on Twitter: &quot;Buttons that don&#39;t look like buttons, ALL CAPS MENUS, and more 😵 Find out what else you should avoid in #design 🖼️🎨… https://t.co/sMp4ar9xpr&quot;" title="Colorpeak on Twitter: &quot;Buttons that don&#39;t look like buttons, ALL CAPS MENUS, and more 😵 Find out what else you should avoid in #design 🖼️🎨… https://t.co/sMp4ar9xpr&quot;" class="entry-image" /></a></p><p>Buttons that don&#39;t look like buttons, ALL CAPS MENUS, and more 😵 Find out what else you should avoid in #design 🖼️🎨… https://t.co/sMp4ar9xpr</p><p><a href="https://b.hatena.ne.jp/entry/s/twitter.com/ColorpeakLtd/status/1026440501363453953"><img src="https://b.hatena.ne.jp/entry/image/https://twitter.com/ColorpeakLtd/status/1026440501363453953" alt="はてなブックマーク - Colorpeak on Twitter: &quot;Buttons that don&#39;t look like buttons, ALL CAPS MENUS, and more 😵 Find out what else you should avoid in #design 🖼️🎨… https://t.co/sMp4ar9xpr&quot;" title="はてなブックマーク - Colorpeak on Twitter: &quot;Buttons that don&#39;t look like buttons, ALL CAPS MENUS, and more 😵 Find out what else you should avoid in #design 🖼️🎨… https://t.co/sMp4ar9xpr&quot;" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/s/twitter.com/ColorpeakLtd/status/1026440501363453953"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  63. http://twitter.com/i/web/status/1025786847958638592

    2018-08-06 22:20:12 UTC

    ... this or launching a new brand/company unrelated to your main gig - just what happened to @GooglePlus ? -> late…
    <blockquote cite="http://twitter.com/i/web/status/1025786847958638592" title="http://twitter.com/i/web/status/1025786847958638592"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=http%3A%2F%2Ftwitter.com%2Fi%2Fweb%2Fstatus%2F1025786847958638592" alt="" /> <a href="http://twitter.com/i/web/status/1025786847958638592">http://twitter.com/i/web/status/1025786847958638592</a></cite><p><a href="http://twitter.com/i/web/status/1025786847958638592"><img src="" alt="http://twitter.com/i/web/status/1025786847958638592" title="http://twitter.com/i/web/status/1025786847958638592" class="entry-image" /></a></p><p></p><p><a href="https://b.hatena.ne.jp/entry/twitter.com/i/web/status/1025786847958638592"><img src="https://b.hatena.ne.jp/entry/image/http://twitter.com/i/web/status/1025786847958638592" alt="はてなブックマーク - http://twitter.com/i/web/status/1025786847958638592" title="はてなブックマーク - http://twitter.com/i/web/status/1025786847958638592" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/twitter.com/i/web/status/1025786847958638592"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  64. What’s Ahead for Marketers and Influencers in 2018?

    2018-08-06 22:20:11 UTC

    What’s Ahead for Marketers and Influencers in 2018? - A new year always brings about much speculation in...
    <blockquote cite="https://lucashawro.tumblr.com/post/176627249565/whats-ahead-for-marketers-and-influencers-in" title="What’s Ahead for Marketers and Influencers in 2018?"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=https%3A%2F%2Flucashawro.tumblr.com%2Fpost%2F176627249565%2Fwhats-ahead-for-marketers-and-influencers-in" alt="" /> <a href="https://lucashawro.tumblr.com/post/176627249565/whats-ahead-for-marketers-and-influencers-in">What’s Ahead for Marketers and Influencers in 2018?</a></cite><p><a href="https://lucashawro.tumblr.com/post/176627249565/whats-ahead-for-marketers-and-influencers-in"><img src="https://cdn-ak-scissors.b.st-hatena.com/image/square/0c50208a0b50ae387b037e5f1e0edc8c5d5b2ce6/height=90;version=1;width=120/https%3A%2F%2F66.media.tumblr.com%2Favatar_1937bf0a74b6_512.pnj" alt="What’s Ahead for Marketers and Influencers in 2018?" title="What’s Ahead for Marketers and Influencers in 2018?" class="entry-image" /></a></p><p>A new year always brings about much speculation in the world of marketing. Recent years have seen a seemingly endless stream of new technologies, platforms and tactics that marketers and brands can leverage to stay ahead of the curve. Throughout 2017, influencer marketing has maintained its value...</p><p><a href="https://b.hatena.ne.jp/entry/s/lucashawro.tumblr.com/post/176627249565/whats-ahead-for-marketers-and-influencers-in"><img src="https://b.hatena.ne.jp/entry/image/https://lucashawro.tumblr.com/post/176627249565/whats-ahead-for-marketers-and-influencers-in" alt="はてなブックマーク - What’s Ahead for Marketers and Influencers in 2018?" title="はてなブックマーク - What’s Ahead for Marketers and Influencers in 2018?" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/s/lucashawro.tumblr.com/post/176627249565/whats-ahead-for-marketers-and-influencers-in"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  65. http://twitter.com/i/web/status/1025166011602030592

    2018-08-06 22:20:01 UTC

    @timsoulo @Skype Well... I hooked a company number to it (Skype number) - was working awesome on my phone for like…
    <blockquote cite="http://twitter.com/i/web/status/1025166011602030592" title="http://twitter.com/i/web/status/1025166011602030592"><cite><img src="https://cdn-ak2.favicon.st-hatena.com/?url=http%3A%2F%2Ftwitter.com%2Fi%2Fweb%2Fstatus%2F1025166011602030592" alt="" /> <a href="http://twitter.com/i/web/status/1025166011602030592">http://twitter.com/i/web/status/1025166011602030592</a></cite><p><a href="http://twitter.com/i/web/status/1025166011602030592"><img src="" alt="http://twitter.com/i/web/status/1025166011602030592" title="http://twitter.com/i/web/status/1025166011602030592" class="entry-image" /></a></p><p></p><p><a href="https://b.hatena.ne.jp/entry/twitter.com/i/web/status/1025166011602030592"><img src="https://b.hatena.ne.jp/entry/image/http://twitter.com/i/web/status/1025166011602030592" alt="はてなブックマーク - http://twitter.com/i/web/status/1025166011602030592" title="はてなブックマーク - http://twitter.com/i/web/status/1025166011602030592" border="0" style="border: none" /></a> <a href="https://b.hatena.ne.jp/entry/twitter.com/i/web/status/1025166011602030592"><img src="https://b.st-hatena.com/images/append.gif" border="0" alt="はてなブックマークに追加" title="はてなブックマークに追加" /></a></p></blockquote>
  66. Online Marketing Effectiveness on Integrated Marketing Communications

    2018-08-03 10:02:00 UTC

    <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-3YVZd0dijew/W2Qkov07zXI/AAAAAAAAALc/4kioDrwOPxoDLlw5vSnesyMnupNHHVSawCLcBGAs/s1600/Image%2B2018-08-03%2Bat%2B10.46.42%2Bam.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="857" data-original-width="1600" height="340" src="https://1.bp.blogspot.com/-3YVZd0dijew/W2Qkov07zXI/AAAAAAAAALc/4kioDrwOPxoDLlw5vSnesyMnupNHHVSawCLcBGAs/s640/Image%2B2018-08-03%2Bat%2B10.46.42%2Bam.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">GaryVee by <a href="https://www.youtube.com/watch?v=mm7Hp03CgzY" rel="nofollow" target="_blank">GaryVee</a></td></tr></tbody></table><br />Online marketing is becoming a hot topic in every business sector and gradually plays a truly important role in any company's multi-channel marketing strategy or its integrated marketing communication.<br /><br /><h3>Integrated Marketing Communication (IMC) is a marketing concept that ensures all forms of communication and messages are carefully linked together.&nbsp;&nbsp;</h3>At its most basic level, Integrated Marketing Communication or IMC means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the Ps in the marketing mix. The promotion has its own mix of communication tools.<br />All of these communication tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts - providing they speak consistently with one voice all the time, every time.<br /><br /><h4>Tools of Online Marketing:</h4><b>Display advertising </b>- Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads' effect.<br /><br /><b>Web banner advertising </b>- Web banners or banner ads typically are graphical ads displayed on a web page. Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements using Java applets, HTML5, Adobe Flash, and other programs.<br /><br /><b>Frame ad (traditional banner) </b>- Frame ads were the first form of web banners. The colloquial usage of "banner ads" often refers to traditional frame ads. Website publishers incorporate frame ads by setting aside a particular space on the web page.<br /><br /><b>Pop-ups/pop-unders</b> - A pop-up ad is displayed in a new web browser window that opens above a website visitor's initial browser window. A pop-under ad opens a new browser window under a website visitor's initial browser window.<br /><br /><b>Floating ad</b> - A floating ad, or overlay ad, is a type of rich media advertisement that appears superimposed over the requested website's content. Floating ads may disappear or become less obtrusive after a preset time period.<br /><br /><b>Expanding ad</b> - An expanding ad is a rich media frame ad that changes dimensions upon a predefined condition, such as a preset amount of time a visitor spends on a webpage, the user's click on the ad, or the user's mouse movement over the ad. Expanding ads allow advertisers to fit more information into a restricted ad space.<br /><br /><b>Interstitial ad</b> - An interstitial ad displays before a user can access requested content, sometimes while the user is waiting for the content to load. Interstitial ads are a form of interruption marketing.<br /><br /><b>Text ads</b> - A text ad displays text-based hyperlinks. Text-based ads may display separately from a web page's primary content, or they can be embedded by hyperlinking individual words or phrases to advertiser's websites. Text ads may also be delivered through email marketing or text message marketing.<br /><br /><b>Search Engine Marketing (SEM)</b> - Search Engine Marketing, or SEM, is designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query. Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser's actions to make a website's listing more prominent for topical keywords.<br /><br /><b>Search Engine Optimization (SEO)</b> -Search Engine Optimization, or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers. Many vendors offer SEO services.<br /><br /><b>Sponsored search</b> - Sponsored search (also called sponsored links or search ads) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords.<br /><br /><b>Social media marketing</b> - Social media marketing is a commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles.<br /><b><br /></b> <b>Mobile Advertising </b>- Mobile advertising is ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers. Mobile advertising may take the form of static or rich media to display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, "advergaming," or application sponsorship).<br /><br /><b>Email Advertising</b> - Email advertising is ad copy comprising an entire email or a portion of an email message. Email marketing may be unsolicited, in which case the sender may give the recipient an option to opt-out of future emails, or it may be sent with the recipient's prior consent (opt-in).<br /><br /><br /><h4>Benefits of Online marketing:</h4>•&nbsp; &nbsp; &nbsp; &nbsp;The Internet gives you a wide access to your potential customers. It has been estimated that a couple of billion people around the world use the Internet, and more are becoming aware of the Internet with each passing day. So, marketing your business to such a large group of people is only possible through the Internet. The Internet is the only medium that is able to cross geographic and national boundaries.<br /><br />•&nbsp; &nbsp; &nbsp; &nbsp;The cost of promoting your business on the Internet is cheaper than other mediums of marketing. This makes it easy for small and mid-sized businesses to advertise their products.<br /><br />•&nbsp; &nbsp;The Internet allows the ability to stay connected with customers on a real-time basis. If any discount going on, then it is easier to send an email to customers and they can buy the product instantly. The Internet also allows sending of multiple messages at the same time, which saves the tedious task of sending a newsletter to every client.<br /><br />•&nbsp; &nbsp; &nbsp; &nbsp;Internet marketing facilitates an instant feedback from the customers. Customers can share about their experience after using the product.<br /><br />•&nbsp; &nbsp; &nbsp; &nbsp;Internet marketing saves a lot of time and effort. Instead of having a customer service representative to answer the queries of customers, one can put all the information about the product or service on the Internet so that customers can go through it. The most common way of doing it is to have a section dedicated to frequently asked questions (FAQs) about the product so that customers get all the required information about the product or the service.<br /><br />•&nbsp; &nbsp; &nbsp; &nbsp;Internet marketing allows businesses to be available 24/7, which means increased sales and profits.<br /><br /><h4>Limitations of Online marketing:</h4>•&nbsp; &nbsp; &nbsp; &nbsp;Although Internet marketing allows a wider reach, the start-up costs of a website can be high. This includes the cost of the required software and hardware and maintenance costs.<br /><br />•&nbsp; &nbsp; &nbsp; &nbsp;There are still a lot of customers who use the Internet just for having more information about a product and prefer to buy it in person. For example, Internet marketing allows a customer to view how a phone looks like and its technical specifications, but customers prefer having a look at the phone in the store to get a hands-on experience.<br /><br />•&nbsp; &nbsp; &nbsp; &nbsp;There are a lot of customers who are not proficient in using the Internet and focusing solely on Internet marketing can cause you to lose these customers.<br /><br />•&nbsp; &nbsp; &nbsp; &nbsp;The rules of the trade change rapidly in Internet marketing, and it requires constant attention and monitoring to ensure that your marketing strategy does not look out-of-date.<br /><br />•&nbsp; &nbsp; &nbsp; &nbsp;The biggest disadvantage of Internet marketing is its vulnerability to fraudulent activities. There are a lot of illegitimate websites out there which look similar to original websites and rob the customers of their money. Spamming is also one of the biggest challenges for Internet marketing and confidential data can be easily stolen by hackers.<br /><br />•&nbsp; &nbsp; &nbsp; &nbsp;Internet marketing lacks the human touch that is involved when a customer buys a product from a salesperson. This hampers the prospects of relationship building which plays an important part in repeat sales and word-of-mouth publicity.<br /><br />•&nbsp; &nbsp; &nbsp; &nbsp;Internet marketing depends heavily on technology, which is vulnerable to technical faults. For example, if a customer clicks on your advertisement but due to a technical glitch, is unable to buy the product, he may easily become irate and take his business somewhere else.<br /><br /><br />Although there are some challenges involved in Internet marketing, it can be safely said that Internet marketing has led to increased transparency and ease of buying products. The need of the hour is to counter the challenges so that Internet marketing proves to be truly beneficial for all.<br /><br /><br /><a href="http://thesisexamples.blogspot.com/2017/08/online-marketing-effectiveness-integrated-marketing-communications-IMC-thesis.html" rel="nofollow" target="_blank">Online Marketing Effectiveness on Integrated Marketing Communications</a>&nbsp;- as posted on here first.
  67. The Death of Don Draper

    2018-08-03 09:32:00 UTC

    <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-_tZTN4lkSsc/W2QgTtugOwI/AAAAAAAAALQ/8VBZ7S7sqSMt_XQi5aW08qXe0KBl1FzogCLcBGAs/s1600/Image%2B2018-08-03%2Bat%2B10.14.40%2Bam.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="850" data-original-width="1415" height="384" src="https://2.bp.blogspot.com/-_tZTN4lkSsc/W2QgTtugOwI/AAAAAAAAALQ/8VBZ7S7sqSMt_XQi5aW08qXe0KBl1FzogCLcBGAs/s640/Image%2B2018-08-03%2Bat%2B10.14.40%2Bam.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">John Hamm by&nbsp;<yt-formatted-string class="style-scope ytd-video-owner-renderer" has-link-only_="" id="owner-name" style="--yt-endpoint-hover-color: var(--yt-channel-owner); background-color: white; font-family: Roboto, Arial, sans-serif; line-height: 1.6rem; text-align: start;"><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/channel/UC4KA3qEEEM7lj7I9NCWgOAQ" rel="nofollow" spellcheck="false" style="cursor: pointer; display: inline-block; text-decoration-line: none;" target="_blank"><span style="color: black; font-size: x-small;">GQ Australia</span></a></yt-formatted-string></td></tr></tbody></table>Advertising, once a creative industry, is now a data-driven business reliant on algorithms. The implications are deeply sinister – not only for the consumer but for democracy itself.<br /><br />The advertising industry is currently enthralled by a prophet of its imminent demise. Scott Galloway is a professor at New York University’s Stern School of Business and founder of a marketing consultancy. In a much-shared YouTube video, he delivers a talk entitled “The Death of the Advertising-Industrial Complex” to an audience of young marketers. In it, he argues that businesses can no longer rely on advertising to compensate for mediocre products.<br /><br />Until the 1990s, says Galloway, the path to success lay in taking “an average beer, average car, or average suit” and wrapping it in appealing associations – this one makes you feel more elegant, this one makes you feel younger. Now, we live in an age in which the intangible haze of soft-sell is no longer necessary, and the battle for market share comes down to the raw strength of your product. “The sun has passed midday on brand,” he says.<br /><br />Galloway, lean of frame, dresses in the austerely casual manner of technology entrepreneurs. Glasses with thick black frames perch on his shaven head. He begins his lecture, disarmingly, by warning that he can get things wrong: he once predicted Amazon would decline in value right before its stock began a record-breaking ascent. But there is nothing equivocal about his presentation. Traditional advertising is unforgivably wasteful, he says. “Nothing resembling targeting takes place. Ninety-eight per cent of what you see in broadcast media is irrelevant to you as an individual. I find that the advertising on Facebook and Google sucks less.”<br /><br />These days, consumers are less likely to have favourite brands, since “their favourite brand is going to be whatever Google tells them at that moment is going to match their exact needs”. The brand getting the most buzz in the car industry is Tesla. “What’s different about them? No advertising. Innovation in the car industry is not about putting Cindy Crawford in a TV ad. It’s about building a better battery.”<br /><br />Galloway closes with a cruel assessment of the ad industry’s relevance. “When’s the last time you saw an ad agency executive on the cover of Business Week? No one cares what they think. Don Draper has been killed, drawn and quartered. The big idea in advertising is a small idea nobody cares about.”<br /><br />Until recently, it was possible to identify somewhere called “Adland” on a map. In New York, advertising agencies clustered on or around Madison Avenue, near the big department stores. In London, the action was in Soho, among the film and TV production houses. The industry was a small world, with all the collegiality and parochialism that implies. In both cities, ad agencies are now dispersed randomly around town, as if an earthquake had destroyed their habitat, forcing them to scatter in different directions. Once so sure of their place in the world, they now seem a little lost.<br /><br />The earthquake, of course, was the internet, and the subsequent seizure of the ad business by technology companies. Between them, Google, Apple, Facebook and Amazon (about whom Galloway has written an acclaimed, critical book, The Four), have transformed advertising’s terms of trade. Clients pour billions into a digital ecosystem that revolves around Google and Facebook in particular. The ad industry, run by people who pride themselves on creativity, is being displaced by the ad business, which prides itself on efficiency. Clients are spending less on the kind of entertaining, seductive, fame-generating campaigns in which ad agencies specialise, and more on the ads that flash and wink on your smartphone screen.<br /><br />The ad industry views itself as a field of applied artistry, a next-door neighbour to the entertainment industry. Though it often fails, it aspires to surprise, charm, move and delight people on behalf of its clients. The ad business is obsessed with data science and distrusts the messy stuff of story, image and idea. The ad industry thinks of itself as the custodian of a brand’s meaning in popular culture. The ad business could not care less about such fluff. Instead, it seeks to identify the precise moment that a consumer needs something so that it can trigger a sale. Shopping, on its model, is essentially an engineering problem to which a satisfyingly logical solution has finally been found.<br /><br />The ad business is largely automated. Clients only have to decide how many people they want to reach, and how much they want to spend; algorithms do the rest. In the milliseconds before a page loads on to your screen, a virtual auction takes place. Advertisers bid for the chance to place their client’s ad on it, based on data about your online behaviour: where you live, whether you’re young or old, recently shopped for shoes or searched for a car brand. The advertiser might create multiple ads and serve different executions to different slices of its audience. Some companies, such as Cambridge Analytica, claim to be able to target personality types using this method. The more valuable your particular profile is to the advertiser, the higher price its algorithm will pay the publisher to get an ad in front of your eyes. In this way, every scintilla of attention is transformed into money.<br /><br />The ad business is insanely profitable. It has turned Google (worth $750bn) and Facebook ($600bn) into bloated zeppelins of cash. It is also the engine of the free internet, providing the funds for most of what you read and watch online. But the ad business has problems. Algorithms are poor at making judgements that seem obvious to humans, like whether or not a soap brand will be happy having its ads run next to an Isis recruitment video. Consumers have proved ungrateful for the increased “relevance” of the ads that pop up on their screens, partly because so many of them are bafflingly irrelevant. Tiring of the aggressiveness with which online ads insert themselves between them and the content they wish to see, more and more people are using ad-blockers to combat what they regard as an infestation.<br /><br />Clients have even started to question the ad business’s claim to efficiency. The model I described above is a simplified version of a dizzyingly complex system whose details few can fathom, involving multiple companies taking multiple fees. Unsurprisingly, fraud is rampant. It is estimated that at least a third of the audience for online ads are bots: criminal groups make millions of dollars selling fake clicks to advertisers and their agencies. Nobody can say for sure how well advertising on Facebook works since Facebook refuses to share data with industry bodies. Because of concerns such as these, the world’s biggest advertiser, Procter &amp; Gamble (P&amp;G), cut its digital marketing budget by $200m in 2017 and reallocated the money to other media, including television.<br /><br />Rather than recovering lost ground, the ad industry is paralysed by an identity crisis. Most agencies are owned by a handful of global advertising groups, such as Omnicom or WPP, founded by Martin Sorrell, which have moved their operating firms out of homes in expensive parts of town and into anonymous office blocks, partly to disguise the deterioration of their core business. The groups have made a half-hearted attempt to transform themselves into data-driven technology companies, but have succeeded only in legitimating the overblown claims of their competitors and disappointing the stock market.<br /><br />Ad agencies no longer seem to know what they are for. Their executives like to declare that they don’t work in advertising, since “ads” are associated with a pre-internet world. Yet when asked to say what it is they actually do, they become vague (“communication”) or grandiose (“create culture”). The industry is Balkanised, the engineers talking a different language to the storytellers. Scott Galloway’s lecture articulates the worst fear of the latter: that there is no need for them any more. Yet not everyone is ready to accept redundancy.<br /><br />****<br /><br /><br /><br /><iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/FPs6k-GHlZk/0.jpg" src="https://www.youtube.com/embed/FPs6k-GHlZk?feature=player_embedded" frameborder="0" allowfullscreen></iframe>“Flowers are ads. Peacocks’ tails are ads.” Rory Sutherland, vice-chairman of Ogilvy &amp; Mather, and the ad industry’s most vigorous defender is in full flow over lunch at his agency’s offices in Blackfriars. “One reason I’m not predicting the death of advertising any time soon is that you can see how important it is in nature. A flower is basically a weed with an advertising budget.”<br /><br />Sutherland believes that something in the mindset of technologists makes it hard for them to see or admit the value of advertising. Peter Thiel, one of Silicon Valley’s more unconventional thinkers, once observed that “nerds are sceptical of advertising, marketing and sales because they seem superficial and irrational. But advertising matters because it works. It works on nerds, and it works on you.” Engineers tend to conceive of advertising – insofar as they think about it at all – as a mere conduit for information about the product, which in their mind should speak for itself, without the superfluous operating system of a brand. Rory Sutherland argues that efficiency is overrated, and that excess and superfluity are weapons that marketers surrender at their peril.<br /><br />“Knowing that the seller has faith in their product is a hugely valuable piece of information,” he says. “In luxury goods, for instance, the ad says almost nothing; the cost of the ad almost everything.” Biologists regard the peacock’s tail as an expensive and so unfakeable signal of fitness – a sexual status symbol.<br /><br />Similarly, an ad can emit a powerful signal about a brand, regardless of information content. Online ads are cheap and easy to make, but the problem is, they look at it. “You don’t invite people to your wedding by email,” says Sutherland.<br /><br />Sutherland is somewhat peacockish himself, his generously proportioned figure clothed in tweed and red corduroy, his speech bubbling with jokes, analogies, and asides on Austrian economists. What the ad industry brings to the corporate world, he says, is something it cannot afford to do without, even if it doesn’t know it: absurdity. Successful marketing must not be too rational because, as in military strategy, it depends on surprise. “In battle, if you’re always efficient, you’re predictable. In marketing, you have to do something slightly absurd in order to be distinctive – in order to avoid making the competition a kind of race to the bottom.”<br /><br />It isn’t enough for a signal to be costly or surprising, of course; it has to resonate with an audience. An axiom of the data-driven ad business is that an ad should be as tightly targeted as possible. Why waste money reaching millions of people when most of them are not in the market for your product? P&amp;G’s top marketer, Marc Pritchard, a critic of Facebook, is nevertheless a devout believer in what he calls “one-to-one brand building”.<br /><br />But the doctrine of micro-targeting has a major lacuna. It is only by being visible to everyone at once that advertising can perform its most valuable role: shaping the cultural meaning of a brand.<br /><br />Before Christie’s sold Leonardo da Vinci’s Salvator Mundi in 2017, it staged high-profile public exhibitions of the painting around the world and made an expensively produced video to showcase it – in effect, an ad. On the face of it, all this activity was a flagrant waste of money: almost nobody who consumes the marketing for a da Vinci is in the market for it. Christie’s salespeople knew all the potential buyers personally. They can, and did, visit them in the privacy of their penthouses.<br /><br />Yet Christie’s realised that those buyers would pay an extra few million for the privilege of owning a painting that was “iconic”. This isn’t some quirk of billionaire art collectors; it’s human nature. We value things more highly when we know that others value them.<br /><br />In his 2001 book Rational Ritual, the academic Michael Suk-Young Chwe argued that advertising solves what economists call a “coordination problem”. It helps us to see the world as others see it, and adapt our behaviour accordingly. If I know that a particular beer brand is associated with “quality” in the eyes of most people in the bar, then I will find it easier to drink it in public, regardless of my own personal preference, presuming I even have one. That wouldn’t be the case if I didn’t know that those people have seen the same ads as me. Being able to solve a problem like that is highly valuable for a brand, which is one reason why the cost of Super Bowl TV advertising has risen so steeply in the era of the internet: a 30-second commercial in 2018 cost about $5m, up from $1m in 1995. Messages can be microtargeted, but the meaning has to be mass-produced.<br /><br />Trust, too. The very act of advertising in public tends to make a brand more trusted since people can see it has a social reputation to maintain. When ads are invisible to people outside their target audience, it is easier to send messages that would fare badly in the light of public scrutiny – for political actors, Facebook is a dog-whistler's paradise. Researchers have consistently found that ads in broadcast media are taken more seriously than online ads: one reason for this is that people can see that other people can see them too. Even Mark Zuckerberg understands this at some level. Seeking to restore trust in Facebook in the wake of the Cambridge Analytica scandal, he ran full-page ads in newspapers.<br /><br />The need to have a meaningful brand forces a company to reflect on how it wishes to be perceived by society at large. Once that imperative disappears, all that is left is the battle for attention.<br /><br />&nbsp;All gravy: Lynda Bellingham’s Oxo family were on our screens throughout the 1980s and 1990s<br /><br />It’s weird,” says Tom Goodwin, a prominent advertising executive and author of a new book, Digital Darwinism. “Adverts have never felt less significant, ad agencies have never seemed less important, but the advertising business has never dominated more aspects of modern life. Mostly in a bad way.”<br /><br />In a recent article for the New York Times, the sociologist Zeynep Tufekci recounted how, during the 2016 presidential campaign, she watched videos of Donald Trump’s rallies online, and noticed that YouTube started recommending and “auto-playing” videos of white supremacist rants and Holocaust denials. Curious, she set up another YouTube account and watched a lot of Hillary Clinton and Bernie Sanders rallies. She was soon being directed to conspiracy theories about 9/11 and secret government agencies.<br /><br />Tufekci found the same pattern on non-political topics: videos about vegetarianism led to videos about veganism; videos about jogging led to videos about ultra-marathons. The stakes were always being upped. YouTube, she concluded, was a “radicalising instrument”. That isn’t, she says because YouTube’s engineers are zealots. It’s because Google (YouTube’s owner) is selling attention to advertisers, and its algorithms have learnt that the best way to keep people hooked is to push ever more extreme material on them.<br /><br />Attention was always important to the ad industry, but so were entertainment and storytelling, since what makes a person laugh, think or cry is more likely to be remembered. Historically, ads in broadcast media needed to be memorable, because they were not going to be seen very often, and would be absent at the point of purchase. It was important, therefore, to “build a brand” – a set of visual and emotional associations easily recalled to mind when deciding between options. At the supermarket, a shopper was more likely to reach for Oxo than other stock cubes, because its long-running TV campaign, featuring Lynda Bellingham, was funny and acute enough to have forged a link in the public imagination between Oxo and the consoling rituals of a British family meal. Oxo was instant gravy wrapped in cultural code, or perhaps cultural code disguised as instant gravy.<br /><br />Now that people carry media around with them everywhere, advertisers have less incentive to create memorable brands. Instead, they concentrate on forcing our attention towards the message or offer of the moment. The ad business doesn’t care about the future of its audience, only its present. That has had far-reaching consequences.<br /><br />In 2016, Facebook in effect charged the Trump campaign lower rates than the Clinton campaign, because Trump’s ads made people angrier and thus generated more clicks. Nobody took a decision to charge Trump less. It was the logical outcome of the ad business’s core principle: the more attention you win, the more you get paid. Since negative emotions are more likely to win and hold attention than positive emotions, the system has an incentive to spread fear and loathing. Russia’s entire propaganda campaign relies on an advertising model that rewards paranoia and spite.<br /><br />Meanwhile, we stoop over our phones when we should be doing almost anything else. A senior analyst at the Bank of England recently published an article making a case that one of the causes of Britain’s poor productivity is the spread of smartphones. A comprehensive US study, sponsored by the National Institute of Mental Health, identified a strong association between social media use and depression. It’s not just Facebook: every app on your phone is engineered to hook and hold your attention, at the expense of your work, sleep, family and mental health. Every app with ads, that is.<br /><br />Scott Galloway is only the most eloquent exponent of the view that brand-led advertising is a vestige of a less rational world, to be superseded by a more scientific system (at the now legendary congress of Online Marketing Rockstars, Alexander Nix, then chief executive of Cambridge Analytica, gave a presentation entitled “From Mad Men to Math Men”). But if there is a bug in the software, it is the human mind. The way we choose what to buy, like the way we choose how to vote, will never be logical. Trying to make it so has created an environment in which our basest impulses are relentlessly stimulated and amplified.<br /><br />The philosopher Gilles Deleuze once remarked, “It is not the slumber of a reason that engenders monsters, but vigilant and insomniac rationality.” If ever there was a creation of insomniac rationality it is the 21st-century advertising business. Its monsters roam the planet.<br /><div><br /></div><div><a href="https://www.newstatesman.com/science-tech/internet/2018/07/death-don-draper" rel="nofollow" target="_blank">The death of Don Draper</a>&nbsp;as appeared first on&nbsp;<a href="https://www.newstatesman.com/" rel="nofollow" target="_blank">https://www.newstatesman.com</a></div>